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ULTA

Ulta BeautyB
Nasdaq / Consumer Discretionary Distribution & Retail
Last Price
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Peers tracked
10
U.S. public peers
Grade Position
In line
vs peer average
ULTA vs peer average
68/100
ULTA vs. peer average (B vs. C)
Grade spread
B 2 · C 5 · D 3
Graded peers loaded
Coverage
10 graded
100% of tracked

Peer overview

ELF is the first available peer comparator.

Closest publicly traded beauty-category peer reviewed in post-earnings coverage. Its smaller sympathy decline versus ULTA provides limited read-through because e.l.f. is primarily a beauty brand rather than a comparable retailer. [#PR-EARNINGS-2026-08-28]

Peer source comes from the stored AI memo or peer model
Grades and factor rows use RankAlpha API data when available
Missing peer scores remain blank instead of being estimated
Side-by-side comparison keeps the data contract visible
Top peerELFe.l.f Beauty
ULTA
Ulta Beauty
ELF
e.l.f Beauty
Grade
B
D
Momentum
77
98
Value
58
50
Sentiment
62
32
Setup Bias
Net —
-
Market Cap
-
-
Posture
Constructive
Defensive

Grade position vs ELF

ULTA / ELF
Grade Position
In line
ULTA vs. peer average (B vs. C)
68/100
Momentum
77
ELF
Value
58
ULTA
Sentiment
62
ULTA

Rotation landscape

Peers ranked by the order returned from the peer source, with grades from the API.

Rank
Ticker
Company
Grade
Grade score
vs ULTA
1
ELF
ELF
D
40/100
+2
2
SBH
SBH
B
80/100
Even
3
BBY
BBY
C
60/100
+1
4
BURL
Burlington Stores Inc Common
C
60/100
+1
5
GPC
Genuine Parts Co Common
D
40/100
+2
ELF is the first peer returned for this comparison set.