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Scotts Miracle-GroDDocument history
Earnings documents stored for SMG.
Investor releaseQuarter not tagged2026-05-16Scotts Miracle-Gro's (NYSE:SMG) Strong Earnings Are Of Good Quality
Simply Wall St.
Scotts Miracle-Gro's (NYSE:SMG) Strong Earnings Are Of Good Quality
Even though The Scotts Miracle-Gro Company (NYSE:SMG ) posted strong earnings, investors appeared to be underwhelmed. We did some digging and actually think they are being unnecessarily pessimistic. Trump has pledged to "unleash" American oil and gas and these 15 US stocks have developments that are poised to benefit. To properly understand Scotts Miracle-Gro's profit results, we need to consider the US$55m expense attributed to unusual items. It's never great to see unusual items costing the company profits, but on the upside, things might improve sooner rather than later. When we analysed the vast majority of listed companies worldwide, we found that significant unusual items are often not repeated. And, after all, that's exactly what the accounting terminology implies. If Scotts Miracle-Gro doesn't see those unusual expenses repeat, then all else being equal we'd expect its profit to increase over the coming year. That might leave you wondering what analysts are forecasting in terms of future profitability. Luckily, you can click here to see an interactive graph depicting future profitability, based on their estimates. Unusual items (expenses) detracted from Scotts Miracle-Gro's earnings over the last year, but we might see an improvement next year. Based on this observation, we consider it likely that Scotts Miracle-Gro's statutory profit actually understates its earnings potential! Furthermore, it has done a great job growing EPS over the last year. At the end of the day, it's essential to consider more than just the factors above, if you want to understand the company properly. So if you'd like to dive deeper into this stock, it's crucial to consider any risks it's facing. In terms of investment risks, we've identified 1 warning sign with Scotts Miracle-Gro, and understanding this should be part of your investment process. This note has only looked at a single factor that sheds light on the nature of Scotts Miracle-Gro's profit. But there is always more to discover if you are capable of focussing your mind on minutiae. For example, many people consider a high return on equity as an indication of favorable business economics, while others like to 'follow the money' and search out stocks that insiders are buying. While it might take a little research on your behalf, you may find this free collection of companies boasting high return on equity, or this li...
Investor releaseQuarter not tagged2026-05-11The Bull Case For Scotts Miracle-Gro (SMG) Could Change Following Hawthorne Sale And Q2 Results - Learn Why
Simply Wall St.
The Bull Case For Scotts Miracle-Gro (SMG) Could Change Following Hawthorne Sale And Q2 Results - Learn Why
In late April 2026, The Scotts Miracle-Gro Company reported second-quarter sales of US$1,459.5 million and net income of US$238.6 million, alongside reaffirmed fiscal 2026 guidance for low single-digit U.S. Consumer net sales growth. The completion of the Hawthorne business sale and stronger performance in core lawn and garden products have simplified Scotts Miracle-Gro’s portfolio and sharpened investor focus on its continuing U.S. Consumer operations. Next, we’ll examine how the Hawthorne divestiture and resulting focus on core U.S. Consumer operations affect Scotts Miracle-Gro’s investment narrative. Uncover the next big thing with 25 elite penny stocks that balance risk and reward. To own Scotts Miracle-Gro today, you need to believe the tighter focus on U.S. Consumer lawn and garden brands can support steady earnings and dividend resilience, even as weather and shifting consumer preferences remain key risks. The latest quarter’s higher sales and net income from continuing operations, along with reaffirmed low single digit U.S. Consumer growth guidance, supports the near term catalyst of margin recovery, while ongoing shareholder lawsuits and investigations introduce an additional layer of uncertainty that investors cannot ignore. The completion of the Hawthorne sale to Vireo Growth and the reclassification of Hawthorne as a discontinued operation are especially relevant here, because they sharpen attention on the core U.S. Consumer segment that drove the reported increase in net sales and improved gross margins. This cleaner structure could make it easier to track whether planned cost savings, product innovation, and e commerce efforts actually flow through to earnings and cash flow in the coming years. Yet against this improving core story, investors also need to weigh the emerging legal and governance questions that... Read the full narrative on Scotts Miracle-Gro (it's free!) Scotts Miracle-Gro's narrative projects $3.5 billion revenue and $348.1 million earnings by 2028. Uncover how Scotts Miracle-Gro's forecasts yield a $75.50 fair value, a 21% upside to its current price. Before this earnings beat, the most optimistic analysts were assuming revenue of about US$3.7 billion and earnings near US$352 million by 2029, which is far more upbeat than consensus and leans heavily on faster margin expansion and cost savings, so this new data point may either...
Investor releaseQuarter not tagged2026-05-04Here’s Why Scotts Miracle-Gro Company (SMG) Attracts Fresh Investor Interest This Quarter
Insider Monkey
Here’s Why Scotts Miracle-Gro Company (SMG) Attracts Fresh Investor Interest This Quarter
Ariel Investments, an investment management company, released its “Ariel Fund" Q1 2026 Investor Letter. A copy of the letter can be downloaded here. The fund declined 1.48% in the quarter, underperforming both the Russell 2500 Value and Russell 2000 Value indices, which returned 4.77% and 4.96%, respectively. The S&P 500 posted its worst quarterly decline since Q3 2022, driven by escalating conflicts in the Middle East, rising energy prices, increasing bond yields, and diminishing expectations for interest rate cuts. The firm attributed performance to gains in holdings, supported by long-term growth themes like AI-driven power demand, strong consumer engagement, and healthcare innovation. While detractors weighed on returns due to weak consumer demand, operational challenges, and softer private market activity. Ariel also noted portfolio moves, while maintaining a cautious outlook, citing rising recession risks, geopolitical tensions, and narrow market leadership, emphasizing that its disciplined, fundamentals-driven strategy and focus on high-quality businesses should help navigate near-term volatility and capture long-term opportunities. In addition, you can check the Fund’s top five holdings to determine its best picks for 2026. In its first-quarter 2026 investor letter, Ariel Fund highlighted stocks like The Scotts Miracle-Gro Company (NYSE:SMG). The Scotts Miracle-Gro Company (NYSE:SMG) produces branded lawn, garden, and hydroponics products for consumer and professional markets. The one-month return of The Scotts Miracle-Gro Company (NYSE:SMG) was -5.66% while its shares traded between $52.00 and $72.35 over the last 52 weeks. On May 1, 2026, The Scotts Miracle-Gro Company (NYSE:SMG) stock closed at approximately $67.72 per share, with a market capitalization of about $3.58 billion. Ariel Fund stated the following regarding The Scotts Miracle-Gro Company (NYSE:SMG) in its Q1 2026 investor letter: The Scotts Miracle-Gro Company (NYSE:SMG) is not on our list of 40 Most Popular Stocks Among Hedge Funds Heading Into 2026. As per our database, 33 hedge fund portfolios held The Scotts Miracle-Gro Company (NYSE:SMG) at the end of the fourth quarter, which was 41 in the previous quarter. While we acknowledge the risk and potential of The Scotts Miracle-Gro Company (NYSE:SMG) as an investment, our conviction lies in the belief that some AI stocks hold greater p...
