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Related articleQuarter not tagged2026-10-23Boston Beer Q3 Earnings Beat on Margin Gains, Revenues Miss
Zacks
Boston Beer Q3 Earnings Beat on Margin Gains, Revenues Miss
The Boston Beer Company, Inc. SAM reported mixed third-quarter 2026 results, with earnings surpassing the Zacks Consensus Estimate but revenues falling short. Adjusted earnings per share (EPS) of $4.37 beat the consensus estimate of $4.30. The figure increased 2.8% from $4.25 in the year-ago quarter. Net revenues declined 3.2% year over year to $520.1 million, missing the consensus estimate of $523 million. Lower shipment volumes weighed on sales, while favorable pricing, product mix and improved brewery efficiencies supported profitability. This Zacks Rank #3 (Hold) company's shares have gained 8.7% over the past three months compared with the industry's 4.1% growth. Image Source: Zacks Investment Research Boston Beer's depletions declined 5% year over year. Shipment volumes decreased 4.9% to approximately 1.8 million barrels, reflecting continued weakness across several established brands. Declines in Twisted Tea, Truly and Samuel Adams were partially offset by growth in Sun Cruiser and Angry Orchard. Sun Cruiser delivered approximately 60% growth in tracked channels during the quarter, while Angry Orchard recorded its sixth consecutive quarter of growth. Distributor inventories averaged approximately four weeks on hand at quarter-end compared with four and a half weeks in the prior-year period. Management considered inventory levels appropriate. Gross margin expanded 90 basis points (bps) year over year to 51.7% compared with 50.8% in the third quarter of 2025. Favorable product mix, pricing actions, procurement savings and improved brewery efficiencies supported the increase. These benefits were partially offset by higher commodity and tariff costs. Shortfall fees and noncash expenses associated with third-party production prepayments totaled $1.6 million, reducing gross margin by approximately 31 bps. Management highlighted continued progress in its supply-chain transformation. The company produced 98% of domestic volumes internally during the quarter compared with 89% a year earlier. The Boston Beer Company, Inc. price-consensus-eps-surprise-chart | The Boston Beer Company, Inc. Quote Advertising, promotional and selling expenses remained nearly flat year over year at $165.2 million. Freight expenses increased $9.5 million as higher transportation rates outweighed benefits from lower shipment volumes. General and administrative expenses decrease…Read full documentShow less
The Boston Beer Company, Inc. SAM reported mixed third-quarter 2026 results, with earnings surpassing the Zacks Consensus Estimate but revenues falling short. Adjusted earnings per share (EPS) of $4.37 beat the consensus estimate of $4.30. The figure increased 2.8% from $4.25 in the year-ago quarter. Net revenues declined 3.2% year over year to $520.1 million, missing the consensus estimate of $523 million. Lower shipment volumes weighed on sales, while favorable pricing, product mix and improved brewery efficiencies supported profitability. This Zacks Rank #3 (Hold) company's shares have gained 8.7% over the past three months compared with the industry's 4.1% growth. Image Source: Zacks Investment Research Boston Beer's depletions declined 5% year over year. Shipment volumes decreased 4.9% to approximately 1.8 million barrels, reflecting continued weakness across several established brands. Declines in Twisted Tea, Truly and Samuel Adams were partially offset by growth in Sun Cruiser and Angry Orchard. Sun Cruiser delivered approximately 60% growth in tracked channels during the quarter, while Angry Orchard recorded its sixth consecutive quarter of growth. Distributor inventories averaged approximately four weeks on hand at quarter-end compared with four and a half weeks in the prior-year period. Management considered inventory levels appropriate. Gross margin expanded 90 basis points (bps) year over year to 51.7% compared with 50.8% in the third quarter of 2025. Favorable product mix, pricing actions, procurement savings and improved brewery efficiencies supported the increase. These benefits were partially offset by higher commodity and tariff costs. Shortfall fees and noncash expenses associated with third-party production prepayments totaled $1.6 million, reducing gross margin by approximately 31 bps. Management highlighted continued progress in its supply-chain transformation. The company produced 98% of domestic volumes internally during the quarter compared with 89% a year earlier. The Boston Beer Company, Inc. price-consensus-eps-surprise-chart | The Boston Beer Company, Inc. Quote Advertising, promotional and selling expenses remained nearly flat year over year at $165.2 million. Freight expenses increased $9.5 million as higher transportation rates outweighed benefits from lower shipment volumes. General and administrative expenses decreased $2.1 million to $42.9 million, primarily due to lower salary and benefit costs. Boston Beer ended the quarter with cash and cash equivalents of $308.1 million and no debt. The company also had $150 million available under its revolving credit facility. Net cash provided by operating activities totaled $194.2 million during the first 39 weeks of 2026 compared with $230.2 million in the year-ago period. Capital expenditures amounted to $31.2 million, down from $36.7 million. The company repurchased $79.5 million of Class A common shares from Dec. 28, 2025, through Oct. 16, 2026. Approximately $149 million remained under its board-authorized $1.6 billion share repurchase limit. Management remains focused on improving market share trends and expanding higher-margin product offerings. Sun Cruiser continues to benefit from distribution gains and strong consumer demand, while Angry Orchard maintains positive momentum. Boston Beer is also expanding its innovation portfolio. Rally Dog Vodka Ade and Lytt Electric Coolers are scheduled for national availability in 2027, creating additional opportunities in emerging ready-to-drink beverage categories. Meanwhile, management expects modest shipment growth in the fourth quarter, aided by prior-year inventory adjustments and shipment timing. The company anticipates its most pronounced year-over-year gross margin improvement in the final quarter, supported by lower shortfall fees. Boston Beer revised its 2026 guidance, reflecting continued volume softness alongside improving operational productivity. The company now expects depletions and shipments to decline by mid-single-digit percentages compared with its previous projection of low-to-mid-single-digit declines. Price increases are likely to be 1-2%. The gross margin outlook was raised to 49-50% from 48.5-50%, supported by productivity savings, improved product mix and lower anticipated tariff costs. Expected tariff expenses were reduced to $18-$22 million from $20-$30 million. Advertising, promotion and selling expenses are likely to remain nearly flat year over year. Adjusted EPS is now projected at $9-$10.50 compared with the prior range of $8.50-$10.50. The company also lowered its capital spending outlook to $55-$70 million from $60-$80 million. The Chefs' Warehouse, Inc. CHEF, which is a distributor of specialty food products in the United States, currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today's Zacks #1 Rank stocks here. The Zacks Consensus Estimate for Chefs' Warehouse's current financial-year sales indicates growth of 10.8% from the prior-year level. CHEF delivered a trailing four-quarter earnings surprise of 30.4%, on average. Utz Brands, Inc. UTZ, which is a leading manufacturer of a diverse portfolio of salty snacks, currently carries a Zacks Rank #2 (Buy). UTZ delivered a trailing four-quarter earnings surprise of 1.8%, on average. The Zacks Consensus Estimate for UTZ's current financial-year sales indicates a rise of 3.7% from the year-ago number. Darling Ingredients Inc. DAR, which produces sustainable natural ingredients derived from edible and inedible bio-nutrients, currently carries a Zacks Rank of 2. The consensus estimate for Darling Ingredients' current financial-year sales is expected to rise 12.2% from the year-ago reported figure. DAR delivered a trailing four-quarter earnings surprise of 38.9%, on average. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report The Boston Beer Company, Inc. (SAM) : Free Stock Analysis Report Darling Ingredients Inc. (DAR) : Free Stock Analysis Report The Chefs' Warehouse, Inc. (CHEF) : Free Stock Analysis Report Utz Brands, Inc. (UTZ) : Free Stock Analysis Report This article originally published on Zacks Investment Research (zacks.com). Zacks Investment Research
Related articleQuarter not tagged2026-10-23Boston Beer (SAM) Q3 2026 Earnings Call Transcript
Motley Fool
Boston Beer (SAM) Q3 2026 Earnings Call Transcript
Image source: The Motley Fool. Thursday, Oct. 22, 2026 - Associate General Counsel and Corporate Secretary - Michael G. Andrews - Chief Executive Officer, brewer, and founder - C. James Koch - Interim Chief Financial Officer - Matthew Donal Murphy Operator: Greetings. And welcome to the Boston Beer Company Third Quarter 26 Earnings Call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance, As a reminder, this conference is being recorded. it is now my pleasure to introduce Mike Andrews, associate general counsel and corporate secretary. Please go ahead. Michael G. Andrews: Thank you. Good afternoon, and welcome. This is Mike Andrews Associate General Counsel and Corporate Secretary of the Boston Beer Company. I am pleased to kick off our 26 third quarter earnings call. Joining the call from Boston Beer are C. James Koch, CEO, brewer, and founder and Matthew Donal Murphy, our Interim CFO. Before we discuss our business, I will start with our disclaimer. As we stated in our earnings release, some of the information we discuss and that may come up on this call reflects the company's or management's expectations or predictions of the future. Such predictions are forward looking statements. it is important to note that the company's actual results could differ materially from those projected in these forward looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements is contained in the company's most recent 10 Q and 10 ks. The company does not undertake to publicly update forward looking statements, whether as a result of new information, future events or otherwise. I will now pass over to Jim for some introductory comments. C. James Koch: Thanks, Mike. I will begin my remarks this afternoon with an overview of our strategy and operating results before turning the call over to Matthew Donal Murphy, to discuss the third quarter financial results and our financial outlook for the remainder of 2026. After Matt's comments, we will open the line for questions. Now let's start with a look at industry trends. The overall beer market continues to face demand pressure reflecting a range of factors, particularly the impact of higher gas prices and the cumula…Read full documentShow less
Image source: The Motley Fool. Thursday, Oct. 22, 2026 - Associate General Counsel and Corporate Secretary - Michael G. Andrews - Chief Executive Officer, brewer, and founder - C. James Koch - Interim Chief Financial Officer - Matthew Donal Murphy Operator: Greetings. And welcome to the Boston Beer Company Third Quarter 26 Earnings Call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance, As a reminder, this conference is being recorded. it is now my pleasure to introduce Mike Andrews, associate general counsel and corporate secretary. Please go ahead. Michael G. Andrews: Thank you. Good afternoon, and welcome. This is Mike Andrews Associate General Counsel and Corporate Secretary of the Boston Beer Company. I am pleased to kick off our 26 third quarter earnings call. Joining the call from Boston Beer are C. James Koch, CEO, brewer, and founder and Matthew Donal Murphy, our Interim CFO. Before we discuss our business, I will start with our disclaimer. As we stated in our earnings release, some of the information we discuss and that may come up on this call reflects the company's or management's expectations or predictions of the future. Such predictions are forward looking statements. it is important to note that the company's actual results could differ materially from those projected in these forward looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward looking statements is contained in the company's most recent 10 Q and 10 ks. The company does not undertake to publicly update forward looking statements, whether as a result of new information, future events or otherwise. I will now pass over to Jim for some introductory comments. C. James Koch: Thanks, Mike. I will begin my remarks this afternoon with an overview of our strategy and operating results before turning the call over to Matthew Donal Murphy, to discuss the third quarter financial results and our financial outlook for the remainder of 2026. After Matt's comments, we will open the line for questions. Now let's start with a look at industry trends. The overall beer market continues to face demand pressure reflecting a range of factors, particularly the impact of higher gas prices and the cumulative effect of inflation on our consumers. We estimate that the combined total beer and beyond beer market declined approximately 3% in volume in the third quarter and approximately 2% year to date Beyond Beer continues to outperform traditional beer with volume growing approximately 1% year to date compared with an approximately 3% decline in traditional beer. We expect continued macroeconomic pressure on consumers to weigh on industry volumes throughout the balance of 2026. With respect to the Boston Beer portfolio, our volume trends trailed the broader category in the third quarter with mixed performance across our portfolio. Depletions and shipments declined approximately 5% in the quarter, with total hard tea and lemonade depletions up slightly and growth in cider. Primarily offset by declines in beer and hard seltzer. On a more positive note, Sun Cruiser grew approximately 60% in tracked channels in the quarter, Angry Orchard grew for the 6th consecutive quarter, and on premise trends were up low-single digits across our portfolio. For the full year, we expect shipments to be slightly ahead of depletions. This reflects a prior year comparison to inventory reductions associated with our supply chain improvements that Matthew will discuss further in his remarks. Despite a soft industry volume environment, softer than we planned at the start of the year, we continue to make strong progress on our margin enhancement. Third quarter gross margin of 51.7% was up 90-basis-points year over year and is our highest gross margin rate since 2017. Our savings agenda has enabled us to absorb higher aluminum energy and tariff costs and we are tracking ahead of our planned full year 2026 savings. The business is generating strong cash flow and we have repurchased $80 million in shares year to date through October 16, 2026. Today, we are narrowing our full year guidance ranges which reflect our performance through the first 3 quarters of the year and our view of the industry trends as I discussed earlier. We now expect depletions and shipments to be down mid-single digits, which is the low end of our prior range. Based on our strong gross margin performance year to date, we are raising the low end of our gross margin and EPS guidance. This is particularly notable given continued elevated freight costs and reflects the productivity mindset we have built across the organization during the past several years. Our priority for the balance of the year remain. Improving market share trends, launching strong innovation, and driving gross margin expansion. We continue to support our brands through strong partnerships compelling programming, and effective local market activations in partnership with our wholesalers. At retail, we have made modest progress on increasing total portfolio shelves space while display space remains an area of opportunity as it continues to over index to RTD spirits. Before I review our brand performance and upcoming plans, I would like to take a moment to welcome Alison Stransky, who joined Boston Beer earlier this month as our new chief marketing officer. Alison brings a unique blend of consumer brand building, and data driven digital marketing expertise. She has held prior positions at Google, Samsung, L'Oreal, and Johnson & Johnson. And she's also a big fan of craft beer. We are excited to have her on the team as we continue to strengthen and evolve our marketing capabilities. Now turning to our brands. In the hard tea and lemonade category, we are continuing our work to improve share trends and grow total combined volume of our 2 leading brands, Sun Cruiser and Twisted Tea. Sun Cruiser has become a top 4 spirits RTD in just over 2 years and continues to rank among the category's fastest growing brands in combined measured on and off premise channels. It also continues to be the leading RTD spirits tea and lemonade brand in the measured on premise channel and has the highest growth in velocity among leading RTD spirits, tea, and lemonade brands in the off premise channel. Sun Cruiser is building on its strong summer US Open golf championship activation as we reinforce its position as a year round brand that will grow in both existing and new markets and across channels. SunCruiser continues to increase its media presence in sports and other events, including the PGA, Major League Baseball, the world champion, New York Knicks, and sponsorship of numerous music concert series. Last month, the brand expanded its on premise sports presence through a partnership with MetLife Stadium, the New York Jets, and the New York Giants. Advertising support for SunCruiser includes content around the Let the Good Times Cruise media campaign, across television, paid social and digital advertising, and key influencers and creators. SunCruiser is leaning into ski season with in market displays, retail, and on premise POS material, branded hard goods such as snow suits and snowboards, partnerships with major ski areas, and a winter themed media campaign that begins in December. We continue to see strong velocity and distribution opportunities for SunCruiser, giving us confidence in the brand's continued growth potential. Twisted Tea continues to be the clear No. 1 brand in the malt based hard tea market with more than 85% market share while the next largest brand has only a low-single-digit share. We believe the brand's volume declines reflect a combination of factors, including some interaction with spirits based hard teas like Sun Cruiser, a shift in retailer display and feature focus towards RTD spirits and the brand's higher exposure to value conscious consumers. The largest volume headwind for Twisted Tea continues to be on 12-packs, which have been impacted by reduced FMB displays and shifting consumer purchase behavior. From a share perspective, Twisted Tea singles, Twisted Tea Light, and Twisted Tea Extreme all continue to grow share of the FMB category year to date. This year, we have increased advertising investment for Twisted Tea while adding new partnerships launching new pack sizes, and expanding Twisted Tea Extreme. We are continuing our disciplined test and learn approach to revenue management on the brand, including pricing. Targeted pricing adjustments and smaller pack size offerings. We will continue to assess their impact as we gather additional data. Twisted Tea has also launched a partnership with RealTree Camo, a popular brand of camouflage clothing and outdoor gear that helps us deepen the brand's connections to outdoor drinking occasions and drive displays. There are 3 limited edition camo wrapped packs in the market now. We are backing this partnership with significant media as well as a Field and Stream sponsorship, creative creator partnerships, and shopper media support in C stores. To drive conversion on twisted tea single serve cans. We are also capitalizing on football season which is 1 of the brand's most important consumption occasions. We are running our high performing tea drop ads on marquee college football matchups, continuing our title sponsorship of Barstool's Pardon My Take and investing in shopper media to drive party pack conversion at retail. While there is some interaction between Twisted Tea and SunCruiser, they each play a role in our portfolio, and we believe their differentiated positioning provides an opportunity to improve the combined performance of the 2 brands over time. As we have mentioned previously, to the extent Sun Cruiser sources some drinker demand away from Twisted Tea, it is still both revenue and margin accretive for us. Turning to hard seltzer, while Truly continues to face challenging trends, it remains the No. 2 brand in the hard seltzer category. We continue to assess the brand strategy and are taking actions to improve its performance over time. In the near term, we are reprioritizing 12-packs. Around our core best selling flavors. We are rethinking our rotating variety packs, and we are expanding packages around our core style, truly WildBerry. In cider, angry orchard is seeing growth across both core flavors and seasonal packs, for the 2nd straight year. The fall seasonal the thriller variety pack, which launched in August, has grown triple digits in measured off premise channels. The brand's partnership with the iconic scream horror movie series includes Scream and angry orchard integration across all marketing programs limited edition Christopher Bapple and Christopher Imperial, single serve packaging, and celebrity media integration through Halloween. Turning to beer, our Samuel Adams brand, this fall, we launched 2 new remastered vintage ads from our independent since forever campaign. They have tested extremely well with our consumers, We saw a strong improvement in Boston lager velocity trends, over the summer driven by America 250 program. Oktoberfest season is underway. Featuring the launch of the new Samuel Adams nonalcoholic Oktoberfest. Support includes a national partnership with Snyder's Pretzels on premise Stein hoisting events, and major Oktoberfest festival, activations. For our Dogfish Head brand, we continue to expand our Grateful Dead Beer collaboration and be. Invest behind the Minute Series IPAs. We have also recently introduced a new partnership with Rolling Stone magazine to further bolster our connection with music. And turning to innovation, we have multiple brands in development that are aligned with our strategy to develop high growth margin accretive opportunities. Rally Dog Vodka is the newest ready to drink cocktail from our innovation incubator. Joining the emerging vodka aid space, it was launched last month in 4 states with unique packaging, easy to understand flavors, 100-calories-per-can, and 5% ABV. Rally Dog is expanding to 7 additional states over the next month with plans to go national in 2027. As we expand, we are focused on building awareness deepening distributor engagement, and