BFH

Bread FinancialB

NYSE / Financial Services

At close

2026-07-17

View Chart

RSI (14)

51.3

Neutral

MACD Hist

-0.93

Bearish

ATR (14)

3.79

Normal

Vol Z (20)

-0.81

Normal

RET 20D

-3.0%

Negative

Dist 52W High

-8.7%

Below High

Technical chart

1 Year

Candles, moving averages, and volume using the current RankAlpha theme.

As of 2026-07-17

Price

SMA 20

SMA 50

SMA 200

Trend readout

Technical readout

Trend

Uptrend (SMA20 > SMA50 > SMA200)

Momentum

Short-term pullback vs positive 3M trend · 20D -3.0% · 60D +7.7%

RSI / MACD

RSI 51.3 (Neutral) · MACD hist -0.93

Volatility

Volatility normal (Z -0.81)

SMA20

101.74

SMA50

94.98

SMA200

77.30

EMA12

99.34

EMA26

98.87

BB Upper

110.03

BB Mid

101.74

BB Lower

93.44

RET 5D

+2.2%

RET 20D

-3.0%

RET 60D

+7.7%

RET 120D

+42.3%

As of 2026-07-17 • Updated nightlySource: Internal modelMethodology