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BFH

Bread FinancialB
NYSE / Financial Services
Last Price
At close
2026-07-18
View Chart
+
Peers tracked
11
U.S. public peers
Grade Position
In line
vs peer average
BFH vs peer average
59/100
BFH vs. peer average (B vs. C)
Grade spread
A 1 · B 6 · C 2 · D 1 · F 1
Graded peers loaded
Coverage
11 graded
100% of tracked

Peer overview

SYF is the first available peer comparator.

Buy-now-pay-later / private-label credit exposure similar to BFH; sensitive to consumer credit trends.

✓Peer source comes from the stored AI memo or peer model
✓Grades and factor rows use RankAlpha API data when available
✓Missing peer scores remain blank instead of being estimated
✓Side-by-side comparison keeps the data contract visible
Top peerSYFSynchrony Financial
BFH
Bread Financial
SYF
Synchrony Financial
Grade
B
B
Momentum
81
41
Value
61
62
Sentiment
38
58
Setup Bias
Net —
-
Market Cap
-
-
Posture
Constructive
Constructive
Open Side-by-Side ComparisonCompare all

Grade position vs SYF

BFH / SYF
Grade Position
In line
BFH vs. peer average (B vs. C)
59/100
Momentum
81
BFH
Value
61
SYF
Sentiment
38
SYF

Rotation landscape

Peers ranked by the order returned from the peer source, with grades from the API.

Rank
Ticker
Company
Grade
Grade score
vs BFH
1
SYF
SYF
B
80/100
Even
2
COF
COF
B
80/100
Even
3
AXP
AXP
B
80/100
Even
4
FOUR
Shift4 Payments Inc Class A Common
B
80/100
Even
5
MKTX
MarketAxess Holdings Inc Common
C
60/100
+1
SYF is the first peer returned for this comparison set.