establishing a larger retail footprint as we head into next year. LYTT electric coolers, which initially launched in 5 states, has now expanded to an additional 18 states and will be available nationally in 2027. LYTT is 15% ABV, malt based, and offered in 6 flavors in a resealable and recyclable 6.8-ounce package. The. This concept targets the pre event occasion with potential to be largely incremental to our portfolio. Additionally, LYTT took home the 2026 best new alcoholic beverage high ABV award at the annual National Association of Convenience Stores show earlier this month. Sinless Vodka cocktails continues in test as a zero-sugar, zero-carb, 100-calorie offering. These innovation brands are still in the early stages of development, and are not expected to have a significant impact on our results this year but we see an opportunity for innovation to become much more meaningful as we move into 2027. In closing, despite a challenging operating environment, we have made significant progress strengthening our operations and advancing our savings initiative. That progress is helping us offset significant unplanned commodity and freight inflation while maintaining our brand support and bringing new accretive innovation to market. We remain disciplined in how we manage the business and we are working closely with our wholesaler partners to strengthen marketplace execution to drive sustainable long term growth. I would like to thank our Boston Beer team and our distributors and retailers for their continued support. I will now pass the call to Matthew Donal Murphy who has assumed the role of interim chief financial officer and brings a deep financial knowledge of Boston Beer. The board and I appreciate Matthew stepping into this additional role while we conduct a comprehensive search to identify our next CFO. Matthew Donal Murphy: Thank you, Jim. Good afternoon, everyone. I will begin with a discussion of our third quarter results followed by an update on our savings initiatives and then turn to our updated full year outlook. Depletions decreased 5%, and shipments decreased 4.9%, compared to the third quarter of last year. Driven by declines in Twisted Tea, Truly, and Samuel Adams, partially offset by growth in our Sun Cruiser and Angry Orchard brands. Distributor inventory at the end of the quarter was 4 weeks on hand, slightly below the 4.5 weeks on hand at the end of the prior year quarter. Revenue decreased 3.2% with lower volumes being partially offset by favorable product mix and price increases, Product mix continues to benefit from strong growth in SunCruiser. Gross margin was 51.7%, our highest quarterly gross margin since 2017 and an increase of 90-basis-points year over year. The improvement was driven by higher brewery efficiencies, favorable product mix, procurement savings, and price increases. Partially offset by inflationary commodity, and tariff related costs. Advertising, promotional, and selling expenses were flat year over year. This reflected $9.5 million in higher freight costs with higher freight rates more than offsetting the benefit of lower shipment and a $9.1 million reduction in advertising spend. General and administrative expenses decreased $2.1 million year over year, primarily due to lower salary and benefit costs. Current quarter expenses $400 thousand of legal fees associated with the previously disclosed supplier dispute litigation. Brewery asset impairment expenses were $2.9 million, an increase of $1.5 million from the comparable period of 2025. Reflecting higher noncash write offs of equipment at company owned breweries. Non GAAP operating profit declined 6% year-over-year as strong gross margin performance and disciplined advertising spend were offset by lower volumes, and freight rate inflation of over 50% year over year. The third quarter is supplier dispute litigation, expense of $1.8 million reflects post judgment interest expense. Year to date pretax litigation expenses, related legal fees, totaled $200.3 million As previously announced, we intend to continue to pursue all post trial motions and appellate remedies that are available to us on the supplier dispute litigation. We cannot estimate when or if damages or interests will ultimately be paid or when this matter will ultimately be resolved. But we do not expect it to have a material impact on our operating plans. These litigation expenses and related legal fees represent a $16 unfavorable impact to our third quarter GAAP EPS, and a $14.51 unfavorable impact to our year to date GAAP EPS. Excluding litigation related expenses, third quarter non GAAP EPS was $4.37 Now I will provide an update on our ongoing productivity initiatives. We continue to make steady progress and remain on track to deliver our 2026 saving targets across the 4 buckets that we have discussed previously. I will provide a few highlights on our initiatives within each bucket. In brewery performance, we continue to see improvements in OEEs, driven by process improvements, which has increased our internal production capacity. In the third quarter, we produced 98% of our domestic volume internally compared to 89% in the third quarter of last year. For the full year 2026, we continue to expect domestic internal production to exceed 90% compared to 86% in 2025. In procurement savings, our third quarter results benefited from lower negotiated pricing on certain packaging and ingredients. While our procurement savings initiatives are further along than other work streams, we do expect continued savings into 2027. In waste network and optimization, we continue to enhance our customer ordering and inventory management processes. These efforts have helped us maintain high customer service levels while reducing inventory improving cash flow. Revenue management capabilities were added this year as part of our margin agenda. These efforts are in the early stages in 2026, with a more meaningful contribution expected in 2027. Turning to our 2026 guidance. Given that 3 quarters of the year are behind us, and our fourth quarter is a seasonally small quarter, we are narrowing our full year guidance ranges. Our updated volume expectation of down mid-single digits is at the lower end of our previous guidance and reflects the category trends that Jim discussed in his remarks. Fiscal week depletion trends for the first 42 weeks of 2026 have declined 5% year over year, and our updated outlook assumes this trend largely continues in the fourth quarter. We expect shipments to be slightly ahead of depletions for the full year. With shipments meaningfully ahead of depletions in the fourth quarter. As we discussed on our last call, we implemented supply chain improvements in 2025, that enabled more consistent distributor inventory levels. As a result of the impact of these changes on prior year shipment flows, together with the expected timing of orders, in 2026 we currently expect modest shipment growth in the fourth quarter We continue to expect price increases of between 1% to 2% and some additional benefit from mix. The strong productivity we have delivered year to date along with our updated projection of lower tariff costs enables us to raise the low end of our gross margin and EPS guidance despite softer volume trends and higher freight costs. We do not hedge commodities and have updated our cost assumptions for freight and aluminum to reflect the current pricing environment. We will continue to monitor commodity markets although the impact of further cost volatility on our full year outlook is more limited with only 1 quarter remaining in the year. Our updated gross margin guidance of 49% to 50% represents 50- to 150-basis-points of margin expansion year over year. This reflects benefits from positive pricing, favorable product mix, productivity savings, and lower shortfall fees. These benefits are partially offset by headwinds from ongoing tariff costs commodity inflation and lower volumes. As a reminder, the majority of our freight expense is booked in advertising, promotional, and selling expenses. Stronger productivity savings and lower tariff costs including the benefit of a $3 million tariff refund in the third quarter, are enabling us to raise the low end of our gross margin guidance even with lower than expected volumes. We now expect full year tariff costs of $18 million to $22 million compared with our previous guidance of $20 million to $30 million and a partial year $11 million in 2025. The lower outlook primarily reflects ingredient and packaging tariffs coming in below our previous estimate. Our guidance assumes the tariff rates currently being charged by our suppliers remain in place for the balance of the year. From a phasing perspective, at the midpoint of our guidance, we expect year over year gross margin rate improvement to be the most pronounced in the fourth quarter. Reflecting lower shortfall fees and higher shipments year over year. We typically recognize the majority of our shortfall fees in the fourth quarter. The reduction in these fees combined with the fourth quarter being a seasonally smaller dollar quarter results in an outsized favorable impact to the gross margin rate. We remain disciplined in our approach to advertising investment. Closely monitoring returns and adjusting spending accordingly. Based on this ongoing evaluation, we now expect advertising, promotional, and selling expenses to be approximately flat which is at the low end of our prior guidance range. Estimate does not include any changes in freight costs for the shipment of products to our distributors. Importantly, we continue to invest meaningfully behind our brands with advertising building on a strong base following $61 million in 2025 and $6.5 million in 2024. Fourth quarter advertising spend in 2026 is expected to decline year over year as we have reduced investment levels in Truly have difficult comparisons. As we mentioned previously, the fourth quarter of 25 included meaningful production costs associated with preparation for 2026. Fourth quarter 26 spend is expected to be comparable to the spend in the fourth quarter of 24. We continue to estimate our full year 2026 non GAAP effective tax rate to be ~29% to 30%. We have raised the low end of our non GAAP EPS guidance and narrowed the range to $9 to $10.50. Compared to our prior range of $8.50 to $10.50. Turning to capital allocation. Ended the quarter with a $38 million cash balance and a $150 million available on our line of credit. These balances, together with our projected future operating cash flows, enable us to maintain operating investments in our business and cash returns to shareholders as well as the potential litigation related payment. We expect capital expenditures of between $55 million and $70 million in 2026, a reduction from our previous estimate of between $60 million and $80 million. These investments will be primarily related to our owned breweries to build capabilities. Improve efficiencies, and support innovations. We will continue to be disciplined in our capital spending, we monitor the dynamic industry environment over the long term. During the 39 week period ended September 26, 26 and the period from September 27, 2026, through October 16, 2026, We have repurchased shares in the amounts of $73.5 million and $6 million respectively. As of October 16, 2026, we had approximately $149 million remaining on the $1.6 billion share repurchase authorization. This concludes our prepared remarks. And now we will open the line for questions. Operator: Thank you. And a confirmation tone will indicate your line is in the question queue. You may press *2 if you would like to remove your question from the queue. And due to the interest of time, we ask that each analyst limit themselves to 1 question and 1 follow-up. Thank you. Moment, please, while we poll for questions. And our first question comes from the line of Filippo Falorni with Citi. Please proceed. Filippo Falorni: Hi. Good afternoon, everyone. Jim, are I wanted to go back to your initial comment on the category. Obviously, we started the year with some optimism in January, and February, and then we really see. Seen a material deceleration into the summer, You called out some of the macro impacts and gas prices. How are you seeing those impacts evolving as you exit the quarter? Have you seen any signs of slight improvement? I know you are expecting still soft in Q4, but any sequential improvement that you are seeing And bigger picture, do you think, next year, we could see a bit of an improvement relative to this easier comparison on a 2 year basis, or how are you thinking about the category, evolving from here? Thank you. C. James Koch: it is a really good question. I wish I had a crystal ball. But I will I will just give you my observations. I do not. Again, I am do not have any more expertise in some of the, my industry, colleagues and peers that have commented on it. What we have seen, as you alluded to, Filippo, is the year began reasonably, strong in the sense of a big improvement from last year when it was down on the order of ~4%. And it is deteriorated since then a little bit. I mean, these are not huge numbers, but, and our definitions may be different from other people's We sort of define it as our addressable market, which is both beer, as traditionally defined, and then this fourth category of beyond beer type products. And bottom line, they were you know, in the beginning of the year, improved. The numbers we are looking at is year to date, traditional beer down ~3%, Beyond Beer up 1%, which should advantage us since about 80 to 85% of our volume is in the beyond beer category depending on your definition. So we and 15%'s traditional beer, which is the opposite of the rest of the beer industry. But in the third quarter, it looked like traditional beer which. Well, of being down ~3% is down 4%, and Beyond Beer is up the same ~1%. So much of the deterioration is in the traditional beer category. So we are, you know, we are looking at a situation where, Q3 is noticeably, worse than Q1. Whether that will continue to deteriorate, stabilize, I do not know. If I were to think about last year versus this year, a couple of things have gotten better. For example, you know, we are no longer reading about alcohol causes cancer. On a regular basis. So that idea is still stuck in a lot of people's heads, luckily. Doctor Oz, you know, in talking about the dietary guidelines, mentioned that, social isolation and loneliness are also, not good for your health. And beer plays a part in bringing people together. So there is a more complex discussion of the health effects, the pressure on the Hispanic population from, you know, from ICE and other agencies. You know, putting pressure on them has let up a little bit. On the other hand, the economy, got noticeably worse, especially for kind of the bottom 80% of the population. Which over indexes up in many ways on beer. And you know, and their wages did not keep up with inflation. So pressure on their discretionary income. You know, GLP 1 drugs are still out there. Hemp is still out there. I do not know that those have changed that much, since last year. So, I guess, the bottom line is the year has gotten worse. Rather than better mainly due to something cyclical. Which is, you know, the price of gas and inflation being above wage growth. Does that help? Filippo Falorni: Right. No. that is that is very helpful. And I guess, Jim, I love your perspective on the vodka aid category. We have seen, obviously, a lot of launches there. You have Rally Dog, How are you seeing this category evolve compared to prior ones that you have had strong success like ourselves or our teas. It seems like it is very competitive just very early in the development of the category, but just I love your perspective on the process for the category and the competition there. Thank you. C. James Koch: Yeah. Again, I do not have a crystal ball, but my observation would be that this vodka aid category has exploded faster than, you know, than hard tea, hard seltzer, even RTDs like Neutral and Cutwater and High Noon. I mean, those all of those were around for years before they really hit everybody's radar screen and caused a land grab. Vodka aid in a year is basically gone from this little curiosity primarily in New Jersey to, you know, the next big thing in people's minds. Now will it be like something that had a similar, you know, rocket ship curve, which was way back 10 years ago, hard root beer which was boom, splat, and disappeared all in a 24 month period. Hard to tell now. It feels like it is got more legs. It does not have the vulnerabilities that hard root beer had where it had 320 calories in 12 ounces. So I would. I do not know how big it can get. But it is certainly gotten a lot of support from retailers. And so the next 12 months, there will be a lot of activity in it. I think I counted a dozen entrants, all of which have come in the last year or so. Pretty much everybody has an entrant except Molson Coors and ABI, and I would guess that they will probably throw something or buy somebody So I do not. You know, it is certainly gonna be where a lot of the action is. Both at the retailer level and the wholesaler level. As well as the supplier level over the next 12 months. How big is it gonna get? Hard to know. I doubt that it would get as big as hard seltzer. Or hard tea. If it did, that would make it a real player. So we will have to see. I mean, we are very happy with our entrant it is called Rally Dog. We have gotten significant commitments from major chains. Who are, making it their number 2 or 3, bet in the vodka aid category. it is distinctive in terms of its brand presentation it is not a generic name. it is a personality. The flavor profile tests better than the competition. So we are confident in the quality of the liquid. And as opposed to just about anybody else, we have a track record of innovation with the retailer and the wholesalers, and we have you know, a very large sales force that can execute at retail. So there is gonna be a lot of, you know, No. 4, 5, 6, 7, 8, 9, and 10 out there that I think will struggle to get the distribution and the prioritization at wholesale and retail. With, all these new entrants. So I think it will very quickly sort down to you know, maybe 4 players and maybe down to 2 or 3 from there. Great. Thanks so much. I will pass it on. Operator: Next question comes from the line of Peter Grom with UBS. Please proceed. Peter Grom: Great. Thank you. Good evening, guys. Hope you both are doing well. So I wanted you to shift to maybe profitability just in the context of the environment we have been in from a cost and volume standpoint the gross margin performance has been impressive. You both kind of touched on the productivity mindset. But you have benefited from mix, you know, brewer efficiencies and other factories as well. And I just asked this in the context that it does not really seem like the inflationary backdrop or the volume backdrop is really shifting. So how much more room is there for you to push on these other drivers to kind of keep gross margin especially now that you have internal production kind of north of, I think you mentioned, north of 96%. Matthew Donal Murphy: Yes. Thanks, Peter. Great question. We have been on a voyage here, started around a 42% margin. And over the last 3 years, we have taken it to where it is now, and we feel really good about being at or very near 50% on an annual run basis. We have absorbed some big headwinds particularly this year. When you look through to what we have provided, we have had aluminum just this year. Up, 30 plus million, and we have been able to offset that. That negative. We have had to offset some higher freight costs as well. Those typically do not show up in our margin. They are mostly in the AP and S as we present them. So we have been able to continue to demonstrate some great efficiencies at our breweries Our supply chain has improved. Considerably, and we keep-- we are not done for sure. We are gonna keep trying to grow our margins. We will see, you know, what the volume environment is. that is a big factor as we have talked about before. We will always have some level of co packing. it is part of our model and, you know, it makes a ton of sense when we are trying to provide product particularly in the West Coast. So we see opportunity. You know, we will we will come back to you in February with what we think will improve between 2026-2027. But we do see opportunity. And, continued progress, you know, past 50%. Great. Peter Grom: You know what? I will I will leave it there. Thank you so much. I will pass it on. Operator: The next question comes from the line of Eric Serotta with Morgan Stanley. Please proceed. Eric Serotta: Great. Thanks for the question, and good afternoon, everyone. Just wanted to, Jim, get your impression and expectations for SunCruiser and the spirits based or vodka based tea category. As we look to next year and we are in year 3 of year 2.5, you seem to be cycling the national distribution. Very well, but can you talk about puts and takes? And what it will take to continue this growth in 27. C. James Koch: Yeah. We think there is continued room for, you know, more. Well, for double digit growth in 2027. We believe we are gonna get more shelf space both from the chains and from independent liquor. We are, you know, we are seeing a growth rate. You know, it started as triple digits this year. I think in measured channels in the last 13 weeks, it is still close to 60%. Obviously, it is coming down and will continue to come down. But we continue to believe that there is significant growth next year both from expanded distribution and more of our SKUs in each store. So. And we are probably the leader in the T part of this vodka tea and lemonade, and we believe there is growth and we are seeing it now stronger growth in the lemonade, piece of it. Great. Eric Serotta: And then as you, just turning to the cost side, Matthew, I think that freight was something like a $9.5 million to $10 million year on year headwinds in your AT and S line in the third quarter. How are you thinking about that for the fourth quarter? Do you think this is a reasonable run rate based on where freight rates are today. I know forecasting for next year is, is anybody's guess at this point. But if we mark to market with where rates are today is kind of a $10 million year on year impact reasonable for the next couple of quarters? Matthew Donal Murphy: Yeah. We. We have we have projected out, you know, for the remainder of 2026 that it is gonna continue. We used the high rates that we experienced in Q3. And in Q3, it, you know, it grew $9 million. there is a little less volume in q so maybe it is a little lower than that. We are always working on our on freight optimization, so maybe we get a little benefit from that. But, you know, in general, we are just assuming we have that same, same level of increase. Eric Serotta: Great. Thanks so much. I will pass it on. Operator: The next question comes from the line of Kaumil Gajrawala with Jefferies. Please proceed. Kaumil Gajrawala: Hey, everybody. Guess a couple of questions. The first is it was