DSP
ViantBNasdaq / Software & Services
Last Price
At close
2026-07-20
+
Peers tracked
11
U.S. public peers
Grade Position
In line
vs peer average
DSP vs peer average
69/100
DSP vs. peer average (B vs. C)
Grade spread
A 1 · B 2 · C 3 · D 4 · F 1
Graded peers loaded
Coverage
11 graded
100% of tracked
Peer overview
TTD is the first available peer comparator.
The Trade Desk is the closest scaled independent DSP comparator for open-internet programmatic demand; Viant’s 10-K explicitly names it as a competitor, making it the cleanest benchmark for valuation and execution quality [#10-K-2026-03-11].
✓Peer source comes from the stored AI memo or peer model
✓Grades and factor rows use RankAlpha API data when available
✓Missing peer scores remain blank instead of being estimated
✓Side-by-side comparison keeps the data contract visible
DSP
Viant
TTD
Trade Desk
Grade
B
F
Momentum
74
6
Value
59
60
Sentiment
39
-
Setup Bias
Net —
-
Market Cap
-
-
Posture
Constructive
Defensive
Grade position vs TTD
DSP / TTD
Grade Position
In line
DSP vs. peer average (B vs. C)
69/100
Momentum
74
DSPValue
59
TTDSentiment
39
-Rotation landscape
Peers ranked by the order returned from the peer source, with grades from the API.
Rank
Ticker
Company
Grade
Grade score
vs DSP
TTD is the first peer returned for this comparison set.