Investor releaseQuarter not tagged2026-05-02Scotts Miracle-Gro Q2 Earnings Call Highlights
MarketBeat
Scotts Miracle-Gro Q2 Earnings Call Highlights
Scotts closed Q2 with leverage at 3.71x debt-to-EBITDA — the first time below 4x in four years — and completed the Hawthorne divestiture, enabling management to begin a multi-year share repurchase program with a goal to buy back at least one-third of shares. SMG 2.0 is a roadmap to 2030 targeting an incremental $1 billion in sales, a gross margin rate approaching 40%, and EBITDA north of $1 billion, with up to $800 million of growth expected from e-commerce and initiatives including SKU rationalization, channel expansion, and AI-driven operational efficiencies. Q2 performance showed progress on the plan: net sales rose 5% to $1.46 billion, branded sales +8%, GAAP gross margin improved to 41.8% (up 280 bps), adjusted EBITDA increased to $437.4 million, e-commerce POS grew 22%, and the company reaffirmed fiscal 2026 guidance. Interested in The Scotts Miracle-Gro Company? Here are five stocks we like better. Why Analysts Still Predict Double-Digit Upside for Mosaic Stock Scotts Miracle-Gro (NYSE:SMG) said it continued to build on its multi-year financial recovery in fiscal second-quarter 2026, highlighting lower leverage, expanding margins, and the completed divestiture of its Hawthorne business as it pivots toward a new growth plan centered on e-commerce and higher-margin branded products. Chairman and CEO Jim Hagedorn opened the call by emphasizing that the company has made progress against “every single one” of its full-year financial priorities through the first six months of the fiscal year. He highlighted two milestones: closing the quarter with leverage at 3.71x debt-to-EBITDA—“the first time in four years that we’re below four times”—and completing the divestiture of Hawthorne. → Meta Posted Its Best Sales Growth Since 2021—So Why Did Shares Fall? ScottsMiracle-Gro Stock Blooms After Investor Day Optimism Hagedorn said gross margin expansion is “on track,” the company’s mix strategy is working, and free cash flow, EBITDA and EPS are “exceeding expectations.” He also reiterated the company’s intention to begin the first tranche of the multi-year share repurchase program announced in the prior quarter now that leverage is “comfortably in the threes,” with an “ultimate goal” to buy back at least a third of shares outstanding. CFO Mark Scheiwer said he will serve as “the gatekeeper” for repurchases, with an emphasis on maintaining leverage in the threes. Ha...
Investor releaseQuarter not tagged2026-04-30The Scotts Miracle-Gro Company Q2 2026 Earnings Call Summary
Moby
The Scotts Miracle-Gro Company Q2 2026 Earnings Call Summary
Management declared the four-year financial recovery complete, having reduced leverage to 3.71x and divested the Hawthorne business to focus on core high-margin brands. The new 'SMG 2.0' framework targets $1 billion in incremental sales by 2030, with approximately $800 million of that growth expected to originate from e-commerce channels. Performance was driven by a strategic shift away from low-margin mulch and non-branded products toward high-margin branded soils, grass seed, and fertilizers. The company is aggressively rationalizing its portfolio, with plans to eliminate 30% of its lowest-performing SKUs by the next fiscal year to reduce complexity and improve margins. Operational efficiency is being bolstered by a dual-track AI strategy, utilizing 40 use cases ranging from automated content generation to optimized supply chain data insights. Retail relationships have evolved into a 'branded-first' partnership where promotional dollars are strictly tied to high-margin products rather than private label commodities. Management reaffirmed fiscal 2026 guidance, noting that most commodity costs for the current year are locked or hedged despite global supply pressures from the Iran war. A multiyear share repurchase program is commencing with the goal of buying back at least 1/3 of outstanding shares, modulated to maintain leverage in the 3.0x to 4.0x range. The company explicitly stated it will prioritize gross margin targets over volume in fiscal 2027, intending to implement pricing adjustments if commodity volatility persists. Long-term financial targets for 2030 include reaching a gross margin rate approaching 40% and total EBITDA exceeding $1 billion. Future innovation will focus on 'e-commerce first' product design, creating SKUs specifically optimized for online shipping and the needs of millennial and Gen Z consumers. The divestiture of the Hawthorne segment was completed in early April, with the business now classified as a discontinued operation. A new Chief Brand Officer from a global digital agency will join in June to lead the transition toward lifestyle-based marketing and digital consumer experiences. Global supply chain pressures stemming from the Iran war are identified as a primary uncertainty for fiscal 2027, though current year impacts are considered manageable. The company is transitioning its ERP to SAP S/4HANA to create a 'modern data lak...
Investor releaseQuarter not tagged2026-04-29Here's What Key Metrics Tell Us About Scotts (SMG) Q2 Earnings
Zacks
Here's What Key Metrics Tell Us About Scotts (SMG) Q2 Earnings
Scotts Miracle-Gro (SMG) reported $1.46 billion in revenue for the quarter ended March 2026, representing a year-over-year increase of 2.7%. EPS of $4.53 for the same period compares to $3.98 a year ago. The reported revenue compares to the Zacks Consensus Estimate of $1.4 billion, representing a surprise of +4.03%. The company delivered an EPS surprise of +14.16%, with the consensus EPS estimate being $3.97. While investors closely watch year-over-year changes in headline numbers -- revenue and earnings -- and how they compare to Wall Street expectations to determine their next course of action, some key metrics always provide a better insight into a company's underlying performance. As these metrics influence top- and bottom-line performance, comparing them to the year-ago numbers and what analysts estimated helps investors project a stock's price performance more accurately. Here is how Scotts performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts: Net Sales- Other: $82.5 million versus the four-analyst average estimate of $78.94 million. The reported number represents a year-over-year change of +7.4%. Net Sales- U.S.Consumer: $1.38 billion compared to the $1.32 billion average estimate based on four analysts. The reported number represents a change of +5% year over year. Segment Profit (Loss) (Non-GAAP)- U.S. Consumer: $437.3 million versus $307.45 million estimated by two analysts on average. Segment Profit (Loss) (Non-GAAP)- Corporate: $-44.7 million versus the two-analyst average estimate of $-49.17 million. Segment Profit (Loss) (Non-GAAP)- Other: $12.1 million versus $2.93 million estimated by two analysts on average. View all Key Company Metrics for Scotts here>>> Shares of Scotts have returned +7.5% over the past month versus the Zacks S&P 500 composite's +12.2% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report The Scotts Miracle-Gro Company (SMG) : Free Stock Analysis Report This article originally published on Zacks Investment Research (zacks.com). Zacks Investment Research
Investor releaseQuarter not tagged2026-04-29Scotts: Fiscal Q2 Earnings Snapshot
Associated Press
Scotts: Fiscal Q2 Earnings Snapshot
MARYSVILLE, Ohio (AP) — MARYSVILLE, Ohio (AP) — Scotts Miracle-Gro Co. (SMG) on Wednesday reported fiscal second-quarter earnings of $238.6 million. On a per-share basis, the Marysville, Ohio-based company said it had profit of $4.04. Earnings, adjusted to account for discontinued operations and restructuring costs, were $4.53 per share. The results surpassed Wall Street expectations. The average estimate of five analysts surveyed by Zacks Investment Research was for earnings of $3.97 per share. The lawn and garden products company posted revenue of $1.46 billion in the period, also topping Street forecasts. Five analysts surveyed by Zacks expected $1.4 billion. Scotts expects full-year earnings in the range of $4.15 to $4.35 per share. _____ This story was generated by Automated Insights (http://automatedinsights.com/ap) using data from Zacks Investment Research. Access a Zacks stock report on SMG at https://www.zacks.com/ap/SMG
Investor releaseQuarter not tagged2026-04-29Scotts Miracle-Gro (SMG) Q2 Earnings and Revenues Top Estimates
Zacks
Scotts Miracle-Gro (SMG) Q2 Earnings and Revenues Top Estimates
Scotts Miracle-Gro (SMG) came out with quarterly earnings of $4.53 per share, beating the Zacks Consensus Estimate of $3.97 per share. This compares to earnings of $3.98 per share a year ago. These figures are adjusted for non-recurring items. This quarterly report represents an earnings surprise of +14.16%. A quarter ago, it was expected that this lawn and garden products company would post a loss of $1.04 per share when it actually produced a loss of $0.77, delivering a surprise of +25.96%. Over the last four quarters, the company has surpassed consensus EPS estimates three times. Scotts, which belongs to the Zacks Agriculture - Operations industry, posted revenues of $1.46 billion for the quarter ended March 2026, surpassing the Zacks Consensus Estimate by 4.03%. This compares to year-ago revenues of $1.42 billion. The company has topped consensus revenue estimates two times over the last four quarters. The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call. Scotts shares have added about 12.1% since the beginning of the year versus the S&P 500's gain of 4.3%. While Scotts has outperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock? There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately. Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions. Ahead of this earnings release, the estimate revisions trend for Scotts was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Stro...