depletions down 5%, advertising flat. Know, I feel like the history of the company has often been to accelerate advertising, during sort of more difficult times. So I am just curious, maybe it is because of Alison's arrival, better to sort of throttle back until there is enough time for her lay out her own plan or is there something else going on? With you know, what the right level of advertising should be to try to turn overall top line around? Matthew Donal Murphy: Yeah. Hi. Hi, Kamal. Great question. Just I will start off and then hand it off to Jim. You know, just we had a big increase between 24 and 25. It was around $60 million and we have been. You know, we are projecting flat between 25 and 26. You know, we think we. We are at the right level right now. there is a little timing involved with we sort of front loaded, the first half of the year and have because of the World Cup and other, you know, other timing items, So we were down in the third quarter and will likely be down in the fourth quarter, and that will work to flat for, for the full year. And, you know, as we have said, you know, we. We are trying to optimize the spend and reduce some spend that was nonperforming, particularly around Truly as we talked about in July. But, you know, we will we will continue to look at it, try to optimize. Certainly, Alison has joined and we are really excited about that. And her skill set So, you know, we are gonna take a lot of time to think through what we need for 2027. Look at where our volume are and what we need to support our brands and invest as we see. C. James Koch: Yeah. And I would add to that. If I may. The yeah. Our approach to advertising maybe is a little different in that we think less you know, in brand terms, like, okay. We all have these brands, and each 1 of them has an advertising budget. We may start to hear that way, but we will. We are pretty fluid among brands essentially depending on whether we believe the creative and the campaign is actually driving sales. And the effect of that approach is somewhat visible. And what you have seen this year basically, you know, we had what we thought was a good campaign behind Truly. Especially with our sponsorship of the US team. In the World Cup, and we had special ads around that. And bottom line, they did not work. The depletions did not respond. So to the campaign that we have behind Truly. So we cut it significantly and reallocated that money, some to Twisted Tea, where the evidence we have is that, people exposed to the ads how. Will in fact increase their purchases of it. So in that sense, the advertising is working, though there is some, you know, category trends pushing things the other way. The advertising does seem to get a sales response. And we put some money behind Samuel Adams where we were also appearing to get a sales response. As well as, Angry Orchard. So that is what you saw was essentially we cut advertising that was not working. And we reallocated it to where the advertising was working. Got it. Kaumil Gajrawala: that is, that is very useful. If I could, also ask about. You mentioned something very interesting earlier on this display activity and maybe Twisted getting boxed-out with so much focus on the vodka based teas. How do we think about that in 2027 in the context of we are likely to have something similar happen with all the vodka aids, whether it is your own with Rally Dog or maybe some of the others probably going to be a big merchandising display feature category. And so how do you fit Twisted or try to turn Twisted in that environment? C. James Koch: Yeah. It I think you are right. it is gonna happen. I do not know if it will be worse than this year because I do suspect that there is gonna be a slowdown in like, the Surfside Sun Cruiser market. And High Noon which a couple of years ago, was getting disproportionate in the big displays. High Noon appears actually to be in decline now. Neutral, sort of the same kind of thing. So I do not see it being worse for Twisted Tea in 2027 and 2026. It will just be a different cast of characters. That you know, the retailers are gonna be jumping on because it is growing. And that it is it will be the vodka aids, but I think those will largely take away from, like, the High Noons, the neutrals, even the Surfside and the Sun Cruisers. So I do not I do not see it being worse for Twisted Tea, just a different set of competitors grabbing the display space. Got it. Thank you very much. Operator: The next question comes from the line of Bonnie Herzog with Goldman Sachs. Please proceed. Bonnie Herzog: Alright. Thank you. Hi, everyone. I had a quick question on Truly. The brand continues to be quite pressured. So guess I would love to hear your strategy for the brand and maybe whether you are considering implementing big. Bigger changes. You know, you touched on this, Jen. You know, You are pulling back a fair amount on advertising on the brand, but you know, are there other things you could do, like SKU rationalization? On the brand? I guess I am ultimately you know, trying to understand, do you think Truly volume can stabilize? Or, you know, will you maybe manage the brand to optimize and cash flow? Thanks. Operator: To answer your question directly, our approach would be to stabilize or even grow the brand. C. James Koch: I mean, it is just it. it is too big to give up on it. I. You know, it we could not easily replace that volume if it. If we just liquidate it. That said, that essentially means that we are committed to do something. So doing nothing is not an option. And in that context, that sort of puts everything on the table beyond you know, SKU rationalization and new taglines and stuff like that. It puts the liquid on the table. It puts, you know, the positioning, the packaging, the. All elements of the brand identity are basically being reassessed in an effort to you know, we started right after the World Cup. And Allison is it was her first week, but it is 1 of her top priorities is what is let's just open it up to any change in Truly that would stabilize the brand and provide a longer term basis to grow from there. In my point of view, you know, it is unnaturally low in market share. You generally you know, we have. We are what, a fourth or a fifth of white claws. it is a Usually, things stabilize at a liter, and then the second biggest brand is roughly half of that size, and we are not seeing that kind of stability here. So we basically have said we are willing to do. We are willing to look at everything. To. And looking. We are looking at turnarounds of other brands and what they have entailed. And you gotta put even the liquid itself on the table. And so that is what we are asking ourselves. The 10-year-old category, it may be time it is kinda has not been a lot of news. So our question is, is there a next generation of heart seltzer? Bonnie Herzog: that is interesting. No. that is helpful. And maybe just a quick follow on that. You know, in thinking about the guidance and CapEx, you did lower it again. So just would love to hear from you how we should think about that decision and maybe what it suggests about either the growth outlook or the health of your business? Thanks. Matthew Donal Murphy: Yeah, Bonnie. I will take that. it is just timing. We have a number of projects in flight, and you know, there is there is details really. Related to suppliers and availability of equipment, and we just pushed out some spend into in from 2026 to 2027. there is no, we spend, to optimize our breweries. To spend on innovation. We feel like we have been at this you know, $50 million to $70 million range for a few years. We do not expect that to change, dramatically, but there will be, you know, different points within that range each year. As the projects come. We have a particularly large wastewater project in our Pennsylvania brewery, and I think you know, some of that has been pushed out and, is the major factor for the for the for the call down. This year. Bonnie Herzog: Alright. Thanks for that. I will pass it on. Operator: Thank you. The next question comes from the line of Robert Ottenstein with Evercore ISI. Robert Ottenstein: Great. Thank you very much. Jim, scoping out to total beverage alcohol, are you surprised that there has not been more consolidation among suppliers over the last few years. And if so, what do you think the reason is And looking forward, do you think that is gonna change I. E, more consolidation? Thank you. C. James Koch: I think the lack of consolidation has come from the growth opportunities being taken by new entrants, smaller entrance, or entrance from outside the beer category. So, you know, you have got people who are big players in Beyond Beer who are not in the traditional beer category. That would be like a Sazerac or a Gallo or a Stateside or even a Boston beer company. So those would those would be hard to consolidate. And, you know, ABI is not going to buy Gallo. Molson Coors is not gonna merge with Sazerac, for example. I think you will see going forward some of these new players being bought. I mean, many of them as you saw with Spiked Ice, that followed a pattern you see in you know, carb. In the nonalcoholic beverage business where the entrepreneurs build the brands and grow them, but they grow them to sell them. And there are great synergies when it goes to a Pepsi or a Coke. So I suspect. Well, it is gonna happen what you saw with Spiked Ice, where that. The brand you know, was sold for a very attractive return. On the initial capital, and it consolidated You saw that with JuiceBox. You know, that was built And they. You knew it was eventually gonna be sold. It was not gonna be, you know, a legacy brand that they were gonna pass down to their grandchildren or anything. When the they were gonna sell it at what they felt like was the peak. So I think you will get more. You are you are gonna see brands built to do that long drink, same thing. So bunches of examples of consolidation, and in this case, it looks like you know, the high growth emerging companies being sold to the people who have the long term synergies. I think that is what consolidation will be I think the bear industry is pretty consolidated. Okay. Thank you. Operator: The next question comes from the line of Nadine Sarwat with Bernstein. Please proceed. Nadine Sarwat: Thank you for taking my question. I have 2 please. First, Jim, you always provide a really thoughtful diagnosis on which driving the trends in the market. And at the start of the call, you called out gas prices and inflation being a key factor. Could you share specifics on how you are seeing this manifest in your different markets? Whether that is channel, pack dynamics, or other consumer behaviors And then my second question is with regards to pricing. You guys have maintained your guidance for 1% to 2% for the full year. As you look out over the next 12 months, various costs are from inflationary pressures. What are your early expectations for pricing whether for you or even just more broadly for the market in the next 12 months? Thank you. C. James Koch: Yep. Me go after the first question. I mean, some of the things that we have seen that reflect the pressures on the beer consumer would be, for example, in Twisted Tea, in the convenience channel, you know, the singles are becoming a bigger part of our volume because the consumer might not have the money for a 12-pack. So we are second example would be, dollar stores where we got, I think, 4 thousand points-of-distribution for a $9.99 4-pack of 16-ounce cans. So another sort of price pack architecture. So we are seeing. that is that is how it is manifesting, itself. We are seeing with twisted t, again, some. A reasonable amount of spread in the shelf price, you know, range from $22.99 to $19.99, and $19.99 seems to be a price point So, we have had good responses from going. From, you know, the over $20 price point to the $19.99 price point. So not universally. So that is would be how I am and I am seeing it man. Those manifest itself in just in terms of raw consumer behavior. What we are seeing is you know, real wages are going down. Inflation is higher. Than real. Than wages. So people's. And as a result, that just disproportionately strikes discretionary income So 1 of the things that people cut out, they just buy less alcohol in general. And this pressure is strongest on the bottom 80% of the income strata, and that is where a lot of our drinkers are. So that just pushes overall consumption down. In terms of pricing, I mean, we are seeing something interesting. Have not seen for a while, which is significant drop in the real cost of beer. I mean, if inflation is up 3.5%, and beer prices are up 1.5%, that is basically in real dollars. Coming down 2%. And long-term, it is probably been 75-basis-points. Of real price decline in beer, which can be absorbed through productivity. The. I think long term, brewers are not gonna be able to take 2% of their cost structure out. Every year. And the you are not gonna see 200-basis-points in real price decline on beer. When that will happen, you know, I do not know. I mean, we are roughly 4% of the market. So we do not have any pricing power. it is a very competitive market. And if, you know, we have to eat cost increases and camp them on because it is such a competitive market, We. there is nothing we can do about it. We eat them. But I do believe that cannot go on for the next 5 years. Eventually, prices are gonna have to reflect all of the cost inflation that we are seeing. Very helpful. Thank you. Operator: As a reminder, everyone, And the next question comes from the line of Michael Lavery with Piper Sandler. Please proceed. Michael Lavery: Thank you. Good evening. Just wanted to come back to some of the innovation you talked about the vodka aids a good bit earlier. But late at the convenience store show was very prominent, and it got a lot of attention. It just in showing off how it can be displayed and banners and everything. And I guess just curious maybe I would imagine some of that is just that it is a bit in market a little further already. So maybe it is it is a it is a timing. You know, a good moment to amplify its kinda message a little more, but how should we think about maybe that or Rally Dog and how big they could be You touched on how important Truly is just because of its size. You know, the how would these fit into your thinking for how much it can offset other declines? Or what the. You know, how those pieces come together and how big of a push you will put behind either 1 or both of those? C. James Koch: Sure. You know, basically we are gonna push what moves. So if we see you know? And we cannot predict, is something gonna catch fire? it is just I have been doing this 42 years, and I have been wrong as much as I am right. In terms of, you know, looking out a year. But, you know, you can look out 3 weeks, and if something's moving, you know it. I would not you know, for 2026, negligible. So you probably do not even need to put it in your model. For 2027, know, I do not see, you know, them getting to, you know, the place where Truly is now, for several years, even if they are wildly successful. You know, LYTT is kind of a unicorn. it is probably why it got so much excitement. It is a extremely innovative product in multiple ways. it is not just a, you know, a different liquid or anything like that. You know, it is it is strikingly. You just have to look at it and you go, wow. that is pretty interesting. It puts a smile on your face. Wow. You know, booze in a light bulb. Where did you think of that? And it is you know, it sort of has some moats around it for that reason. You cannot make it. In a normal production facility. There we had to create the capacity. There was not contract capacity out there to do this. Nobody makes, you know, conveyor belts to move little light bulbs. Along. They are set for, you know, things with so. Various kinds of cylinders, and having a round bottom is weird. Of course, you know, having a screw top is not common among the normal set of contract producers. And it has to be merchandised differently. You cannot put it on the shelves. So. And it is-- so we take advantage of the fact that it is in the sweet spot for retailers. It is an incremental purchase. You know, people do not go to the liquor store to buy 3 light bulbs of lit. They see it and they put 3 of them in their basket, but they did not go there to buy LYTT. So it is an incremental purchase and it is extremely high margin. You know, the margins per case are extraordinary, both for the retailer and for the wholesaler. It might be, you know, the margin per case equivalent might be 5x what a normal beer is. So. And similar margin for the retailer. So again, they do not need to sell tons of it. 1 ball maybe is much margin as they make on a 6-pack of a low end beer. Just 1 of those bulbs, and there are 24 of them in a case. And 40-something in a case equivalent. So it is it is a very out of the box product. That has to be made differently, and distributed differently. The distributors gotta put up, you know, suction cups. We have a variety of racks and dump bins and countertop displays. That will support this instinctual buying. We ask for 3 points of interruption in an account that carries it rather than just 1 spot on the shelf. So I do not know. Is there a lot that is new and interesting? For it? And so we are gonna find out. But it has a lot of potential. And like I said, the margins are, you know, are multiples of everything else in our in our, product mix. And, you know, the vodka aid category is a little more traditional, know, it is kinda priced at r t. Vodka RTDs, like, Sun Cruiser. It fits on the shelf. You can merchandise it the same way. But it has, you know, gotten out of the gates faster than anything I have seen. Okay. that is really helpful. Michael Lavery: 1 slightly related follow-up. Just talking about the color on how some of the setup for Q4 you think shipments will be up. How much of that might be pipeline fill related just given Rally Dog and LYTT going national next year? Matthew Donal Murphy: Yeah. Thanks. Just very little is the simple answer. The impact of the higher inventory in Q3 25 at wholesaler we. We have given the improvements in our supply chain, we reduced the levels So we had less shipments in Q4 last year. We were. I think we are down 7%. So we are up against an easy comp, and we have had a consistent level of inventory at wholesalers. So I. there is some impact of load in, probably more for Rally Dog than LYTT, but you know, it. it is mostly that you know, just the timing of shipments given to. Given our supply chain improvements Okay. Thanks. Michael Lavery: I will pass it on. Operator: Thank you. This concludes the question and answer session, and I would like turn the call back to C. James Koch for closing remarks. C. James Koch: Thank you all for very thoughtful questions. Today, and I look forward to speaking to all of you in February when we are gonna have wrapped up 2026, and we will have guidance for 2027. Cheers. Matthew Donal Murphy: Cheers. Everyone. Operator: This concludes today's conference. You may disconnect your lines at this time. And enjoy the rest of your day. Before you buy stock in Boston Beer, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Boston Beer wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $350,756!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,363,905!* Now, it's worth noting Stock Advisor's total average return is 922% — a market-crushing outperformance compared to 213% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors. See the 10 stocks » *Stock Advisor returns as of October 22, 2026. This article is a transcript of this conference call produced for The Motley Fool. While we strive for our Foolish Best, there may be errors, omissions, or inaccuracies in this transcript. As with all our articles, The Motley Fool does not assume any responsibility for your use of this content, and we strongly encourage you to do your own research, including listening to the call yourself and reading the company's SEC filings. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability. The Motley Fool recommends Boston Beer. The Motley Fool has a disclosure policy. Boston Beer (SAM) Q3 2026 Earnings Call Transcript was originally published by The Motley Fool
Related articleQuarter not tagged2026-10-23Boston Beer Q3 Earnings Call Highlights
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Boston Beer Q3 Earnings Call Highlights
- Interested in The Boston Beer Company, Inc.? Here are five stocks we like better. - Volume and revenue declined: Third-quarter depletions fell 5%, shipments dropped 4.9% and revenue decreased 3.2% amid continued weakness in the beer industry and consumer pressure from inflation. Sun Cruiser and Angry Orchard growth partly offset declines in Twisted Tea, Truly and Samuel Adams. - Margins improved despite cost pressures: Gross margin rose to 51.7%, its highest level since 2017, supported by brewery efficiency, procurement savings, favorable mix and pricing. However, non-GAAP operating profit fell 6% as lower volume and sharply higher freight costs offset margin gains. - Full-year guidance was narrowed, while growth initiatives continue: Boston Beer expects mid-single-digit declines in full-year depletions and shipments, with non-GAAP EPS guidance of $9.00 to $10.50. Management highlighted Sun Cruiser's approximately 60% quarterly growth and new products such as Rally Dog and LYTT as potential contributors to 2027 growth. - Buy, Hold, or Wait: 3 Small-Cap Stocks Telling Different Stories Boston Beer (NYSE:SAM) reported third-quarter volume declines amid continued pressure across the beer industry, while higher brewery efficiency, favorable product mix and cost savings lifted gross margin to its highest level since 2017. Chairman, President and CEO Jim Koch said the combined beer and "beyond beer" market declined about 3% by volume in the third quarter and 2% year to date. Traditional beer volumes were down 3% year to date, while beyond-beer volumes grew 1%, according to the company's estimates. Koch said higher gas prices and inflation have weighed on consumers' discretionary spending. → The AI Buildout Is Only 15% Complete—Here Is Where the Next Dollar Actually Goes - Tap Into Molson Coors Stock: A Top Beverage Value Play Boston Beer's depletions declined 5% in the quarter, while shipments fell 4.9%. Growth in Sun Cruiser and Angry Orchard partially offset declines in Twisted Tea, Truly and Samuel Adams. Revenue declined 3.2%, as lower volumes were partly offset by favorable product mix and price increases. Third-quarter gross margin reached 51.7%, up 90 basis points from a year earlier. Interim CFO Matt Murphy said the result reflected higher brewery efficiencies, procurement savings, favorable mix and price increases, partly offset by commodity inflation a…Read full documentShow less
