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DSP

ViantC
Nasdaq / Software & Services
Last Price
Quote time unavailable
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+
Peers tracked
11
U.S. public peers
Grade Position
In line
vs peer average
DSP vs peer average
60/100
DSP vs. peer average (C vs. D)
Grade spread
B 3 · C 1 · D 4 · F 3
Graded peers loaded
Coverage
11 graded
100% of tracked

Peer overview

TTD is the first available peer comparator.

The Trade Desk is the closest scaled independent DSP comparator for open-internet programmatic demand; Viant’s 10-K explicitly names it as a competitor, making it the cleanest benchmark for valuation and execution quality [#10-K-2026-03-11].

Peer source comes from the stored AI memo or peer model
Grades and factor rows use RankAlpha API data when available
Missing peer scores remain blank instead of being estimated
Side-by-side comparison keeps the data contract visible
Top peerTTDTrade Desk
DSP
Viant
TTD
Trade Desk
Grade
C
D
Momentum
50
4
Value
68
67
Sentiment
50
-
Setup Bias
Net —
-
Market Cap
-
-
Posture
Mixed
Defensive

Grade position vs TTD

DSP / TTD
Grade Position
In line
DSP vs. peer average (C vs. D)
60/100
Momentum
50
DSP
Value
68
DSP
Sentiment
50
-

Rotation landscape

Peers ranked by the order returned from the peer source, with grades from the API.

Rank
Ticker
Company
Grade
Grade score
vs DSP
1
TTD
TTD
D
40/100
+1
2
PUBM
PUBM
F
20/100
+2
3
MGNI
MGNI
D
40/100
+1
4
HIVE
HIVE Digital Technologies Ltd Common
B
80/100
-1
5
MITK
Mitek Systems Inc Common
B
80/100
-1
TTD is the first peer returned for this comparison set.