Investor releaseQuarter not tagged2026-04-29ScottsMiracle-Gro Reports Strong Second Quarter Results; Increase in Sales and Gross Margin Improvement Drive EPS Growth
GlobeNewswire
ScottsMiracle-Gro Reports Strong Second Quarter Results; Increase in Sales and Gross Margin Improvement Drive EPS Growth
Net sales increased by 5% Gross margin rate improved by over 200 basis points Net leverage at 3.71x, down from prior year of 4.41x MARYSVILLE, Ohio, April 29, 2026 (GLOBE NEWSWIRE) -- The Scotts Miracle-Gro Company (NYSE: SMG), the leading marketer of branded consumer lawn and garden products in North America, today reported results for the second quarter ended March 28, 2026. “Our performance reflects progress on all our financial imperatives,” said Jim Hagedorn, chairman and CEO. “We continued our growth trajectory and delivered meaningful leverage ratio improvement, putting us in position for more shareholder friendly actions including the previously announced multi-year share repurchase program. At the same time, we are reinvesting in our consumer franchise with a focus on achieving our fiscal 2026 guidance that is foundational to our longer-range financial targets.” Mark Scheiwer, chief financial officer and chief accounting officer, added, “We delivered a strong second quarter, executing on net sales growth, gross margin expansion and other key financial priorities. We are driving profitability growth and improved free cash flow while making incremental investments in consumer activation and return-generating capital expenditures. Strong sales and POS momentum continued in April, further boosting our confidence in the full-year outlook.” Fiscal 2026 Second Quarter Highlights Net sales were $1.46 billion, an increase of 5% versus prior year GAAP and non-GAAP adjusted gross margin rate of 41.8% improved by 280 and 240 basis points over prior year, respectively. GAAP net income from continuing operations of $4.46 per share and non-GAAP adjusted net income from continuing operations of $4.53 per share improved by 18 percent and 13 percent over prior year, respectively. Non-GAAP adjusted EBITDA of $437.4 million improved by 9 percent over prior year. Net leverage of 3.71x improved 0.70x versus last year. Fiscal 2026 Outlook The fiscal 2026 guidance that has been reaffirmed by the Company includes: U.S. Consumer net sales low single-digit growth Non-GAAP adjusted gross margin rate of at least 32% Non-GAAP adjusted net income per share from continuing operations of $4.15 to $4.35 Non-GAAP adjusted EBITDA mid single-digit growth Free cash flow of $275 million, driving leverage ratio down to the high 3’s The Company will file a Form 8-K prior to the start of th...
Investor releaseQuarter not tagged2026-04-29Scotts Miracle-Gro Reports Higher Fiscal Q2 Non-GAAP Net Income, Net Sales
MT Newswires
Scotts Miracle-Gro Reports Higher Fiscal Q2 Non-GAAP Net Income, Net Sales
Scotts Miracle-Gro (SMG) reported Wednesday fiscal Q2 non-GAAP net income from continuing operations
Investor releaseQuarter not tagged2026-04-29Scotts Miracle-Gro Shares Rise 3% on Earnings Beat and Margin Expansion
InvestorsHub
Scotts Miracle-Gro Shares Rise 3% on Earnings Beat and Margin Expansion
The Scotts Miracle-Gro Company (NYSE:SMG) reported second-quarter results on Wednesday that came in ahead of analyst expectations, supported by revenue growth and improved margins. Shares gained 3.18% in premarket trading following the announcement. The company posted adjusted earnings per share of $4.53 for the quarter ended March 28, beating the consensus estimate of $3.86 by $0.67. Revenue totaled $1.46 billion, exceeding forecasts of $1.41 billion and rising 5% compared with the same period last year. The revenue increase was accompanied by a notable improvement in profitability, with adjusted gross margin expanding by 240 basis points to 41.8%. “We delivered a strong second quarter, executing on net sales growth, gross margin expansion and other key financial priorities,” said Mark Scheiwer. “We are driving profitability growth and improved free cash flow while making incremental investments in consumer activation and return-generating capital expenditures.” Scotts Miracle-Gro reaffirmed its full-year fiscal 2026 guidance, expecting adjusted earnings per share from continuing operations in the range of $4.15 to $4.35. The midpoint of $4.25 was not directly compared with a specific analyst consensus. The company also expects U.S. Consumer segment net sales to grow in the low single digits and forecasts an adjusted gross margin of at least 32%. Adjusted EBITDA increased 9% year over year to $437.4 million. The company’s net leverage ratio improved to 3.71x from 4.41x a year earlier, reflecting progress in reducing debt. Scotts Miracle-Gro expects to generate approximately $275 million in free cash flow for fiscal 2026, which it anticipates will help lower its leverage ratio into the high-3x range. ScottsMiracle-Gro stock price
TranscriptFY2026 Q22026-04-29FY2026 Q2 earnings call transcript
Earnings source - 134 paragraphs
FY2026 Q2 earnings call transcript
Good morning. Welcome to Scotts Miracle-Gro's second quarter 2026 Earnings Webcast. I'm Brad Chelton, Head of Investor Relations. Speaking today are Chairman and CEO, Jim Hagedorn, President and Chief Operating Officer, Nate Baxter, and Chief Financial Officer and Chief Accounting Officer, Mark Scheiwer. Jim will provide a strategic overview, Nate will provide a business update, and Mark will follow with a review of our financial results. In conjunction with our commentary today, please review our earnings release, 8-K filing, and supplemental financial presentation slides, which were published on our website at investor.scotts.com prior to this webcast. During our review, we will make forward-looking statements and discuss certain non-GAAP financial measures. Please be aware that our actual results could differ materially from what we share today. Please refer to our Form 10-K filed with the SEC for details of the full range of risk factors that could impact our results.
Following the webcast, Executive Vice President and Chief of Staff, Chris Hagedorn, will join Jim, Nate, and Mark for an audio-only Q&A session. To listen to the Q&A, simply remain on this webcast. To participate, please join by the audio link shared in our press release. As always, today's session will be recorded. An archive version will be published on our website. For further discussion after the call, please email or call me directly. With that, let's get started with Jim's update.
Good morning, everyone. Results count, and ours speak for themselves. Through our first six months of the fiscal year, we continued on our growth trajectory and made progress toward every single one of our full year financial imperatives. This marks over two years of driving improved results and four years of hard choices, self-help, and financial recovery. More importantly, we delivered two major accomplishments that are the final pieces of our journey. They include closing the quarter with leverage at 3.71x debt to EBITDA, the first time in four years that we're below four times, and the divestiture of Hawthorne. We're at the point where everything we've been working toward is coming together. Leverage is in a normal state where we're comfortable operating. Gross margin expansion is on track for our targets. Our mix strategy to focus on high-margin branded products is working.