- Interested in The Boston Beer Company, Inc.? Here are five stocks we like better. - Volume and revenue declined: Third-quarter depletions fell 5%, shipments dropped 4.9% and revenue decreased 3.2% amid continued weakness in the beer industry and consumer pressure from inflation. Sun Cruiser and Angry Orchard growth partly offset declines in Twisted Tea, Truly and Samuel Adams. - Margins improved despite cost pressures: Gross margin rose to 51.7%, its highest level since 2017, supported by brewery efficiency, procurement savings, favorable mix and pricing. However, non-GAAP operating profit fell 6% as lower volume and sharply higher freight costs offset margin gains. - Full-year guidance was narrowed, while growth initiatives continue: Boston Beer expects mid-single-digit declines in full-year depletions and shipments, with non-GAAP EPS guidance of $9.00 to $10.50. Management highlighted Sun Cruiser's approximately 60% quarterly growth and new products such as Rally Dog and LYTT as potential contributors to 2027 growth. - Buy, Hold, or Wait: 3 Small-Cap Stocks Telling Different Stories Boston Beer (NYSE:SAM) reported third-quarter volume declines amid continued pressure across the beer industry, while higher brewery efficiency, favorable product mix and cost savings lifted gross margin to its highest level since 2017. Chairman, President and CEO Jim Koch said the combined beer and "beyond beer" market declined about 3% by volume in the third quarter and 2% year to date. Traditional beer volumes were down 3% year to date, while beyond-beer volumes grew 1%, according to the company's estimates. Koch said higher gas prices and inflation have weighed on consumers' discretionary spending. → The AI Buildout Is Only 15% Complete—Here Is Where the Next Dollar Actually Goes - Tap Into Molson Coors Stock: A Top Beverage Value Play Boston Beer's depletions declined 5% in the quarter, while shipments fell 4.9%. Growth in Sun Cruiser and Angry Orchard partially offset declines in Twisted Tea, Truly and Samuel Adams. Revenue declined 3.2%, as lower volumes were partly offset by favorable product mix and price increases. Third-quarter gross margin reached 51.7%, up 90 basis points from a year earlier. Interim CFO Matt Murphy said the result reflected higher brewery efficiencies, procurement savings, favorable mix and price increases, partly offset by commodity inflation and tariff-related costs. → GM Beat and Added a $20 Billion Buyback—Why Did the Stock Fall? - Constellation Brands Stock Q1 2025: Crushing Anheuser-Busch? Murphy said Boston Beer produced 98% of domestic volume internally during the quarter, compared with 89% a year earlier. The company expects internal domestic production to exceed 90% for the full year, compared with 86% in 2025. Advertising, promotional and selling expenses were flat year over year. The company incurred $9.5 million in higher freight costs, as higher freight rates more than offset the benefit of lower shipment volumes, while advertising spending declined by $9.1 million. General and administrative expenses fell $2.1 million, primarily because of lower salary and benefit costs. → Tech Stocks Took a Hit—These 2 Pharma Stocks Are Near New Highs Non-GAAP operating profit declined 6% from the prior-year period, with gross-margin gains and disciplined advertising spending offset by lower volume and freight-rate inflation that exceeded 50% year over year. The company also reported $1.8 million of supplier-dispute litigation expense in the third quarter, representing post-judgment interest. Year-to-date pretax litigation expenses, including related legal fees, totaled $200.3 million. Murphy said Boston Beer intends to continue pursuing post-trial motions and appellate remedies and cannot estimate when, or whether, damages or interest ultimately will be paid. Excluding litigation-related expenses, third-quarter non-GAAP earnings per share were $4.37. Litigation expenses and related legal fees reduced third-quarter GAAP EPS by $0.16 and year-to-date GAAP EPS by $14.51, according to the company. Boston Beer narrowed its full-year outlook, now expecting depletions and shipments to decline by mid-single digits. The company said fiscal-week depletion trends for the first 42 weeks of 2026 were down 5% from a year earlier, and its outlook assumes that trend largely continues in the fourth quarter. Shipments are expected to finish slightly ahead of depletions for the full year and to be meaningfully ahead in the fourth quarter. Murphy attributed the anticipated fourth-quarter shipment growth in part to prior-year comparisons related to supply-chain changes that reduced distributor inventory in late 2025. - Full-year gross-margin guidance was narrowed to 49% to 50%, representing 50 to 150 basis points of annual expansion. - Non-GAAP EPS guidance was narrowed to $9.00 to $10.50, up from a prior range of $8.50 to $10.50. - Expected price increases remain 1% to 2%, with additional benefit expected from mix. - Expected tariff costs were reduced to $18 million to $22 million, from a previous estimate of $20 million to $30 million. - Capital-expenditure guidance was lowered to $55 million to $70 million, from $60 million to $80 million, largely due to project timing. Murphy said the lower tariff outlook includes a $3 million tariff refund recognized in the third quarter and reflects ingredient and packaging tariffs that came in below prior estimates. The company expects advertising, promotional and selling expenses to be approximately flat for the year, at the low end of its previous guidance range. Boston Beer ended the quarter with $308 million in cash and $150 million available on its credit line. It repurchased $80 million in shares through Oct. 16, including $73.5 million during the 39-week period ended Sept. 26 and $6 million afterward. About $149 million remained under its $1.6 billion share-repurchase authorization. Sun Cruiser grew about 60% in tracked channels during the quarter, Koch said, and management expects continued double-digit growth in 2027 through expanded distribution and additional shelf space. The company described Sun Cruiser as a top-four spirits ready-to-drink brand and said it remains the leading spirits-based tea and lemonade brand in measured on-premise channels. Twisted Tea remains the leading malt-based hard-tea brand, with more than 85% market share, according to Boston Beer. However, management said its volume has been pressured by retailer emphasis on spirits-based RTD displays, shifting consumer purchasing behavior and the brand's exposure to value-conscious consumers. The company is testing targeted pricing actions and smaller pack sizes while expanding Twisted Tea Extreme and supporting the brand through sports, outdoor and retail programs. Truly remains the No. 2 hard-seltzer brand, but Koch said the company is reassessing all aspects of its strategy, including product, positioning, packaging and brand identity. Boston Beer reduced advertising behind Truly after determining its recent campaign did not generate the expected depletion response. Angry Orchard grew for a sixth consecutive quarter, aided by core flavors and seasonal offerings. The company said the Thriller Variety Pack, launched in August, posted triple-digit growth in measured off-premise channels. Boston Beer is expanding newer products that management said are not expected to materially affect 2026 results but could become more meaningful in 2027. Rally Dog Vodka Ade launched in four states last month and is expanding to seven additional states, with a national launch planned for 2027. The company is also expanding LYTT Electric Coolers, a 15% ABV malt-based product sold in a resealable 6.8-ounce package. LYTT has expanded from five states to an additional 18 states and is also planned for national availability in 2027. Koch described LYTT as a potentially incremental, high-margin product aimed at pre-event occasions. Boston Beer also announced that Allison Stransky joined the company as chief marketing officer. Koch said Stransky brings consumer-brand and digital-marketing experience from prior roles at Google, Samsung, L'Oréal and Johnson & Johnson. Boston Beer Company, Inc is an American beverage company that develops, produces, and sells alcoholic beverages. The company is best known for its Samuel Adams craft beer brand, which includes Boston Lager and a range of seasonal, specialty, and limited-release beers. Its portfolio also includes Twisted Tea hard iced tea, Truly Hard Seltzer, Angry Orchard hard cider, and beverages associated with Dogfish Head, which Boston Beer acquired in 2019. The company offers products across several categories, including beer, flavored malt beverages, hard seltzer, and hard cider, with offerings distributed primarily through wholesalers, retailers, restaurants, and other on-premise establishments. Founded in 1984 by Jim Koch, Boston Beer helped expand the U.S. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. The article "Boston Beer Q3 Earnings Call Highlights" was originally published by MarketBeat. View MarketBeat's top stocks for October 2026.
Related articleQuarter not tagged2026-10-23Boston Beer Stock Drops After Earnings. Americans Are Getting Selective About What They Drink.
Barrons.com
Boston Beer Stock Drops After Earnings. Americans Are Getting Selective About What They Drink.
Weakness in Twisted Tea, Truly hard seltzer, and Samuel Adams outweighed growth in Sun Cruiser and Angry Orchard cider, the company said.
Related articleQuarter not tagged2026-10-23Boston Beer Co Inc (SAM) (Q3 2026) Earnings Call Highlights: Record Gross Margin Amid Volume ...
GuruFocus.com
Boston Beer Co Inc (SAM) (Q3 2026) Earnings Call Highlights: Record Gross Margin Amid Volume ...
This article first appeared on GuruFocus. - Depletions: Decreased 5% year-over-year in Q3 2026; fiscal weeks 142 down 5% year-over-year. - Shipments: Decreased 4.9% year-over-year in Q3 2026; full-year shipments expected slightly ahead of depletions, with modest Q4 shipment growth. - Revenue: Decreased 3.2% year-over-year, with lower volumes partially offset by favorable product mix and price increases. - Gross Margin: 51.7% in Q3 2026, up 90 basis points year-over-year and the highest quarterly gross margin since 2017. - Advertising, Promotional & Selling Expenses: Flat year-over-year, reflecting $9.5 million higher freight costs offset by a $9.1 million reduction in advertising spend. - General & Administrative Expenses: Decreased $2.1 million year-over-year, primarily due to lower salary and benefit costs. - Brewery Asset Impairment: $2.9 million, up $1.5 million year-over-year from higher non-cash equipment write-offs. - Non-GAAP Operating Profit: Declined 6% year-over-year on lower volumes and freight rate inflation of over 50% year-over-year. - Litigation Expenses: $1.8 million Q3 supplier dispute expense (post-judgment interest); year-to-date pre-tax litigation expenses including legal fees totaled $200.3 million; $0.16 unfavorable impact to Q3 GAAP EPS and $14.51 to year-to-date GAAP EPS. - Non-GAAP EPS: $4.37 in Q3 2026 excluding litigation-related expenses; full-year guidance raised and narrowed to $9.00$10.50 (from $8.50$10.50). - Full-Year Gross Margin Guidance: 49%50%, representing 50150 basis points of year-over-year expansion. - Tariff Costs: Full-year 2026 guidance lowered to $18 million$22 million from $20 million$30 million, including a $3 million Q3 tariff refund. - Price Increases: 1%2% expected for the full year, plus additional mix benefit. - Internal Production: 98% of domestic volume produced internally in Q3 2026 versus 89% a year ago; full-year expected to exceed 90% versus 86% in 2025. - Distributor Inventory: Four weeks on hand at quarter end, slightly below 4.5 weeks a year ago. - Cash Balance: $308 million at quarter end, with $150 million available on the line of credit. - Capital Expenditures: 2026 guidance reduced to $55 million$70 million from $60 million$80 million. - Share Repurchases: $80 million year-to-date through October 16, 2026 ($73.5 million in the 39 weeks ended September 26 and $6 million thereafter); approximate…Read full documentShow less
This article first appeared on GuruFocus. - Depletions: Decreased 5% year-over-year in Q3 2026; fiscal weeks 142 down 5% year-over-year. - Shipments: Decreased 4.9% year-over-year in Q3 2026; full-year shipments expected slightly ahead of depletions, with modest Q4 shipment growth. - Revenue: Decreased 3.2% year-over-year, with lower volumes partially offset by favorable product mix and price increases. - Gross Margin: 51.7% in Q3 2026, up 90 basis points year-over-year and the highest quarterly gross margin since 2017. - Advertising, Promotional & Selling Expenses: Flat year-over-year, reflecting $9.5 million higher freight costs offset by a $9.1 million reduction in advertising spend. - General & Administrative Expenses: Decreased $2.1 million year-over-year, primarily due to lower salary and benefit costs. - Brewery Asset Impairment: $2.9 million, up $1.5 million year-over-year from higher non-cash equipment write-offs. - Non-GAAP Operating Profit: Declined 6% year-over-year on lower volumes and freight rate inflation of over 50% year-over-year. - Litigation Expenses: $1.8 million Q3 supplier dispute expense (post-judgment interest); year-to-date pre-tax litigation expenses including legal fees totaled $200.3 million; $0.16 unfavorable impact to Q3 GAAP EPS and $14.51 to year-to-date GAAP EPS. - Non-GAAP EPS: $4.37 in Q3 2026 excluding litigation-related expenses; full-year guidance raised and narrowed to $9.00$10.50 (from $8.50$10.50). - Full-Year Gross Margin Guidance: 49%50%, representing 50150 basis points of year-over-year expansion. - Tariff Costs: Full-year 2026 guidance lowered to $18 million$22 million from $20 million$30 million, including a $3 million Q3 tariff refund. - Price Increases: 1%2% expected for the full year, plus additional mix benefit. - Internal Production: 98% of domestic volume produced internally in Q3 2026 versus 89% a year ago; full-year expected to exceed 90% versus 86% in 2025. - Distributor Inventory: Four weeks on hand at quarter end, slightly below 4.5 weeks a year ago. - Cash Balance: $308 million at quarter end, with $150 million available on the line of credit. - Capital Expenditures: 2026 guidance reduced to $55 million$70 million from $60 million$80 million. - Share Repurchases: $80 million year-to-date through October 16, 2026 ($73.5 million in the 39 weeks ended September 26 and $6 million thereafter); approximately $149 million remaining on the $1.6 billion authorization. - Effective Tax Rate: Full-year 2026 non-GAAP effective tax rate estimated at approximately 29%30%. - Sun Cruiser: Grew approximately 60% in tracked channels in Q3; top four spirits RTD and leading RTD spirits tea and lemonade brand in measured on-premise. - Twisted Tea: Clear number one malt-based hard tea brand with more than 85% market share; 12-packs remain the largest volume headwind. - Angry Orchard: Grew for the sixth consecutive quarter; fall Thriller variety pack grew triple digits in measured off-premise. - Truly: Remains the number two hard seltzer brand amid challenging trends. - Warning! GuruFocus has detected 2 Warning Sign with SAM. - Is SAM fairly valued? Test your thesis with our free DCF calculator. Release Date: October 22, 2026 For the complete transcript of the earnings call, please refer to the full earnings call transcript. - Boston Beer Co Inc (NYSE:SAM) achieved a gross margin of 51.7% in Q3 2026, the highest since 2017, up 90 basis points year-over-year, driven by brewery efficiencies, favorable product mix, procurement savings, and price increases. - The company's savings agenda is tracking ahead of plan, enabling it to absorb higher aluminum, energy, and tariff costs while raising the low end of gross margin and EPS guidance. - SunCruiser grew approximately 60% in tracked channels in Q3 2026 and has become a top-four spirits RTD, with continued distribution and velocity gains expected. - Angry Orchard grew for the sixth consecutive quarter, with the fall seasonal variety pack up triple digits in measured off-premise channels. - Boston Beer Co Inc (NYSE:SAM) generated strong cash flow, repurchasing $80 million in shares year-to-date through October 16, 2026, and ended the quarter with $308 million cash and $150 million available on its credit line. - Boston Beer Co Inc (NYSE:SAM) experienced a 5% decline in depletions and a 4.9% decline in shipments in Q3 2026, driven by declines in Twisted Tea, Truly, and Samuel Adams. - The overall beer market remains under demand pressure, with the combined total beer and beyond beer market declining approximately 3% in volume in Q3 and 2% year-to-date, and Boston Beer Co Inc (NYSE:SAM) volume trends trailed the broader category. - Twisted Tea continues to face volume headwinds, particularly in 12-packs, due to reduced FMB displays, shifting consumer purchasing behavior, and competition from spirits-based hard teas like SunCruiser. - Truly remains challenged, with the brand strategy under reassessment and advertising spend significantly reduced due to poor campaign performance. - Boston Beer Co Inc (NYSE:SAM) faces significant cost headwinds, including freight rate inflation of over 50% year-over-year and elevated aluminum costs, which are expected to persist. Q: With depletions down 5% and advertising flat, is Boston Beer throttling back spend until new CMO Allison Stransky sets her own plan, or is something else driving the decision? A: Interim CFO Matthew Murphy explained that advertising rose roughly $60 million between 2024 and 2025 and is projected flat in 2026, with front-loaded first-half spend (including World Cup timing) making Q3 and Q4 down year-over-year. CEO Jim Koch added that the company reallocates fluidly among brands based on whether creative is actually driving salescutting underperforming Truly spend (including the World Cup campaign, which failed to lift depletions) and shifting dollars to Twisted Tea, Samuel Adams and Angry Orchard where ads showed a sales response. Q: Given the pressured volume and cost backdrop, how much more room is there to expand gross margin now that internal production is above 90%? A: Murphy noted gross margin has climbed from about 42% to near 50% on an annual run basis over three years, absorbing headwinds including aluminum up $30-plus million this year and higher freight (booked mostly in advertising, promotional and selling expenses). He said the company is "not done for sure," will always use some co-packing (particularly on the West Coast), and sees continued progress past 50%, with more detail in February. Q: What is the strategy for Trulycan volume stabilize, or will you manage the brand for margin and cash flow? A: Koch said the approach is to stabilize or even grow Truly because "it's too big to give up on," and doing nothing is not an option. Everything is on the tableSKU rationalization, taglines, positioning, packaging and even the liquid itselfin a reassessment begun after the World Cup, with new CMO Allison Stransky making it a top priority. He noted Truly's share is "unnaturally low" at roughly a fourth or fifth of White Claw and raised the question of whether a next-generation hard seltzer is needed for the 10-year-old category. Q: How are gas prices and inflation manifesting in consumer behavior across markets and channels, and what are early pricing expectations for the next 12 months? A: Koch pointed to Twisted Tea singles gaining share of volume in convenience as consumers trade down from 12-packs, a $9.99 four-pack of 16-ounce cans in about 4,000 dollar-store points of distribution, and good response to moving shelf price from above $20 to $19.99. He said real wages are falling, hitting the bottom 80% of income earners where much of Boston Beer's drinker base sits. On pricing, he noted beer's real cost is falling about 2% (inflation ~3.5% vs. beer prices ~1.5%), which is unsustainable long term, but with roughly 4% market share the company has no pricing power and must absorb cost increases in a very competitive market. Q: What are the prospects for Sun Cruiser and the spirits-based tea category in 2027 as it laps national distribution? A: Koch said he expects continued double-digit growth in 2027, driven by more shelf space from chains and independent liquor stores and more SKUs per store. Growth has decelerated from triple digits to roughly 60% in measured channels over the last 13 weeks and will keep coming down, but Boston Beer leads the tea segment of vodka tea and lemonade and is seeing stronger growth in lemonade. Q: How do you view the vodka aid category and Rally Dog's prospects against a dozen new entrants? A: Koch said vodka aid has "exploded faster" than hard tea, hard seltzer or RTDs like High Noon, though he doubts it reaches hard seltzer or hard tea scale. He expects the field to quickly sort down to roughly four playersand eventually two or threeas entrants ranked 4th through 10th struggle for distributor and retailer prioritization. He cited Rally Dog's distinctive branding, better-testing flavor profile, major chain commitments as a number two or three bet, and Boston Beer's innovation track record and large sales force. Q: How should we think about Lit and Rally Dog in terms of size and offsetting other declines? A: Koch said 2026 impact is negligible and neither will approach Truly's size for several years even if wildly successful. He called Lit "kind of a unicorn"a resealable, recyclable light-bulb-shaped package requiring dedicated production capacity, unusual conveyors and screw-top filling, plus distinctive merchandising (racks, dump bins, countertop displays, three points of interruption per account). It is an incremental, impulse purchase with margins per case potentially five times a normal beer for both retailer and wholesaler. Q: With Twisted Tea boxed out of displays by RTD spirits, how do you turn the brand in 2027 when vodka aids will grab even more display space? A: Koch said the display shift will continue but shouldn't be worse for Twisted Tea in 2027it will just be a different cast of characters, with vodka aids largely taking space from High Noon (which appears to be in decline), Neutral, Surfside and Sun Cruiser rather than from Twisted Tea. Q: How are freight costs trending for Q4is roughly a $10 million year-over-year headwind a reasonable run rate? A: Murphy said the company assumes the elevated Q3 rates continue for the rest of 2026, with the Q4 impact perhaps slightly lower given less volume, partially offset by ongoing freight optimization. Q: Why did you lower 2026 CapEx guidance again, and what does it signal about growth or business health? A: Murphy attributed the cut to timingsupplier details and equipment availability pushed some spend from 2026 into 2027, notably a large wastewater project at the Pennsylvania brewery. He said spending remains in the $50 million to $70 million range seen for several years, supporting brewery optimization and innovation. Q: Are you surprised by the lack of supplier consolidation in total beverage alcohol, and will that change? A: Koch said growth has come from new entrants and outside players (Sazerac, Gallo, Stateside, Boston Beer) that are hard to consolidateABI won't buy Gall For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Related articleQuarter not tagged2026-10-23Is Boston Beer Company (SAM) Undervalued Following Its Margin Led Earnings Rebound?