Free cash flow, EBITDA, and EPS are all exceeding expectations. When you look at our total performance, here's where we find ourselves today. We continue to hone our superpowers and invest in strengthening our brands, R&D, supply chain, and sales. We have substantial growth opportunities and are taking market share. Our retail relationships are stronger than ever. Our consumer is healthy and engaged. We have a proven and battle-tested leadership team, and we've lived up to all of our commitments. The real question is: Where do we go from here? First, we're ready to embark on the first tranche of the multi-year share repurchase program we announced last quarter and said would begin once leverage was comfortably in the threes. We're there. The ultimate goal is to buy back at least a third of our outstanding shares.
It will be earnings accretive, won't add to our debt level, and has zero implementation risk. That's why it's the only significant M&A we're interested in. I've asked Mark to move forward with the repurchases in a way that can be easily modulated based on our results and capital allocation needs while maintaining leverage in the threes. When you look at our accomplishments in total, it's clear we're one of the best consumer product franchises in America. It's just not showing up in our share price, and that's okay because it makes the timing of our share repurchase even more attractive. We don't think we're properly valued, and when you layer in our growth plans, we're the type of investment that should appeal to anyone who wants to be part of a market leader with a lot of upside.
There's a second answer to the what's next question, and that involves moving to the next stage of growth, the 2030 target of an incremental $1 billion in top-line sales, a gross margin rate approaching 40%, and total EBITDA north of $1 billion. This is where Nate comes in. He's created the building blocks to unlock this growth through a multi-year plan he calls SMG 2.0. Among the building blocks are channel and category expansion in conjunction with deep investments in our brands, innovation, marketing, advertising, and supply chain. We think upwards of $800 million of top-line sales growth under SMG 2.0 will be generated through e-commerce alone. We, like our brick-and-mortar retail partners, are shifting more resources to activation initiatives and marketing approaches to drive consumer takeaway into this channel.
I wanna make it clear that legacy retailers will continue to play an important role as the incremental sales we are projecting will primarily come from POS through their online sites and our joint partnerships. To maximize our potential in this area, our product assortment must change to reflect the type of SKUs that are more conducive to selling online while addressing consumer unique needs. This is where much of the innovation work will focus. Nate is putting together a strong team that is future-oriented and can help us execute upon SMG 2.0. We're also expanding our capabilities with data and analytics for better insights, and we're advancing the use of automation, technology, and AI. Nate is strengthening our marketing function and our approach to business development and product assortment. In line with this, I have executive-level news to share.
We're announcing the hiring of a chief brand officer to serve as Nate's partner in leading the brands and marketing. This is particularly important as we create new and more powerful consumer experiences. The person we've selected has agreed to start in June, and we'll make a formal introduction in the coming weeks. The only reason I'm delaying the announcement is to allow our new Chief Brand Officer to work with his current organization on a transition plan. Here's what I can tell you today. He's a significant talent who has served in a leadership role at a global New York agency known for its innovative work in digital marketing, social media, and emerging trends. He's a real talent who 100% understands the changing nature of marketing and where we need to go. We know him, and he knows us.
With his solid creative instincts and experience in brand, media, and campaign strategies, he will jumpstart our marketing mission, especially as we move further into the online space. Another plus is he's passionate about Scotts Miracle-Gro and our category. With Chris Hagedorn coming off Hawthorne, he'll be able to devote more time to our core business, filling a real need for us. His remit will be expansive as he takes responsibility for some of the big things that are critical to SMG 2.0 and our growth targets. Chris will lead company strategy with a focus on business development. He'll also work on product assortment to ensure we're giving consumers what they want and need in the online marketplace. Government relations, corporate communications, and sustainability are within his purview, as will be the strategic application of AI. All this plays into the SMG 2.0 playbook.
As we look to the rest of the year, we're reaffirming our guidance and will not let commodities steer us off course despite global supply pressures from the Iran war. Most of our commodities are locked. Where we are exposed to higher costs, we can cover them within our existing budget and plans. Fiscal 27 is a bigger unknown. I can assure everyone we will control what we can control and take pricing in fiscal 27 if necessary. We will not sacrifice our gross margin goals. This point in time is the result of a righteous endeavor. We have worked our way out of four very tough years that were filled with hard work and many unpleasant choices. There was suffering along the way. The management team, our associates, and board did what needed to be done, and it worked.
SMG 2.0 marks a new starting point for us, another journey that will take our business well into the future. Next up is Nate.
Welcome, everyone. I wanna start by thanking our associates for their hard work this past quarter. We are executing this year's operating plan with discipline and focus. Our first half performance reflects the impact of this work and demonstrates we're on a clear path to the 2030 targets that Jim outlined. I first wanna provide clarity around SMG 2.0. It is grounded in two realities: the evolving consumer and the evolving retail environment. The face of our core consumer is changing as we move from baby boomers and Gen X to millennials and Gen Z. At the same time, how all consumers shop is shifting. They're in more control than ever. They increasingly buy online through retailers, social platforms, and direct-to-consumer channels. They want organics, naturals, and products that fit their lifestyles. They take recommendations from influencers, and they become influencers themselves.
Our retail partners are changing too, concentrating more on sell-through via their online sites. We are there with them. This is reflected in our double-digit e-com sales increase for multiple quarters. The marketplace is dynamic, and there are more competitive pressures from digitally native startups with low barriers of entry to traditional CPG companies expanding their presence. The good news is there is more than enough opportunity for us. We have an incredible advantage with our superpowers and market position. Delivering on Jim's 2030 goals will require us to create a more rich lawn and garden experience for consumers. That's what SMG 2.0 is all about, transforming for future growth. Here are the building blocks: innovation and SKU rationalization to optimize our portfolio, including moving with greater speed to bring new products to market.
Channel expansion, primarily e-commerce, but also in expanded retail partnerships and professional Do It For Me space. Category growth by bringing emerging consumers and more demographic groups into our world, connecting them through new approaches to marketing, including positioning Scotts Miracle-Gro as a lifestyle brand. Operational efficiencies and savings to support margin expansion and ensure the best in class supply chain. Let me walk you through each of these, starting with innovation and SKU rationalization. We are realizing the benefits of a multiyear effort to optimize our portfolio through new products, including extensions into spaces where we have not played, and the sunsetting of low margin lines in favor of the higher margin SKUs. The rationale is twofold. One, it supports top line sales and margin growth. Two, it makes room for new products that appeal to emerging consumers and are better suited to selling and shipping online.
Far in fiscal 2026, we've introduced 83 new product SKUs accounting for $41 million in revenue. These range from Kentucky 31 Grass Seed and Turf Builder Liquid Lawn Food to Miracle-Gro Indoor Plant Food and small bag soils, and we have more innovation to come. We are also moving with speed. We brought the Ortho mosquito and fly insect traps to market within just six months. Chris and his strategy team are targeting tuck-in M&A to help us fill other portfolio gaps quickly. On the SKU rationalization front, we have line of sight to eliminate 30% of our lowest performing SKUs by next fiscal year. This will be margin accretive while reducing complexity and providing better choices for consumers. Turning to channel expansion, e-commerce is clearly the growth engine.
In partnership with our retailers, we have a team dedicated to maximizing POS through digital marketing and product assortments optimized for online. Brick and mortar is still important. We have product gaps here and are addressing them by strengthening partnerships with retailers across channels. Some of our new SKUs include bigger sizes suited to rural property owners with larger lawns, for example. We're also exploring channel diversification through the Do It For Me with the recent launch of a pilot program for small and medium-sized professional lawn and garden service providers. It's early days, we're seeing sales traction with fertilizers, grass seed, and controls for larger coverage areas. The full season performance will gauge our future here. Our foray into Do It For Me reflects a startup mentality we're instilling throughout the company. Move with speed, test the market, gather learnings, and fail or succeed fast.
This entrepreneurial spirit is part of the cultural shift we're making. Turning to category growth, we are attacking this through marketing and consumer activation efforts to engage emerging consumers and drive frequency of product use. We have campaigns this spring specifically for Hispanic consumers, a key demographic group for us. These coincide with more product listings in Hispanic-centric retail stores. In Q2, we also launched an initiative with Bonnie Plants and Gardenuity to provide ready-made growing kits for people who are new to the category. These kits remove the barriers to gardening, simplify the process of growing, and set new gardeners up for success. The goal is to convert them into lifelong gardeners. On this note, our live goods venture with Bonnie Plants is performing really well this season. They have focused on improved sell-through and quality, and the results are starting to show.
Finally, on operational effectiveness, we continue to invest in our business, mainly focusing on factory automation and technology implementation across the enterprise. We're pursuing a dual track approach to AI transformation. On one hand, we're investing in the foundational work, building a modern data lake and implementing SAP S/4HANA as our next gen enterprise resource planning system. Organized, accurate data is the bedrock of any successful AI deployment. We're not waiting for that foundation to be fully in place before we act. In parallel, we're reimagining core processes with an AI first lens, embedding intelligence directly into how we operate. The data foundation and the AI transformation are advancing together, each reinforcing the other. AI is already playing a role in back office and data insights, as well as consumer experiences.
To date, we're working on about 40 use cases of AI ranging from consumer chat and voice agents to automated content generation, intelligent product search, and productivity tools. Beyond efficiency, AI is directly contributing to top-line growth through optimized e-commerce performance and personalized consumer engagement while protecting the bottom line through cost avoidance in areas like data security and process automation. As an example, we've developed three commercials in this past quarter using AI, saving about a half a million dollars in production costs. All our tech investments support our operational efficiency goals and have the potential to deliver significant savings. When you combine them with our investments in automation and other efficiencies, we are striving to deliver supply chain savings of at least 1% annually. That equates to around $35 million in high return cost savings each year contributing to gross margin improvement.
We've covered a lot of ground. If you take anything away from today, it's this: Jim has set the financial targets, and SMG 2.0 is our roadmap to achieve them. We are making progress on its building blocks while at the same time remaining highly focused on our fiscal 2026 plan. We have many great things happening across our company, and it's go time for our teams. Everyone is rising to the occasion. Here's Mark with the financial details.
Thank you, and hello, everyone. Jim and Nate provided an excellent update on our growth strategies and consistent progress towards our financial targets. We have early season momentum, and we've delivered on strong performance, further galvanizing our confidence in the full year outlook, supported by disciplined execution despite dynamic macro environment. While we're halfway through fiscal 2026, I'll remind everyone that the first six months represent approximately 25% of our full year POS. The season is in front of us, and consumer sell-through remains the primary focus with increased investments in marketing, media, and consumer activation now kicking into high gear. We're tracking to our targets for net sales growth, gross margin expansion, and leverage reduction. As Jim previously explained, in moving towards the execution of the multi-year share repurchase program, I will be the gatekeeper, and we will be mindful of maintaining leverage comfortably in the threes.
Looking at our results, you'll recall we are excluding Hawthorne, having classified it as a discontinued operation last quarter and completing its divestiture in early April. In the second quarter, total company net sales increased 5% to $1.46 billion. For the first six months, net sales increased 3% to $1.81 billion, in line with our full year net sales guidance of low single digits in our U.S. consumer business. Our focus on higher margin branded products is meeting expectations. Sales of branded products through the first half increased 8%, partially offset by expected declines in mulch and non-branded product sales. We discussed in previous calls that we expected retailers to increase purchases as we drew closer to the POS consumer sales curve. This has played out in the second quarter. The increase in shipments to retailers is attributable to three factors.
One, strong seasonal and retailer support of our branded products initiative, including year-over-year growth in branded soils and grass seed. Two, an increase in early season fertilizer sales compared to the second quarter of fiscal 2025. Last year, through joint consumer activation efforts reinforcing our multi-bag purchases, our retail partners experienced strong demand and sell-through of our fertilizer products. This year, our customers are doubling down in anticipation of a stronger spring performance. Three, early replenishment orders related to higher than expected POS sell-through of controls products due to more favorable weather conditions in the West, one of our early season markets. From a regional perspective, consumer takeaway was strongest in West, where POS dollars were up nearly 15% from the previous year-to-date.
As a reminder, beginning in the last quarter, we expanded our POS data to include our 15 largest customers, including e-commerce and only for branded products, excluding mulch, private label, and commodity items. Taking a closer look at consumer engagement through the first six months, POS dollars were +4%, closely mirroring our total net sales growth. That was driven by fertilizers, plant food, Ortho, and Roundup, coupled with consistent e-commerce growth. E-commerce POS trends continue to demonstrate the effectiveness of our channel expansion. Year to date, e-com POS $ were up 22%, with growth in every category and customer. Gross margin continues to be a strong story. Year to date, we delivered over 200 basis point improvement over prior year, driven by favorable mix and sales of higher margin branded products, along with supply chain savings from ongoing efficiencies.
Pricing actions early in the year also contributed. In the quarter, the GAAP and non-GAAP gross margin rate was 41.8%, a 280 basis point improvement, and a 240 basis point improvement, respectively, over prior year. For the first six months, the GAAP gross margin rate was 38.5%, a 260 basis point improvement, and the non-GAAP adjusted gross margin rate was 38.6%, up 230 basis points from a year ago. As it relates to potential headwinds from the Iran war, for our full fiscal year, most of our cost of goods sold are locked as we have purchased, produced, and hedged a significant portion and are enacting contingency plans to minimize further impacts in the year.
Moving down the P&L, SG&A in the quarter increased 12% to $199.2 million, compared with $177.8 million in the prior year quarter. Year-to-date, SG&A is up 5% from $291.3 million to $305.1 million. The increase in SG&A was expected and reflects our increased media and marketing spend to drive consumer takeaway of our branded products. SG&A spend is on track to our full year target of around 17%-18% of sales. Moving to the non-GAAP adjusted EBITDA, for the quarter, it was $437.4 million versus $401.6 million a year ago.
Year to date, it was $440.2 million, a nearly $38 million improvement over $402.5 million in the corresponding period. Below the line, interest expense declined from lower debt balances and interest rates. For the quarter, interest expense was $31.3 million, compared with $36.6 million in fiscal 2025. For the first six months, interest expense was $58.5 million versus $70.5 million in fiscal 2025. Leverage at 3.71x, an improvement of 0.7x versus a year ago, was a result of higher EBITDA and continued deployment of free cash flow to debt reduction.
Year-to-date, free cash flow was favorable by more than $100 million over prior year from higher net income from continuing operations and our focus on working capital management and disciplined inventory management. Our current year plans and execution are driving improvement on the bottom line. For the quarter, GAAP net income from continuing operations was $263.3 million, or $4.46 per share, compared with $220.7 million, or $3.78 per share a year ago. Adjusted non-GAAP net income from continuing operations in the quarter was $267.8 million, or $4.53 per share, versus $233.7 million, or $4.00 per share last year.
For the first six months, GAAP net income from continuing operations was $215.6 million, or $3.65 per share, compared with $154.7 million, or $2.64 per share a year ago. Adjusted non-GAAP net income from continuing operations was $223.3 million, or $3.78 per share, versus $183.5 million, or $3.13 per share in prior year. Looking ahead to fiscal 2027, commodities are a primary focus. Given the volatility of the Iran war, it is too early to estimate with certainty what we might face next year. We expect to manage any impacts while continuing to invest in our superpowers and advance our growth initiatives.
Jim talked about our confidence to cover material cost increases with pricing adjustments, which would be consistent with how we've navigated the high inflationary period of fiscal 2022 and 2023 in the early stages of the war in Ukraine. Nate and his team are also driving supply chain savings and working on sourcing contingencies to ensure we have optionality heading into fiscal 2027. As always, we will develop hedging strategies to provide more cost certainty. Overall, we are pleased with our performance as we enter the peak lawn and garden season. We are reaffirming our fiscal 2026 guidance and have high degree of optimism for the long-term financial goals.