Simply Wall St.
Is Boston Beer Company (SAM) Undervalued Following Its Margin Led Earnings Rebound?
Boston Beer Company (SAM) just reported third quarter results that showed softer sales and profit, while also tightening full year guidance and lifting its earnings outlook after stronger gross margin performance. That operational story is already feeding into the share price. Boston Beer Company has rallied sharply in the short term, with a 1 day share price return of 7.65% and a 30 day share price return of 16.33%. However, the longer view still reflects past setbacks, with a 1 year total shareholder return that is down 10.89% and a 5 year total shareholder return that is down 60.59%. Recent momentum is therefore building off a weak multi year base rather than erasing it. Scan how Boston Beer Company's renewed margin story compares with other potential opportunities by reviewing our curated list of 20 high quality undiscovered gems across the market today. Boston Beer Company's sharp rebound now sits against a business that just improved margins, while volumes and full year earnings guidance still point to pressure. Are investors repricing better execution, or simply chasing a sentiment swing as valuation comes into focus? Boston Beer Company closed at $195.72 compared with a widely followed fair value narrative of $199.00. This frames the recent rally as a partial catch up move rather than a full rerating. Further portfolio shift toward higher priced beyond beer brands, as Sun Cruiser grows toward roughly a US$0.5b retail brand with revenue per case around 25 to 30% above Twisted Tea and strong on premise traction, could keep lifting revenue mix and gross margins. See why 14 investors see Boston Beer Company as 2% undervalued. Result: Fair Value of $199.00 (UNDERVALUED) Still, the thesis on Boston Beer Company depends on higher margin brands offsetting softer legacy labels, while the US$191m aluminum can judgment risk lingers in the background. Find out about the key risks to this Boston Beer Company narrative. If this mix of renewed optimism and lingering questions around Boston Beer Company feels familiar, that is the point. Short term rebounds rarely give a full picture on their own, so move quickly, test the numbers, and see how the 3 key rewards lines up with your own view. Short term moves in Boston Beer Company can be useful signals, but the real edge comes from lining up a broader watchlist of ideas that fit your criteria. - Target potential mispr…Read full documentShow less
Boston Beer Company (SAM) just reported third quarter results that showed softer sales and profit, while also tightening full year guidance and lifting its earnings outlook after stronger gross margin performance. That operational story is already feeding into the share price. Boston Beer Company has rallied sharply in the short term, with a 1 day share price return of 7.65% and a 30 day share price return of 16.33%. However, the longer view still reflects past setbacks, with a 1 year total shareholder return that is down 10.89% and a 5 year total shareholder return that is down 60.59%. Recent momentum is therefore building off a weak multi year base rather than erasing it. Scan how Boston Beer Company's renewed margin story compares with other potential opportunities by reviewing our curated list of 20 high quality undiscovered gems across the market today. Boston Beer Company's sharp rebound now sits against a business that just improved margins, while volumes and full year earnings guidance still point to pressure. Are investors repricing better execution, or simply chasing a sentiment swing as valuation comes into focus? Boston Beer Company closed at $195.72 compared with a widely followed fair value narrative of $199.00. This frames the recent rally as a partial catch up move rather than a full rerating. Further portfolio shift toward higher priced beyond beer brands, as Sun Cruiser grows toward roughly a US$0.5b retail brand with revenue per case around 25 to 30% above Twisted Tea and strong on premise traction, could keep lifting revenue mix and gross margins. See why 14 investors see Boston Beer Company as 2% undervalued. Result: Fair Value of $199.00 (UNDERVALUED) Still, the thesis on Boston Beer Company depends on higher margin brands offsetting softer legacy labels, while the US$191m aluminum can judgment risk lingers in the background. Find out about the key risks to this Boston Beer Company narrative. If this mix of renewed optimism and lingering questions around Boston Beer Company feels familiar, that is the point. Short term rebounds rarely give a full picture on their own, so move quickly, test the numbers, and see how the 3 key rewards lines up with your own view. Short term moves in Boston Beer Company can be useful signals, but the real edge comes from lining up a broader watchlist of ideas that fit your criteria. - Target potential mispricings by scanning a 29 high quality undervalued stocks that pairs quality fundamentals with more modest expectations baked into current prices. - Protect your downside by focusing on 30 resilient stocks with low risk scores that pair steadier balance sheets with more resilient overall risk profiles. - Strengthen your core holdings by building around a list of solid balance sheet and fundamentals (26 results) so sudden surprises are less likely to hit your portfolio hard. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include SAM. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email [email protected]
Related articleQuarter not tagged2026-10-22Boston Beer: Q3 Earnings Snapshot
Associated Press
Boston Beer: Q3 Earnings Snapshot
BOSTON (AP) — BOSTON (AP) — Boston Beer Co. (SAM) on Thursday reported third-quarter profit of $43.2 million. On a per-share basis, the Boston-based company said it had profit of $4.21. Earnings, adjusted for non-recurring costs, were $4.37 per share. The results exceeded Wall Street expectations. The average estimate of four analysts surveyed by Zacks Investment Research was for earnings of $4.30 per share. The brewer posted revenue of $555.5 million in the period. Its adjusted revenue was $520.1 million, which missed Street forecasts. Four analysts surveyed by Zacks expected $523.4 million. Boston Beer expects full-year earnings in the range of $9 to $10.50 per share. _____ This story was generated by Automated Insights (http://automatedinsights.com/ap) using data from Zacks Investment Research. Access a Zacks stock report on SAM at https://www.zacks.com/ap/SAM
Related articleQuarter not tagged2026-10-22Boston Beer Q3 Adjusted Earnings, Revenue Rise
MT Newswires
Boston Beer Q3 Adjusted Earnings, Revenue Rise
Boston Beer (SAM) reported Q3 adjusted earnings late Thursday of $4.37 per diluted share, up from $4.25 a year earlier. Analysts polled by FactSet expected $4.21. Net revenue in the three months ended Sept. 26 fell to $520.1 million from $537.5 million a year earlier. Analysts expected $522.9 million. The company expects full-year adjusted EPS of $9 to $10.50, compared with the previous forecast of $8.50 to $10.50. Analysts project $8.90.
Related articleQuarter not tagged2026-10-22Boston Beer Reports Third Quarter Financial Results
GlobeNewswire
Boston Beer Reports Third Quarter Financial Results
BOSTON, Oct. 22, 2026 (GLOBE NEWSWIRE) -- The Boston Beer Company, Inc. (NYSE: SAM), today reported financial results for the third quarter ended September 26, 2026. Key results were: Third Quarter 2026 Summary: - Depletions decreased 5% and shipments decreased 4.9% - Net revenue of $520.1 million decreased 3.2% - Gross margin of 51.7% up 90 basis points year over year - GAAP diluted income per share of $4.21, which includes non-recurring litigation expenses of $0.16 per share - Non-GAAP diluted earnings per share of $4.37 Year-to-date 2026 Summary: - Depletions decreased 5% and shipments decreased 5.4% - Net revenue of $1.522 billion decreased 3.6% - Gross margin of 50.5% up 80 basis points year over year - GAAP diluted loss per share of $4.87, which includes non-recurring litigation expenses of $14.51 per share - Non-GAAP diluted earnings per share of $9.64 Capital Structure - Ended the third quarter with $308.1 million in cash and no debt - Repurchased $79.5 million in shares from December 28, 2025 to October 16, 2026 "The demand environment remains challenging, and we are prioritizing actions within our control to strengthen our business and improve market share trends," said Chairman, Founder and CEO Jim Koch. "We are encouraged by the strong performance of Sun Cruiser and remain focused on marketplace execution, while our continued emphasis on productivity and strong cash generation provide a solid foundation to invest behind our brands and drive long-term value." "We delivered strong gross margin expansion and are raising the low end of our gross margin and earnings guidance, while managing through a dynamic consumer demand and input cost environment," said Interim CFO and Chief Accounting Officer Matt Murphy. "Our results reflect continued progress from our multi-year supply chain transformation, disciplined investment, and an ongoing focus on productivity across the organization." Details of the results were as follows: Third Quarter 2026 (13 weeks ended September 26, 2026) Summary of Results Depletions for the third quarter decreased 5% compared to the third quarter of the prior year. Shipment volume for the quarter was approximately 1.8 million barrels, a 4.9% decrease compared to the third quarter of the prior year, driven by declines in Twisted Tea, Truly, and Samuel Adams that were partially offset by growth in the Sun Cruiser and Angry Orchard…Read full documentShow less
BOSTON, Oct. 22, 2026 (GLOBE NEWSWIRE) -- The Boston Beer Company, Inc. (NYSE: SAM), today reported financial results for the third quarter ended September 26, 2026. Key results were: Third Quarter 2026 Summary: - Depletions decreased 5% and shipments decreased 4.9% - Net revenue of $520.1 million decreased 3.2% - Gross margin of 51.7% up 90 basis points year over year - GAAP diluted income per share of $4.21, which includes non-recurring litigation expenses of $0.16 per share - Non-GAAP diluted earnings per share of $4.37 Year-to-date 2026 Summary: - Depletions decreased 5% and shipments decreased 5.4% - Net revenue of $1.522 billion decreased 3.6% - Gross margin of 50.5% up 80 basis points year over year - GAAP diluted loss per share of $4.87, which includes non-recurring litigation expenses of $14.51 per share - Non-GAAP diluted earnings per share of $9.64 Capital Structure - Ended the third quarter with $308.1 million in cash and no debt - Repurchased $79.5 million in shares from December 28, 2025 to October 16, 2026 "The demand environment remains challenging, and we are prioritizing actions within our control to strengthen our business and improve market share trends," said Chairman, Founder and CEO Jim Koch. "We are encouraged by the strong performance of Sun Cruiser and remain focused on marketplace execution, while our continued emphasis on productivity and strong cash generation provide a solid foundation to invest behind our brands and drive long-term value." "We delivered strong gross margin expansion and are raising the low end of our gross margin and earnings guidance, while managing through a dynamic consumer demand and input cost environment," said Interim CFO and Chief Accounting Officer Matt Murphy. "Our results reflect continued progress from our multi-year supply chain transformation, disciplined investment, and an ongoing focus on productivity across the organization." Details of the results were as follows: Third Quarter 2026 (13 weeks ended September 26, 2026) Summary of Results Depletions for the third quarter decreased 5% compared to the third quarter of the prior year. Shipment volume for the quarter was approximately 1.8 million barrels, a 4.9% decrease compared to the third quarter of the prior year, driven by declines in Twisted Tea, Truly, and Samuel Adams that were partially offset by growth in the Sun Cruiser and Angry Orchard brands. The Company believes distributor inventories as of September 26, 2026 were at appropriate levels and averaged approximately four weeks on hand which is lower than the four and a half weeks on hand at the end of September 2025. Revenue for the quarter decreased 3.2% due to decreases in volume that were only partially offset by favorable product mix and pricing. Gross margin of 51.7% increased from the 50.8% margin realized in the third quarter of 2025, or an increase of 90 basis points year over year. Gross margin primarily benefited from favorable product mix, price increases, procurement savings and improved brewery efficiencies, which were partially offset by inflationary commodity and tariff costs. The third quarter gross margin of 51.7% includes $1.6 million of shortfall fees and non-cash expense of third-party production pre-payments in total, which negatively impacted gross margin by approximately 31 basis points on an absolute basis. Advertising, promotional and selling expenses in the third quarter were flat year over year. This reflected $9.5 million in higher freight costs, with higher freight rates more than offsetting the benefit of lower shipment volumes, and a $9.0 million reduction in advertising spend. General and administrative expenses decreased by $2.1 million compared to the third quarter of 2025, primarily driven by lower salary and benefit costs. Included in the current-quarter expense was $0.4 million of legal fees related to the previously disclosed supplier dispute litigation. Litigation expenses of $1.8 million, related to the supplier dispute, represents post-judgment interest expense. Post-judgment interest expense through the appeals process will be applied to the combined pre-tax total of the judgment and pre-judgment interest amounts of $191.0 million at the statutory rate, which is estimated to be 3.79%. The Company continues to deny that it breached the terms of the contract with the supplier and intends to pursue all available post-trial motions and appellate remedies. The Company cannot estimate when or if damages or interest will ultimately be paid or when this matter will ultimately be resolved. In the third quarter of 2026, the combined pre-tax expense related to the supplier dispute litigation of $2.2 million consists of legal expenses of $0.4 million, recorded in general and administrative expenses, and litigation expenses of $1.8 million. The after-tax impact reduced earnings per share by $0.16. Impairment of brewery assets of $2.9 million increased by $1.5 million compared to the third quarter of 2025, due to increased write-offs of equipment at Company-owned breweries. The Company's effective tax rate for the third quarter was 26.7%. Excluding the impact of the supplier dispute litigation, the effective tax rate remained 26.7% compared to 28.1% in the prior year. This decrease in rate is due primarily to the impact of non-deductible stock compensation. Year-to-date 2026 (39 weeks ended September 26, 2026) Summary of Results Depletions year-to-date decreased 5% from the prior year. Shipment volume year-to-date was approximately 5.4 million barrels, a 5.4% decrease from the prior year, driven by declines in Twisted Tea, Truly, and Samuel Adams, partially offset by growth in the Sun Cruiser and Angry Orchard brands. Revenue year-to-date decreased 3.6% due to decreases in volume, partially offset by favorable product mix and pricing. Gross margin year-to-date of 50.5% increased from the 49.7% margin realized in year-to-date 2025, or an increase of 80 basis points year over year. Gross margin primarily benefited from price increases, favorable product mix, procurement savings and improved brewery efficiencies, which were partially offset by increased inflationary commodity and tariff costs. The year-to-date gross margin of 50.5% includes $4.8 million of shortfall fees and non-cash expense of third-party production pre-payments in total, which negatively impacted gross margin by approximately 32 basis points on an absolute basis. Advertising, promotional and selling expenses year-to-date increased $29.2 million or 6.3% from year-to-date 2025, resulting from higher freight costs of $20.6 million, as freight rate increases more than offset the benefit of lower shipment volumes and increased brand local marketing investments of $8.5 million. General and administrative expenses year-to-date increased $5.4 million or 3.9% from year-to-date 2025, primarily due to increased legal costs. This increase included $5.8 million of legal fees related to the previously disclosed supplier dispute litigation. Litigation expense of $194.5 million, related to the supplier dispute, consists of the judgment of $175.5 million, pre-judgment interest expense of $15.5 million and post-judgment interest expense of $3.5 million. The litigation expense of $194.5 million, combined with related legal expenses of $5.8 million, recorded in general and administrative expenses, have an after-tax negative impact on earnings per share of $14.51. Impairment of brewery assets of $3.1 million decreased by $3.3 million from year-to-date 2025, due to decreased write-offs of equipment at third party and Company-owned breweries. The Company's effective tax rate year-to-date was a benefit of 12.4%. Excluding the impact of the supplier dispute litigation, the effective tax rate was a provision of 29.9% compared to a provision of 28.8% in the prior year. This increase in rate is due primarily to the increased negative impact of non-deductible stock compensation. The Company expects that its September 26, 2026 cash balance of $308.1 million, together with its projected future operating cash flows and the unused balance on its $150 million line of credit, will be sufficient to fund future cash requirements, including the potential litigation-related payments. During the 39-week period ended September 26, 2026 and the period from September 27, 2026 through October 16, 2026, the Company repurchased shares of its Class A Common Stock in the amounts of $73.5 million and $6.0 million, respectively, for a total of $79.5 million year to date. As of October 16, 2026, the Company had approximately $149 million remaining on the $1.6 billion share buyback expenditure limit set by the Board of Directors. Depletions Estimate Year-to-date depletions through the 42-week period ended October 17, 2026 are estimated by the Company to have decreased approximately 5% from the comparable period in 2025. Full-Year 2026 Projections The Company has updated its financial guidance for the full year 2026. The Company's actual 2026 results could vary significantly from the current projection and are highly sensitive to changes in volume projections, supply chain performance, inflationary and commodity impacts and tariff policy. Tariff cost projections below, which are net of a $3 million refund received in the third quarter, are consistent with tariffs currently being charged by the Company's suppliers and that the Company currently expects to continue for the remainder of 2026. Full Year 2026 | Current Guidance | Previous Guidance Depletions and Shipments Percentage Change | Down mid-single digits | Down low-single digits to mid-single digits Price Increases | 1% to 2% | 1% to 2% Gross Margin (including Tariffs) | 49% to 50% | 48.5% to 50% Tariff Costs ($ million) | $18 to $22 | $20 to $30 Advertising, Promotion, and Selling Expense Year Over Year Change ($ million) | Approximately Flat | $0 to $20 GAAP Tax Rate (Benefit)/ Provision | (11.0%) to (12.0%) | (11.0%) to (12.0%) Non GAAP Tax Rate Provision | 29% to 30% | 29% to 30% GAAP EPS (Income/ (Loss)) | ($5.76) to ($4.26) | ($6.23) to ($4.23) Non-recurring Litigation Expenses impact per share | ($14.76) | ($14.73) Non GAAP EPS | $9.00 to $10.50 | $8.50 to $10.50 Capital Spending ($ million) | $55 to $70 | $60 to $80 | | Underlying the Company's current 2026 projections are the following full-year estimates and targets: - The Company is monitoring changes in commodity, fuel and transportation costs driven by macroeconomic factors. Freight costs remain elevated due to higher transportation rates, labor constraints within the transportation industry and higher fuel costs, while energy costs also impact aluminum input costs, given the energy intensive nature of aluminum production. The Company's current estimates of these cost increases are reflected in its guidance. - Supply chain improvements implemented during 2025 resulted in more consistent levels of distributor inventory in terms of weeks on hand. The impact of these changes on prior-year shipment flows, together with the expected timing of shipments to meet customer demand in 2026, continues to influence the quarterly phasing of shipments. Accordingly, we currently expect modest shipment growth in the fourth quarter. - The Company's business is seasonal, with the fourth quarter typically a lower volume quarter and the lowest gross margin rate of the year. At the midpoint of the full year guidance range, the Company expects year-over-year gross margin rate improvement to be the most meaningful in the fourth quarter as shortfall fees are expected to be lower in 2026 versus 2025 and the Company typically expenses the majority of its shortfall fees in the fourth quarter. - During full year 2026, the Company estimates shortfall fees and non-cash expense of third-party production pre-payments in total will negatively impact gross margins by 40 to 60 basis points. - The advertising, selling and promotional expense projection does not include any changes in freight costs for the shipment of products to the Company's distributors. Advertising investment levels are expected to decline year over year in the fourth quarter, reflecting lower planned full-year investment and a comparison against high levels of investment in the fourth quarter of 2025 that included production costs associated with preparation for 2026 programming. Full-Year 2027 Projections The Company is planning to provide full year 2027 financial guidance during its fourth quarter earnings call in February 2027. Use of Non-GAAP Measures Non-GAAP EPS and Non-GAAP Tax Rate are not defined terms under U.S. generally accepted accounting principles ("GAAP"). Non-GAAP EPS, or Non-GAAP earnings per diluted share, excludes from projected GAAP EPS the impact of the non-recurring litigation relating to a supplier dispute of $0.16 per diluted share in expense in the third quarter of 2026 and $14.51 per diluted share year-to-date 2026 impact. Non-GAAP Tax Rate excludes from the projected GAAP Tax Rate the tax impact of the non-recurring litigation expense. These non-GAAP measures should not be considered in isolation or as a substitute for diluted earnings per share prepared in accordance with GAAP, and may not be comparable to calculations of similarly titled measures by other companies. Management uses these non-GAAP financial measures to make operating and strategic decisions and to evaluate the Company's underlying business performance. Management believes these forward-looking non-GAAP measures provide meaningful and useful information to investors and analysts regarding the Company's outlook for its ongoing financial and business performance or trends and facilitates period to period comparisons of its forecasted financial performance. Forward-Looking Statements Statements made in this press release that state the Company's or management's intentions, hopes, beliefs, expectations or predictions of the future are forward-looking statements. It is important to note that the Company's actual results could differ materially from those projected in such forward-looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company's SEC filings, including, but not limited to, the Company's report on Form 10-K for the year ended December 27, 2025 and subsequent reports filed by the Company with the SEC on Forms 10-Q and 8-K. Copies of these documents are available from the SEC and may be found on the Company's website, www.bostonbeer.com. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Company undertakes no obligation to publicly update or revise any forward-looking statements. About the Company The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Sun Cruiser, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in Delaware, Massachusetts, New York and Ohio. For more information, please visit our website at www.bostonbeer.com, which includes links to our respective brand websites. Thursday, October 22, 2026 | THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES | CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME | (in thousands, except per share data) | | | (unaudited) | | | Thirteen weeks ended | | | Thirty-nine weeks ended | | | September 26, 2026 | | | September 27, 2025 | | | September 26, 2026 | | | September 27, 2025 | Revenue | | $ | 555,458 | | | $ | 571,476 | | | $ | 1,624,792 | | | $ | 1,678,258 | Less excise taxes | | | 35,357 | | | | 33,982 | | | | 102,423 | | | | 98,948 | Net revenue | | | 520,101 | | | | 537,494 | | | | 1,522,369 | | | | 1,579,310 | Cost of goods sold | | | 251,023 | | | | 264,377 | | | | 752,960 | | | | 794,412 | Gross profit | | | 269,078 | | | | 273,117 | | | | 769,409 | | | | 784,898 | Operating expenses: | | | | | | | | | | | | Advertising, promotional, and selling expenses | | | 165,182 | | | | 164,739 | | | | 491,138 | | | | 461,987 | General and administrative expenses | | | 42,855 | | | | 44,913 | | | | 144,035 | | | | 138,615 | Impairment of brewery assets | | | 2,888 | | | | 1,416 | | | | 3,124 | | | | 6,401 | Litigation expense | | | 1,824 | | | | — | | | | 194,471 | | | | — | Total operating expenses | | | 212,749 | | | | 211,068 | | | | 832,768 | | | | 607,003 | Operating income (loss) | | | 56,329 | | | | 62,049 | | | | (63,359 | ) | | | 177,895 | Other income, net: | | | | | | | | | | | | Interest income, net | | | 2,714 | | | | 2,696 | | | | 6,604 | | | | 7,320 | Other expense, net | | | (138 | ) | | | (595 | ) | | | (950 | ) | | | (1,168 | ) Total other income, net | | | 2,576 | | | | 2,101 | | | | 5,654 | | | | 6,152 | Income (loss) before income tax provision (benefit) | | | 58,905 | | | | 64,150 | | | | (57,705 | ) | | | 184,047 | Income tax provision (benefit) | | | 15,739 | | | | 17,995 | | | | (7,176 | ) | | | 53,047 | Net income (loss) | | $ | 43,166 | | | $ | 46,155 | | | $ | (50,529 | ) | | $ | 131,000 | Net income (loss) per common share – basic | | $ | 4.21 | | | $ | 4.25 | | | $ | (4.87 | ) | | $ | 11.83 | Net income (loss) per common share – diluted | | $ | 4.21 | | | $ | 4.25 | | | $ | (4.87 | ) | | $ | 11.82 | Weighted-average number of common shares – basic | | | 10,254 | | | | 10,855 | | | | 10,369 | | | | 11,073 | Weighted-average number of common shares – diluted | | | 10,224 | | | | 10,830 | | | | 10,369 | | | | 11,050 | Net income (loss) | | $ | 43,166 | | | $ | 46,155 | | | $ | (50,529 | ) | | $ | 131,000 | Other comprehensive income (loss): | | | | | | | | | | | | Foreign currency translation adjustment | | | 27 | | | | (161 | ) | | | (207 | ) | | | 233 | Total other comprehensive income (loss) | | | 27 | | | | (161 | ) | | | (207 | ) | | | 233 | Comprehensive income (loss) | | $ | 43,193 | | | $ | 45,994 | | | $ | (50,736 | ) | | $ | 131,233 | | | | | | | | | | | | | | | | | | THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES | CONDENSED CONSOLIDATED BALANCE SHEETS | (in thousands, except share data) | | | (unaudited) | | | | | | September 26, 2026 | | | December 27, 2025 | Assets | | | | | | Current Assets: | | | | | | Cash and cash equivalents | | $ | 308,072 | | | $ | 223,378 | Accounts receivable, net | | | 83,032 | | | | 57,094 | Inventories, net | | | 98,078 | | | | 92,532 | Prepaid expenses and other current assets | | | 24,668 | | | | 20,316 | Income tax receivable | | | 2,096 | | | | 24,259 | Total current assets | | | 515,946 | | | | 417,579 | Property, plant, and equipment, net | | | 542,645 | | | | 578,125 | Operating right-of-use assets | | | 23,000 | | | | 30,229 | Goodwill | | | 112,529 | | | | 112,529 | Intangible assets, net | | | 13,483 | | | | 14,753 | Third-party production prepayments | | | 5,324 | | | | 7,099 | Note receivable | | | 7,826 | | | | 11,218 | Other assets | | | 18,635 | | | | 22,063 | Total assets | | $ | 1,239,388 | | | $ | 1,193,595 | Liabilities and Stockholders' Equity | | | | | | Current Liabilities: | | | | | | Accounts payable | | $ | 107,640 | | | $ | 94,975 | Accrued expenses and other current liabilities | | | 146,382 | | | | 144,797 | Accrued litigation expenses | | | 194,471 | | | | - | Current operating lease liabilities | | | 7,871 | | | | 12,762 | Total current liabilities | | | 456,364 | | | | 252,534 | Deferred income taxes, net | | | 21,524 | | | | 64,785 | Non-current operating lease liabilities | | | 21,667 | | | | 25,111 | Other liabilities | | | 4,103 | | | | 4,885 | Total liabilities | | | 503,658 | | | | 347,315 | Commitments and Contingencies | | | | | | Stockholders' Equity: | | | | | | Class A Common Stock, $0.01 par value; 22,700,000 shares authorized; 8,086,764 and 8,408,458 issued and outstanding as of September 26, 2026 and December 27, 2025, respectively | | | 81 | | | | 84 | Class B Common Stock, $0.01 par value; 4,200,000 shares authorized; 2,068,000 issued and outstanding as of September 26, 2026 and December 27, 2025 | | | 21 | | | | 21 | Additional paid-in capital | | | 713,081 | | | | 698,811 | Accumulated other comprehensive loss | | | (587 | ) | | | (380 | ) Retained earnings | | | 23,134 | | | | 147,744 | Total stockholders' equity | | | 735,730 | | | | 846,280 | Total liabilities and stockholders' equity | | $ | 1,239,388 | | | $ | 1,193,595 | | | | | | | | | | THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES | CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS | (in thousands) | | | (unaudited) | | | Thirty-nine weeks ended | | | September 26, 2026 | | | September 27, 2025 | Cash flows provided by operating activities: | | | | | | Net (loss) income | | $ | (50,529 | ) | | $ | 131,000 | Adjustments to reconcile net (loss) income to net cash provided by operating activities: | | | | | | Depreciation and amortization | | | 63,478 | | | | 67,726 | Impairment of brewery assets | | | 3,124 | | | | 6,401 | Gain on sale of property, plant, and equipment | | | (88 | ) | | | (47 | ) Litigation expense | | | 194,471 | | | | — | Change in right-of-use assets | | | 8,342 | | | | (5,654 | ) Stock-based compensation expense | | | 15,126 | | | | 14,408 | Deferred income taxes | | | (43,261 | ) | | | (15,496 | ) Other non-cash income | | | (374 | ) | | | (32 | ) Changes in operating assets and liabilities: | | | | | | Accounts receivable | | | (25,961 | ) | | | (22,866 | ) Inventories | | | (6,585 | ) | | | 13,816 | Prepaid expenses and other current assets | | | (4,502 | ) | | | (3,329 | ) Income tax receivable | | | 22,163 | | | | 4,925 | Third-party production prepayments | | | 1,775 | | | | 6,058 | Brewery-related assets and cloud computing | | | 4,968 | | | | 4,975 | Other non-current assets | | | (498 | ) | | | (1,148 | ) Accounts payable | | | 14,320 | | | | 16,042 | Accrued expenses and other current liabilities | | | 7,916 | | | | 8,205 | Operating lease liabilities | | | (9,450 | ) | | | 4,958 | Other non-current liabilities | | | (233 | ) | | | 276 | Net cash provided by operating activities | | | 194,202 | | | | 230,218 | Cash flows used in investing activities: | | | | | | Purchases of property, plant, and equipment | | | (31,234 | ) | | | (36,717 | ) Proceeds from disposal of property, plant, and equipment | | | 88 | | | | 47 | Net cash used in investing activities | | | (31,146 | ) | | | (36,670 | ) Cash flows used in financing activities: | | | | | | Repurchases and retirement of Class A common stock | | | (75,338 | ) | | | (152,423 | ) Proceeds from exercise of stock options and sale of investment shares | | | 1,495 | | | | 1,242 | Cash paid on finance leases | | | (1,092 | ) | | | (1,288 | ) Payment of tax withholding on stock-based payment awards and investment shares | | | (3,427 | ) | | | (2,444 | ) Net cash used in financing activities | | | (78,362 | ) | | | (154,913 | ) Change in cash and cash equivalents | | | 84,694 | | | | 38,635 | Cash and cash equivalents at beginning of period | | | 223,378 | | | | 211,819 | Cash and cash equivalents at end of period | | $ | 308,072 | | | $ | 250,454 | | | | | | | Copies of The Boston Beer Company's press releases, including quarterly financial results, are available at www.bostonbeer.com | | | | | | | | Investor Relations Contact: | Media Contact: Nora Doherty | Dave DeCecco (617) 368-5390 | (914) 261-6572 [email protected] | [email protected] |
Related articleQuarter not tagged2026-10-22Boston Beer (SAM) Tops Q3 Earnings Estimates
Zacks
Boston Beer (SAM) Tops Q3 Earnings Estimates
Boston Beer (SAM) came out with quarterly earnings of $4.37 per share, beating the Zacks Consensus Estimate of $4.3 per share. This compares to earnings of $4.25 per share a year ago. These figures are adjusted for non-recurring items. This quarterly report represents an earnings surprise of +1.63%. A quarter ago, it was expected that this brewer would post earnings of $4.77 per share when it actually produced earnings of $3.65, delivering a surprise of -23.48%. Over the last four quarters, the company has surpassed consensus EPS estimates two times. Boston Beer, which belongs to the Zacks Beverages - Alcohol industry, posted revenues of $520.1 million for the quarter ended September 2026, missing the Zacks Consensus Estimate by 0.63%. This compares to year-ago revenues of $537.49 million. The company has topped consensus revenue estimates just once over the last four quarters. The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call. Boston Beer shares have lost about 6.8% since the beginning of the year versus the S&P 500's gain of 13.3%. While Boston Beer has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock? There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately. Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions. Ahead of this earnings release, the estimate revisions trend for Boston Beer was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stock…Read full documentShow less
Boston Beer (SAM) came out with quarterly earnings of $4.37 per share, beating the Zacks Consensus Estimate of $4.3 per share. This compares to earnings of $4.25 per share a year ago. These figures are adjusted for non-recurring items. This quarterly report represents an earnings surprise of +1.63%. A quarter ago, it was expected that this brewer would post earnings of $4.77 per share when it actually produced earnings of $3.65, delivering a surprise of -23.48%. Over the last four quarters, the company has surpassed consensus EPS estimates two times. Boston Beer, which belongs to the Zacks Beverages - Alcohol industry, posted revenues of $520.1 million for the quarter ended September 2026, missing the Zacks Consensus Estimate by 0.63%. This compares to year-ago revenues of $537.49 million. The company has topped consensus revenue estimates just once over the last four quarters. The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call. Boston Beer shares have lost about 6.8% since the beginning of the year versus the S&P 500's gain of 13.3%. While Boston Beer has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock? There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately. Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions. Ahead of this earnings release, the estimate revisions trend for Boston Beer was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is -$0.64 on $394.37 million in revenues for the coming quarter and $8.99 on $1.92 billion in revenues for the current fiscal year. Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Beverages - Alcohol is currently in the bottom 22% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1. Another stock from the same industry, MGP (MGPI), has yet to report results for the quarter ended September 2026. The results are expected to be released on October 28. This producer of distillery and ingredients products used by the packaged goods industry is expected to post quarterly earnings of $0.34 per share in its upcoming report, which represents a year-over-year change of -60%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days. MGP's revenues are expected to be $115.7 million, down 11.6% from the year-ago quarter. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report The Boston Beer Company, Inc. (SAM) : Free Stock Analysis Report MGP Ingredients, Inc. (MGPI) : Free Stock Analysis Report This article originally published on Zacks Investment Research (zacks.com). Zacks Investment Research
Related articleQuarter not tagged2026-10-22Boston Beer’s (NYSE:SAM) Q3 2026 earnings results: revenue in line with expectations
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Boston Beer’s (NYSE:SAM) Q3 2026 earnings results: revenue in line with expectations
Beer company Boston Beer (NYSE:SAM) met Wall Street's revenue expectations in Q3 2026, but sales fell by 3.2% year on year to $520.1 million. Its non-GAAP profit of $4.37 per share was 3.8% above analysts' consensus estimates. Is now the time to buy Boston Beer? Find out in our full research report. - Revenue: $520.1 million vs analyst estimates of $520.9 million (3.2% year-on-year decline, in line) - Adjusted EPS: $4.37 vs analyst estimates of $4.21 (3.8% beat) - Management raised its full-year Adjusted EPS guidance to $9.75 at the midpoint, a 2.6% increase - Operating Margin: 10.8%, in line with the same quarter last year - Free Cash Flow Margin: 13.1%, down from 16.6% in the same quarter last year - Market Capitalization: $1.83 billion "The demand environment remains challenging, and we are prioritizing actions within our control to strengthen our business and improve market share trends," said Chairman, Founder and CEO Jim Koch. "We are encouraged by the strong performance of Sun Cruiser and remain focused on marketplace execution, while our continued emphasis on productivity and strong cash generation provide a solid foundation to invest behind our brands and drive long-term value." Known for its flavorful beverages challenging the status quo, Boston Beer (NYSE:SAM) is a pioneer in craft brewing and a symbol of American innovation in the alcoholic beverage industry. A company's long-term sales performance is one signal of its overall quality. Any business can put up a good quarter or two, but many enduring ones grow for years. With $1.91 billion in revenue over the past 12 months, Boston Beer is a small consumer staples company, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage with retailers. As you can see below, Boston Beer's revenue declined by 2.6% per year over the last three years, a rough starting point for our analysis. This quarter, Boston Beer reported a rather uninspiring 3.2% year-on-year revenue decline to $520.1 million of revenue, in line with Wall Street's estimates. Looking ahead, sell-side analysts expect revenue to remain flat over the next 12 months. Although this projection indicates its newer products will catalyze better top-line performance, it is still below the sector average. ONE MORE THING: The $21 AI Application Stock Wall Street Forgot. While Wal…Read full documentShow less
Beer company Boston Beer (NYSE:SAM) met Wall Street's revenue expectations in Q3 2026, but sales fell by 3.2% year on year to $520.1 million. Its non-GAAP profit of $4.37 per share was 3.8% above analysts' consensus estimates. Is now the time to buy Boston Beer? Find out in our full research report. - Revenue: $520.1 million vs analyst estimates of $520.9 million (3.2% year-on-year decline, in line) - Adjusted EPS: $4.37 vs analyst estimates of $4.21 (3.8% beat) - Management raised its full-year Adjusted EPS guidance to $9.75 at the midpoint, a 2.6% increase - Operating Margin: 10.8%, in line with the same quarter last year - Free Cash Flow Margin: 13.1%, down from 16.6% in the same quarter last year - Market Capitalization: $1.83 billion "The demand environment remains challenging, and we are prioritizing actions within our control to strengthen our business and improve market share trends," said Chairman, Founder and CEO Jim Koch. "We are encouraged by the strong performance of Sun Cruiser and remain focused on marketplace execution, while our continued emphasis on productivity and strong cash generation provide a solid foundation to invest behind our brands and drive long-term value." Known for its flavorful beverages challenging the status quo, Boston Beer (NYSE:SAM) is a pioneer in craft brewing and a symbol of American innovation in the alcoholic beverage industry. A company's long-term sales performance is one signal of its overall quality. Any business can put up a good quarter or two, but many enduring ones grow for years. With $1.91 billion in revenue over the past 12 months, Boston Beer is a small consumer staples company, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage with retailers. As you can see below, Boston Beer's revenue declined by 2.6% per year over the last three years, a rough starting point for our analysis. This quarter, Boston Beer reported a rather uninspiring 3.2% year-on-year revenue decline to $520.1 million of revenue, in line with Wall Street's estimates. Looking ahead, sell-side analysts expect revenue to remain flat over the next 12 months. Although this projection indicates its newer products will catalyze better top-line performance, it is still below the sector average. ONE MORE THING: The $21 AI Application Stock Wall Street Forgot. While Wall Street obsesses over who's building AI, one company is already using it to print money. And nobody's paying attention. AI chip stocks trade at ridiculous valuations. This company processes a trillion consumer signals monthly using AI and trades at a third of the price. The gap won't last. The institutions will figure it out. You need to see this first. Read the FREE Report Before They Notice. Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king. Boston Beer has shown robust cash profitability, driven by its attractive business model that enables it to reinvest or return capital to investors. The company's free cash flow margin averaged 10.2% over the last two years, quite impressive for a consumer staples business. The divergence from its underwhelming operating margin stems from the add-back of non-cash charges like depreciation and stock-based compensation. GAAP operating profit expenses these line items, but free cash flow does not. Boston Beer's free cash flow clocked in at $68.26 million in Q3, equivalent to a 13.1% margin. The company's cash profitability regressed as it was 3.5 percentage points lower than in the same quarter last year, but it's still above its two-year average. We wouldn't read too much into this quarter's decline because investment needs can be seasonal, leading to short-term swings. Long-term trends are more important. It was great to see Boston Beer's full-year EPS guidance top analysts' expectations. We were also happy its gross margin narrowly outperformed Wall Street's estimates. Overall, we think this was still a solid quarter with some key areas of upside. The market seemed to be hoping for more, and the stock traded down 1.8% to $192.50 immediately following the results. Is Boston Beer an attractive investment opportunity at the current price? When making that decision, it's important to consider its valuation, business qualities, as well as what has happened in the latest quarter. We cover that in our actionable full research report which you can read here, it's free.