In early June, we will provide a seasonal update at our William Blair Annual Growth Stock Conference in Chicago, and we will follow that up with a deeper dive into SMG 2.0 and our financial priorities at our Investor Day on August 4th at the New York Stock Exchange. Here's the operator.
Thank you. To ask your questions please press star one one on your telephone and wait for your name to be announced, to withdraw your question please press star one one again. In the interest of time we ask that you limit your question to one question and one follow up. please stand by while we compile the Q&A roaster. Our first question comes from Jon Andersen of William Blair. Your line is open.
Hey, good morning, everybody.
Good morning.
Two quick questions for you. Could you talk a little bit about what you're seeing in terms of the kind of the, I guess, the restage on the Lawns business and fertilizer and how some of that, I know you've done some work on the assortment and pricing structure and how that's performing. I know another part of your strategy is to really drive deeper into e-com and would love an update on that as well. Maybe a last point is just was there any kind of anything unique in the quarter from a shipment perspective and retail inventory level perspective that we need to consider as we think about fiscal third quarter results? Thank you.
All right. Hey, Jon, this is Nate Baxter. I'll start. I'll start with the bottom. Shipments remain strong. You know, obviously through Q2 they were strong, and they remain strong for the first part of Q3. Not seeing any issues there. I'm not concerned about inventory levels. Slightly elevated versus this time last year, I think supports the bullishness of the retailers and us on the category. On e-com, I'm really happy with where we are. We're up double digits. We've gained both market share and are seeing a real adoption of some of the innovation because we've brought a lot of that to market through e-com first. We'll talk more about that at Investor Day, I'm pleased with our progress so far.
For lawns, I'm gonna let John Sass, our GM of Lawns, just comment because I think that's probably the most important point that you asked. John?
Jon, great question. I think our lawns business, you know, we talked about it a lot in the past year and a half here, what we're transitioning from, you know, a product program to a portfolio and really selling a four step type of solution for consumers. The first phase of that was last year when we adjusted media plans and our promotional plans, which we had a great response from consumers and our retail partners. This year is the rollout of the product piece of that. This year we just introduced a new Turf Builder lawn food product that's safe for kids and pets. It's a great solution that is now showing up in retail stores right now. Our adjustment to our media and advertising continues.
We're really enhancing and showcasing the four feedings a year, really getting consumers back into a program that will give them a great lawn solution. I would say the early part of the season, you know, we're step 1 through the program. We're seeing another sell-through of our Halts, our first, you know, step in the program over 20%, which is a great sort of first indicator for us going into the season. Now we, you know, go into the weed and feed part of the season. Off to a great start, a great continuation from last year.
I might just throw in, Nate, Mike Davitt, where we had the biggest gap in share is really controls-
Correct
On the online business, on e-com, you wanna talk a little bit about what you're seeing with Ortho?
Hey, guys. This is Mike Davitt. When you start to think of the Ortho business, how consumers are searching for controls product has changed over the last few years. Obviously, we have a ton of products that sell multiple solutions. Consumers are moving to specifics. If you look at the portfolio we've launched with mosquito, with ant, with specific weed products, we're giving consumers new solutions that they're looking for. As Nate talked about this next generation of consumer, we're doing it in dot com first.
Yeah. It's across all our categories, we have a lot of room to grow with market share. Controls is the biggest opportunity for sure.
Thank you.
All right. Thanks, Jon.
Thank you. Our next question comes from Peter Grom of UBS. Your line is open.
Great. Thank you, Operator. Good morning, everyone. I wanted to ask on SMG 2.0, and I think the commentary was helpful, but I thought I wanted to dig into the billion-dollar sales target and gross margin approaching 40. My guess is we'll get more color in August, but, you know, how should we think about building to these targets? Is it linear? Is it you'd expect kind of equal contributions to the top line and margin expansion over the next several years? Is it more back half-weighted? Not trying to get fiscal 2027 guidance, but I'm just kind of curious how quickly some of these actions can begin to show in the P&L.
Yeah. You're right, Peter. We'll certainly get into much more detail as we go to Investor Day. I would say right now I would just look at it as linear. I don't think it'll play out that way. You know, our focus clearly the biggest piece of the pie to go get is e-com. Jim talked about it in his prepared remarks. This is an area that Chris is gonna focus on with product assortment, tuck in M&A. You know, we have strength in other categories, whether it's expanded programs with our retailers, as well as focus on Hispanic. I would say it's early days. We'll lay out a year-by-year roadmap for you when we get to the August meeting.
From my point of view, I'm really comfortable. Remember, to net $1 billion, we're obviously overshooting. Again, we'll get into that detail during Investor Day.
I would hang on here. What I would throw in there is just getting share equal to what we have in sort of big box retailers, that's the vast majority of this. This is one where just getting our share online up, will give Nate most of what he needs to get that $1 billion.
Understood. That's really helpful, guys. I guess just a quick follow-up on the gross margin for this year. You know, obviously really strong performance. It seems like the mixed benefit from the branded products emphasis is really showing through, and I don't think that was originally contemplated in kind of the gross margin, you know, above 32% or what have you. Can you maybe just speak to maybe what we've seen year-to-date? How is it progressing versus what you were anticipating? As you think about reiterating now, look, is that simply conservatism or are there certain, you know, headwinds that we need to contemplate in Q3 and Q4? Thanks.
Listen, you guys are constantly thinking like there's some trick here or something. Look, I would say, it's good this happened, right? I mean, it's a positive. You know, Nate and I were dealing with this was a big factor in last year's calls about private label and are you guys losing out on private label. I think you guys are aware that with a couple of giant customers, we basically said, We don't care about the mulch business. Take it, okay? When we take it, we're taking our promotional money with us.
If you want that promotional money, then put it into our branded business. To the extent that you guys were kind of living it live with us last year, and I think some people were criticizing us for it, acting like it was a vulnerability, we took the marketing money and said, If you want the marketing money, you're gonna put it behind branded. They did, okay. To some extent, a little bit of a surprise because some of the strategy Nate and I were figuring out on the airplane to go visit some customers and deliver like, you know, a sort of hard line in which we're not negotiating on this.
I think the result to some extent is choices we made not as well planned as you thought, but it was basically saying, We're not gonna lose money on this stuff. If you find somebody who can make it cheaper, God bless, but all that money that's going into marketing it, that stays with us unless you wanna redeploy it. I think that has worked out really well for us.
Yeah. You know, it's those two things. It's mix and supply chain. As always, I'm very proud of our supply chain organization. They continue to deliver and even over-deliver. Jim's right on the mix stuff. If you look at our, you know, our POS year to date, we're ahead in dollars versus units. That reflects, you know, we're doing less heavily discounted units. We said we were gonna walk away from that. We leaned into the branded. I think, you know, that just performed a little better than we expected and we're happy with that.
Great. Thank you so much, guys.
Hold on. Just a second.
Yeah.
You might as well get finance guy in there because we're talking gross margin and how you feel about it.
Yeah, no problem. I think Nate said it best, you know, as far as the overperformance year to date on some of the branded products in the mix. I think from an expectation standpoint, I think for the first half, we did it. We did see some of that. That gives us confidence as we wrap up the back half of the year, which, I mean, we all know there'll be some level of commodity inflation the back half of the year that we navigate. We definitely feel like we can deliver on the 32% gross margin guide with additional supply chain efficiencies coming in for the back half of the year as well.
You know, we're learning, like, I don't know, you know, you guys could probably criticize and say, you know, This you have to learn. If you look at, like, the Halts business. The Halts business was a business that I'm not saying it was in decline, it probably was, but we weren't putting anything behind it. A couple of years ago, we started putting, like, some radio in it and got, like, crazy good results. We started to invest behind Halts, and the numbers are phenomenal. There's a giant benefit of this. Not only are we selling more, but the more we sell, it's the kind of product they have return privileges on. The more you sell, so you're selling out and you're not dealing with returns on it's just a very virtuous thing for us.
I think we're also learning that advertising, marketing activation works. That's also helping our margins out in our mix.
Correct.
The only other thing, Peter, I'll just bring up, you know, I think in the Q1 call, we talked about a shift in sales from first half to second half. I don't know if we're fully seeing that's part of the over-performance as well.
Awesome. Yeah, never wanna be tricked, Jim. I appreciate all the color, guys. Thank you.
You know, you guys ask, like, somehow that, like, we're kind of pulling the wool over your eyes. No, not at all. It's just sometimes we're as surprised as you are, like, you know?
Right.
Thank you. Our next question comes from Jonathan Matuszewski of Jefferies. Your line is open.
Great. Good morning, and thanks for taking my questions. My first one was for you, Mark, and just if you could remind us of the historical quarterly sequencing in terms of how you secure raw materials for the upcoming fiscal year and just how we should think about maybe the current prices of raw materials. Is that leading you to think about deviating from what you lock in during a fiscal two Q or a three Q this year versus history? Any, any color there? That would be my first question.
Sure.
Thanks.
I'll take a stab, and I'll let Nate jump in as well. Generally, I would just say what you see in our P&L is stuff that was purchased most likely six to nine months previously. We have really great suppliers, really reliable sources, we can leverage our superpower. Just as that as a backdrop. As we look to 2027, really this summer becomes an important part of just working with our suppliers on our plans for next year and our customers. This year is kind of unique, right? Obviously, with the Iran conflict, we're dealing with elevated commodity prices. I think our approach this year is a little more of a wait and see approach.
There are areas where we will start to buy in for 2027 and lock in supply. That will start to happen over the next several months. But really the summer months here, I would say we'll really begin to shore up some of those activities. But again, I just go back around six to nine months is kind of the tail as we navigate that.
Yeah. You know, urea specifically, we have flexibility. What I would say is we're gonna delay purchases a bit this year relative to how we've done it in the past. We've got the flexibility in our Marysville chem plant to do that, so not put production for next year at risk. You know, I think Jim said it well, we just don't know what we don't know. We've got a great team that's focused on it and will manage and, you know, we're committed to our margin walk, and we're committed to taking pricing if we have to. We'll talk more about 2027 as we know more. It's a little early for us, but we're definitely thinking through all the scenarios.
Look, I think as the war has sort of carried on and we've seen, you know, whether it's resins, diesel, urea, you know, all of the sort of big commodities for us. I think, first of all, the purchasing team has done a terrific job, like reducing the risk for this year.
Yeah.
You know, I think Nate has been pushing to sort of understand 2027 better. I just think that this is one of those things, while some of the stuff we just have to manufacture and it'll end up on the balance sheet and inventory. A lot of our purchasing decisions, I think can get much better if the war.
If the situation improves.
resolves itself. You know, the thing that I would like to make sure that everybody on this call is aware, we are not going to sacrifice our margin goals with this idea that by accepting dilution in our margin is somehow okay. Any cost we're seeing is not a single company in America that's not dealing with this stuff. I am not concerned or shy about saying that where we're headed on margins, if we have to use pricing, everybody else will be as well.
That, you know, if I was talking to my family, like right now, I would say, We're not going to give up our goals, for our plan, because somehow we think we're doing the right thing for the consumer. The consumer, it could be bad, right, for the consumer. The good news for us is we know when things are bad for the consumer, people garden. They not travel as much, they don't go out to dinner as much, but they stay home, and they take care of their home and their yard and garden and spend time there. This is something where, you know, if it's bad for the consumer, I also think we'll see goodness in commodities.
Right
If the economy starts to get a little wobbly. My encouragement to Nate is just to try to stay loose as you can.
Yep.
This is not that 2027 is not an issue on commodities. We're not gonna eat it.
Right.
Trying to get too far ahead of it and worry about it, I think is not the issue. As long as we say we're gonna take pricing to cover the costs.
Correct. Remember, we play in a really broad set of categories within lawn and garden.
Yeah.
You know, the commodities we've just been talking about are limited to a certain segment of this.
Yeah. Jonathan, for perspective, urea, for example, is less than 10% of our cost of goods sold, so it's like mid-single digits. It's to Nate's point, we've got a broad portfolio.
Right. Thanks for all that color, guys. Just a quick follow-up on in-store merchandising. It looks like RONA recently rolled out 100 dedicated shop-in-shops for your brand ahead of spring. Maybe just speak to any productivity boost you may have seen from initial pilots that led to this rollout, and how you think about the opportunity to replicate something similar in key U.S. retail distribution partners. Thanks.
No problem. Well, listen, I'm just gonna say, I think it's a little early to really quantify the results from that. Again, in the spirit of retail partnerships, that's an important one. You'll see us do more with other retailers, including in the U.S., not necessarily all rolling out this year, but over time, whether it's digital or physical like we're seeing at RONA. I think that just speaks to the nature of where we need to go from a consumer activation standpoint. We'll be happy to talk more about that test with RONA when we see you in August. I think we'll have more data then.
Thank you. Our next question comes from Joseph Altobello of Raymond James. Your line is open.
Thanks. Hey, guys. Good morning. I guess I'll stay on the pricing subject. Jim, I think your thinking on pricing seems to have evolved over the years. There was a time when you were once hesitant to do it, but now you feel like it feels like you're more comfortable. And I know the situation is volatile, but, you know, if nothing were to change on the cost side, would you view the pricing that you'll need to take next year as manageable from the consumer's perspective?
I... You know, I was gonna say 100%, that's probably unsafe. Yes, absolutely feel. Look, Nate and I were down at a big retailer last year. They were dealing with all the tariff issues, like huge. I think we were down there for, like, a couple percent.
A couple percent, yeah.
I said, Seriously, guys? Like, with all the trouble you have, you're worried about a couple percent from us? No, Yes. I think that the damage we do to this company by not staying on top of our margins is way worse than people who are buying a product once or twice a year in an environment where they're seeing pricing like this all the. In fact, I think we're probably pretty shy compared to a lot of stuff that people buy. Yes, I guess it has evolved. I do think that where we're going with SMG 2.0, you know, that. Listen, in part, Nate's promotion is based on the results here. I am big-time encouraging him to get it done.
The share repurchases, like, I kind of meant what I said, which is I think this is a fabulous opportunity. I, you know, I think last year, for those of us who have had the sport of being on these calls, there was a lot of frustration with me on good results that didn't get reflected in the share price. I think my view right now is we'll buy our own shares back. The more money that Nate can create, faster and deeper we can buy shares back at a price that I think is attractive. And the board does as well. So that's kind of where I'm at. I think being less comfortable with pricing puts a lot of that stuff at risk.
Yeah. Joe, I'll just add, remember, you know, I'm looking at this through the lens of a five plus year strategy, right? You know, certainly didn't anticipate two months ago what was happening in the Middle East. Like everything else, we've been through this, right? We've seen $900-$1,000 a ton urea in the past. We've managed through it. We've taken pricing. To Jim's point, I'm keeping my eye on the long ball, which is a commitment to be a branded first company with a very, very strong gross margin profile.
Very helpful. Just to shift gears a little bit to this, you know, e-commerce shift, if you will. How does it impact, you know, your margin structure? Does it require any investment on your part? Does it require more or less working capital? How does it change, you know, your business model, I guess?