TranscriptFY2026 Q32026-10-22FY2026 Q3 earnings call transcript
Earnings source - 103 paragraphs
FY2026 Q3 earnings call transcript
Greetings, and welcome to The Boston Beer Company third quarter 2026 earnings call. At this time, all participants are in listen only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. It's now my pleasure to introduce Mike Andrews, Associate General Counsel and Corporate Secretary. Please go ahead.
Thank you. Good afternoon, welcome. This is Mike Andrews, Associate General Counsel and Corporate Secretary of The Boston Beer Company. I'm pleased to kick off our 2026 third quarter earnings call. Joining the call from Boston Beer are Jim Koch, CEO, brewer and founder, and Matt Murphy, our interim CFO. Before we discuss our business, I'll start with our disclaimer. As we state in our earnings release, some of the information we discuss and that may come up on this call reflects the company's or management's expectations or predictions of the future. Such predictions are forward-looking statements. It's important to note that the company's actual results could differ materially from those projected in these forward-looking statements. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained in the company's most recent 10-Q and 10-K.
The company does not undertake to publicly update forward-looking statements, whether as a result of new information, future events, or otherwise. I will now pass over to Jim for some introductory comments.
Thanks, Mike. I'll begin my remarks this afternoon with an overview of our strategy and operating results before turning the call over to Matt Murphy to discuss the third quarter financial results and our financial outlook for the remainder of 2026. After Matt's comments, we will open the line for questions. Now, let's start with a look at industry trends. The overall beer market continues to face demand pressure, reflecting a range of factors, particularly the impact of higher gas prices and the cumulative effect of inflation on our consumers. We estimate that the combined total beer and beyond beer market declined approximately 3% in volume in the third quarter, and 2% year-to-date. Beyond beer continues to outperform traditional beer, with volume growing 1% year-to-date, compared with a 3% decline in traditional beer.
We expect continued macroeconomic pressure on consumers to weigh on industry volumes throughout the balance of 2026. With respect to The Boston Beer portfolio, our volume trends trailed the broader category in the third quarter, with mixed performance across our portfolio. Depletions and shipments declined 5% in the quarter, with total hard tea and lemonade depletions up slightly and growth in cider primarily offset by declines in beer and hard seltzer. On a more positive note, Sun Cruiser grew approximately 60% in tracked channels in the quarter. Angry Orchard grew for the sixth consecutive quarter, and on-premise trends were up low single digits across our portfolio. For the full year, we expect shipments to be slightly ahead of depletions. This reflects a prior year comparison to inventory reductions associated with our supply chain improvements that Matt will discuss further in his remarks.
Despite a soft industry volume environment, softer than we planned at the start of the year, we continue to make strong progress on our margin enhancement initiatives. Third quarter gross margin of 51.7% was up 90 basis points year over year and is our highest gross margin rate since 2017. Our savings agenda has enabled us to absorb higher aluminum, energy, and tariff costs, and we are tracking ahead of our planned full year 2026 savings. The business is generating strong cash flow, and we have repurchased $80 million in shares year to date through October 16, 2026. Today, we are narrowing our full year guidance ranges, which reflect our performance through the first three quarters of the year and our view of the industry trends, as I discussed earlier. We now expect depletions and shipments to be down mid-single digits, which is the low end of our prior range.
Based on our strong gross margin performance year to date, we are raising the low end of our gross margin and EPS guidance. This is particularly notable given continued elevated freight costs and reflects the productivity mindset we have built across the organization during the past several years. Our priority for the balance of the year remain: improving market share trends, launching strong innovation, and driving gross margin expansion. We continue to support our brands through strong partnerships, compelling programming, and effective local market activations in partnership with our wholesalers. At retail, we have made modest progress on increasing total portfolio shelf space, while display space remains an area of opportunity as it continues to over-index to RTD spirits.
Before I review our brand performance and upcoming plans, I'd like to take a moment to welcome Allison Stransky, who joined Boston Beer earlier this month as our new Chief Marketing Officer. Allison brings a unique blend of consumer brand building and data-driven digital marketing expertise. She has held prior positions at Google, Samsung, L'Oréal, and Johnson & Johnson, and she's also a big fan of craft beer. We're excited to have her on the team as we continue to strengthen and evolve our marketing capabilities. Now, turning to our brands. In the hard tea and lemonade category, we're continuing our work to improve share trends and grow total combined volume of our two leading brands, Sun Cruiser and Twisted Tea.
Sun Cruiser has become a top four spirits RTD in just over two years and continues to rank among the category's fastest-growing brands in combined measured on and off-premise channels. It also continues to be the leading RTD spirits tea and lemonade brand in the measured on-premise channel and has the highest growth in velocity among leading RTD spirits tea and lemonade brands in the off-premise channel. Sun Cruiser is building on its strong summer US Open golf championship activation as we reinforce its position as a year-round brand that will grow in both existing and new markets and across channels. Sun Cruiser continues to increase its media presence in sports and other events, including the PGA, Major League Baseball, the world champion New York Knicks, and sponsorship of numerous music concert series.
Last month, the brand expanded its on-premise sports presence through a partnership with MetLife Stadium, the New York Jets, and the New York Giants. Advertising support for Sun Cruiser includes content around the Let the Good Times Cruise media campaign across television, paid social and digital advertising, and key influencers and creators. Sun Cruiser is leaning into ski season with in-market displays, retail and on-premise POS material, branded hard goods such as snow suits and snowboards, partnerships with major ski areas, and a winter-themed media campaign that begins in December. We continue to see strong velocity and distribution opportunities for Sun Cruiser, giving us confidence in the brand's continued growth potential. Twisted Tea continues to be the clear number one brand in the malt-based hard tea market, with more than 85% market share, while the next largest brand has only a low single-digit share.
We believe the brand's volume declines reflect a combination of factors, including some interaction with spirits-based hard teas like Sun Cruiser, a shift in retailer display and feature focus towards RTD spirits, and the brand's higher exposure to value-conscious consumers. The largest volume headwind for Twisted Tea continues to be on 12-packs, which have been impacted by reduced FMB displays and shifting consumer purchasing behavior. From a share perspective, Twisted Tea Singles, Twisted Tea Light, and Twisted Tea Extreme all continue to grow share of the FMB category year to date. This year, we have increased advertising investment for Twisted Tea while adding new partnerships, launching new pack sizes, and expanding Twisted Tea Extreme. We are continuing our disciplined test and learn approach to revenue management on the brand, including targeted pricing adjustments and smaller pack size offerings. We will continue to assess their impact as we gather additional data.
Twisted Tea has also launched a partnership with Realtree Camo, a popular brand of camouflage clothing and outdoor gear that helps us deepen the brand's connections to outdoor drinking occasions and drive displays. There are three limited edition camo-wrapped packs in the market now. We are backing this partnership with significant media as well as a Field & Stream sponsorship, creator partnerships, and shopper media support in C-stores to drive conversion on Twisted Tea single-serve cans. We are also capitalizing on football season, which is one of the brand's most important consumption occasions. We are running our high-performing Tea Drop ads on marquee college football match-ups, continuing our title sponsorship of Barstool's Pardon My Take, and investing in shopper media to drive party pack conversion at retail.
While there is some interaction between Twisted Tea and Sun Cruiser, they each play a role in our portfolio, and we believe their differentiated positioning provides an opportunity to improve the combined performance of the two brands over time. As we've mentioned previously, to the extent Sun Cruiser sources some drinker demand away from Twisted Tea, it is still both revenue and margin accretive for us. Turning to hard seltzer, while Truly continues to face challenging trends, it remains the number two brand in the hard seltzer category. We continue to assess the brand strategy and are taking actions to improve its performance over time. In the near term, we are reprioritizing 12-packs around our core best-selling flavors. We're rethinking our rotating variety packs, and we're expanding packages around our core style, Truly Wild Berry.
In cider, Angry Orchard is seeing growth across both core flavors and seasonal packs for the second straight year. The fall seasonal, the Thriller Variety Pack, which launched in August, has grown triple digits in measured off-premise channels. The brand's partnership with the iconic "Scream" horror movie series includes Scream and Angry Orchard integration across all marketing programs, limited edition Crisp Apple and Crisp Imperial single-serve packaging, and celebrity media integration through Halloween. Turning to beer, our Samuel Adams brand, this fall, we launched two new remastered vintage ads from our independent Since Forever campaign. They have tested extremely well with our consumers. We saw strong improvement in Boston Lager velocity trends over the summer, driven by America 250 program. Oktoberfest season is underway, featuring the launch of the new Samuel Adams Non-Alcoholic Oktoberfest. Support includes a national partnership with Snyder's Pretzels, on-premise stein-hoisting events, and major Oktoberfest festival activations.
For our Dogfish Head brand, we continue to expand our Grateful Dead beer collaboration and invest behind the Minute series IPAs. We have also recently introduced a new partnership with Rolling Stone magazine to further bolster our connection with music. Turning to innovation, we have multiple brands in development that are aligned with our strategy to develop high-growth, margin-accretive opportunities. Rally Dog Vodka Ade is the newest ready-to-drink cocktail from our innovation incubator. Joining the emerging vodka ade space, it was launched last month in four states with unique packaging, easy-to-understand flavors, 100 calories per can, and 5% ABV. Rally Dog is expanding to seven additional states over the next month, with plans to go national in 2027. As we expand, we're focused on building awareness, deepening distributor engagement, and establishing a larger retail footprint as we head into next year.
LYTT Electric Coolers, which initially launched in five states, has now expanded to an additional 18 states and will be available nationally in 2027. LYTT is 15% ABV, malt-based, and offered in six flavors in a resealable and recyclable 6.8-ounce package. This concept targets the pre-event occasion, with potential to be largely incremental to our portfolio. Additionally, LYTT took home the 2026 Best New Alcoholic Beverage High ABV award at the annual National Association of Convenience Stores show earlier this month. Sinless Vodka Cocktails continues in test as a zero sugar, zero carb, 100-calorie offering. These innovation brands are still in the early stages of development and are not expected to have a significant impact on our results this year, but we see an opportunity for innovation to become much more meaningful as we move into 2027.
In closing, despite a challenging operating environment, we made significant progress strengthening our operations and advancing our savings initiative. That progress is helping us offset significant unplanned commodity and freight inflation while maintaining our brand support and bringing new accretive innovation to market. We remain disciplined in how we manage the business, and we are working closely with our wholesaler partners to strengthen marketplace execution to drive sustainable long-term growth. I would like to thank our Boston Beer team and our distributors and retailers for their continued support. I will now pass the call to Matt Murphy, who has assumed the role of interim Chief Financial Officer and brings a deep financial knowledge of Boston Beer. The board and I appreciate Matt stepping into this additional role while we conduct a comprehensive search to identify our next CFO.
Thank you, Jim. Good afternoon, everyone. I will begin with a discussion of our third quarter results, followed by an update on our savings initiatives, and then turn to our updated full year outlook. Depletions decreased 5% and shipments decreased 4.9% compared to the third quarter of last year, driven by declines in Twisted Tea, Truly, and Samuel Adams, partially offset by growth in our Sun Cruiser and Angry Orchard brands. Distributor inventory at the end of the quarter was four weeks on hand, slightly below the four and a half weeks on hand at the end of the prior year quarter. Revenue decreased 3.2%, with lower volumes being partially offset by favorable product mix and price increases.
Product mix continues to benefit from strong growth in Sun Cruiser. Gross margin was at 51.7%, our highest quarterly gross margin since 2017, and an increase of 90 basis points year over year.
The improvement was driven by higher brewery efficiencies, favorable product mix, procurement savings, and price increases, partially offset by inflationary commodity and tariff related costs. Advertising, promotional, and selling expenses were flat year over year. This reflected $9.5 million in higher freight costs, with higher freight rates more than offsetting the benefit of lower shipment volumes and a $9.1 million reduction in advertising spend. General and administrative expenses decreased $2.1 million year over year, primarily due to lower salary and benefit costs. Current quarter expenses included $400,000 of legal fees associated with the previously disclosed supplier dispute litigation. Brewery asset impairment expenses were $2.9 million, an increase of $1.5 million from the comparable period of 2025, reflecting higher non-cash write-offs of equipment at company-owned breweries.
Non-GAAP operating profit declined 6% year over year as strong gross margin performance and disciplined advertising spend were offset by lower volumes and freight rate inflation of over 50% year over year. The third quarter supplier dispute litigation expense of $1.8 million reflects post-judgment interest expense. Year to date, pre-tax litigation expenses, including related legal fees, totaled $200.3 million. As previously announced, we intend to continue to pursue all post-trial motions and appellate remedies that are available to us on the supplier dispute litigation. We cannot estimate when or if damages or interest will ultimately be paid or when this matter will ultimately be resolved. We do not expect it to have a material impact on our operating plans.