I mean, it obviously affect all of those. I mean, not so much on the working capital, but certainly investing in the people to come in and help us drive e-com with that experience to drive product development. Again, Coco's gonna pick up a big piece of this. There is a margin delta, but, you know, on a like for like between brick-and-mortar and e-com today, and that's something that we'll continue to chip away at by bringing innovation and then bringing costs down on the back end of it. You know, there's a target, there's a challenge. I'm not particularly worried about it. It's a few hundred basis points delta. You know, we're putting teams and plans in place to manage that for the long term.
Joe, we're talking about leveraging our retail partners, we're not going to be doing direct to consumer, like, all across the country where we'll have to build out a massive network and stuff from a cost end perspective. We leverage our customers through that process.
You know, listen, Joe, I personally, I think it's really exciting. We had a board meeting last week, Thursday and Friday. At the dinner, I got onto sort of the soapbox, which a CEO can do at a board dinner, and just talk about not participating is suicide for us. You know? This is not something that we really have a choice in. We're under-penetrated. There's all kinds of opportunity. The retailers from our existing brick-and-mortar to other retailers are incredibly enthusiastic and want to play. They see the opportunity as well, but they are under-penetrated in lawn and garden. Remember, 80% of the volume we're talking about is with our existing retailers.
Correct.
It's not like we have a choice. I do think that it's a little bit more expensive to operate, and I think Nate and team will deal with that. If you say to yourself it is not optional, that not playing in the sort of dot-com space works, it just doesn't. We've got to figure it out, and I think we have a lot of opportunity there. If margin is sort of the issue and a lot of new products are gonna have to happen in that, you know, when people are buying online to make it more convenient, to make it ship better, just because consumers want more choice, this is an opportunity for Nate in the design process to sort of build margin in.
Yeah. I'll just put a pin in this by saying, as we talk about product assortment, you know, we recognize the need for differentiation in these channels and among retailers. When I talk about SKU rationalization and innovation, just keep in mind it contemplates that.
Okay. Thank you, guys.
Thank you. Our next question comes from Chris Carey of Wells Fargo Securities, your line is open.
Hi. good morning, everybody.
Morning, Chris.
I know this was asked, so, you know, I apologize for coming back to it, you know, but we're continuing to get a lot of questions around, you know, inflation, you know, curve, I guess, if you will, into fiscal 2027. I know that you're gonna be strategic, as you had mentioned already on the call about, you know, locking in for exposure. You would look at, you know, pricing. I realize, you know, urea as an example is quite seasonal, you know, through the summer. Yeah. At what point, you know, is it that you have to kinda make decisions either on locking the current costs or you need to start having those discussions, you know, with retailers?
You know, clearly you have some momentum in fiscal 2026. You put strong investments into market. Does that give you a bit, you know, more ability to, you know, take pricing, justified pricing, if indeed you see that, you know, inflation, you know, prove to be a bit stickier into fiscal 2027 such that you can continue to achieve the margin targets that you've set out there? I just wanted to drill in a bit more on that.
Well, I first, I think it's a good question, okay? I'm not sure what, you know, the guys are gonna answer on this. I would say that merchandising decisions, you've probably got three months. I'm looking at sales right now, too, he's putting up. I think that you're probably talking eight to 12 weeks where these decisions need to be made. I think that sort of frames your question, which is, when do you have to get on top of this?
No, I was gonna say Q3, our fiscal Q3, Chris. That's exactly when we have to make all these decisions. Like I said, the team's done a great job. We understand, you know, the dynamics as they are today. We've done a lot of scenario planning, including some simulations and, you know, it'll all come together where we have to go sit and talk to retailers for line reviews and, you know, we'll have those discussions with them. We're always transparent with our retailers about what we're trying to bring to the table.
You know, 'cause you're gonna see that, like, what happens is as the finance people start working with the operating team to develop numbers for next year, they're gonna start putting standards in for-
Mm-hmm. Correct.
... what stuff's gonna cost. It's gotta be relatively certain within that timeframe that the standards are gonna be higher than where they are today.
Absolutely.
You know? I think this sort of drives you that I think pricing is going to have to be a tool in the quiver this year, and we've gotta just agree to that. If we do see prices down that make for opportunity, you know, if retailers are listening to this, we can probably find ways to get money back if it turns out our costs go down. I do think pricing is gonna be something that has to be used this coming year. I don't want people focusing on next year this year.
Right.
I think navigating this year is what's important to us. You know, you look at the results, it's going really well. I think purchasing has sort of minimized, you know, the sort of pain. You know, I would say, I had this conversation with the board. It is a little bit unfortunate. I think we've talked about sort of headwinds that are entirely manageable, which are built into this year. It just sucks for the managers of the company who are paid on results that we're seeing, you know, incentives being eaten up. I tried using with the board force majeure. I think they were somewhat vulnerable to it, which is the ability of, like, the management team is doing a great job and managing this really well.
It just kind of sucks that something that's beyond our control is eating into upside for this year. The good news is we have it covered. That's what I want people focusing on now. It's pretty soon we're going to have to start focusing on next year, I think, you know, we've kind of answered that question.
Yeah. Helpful. I think that's it for me. Thanks so much, guys.
Thanks, Chris.
Thank you. Our next question comes from William Reuter of Bank of America. Your line is open.
Good morning. I have two, which I think will be fairly quick. The first is you mentioned price increases. Were these the price increases that were taken kind of in normal line review timing, or were there additional price increases taken, I guess maybe at the beginning of the second quarter or end of the first?
We haven't taken any additional pricing since establishing with the retailers last time. I mean, we talked about it. Yeah. Should we put a surcharge on for fuel. I think the issue we got into, to be fair, is probably half of what gets picked up from our plants, retailers are picking up. We just figured we get into pricing on a fuel surcharge, they're gonna say, Well, cool, like, we're picking stuff up, you should give us a surcharge. I think we just basically said we got this manageable. I think, again, for retailers who are listening, we were calm this year in spite of the fact we had pretty significant increases. Remember, we had a lot of hedges in our diesel. You know, I think we made money on those hedges.
That's net favorable. Yeah. This would be typical line review pricing we're talking about coming up here in the summer months. It would be pretty destructive to change pricing in the middle of a load-in with retailers, so obviously try to avoid that at all costs. We've done it before, but it's been an emergency. Yeah. You know? Yeah.
Got it. Jim, clearly you're very focused on these share repurchases as an investment. How should we think about what the leverage profile is gonna look like over the next handful of years? Should we assume that more or less you're gonna keep leverage where you are now and that share repurchases will just be at an amount that will kind of keep us where we are today?
Yes. I mean, that's what I would say. You know, we've talked at the board level. I know Mark has a point of view. You know, I think Mark would probably like to be closer to 3.5. You know, we said in the threes. I think notionally 3.75 is a fine enough place. Remember, this is one where we can't get all screwed up here because all we gotta do is, like, take our foot off the gas pedal. Right. What I've told Mark in his gatekeeper role is that, you know, in the United States Air Force, when you're in a air combat situations, anybody can call knock it off, and the fight stops.
Everybody says, What just happened? Mark has knock it off rights here, and I think that's appropriate as our Head of Finance. We'll all respect that. You know, I'm saying I'm pretty comfortable where we are, and he might like a quarter turn difference. I would just make the sort of argument that to be at, let's say, 3x or maybe even less, that basically puts it off another year, and I'm not really willing to do that. We talked about it at the board. I got support at the board level to do this. Mark, I think, is cool. He cares about his knock it off rights, and I'm happy for that. I think the answer is yes.
Great. I'll pass to others. Thanks so much.
Thank you. This concludes our question and answer session and also today's conference call. Thank you for participating, and you may now disconnect.