These litigation expenses and related legal fees represent a $0.16 unfavorable impact to our third quarter GAAP EPS and a $14.51 unfavorable impact to our year to date GAAP EPS. Excluding the litigation related expenses, third quarter non-GAAP EPS was $4.37. We will provide an update on our ongoing productivity initiatives. We continue to make steady progress and remain on track to deliver our 2026 saving targets across the four buckets that we have discussed previously. I will provide a few highlights on our initiatives within each bucket.
In brewery performance, we continue to see improvements in OEEs, driven by process improvements, which has increased our internal production capacity. In the third quarter, we produced 98% of our domestic volume internally, compared to 89% in the third quarter of last year. For the full year 2026, we continue to expect domestic internal production to exceed 90%, compared to 86% in 2025.
In procurement savings, our third quarter results benefited from lower negotiated pricing on certain packaging and ingredients. While our procurement savings initiatives are further along than other work streams, we do expect continued savings into 2027. In waste and network optimization, we continue to enhance our customer ordering and inventory management processes. These efforts have helped us maintain high customer service levels while reducing inventory and improving cash flow. Revenue management capabilities were added this year as part of our margin agenda. These efforts are in the early stages in 2026, with a more meaningful contribution expected in 2027. Turning to our 2026 guidance. Given that three quarters of the year are behind us and our fourth quarter is a seasonally small quarter, we are narrowing our full year guidance ranges.
Our updated volume expectation of down mid-single digits is at the lower end of our previous guidance and reflects the category trends that Jim discussed in his remarks. Fiscal week depletion trends for the first 42 weeks of 2026 have declined 5% year over year, and our updated outlook assumes this trend largely continues in the fourth quarter. We expect shipments to be slightly ahead of depletions for the full year, with shipments meaningfully ahead of depletions in the fourth quarter. As we discussed on our last call, we implemented supply chain improvements in 2025 that enabled more consistent distributor inventory levels. As a result of the impact of these changes on prior year shipment flows, together with the expected timing of orders in 2026, we currently expect modest shipment growth in the fourth quarter.
We continue to expect price increases of between 1% and 2% and some additional benefit from mix. The strong productivity we have delivered year to date, along with our updated projection of lower tariff costs, enables us to raise the low end of the gross margin and EPS guidance despite softer volume trends and higher freight costs. We do not hedge commodities and have updated our cost assumptions for freight and aluminum to reflect the current pricing environment. We will continue to monitor commodity markets, although the impact of further cost volatility on our full year outlook is more limited with only one quarter remaining in the year. Our updated gross margin guidance of 49%-50% represents 50 to 150 basis points of margin expansion year over year. This reflects benefits from positive pricing, favorable product mix, productivity savings, and lower shortfall fees.
These benefits are partially offset by headwinds from ongoing tariff costs, commodity inflation, and lower volumes. As a reminder, the majority of our freight expense is booked in advertising, promotional, and selling expenses. Stronger productivity savings and lower tariff costs, including the benefit of a $3 million tariff refund in the third quarter, are enabling us to raise the low end of our gross margin guidance even with lower than expected volumes. We now expect full year tariff costs of $18 million-$22 million, compared with our previous guidance of $20 million-$30 million, and a partial year impact of $11 million in 2025. The lower outlook primarily reflects ingredient and packaging tariffs coming in below our previous estimate. Our guidance assumes the tariff rates currently being charged by our suppliers remain in place for the balance of the year.
From a phasing perspective, at the midpoint of our guidance, we expect year-over-year gross margin rate improvement to be the most pronounced in the fourth quarter, reflecting lower shortfall fees and higher shipments year-over-year. We typically recognize the majority of our shortfall fees in the fourth quarter. The reduction in these fees, combined with the fourth quarter being a seasonally smaller dollar quarter, results in an outsized favorable impact to the gross margin rate. We remain disciplined in our approach to advertising investment, closely monitoring returns and adjusting spending accordingly. Based on this ongoing evaluation, we now expect advertising, promotional, and selling expenses to be approximately flat, which is at the low end of our prior guidance range. The estimate does not include any changes in freight costs for the shipment of products to our distributors.
Importantly, we continue to invest meaningfully behind our brands with advertising building on a strong base following increases of $61 million in 2025 and $6.5 million in 2024. Fourth quarter advertising spend in 2026 is expected to decline year-over-year as we have reduced investment levels in Truly and have difficult comparisons. As we mentioned previously, the fourth quarter of 2025 included meaningful production costs associated with preparation for 2026. Fourth quarter 2026 spend is expected to be comparable to the spend in the fourth quarter of 2024. We continue to estimate our full year 2026 non-GAAP effective tax rate to be approximately 29%-30%. We have raised the low end of our non-GAAP EPS guidance and narrowed the range to $9-$10.50 compared to our prior range of $8.50-$10.50.
Turning to capital allocation, we ended the quarter with a $308 million cash balance and $150 million available on our line of credit.
These balances, together with our projected future operating cash flows, enable us to maintain operating investments in our business and cash returns to shareholders, as well as the potential litigation related payment. We expect capital expenditures of between $55 million and $70 million in 2026, a reduction from our previous estimate of between $60 million and $80 million. These investments will be primarily related to our owned breweries to build capabilities, improve efficiencies, and support innovations. We will continue to be disciplined in our capital spending as we monitor the dynamic industry environment over the long term. During the 39-week period ended September 26, 2026, and the period from September 27, 2026, through October 16, 2026, we repurchased shares in the amounts of $73.5 million and $6 million respectively. As of October 16, 2026, we had approximately $149 million remaining on the $1.6 billion share repurchase authorization.
This concludes our prepared remarks, and now we will open the line for questions.
Due to the interest of time, we ask that each analyst limit themselves to one question and one follow-up. Thank you. One moment, please, while we poll for questions. Our first question comes from the line of Filippo Falorni with Citi. Please proceed.
Hi, good afternoon, everyone.
Afternoon.
Good afternoon.
Afternoon. Jim, I wanted to go back to your initial comment on the category. Obviously, we started the year with some optimism in January and February, and then we really seen a material deceleration into the summer. You called out some of the macro impacts and gas prices. How are you seeing those impacts evolving as you exit the quarter? Have you seen any signs of slight improvement? I know you're expecting still soft in Q4, but any sequential improvement that you're seeing? And bigger picture, do you think next year we could see a bit of an improvement relative to this easier comparison on a two-year basis? Or how are you thinking about the category evolving from here? Thank you.
It's a really good question. I wish I had a crystal ball. I'll just give you my observations. Again, I don't have any more expertise than some of my industry colleagues and peers that have commented on it. What we have seen, as you alluded to, Filippo, is the year began reasonably strong in the sense of a big improvement from last year when it was down on the order of 4%. It's deteriorated since then a little bit. These are not huge numbers. Our definitions may be different from other people's definitions. We sort of define it as our addressable market, which is both beer as traditionally defined, and then this fourth category of beyond beer type products. Bottom line, they were in the beginning of the year, improved.
The numbers we're looking at is year to date, traditional beer down 3%, beyond beer up 1%, which should advantage us since about 80%-85% of our volume is in the beyond beer category, depending on your definition. 15% is traditional beer, which is the opposite of the rest of the beer industry. But in the third quarter, it looked like traditional beer, which, instead of being down 3% is down 4%, and beyond beer is up the same 1%. So much of the deterioration is in the traditional beer category. So we're looking at a situation where Q3 is noticeably worse than Q1. Whether that will continue to deteriorate, stabilize, I don't know. If I were to think about last year versus this year, a couple of things have gotten better.
For example, we are no longer reading about alcohol causes cancer on a regular basis, though that idea is still stuck in a lot of people's heads. Luckily, Dr. Oz, in talking about the dietary guidelines, mentioned that social isolation and loneliness
Are also not good for your health, and beer plays a part in bringing people together. There is a more complex discussion of the health effects. The pressure on the Hispanic population from ICE and other agencies, putting pressure on them has let up a little bit. On the other hand, the economy got noticeably worse, especially for kind of the bottom 80% of the population, which over-indexes in many ways on beer. Their wages did not keep up with inflation, so pressure on their discretionary income. GLP-1 drugs are still out there. Hemp is still out there. I do not know that those have changed that much since last year. I guess the bottom line is the year has gotten worse rather than better, mainly due to something cyclical, which is the price of gas and inflation being above wage growth. Does that help?
Great. No, that is very helpful. I guess, Jim, I love your perspective on the vodka ade category. We have seen, obviously a lot of launches there. You have Rally Dog. How do you see this category evolve compared to prior ones that you have had strong success, like hard seltzer or hard teas? It seems like it is very competitive, just very early in the development of the category, but I would love your perspective on the prospect for the category and the competition there. Thank you.
Yeah. Again, I do not have a crystal ball, but my observation would be that this vodka ade category has exploded faster than hard tea, hard seltzer, even RTDs like NÜTRL and Cutwater and High Noon. I mean, all of those were around for years before they really hit everybody's radar screen and caused a land grab. Vodka ade, in a year, has basically gone from this little curiosity, primarily in New Jersey, to the next big thing in people's minds. Now, will it be like something that had a similar rocket ship curve, which was way back 10 years ago, hard root beer, which was boom, splat, and disappeared all in a 24-month period. Hard to tell now. It feels like it has got more legs. It does not have the vulnerabilities that hard root beer had, where it had 320 calories in 12 ounces.
I don't know how big it can get, but it's certainly gotten a lot of support from retailers. The next 12 months, there will be a lot of activity in it. I think I counted a dozen entrants, all of which have come in in the last year or so. Pretty much everybody has an entrant, except Molson Coors and ABI, and I would guess that they will probably throw something or buy somebody. It's certainly going to be where a lot of the action is, both at the retailer level and the wholesaler level, as well as the supplier level over the next 12 months. How big is it going to get? Hard to know. I doubt that it would get as big as hard seltzer, or hard tea. If it did, that would make it a real player. We'll have to see.
I mean, we're very happy with our entrant. It's called Rally Dog. We've gotten significant commitments from major chains who are making it their number two or three bet in the vodka ade category. It's distinctive in terms of its brand presentation. It's not a generic name. It's a personality. The flavor profile tests better than the competition, so we're confident in the quality of the liquid. As opposed to just about anybody else, we have a track record of innovation with the retailers and the wholesalers. We have a very large sales force that can execute at retail. There's going to be a lot of number four, five, six, seven, eight, nine, and 10 out there that I think will struggle to get the distribution and the prioritization at wholesale and retail with all these new entrants.
I think it'll very quickly sort down to maybe four players and maybe down to two or three from there.
Great. Thanks so much, Jim. I'll pass it on.
The next question comes from the line of Peter Grom with UBS. Please proceed.
Great. Thank you. Good evening, guys. Hope you both are doing well. I wanted to just shift to maybe profitability, just in the context of the environment we've been in from a cost and volume standpoint. The gross margin performance has been impressive, and you both kind of touched on the productivity mindset. You've benefited from mix, brewer efficiencies and other factors as well. I just ask this in the context of, it doesn't really seem like the inflationary backdrop or the volume backdrop is really shifting. So, how much more room is there for you to push on these other drivers to kind of keep gross margin expansion, especially now that you have internal production kind of north of, I think you mentioned, north of 95%?
Yeah. Thanks, Peter. Great question. We've been on a voyage here. Started around 42% margin, and over the last three years, we've taken it to where it is now, and we feel really good about being at or very near 50% on an annual run basis. We've absorbed some big headwinds, particularly this year. When you look through what we've provided, we've had aluminum, just this year, up $30+ million, and we've been able to offset that negative. We've had to offset some higher freight costs as well. Those typically don't show up in our margin. They're mostly in AP&S as we present them. We've been able to continue to demonstrate some great efficiencies at our breweries. Our supply chain has improved considerably, and we're not done for sure. We're going to keep trying to grow our margins. We'll see what the volume environment is.
That's a big factor, as we've talked about before. We'll always have some level of co-packing. It's part of our model, and it makes a ton of sense when we're trying to provide product, particularly in the West Coast. We see opportunity. We'll come back to you in February with what we think will improve between 2026 and 2027. But we do see opportunity and continued progress past the 50%.
Great. I'll leave it there. Thank you so much. I'll pass it on.
The next question comes from the line of Eric Serotta with Morgan Stanley. Please proceed.
Great. Thanks for the question, and good afternoon, everyone. I just wanted to, Jim, get your impressions and expectations for Sun Cruiser and the spirits-based or vodka-based tea category as we look to next year, and we're in year three or year two and a half. You seem to be cycling the national distribution very well, but can you talk about puts and takes and what it will take to continue this growth in 2027?
Yeah. We think there is continued room for double-digit growth in 2027. We believe we're going to get more shelf space, both from the chains and from independent liquor, where we're seeing a growth rate. It started as triple digits this year. I think in measured channels in the last 13 weeks, it's still close to 60%. Obviously, it is coming down and will continue to come down. But we continue to believe that there is significant growth next year, both from expanded distribution and more of our SKUs in each store. And we are probably the leader in the tea part of this vodka tea and lemonade, and we believe there is growth, and we are seeing it now, stronger growth in the lemonade piece of it.
Great. Then just turning to the cost side. Matt, I think that freight was something like a $9.5 million-$10 million year-on-year headwinds in your AP&S line in the third quarter. How are you thinking about that for the fourth quarter? Do you think this is a reasonable run rate based on where freight rates are today? I know forecasting it for next year is anybody's guess at this point. But if we mark to market with where rates are today is kind of a $10 million year-on-year impact reasonable for the next couple of quarters?
Yeah. We've projected out for the remainder of 2026 that it's going to continue. We used the high rates that we experienced in Q3. In Q3, it grew $9 million. There's a little less volume in Q2, so maybe it's a little lower than that. We're always working on freight optimization, so maybe we get a little benefit from that. But in general, we're just assuming we have that same level of increase.
Great. Thanks so much. I'll pass it on.
The next question comes from the line of Kaumil Gajrawala with Jefferies. Please proceed.
Hey, everybody. I guess a couple of questions. The first is, with depletions down 5%, advertising flat, I feel like the history of the company has often been to accelerate advertising during more difficult times. I am just curious, maybe it is because of Allison Stransky's arrival, it is better to sort of throttle back until there is enough time for her to lay out her own plan, or is there something else going on with what the right level of advertising should be to try to turn overall top line around?
Yeah. Hi, Kaumil. Great question. I will start off and then hand it off to Jim Koch. We had a big increase between 2024 and 2025. It was around $60 million. We are projecting flat between 2025 and 2026. We think we are at the right level right now. There is a little timing involved with, we sort of front-loaded the first half of the year and because of the World Cup and other timing items. So we were down in the third quarter, and we will likely be down in the fourth quarter, and that will work to flat for the full year. As we have said, we are trying to optimize the spend and reduced some spend that was non-performing, particularly around Truly, as we talked about in July. We will continue to look at it, try to optimize.
Certainly, Allison Stransky has joined, and we are really excited about that and her skill set. We are going to take a lot of time to think through what we need for 2027, look at where our volume projections are, and what we need to support our brands and invest as we see.
Yeah, I would add to that, if I may. Our approach to advertising maybe is a little different in that we think less in brand terms, like, okay, we have all these brands and each one of them has an advertising budget. We may start the year that way, but we are pretty fluid among brands, essentially depending on whether we believe the creative and the campaign is actually driving sales. The effect of that approach is somewhat visible in what you have seen this year. Basically, we had what we felt was a good campaign behind Truly, especially with our sponsorship of the U.S. team in the World Cup, and we had special ads around that. Bottom line, they did not work. The depletions did not respond to the campaign that we have behind Truly.
So we cut it significantly and reallocated that money, some to Twisted Tea, where the evidence we have is that people exposed to the ads will in fact increase their purchases of it. So in that sense, the advertising is working, though there is some category trends pushing things the other way. The advertising does seem to get a sales response. And we put some money behind Samuel Adams, where we were also appearing to get a sales response, as well as Angry Orchard. So that is what you saw, was essentially we cut advertising that was not working, and we reallocated it to where the advertising was working.
Got it. That is very useful. If I could also ask about, you mentioned something very interesting earlier on display activity and maybe Twisted getting boxed out with so much focus on the vodka-based teas. How do we think about that in 2027 in the context of we are likely to have something similar happen with all the ades, whether it is your own with Rally Dog or maybe some of the others. It is probably going to be a big merchandising display feature category. And so how do you fit Twisted or try to turn Twisted in that environment?
Yeah. I think you are right. It is going to happen. I do not know if it will be worse than this year, because I do suspect that there is going to be a slowdown in the Surfside, Sun Cruiser market. And High Noon, which a couple of years ago was getting disproportionate in the big displays, High Noon appears actually to be in decline now. NÜTRL for the same kind of thing. So I do not see it being worse for Twisted Tea in 2027 than 2026. It will just be a different cast of characters that the retailers are going to be jumping on because it is growing. And it will be the vodka ades, but I think those will largely take away from the High Noons, the NÜTRLs, even the Surfside and Sun Cruisers.
So I do not see it being worse for Twisted Tea, just a different set of competitors grabbing the display space.
Got it. Thank you very much.
The next question comes from the line of Bonnie Herzog with Goldman Sachs. Please proceed.
All right. Thank you. Hi, everyone. I had a quick question on Truly. The brand continues to be quite pressured, so I guess I'd love to hear your strategy for the brand and maybe whether you're considering implementing bigger changes. You touched on this, Jim. You're pulling back a fair amount on advertising on the brand, but are there other things you could do, like SKU rationalization on the brand? I guess I'm ultimately trying to understand, do you think Truly volume can stabilize, or will you maybe manage the brand to optimize margin and cash flow? Thanks.
To answer your question directly, our approach would be to stabilize or even grow the brand. It's too big to give up on it. We could not easily replace that volume if we just liquidate it. That said, that essentially means that we're committed to do something. So doing nothing is not an option. In that context, that sort of puts everything on the table. Beyond SKU rationalization and new taglines and stuff like that, it puts the liquid on the table. It puts the positioning, the packaging. All elements of the brand identity are basically being reassessed in an effort that we started right after the World Cup.
Allison, well, this is her first week, but it's one of her top priorities, is let's just open it up to any change in Truly that would stabilize the brand and provide a longer term basis to grow from there. In my point of view, it's unnaturally low in market share. We are, what? A fourth or a fifth of White Claw. Usually things stabilize at a leader, and then the second biggest brand is roughly half of that size, and we're not seeing that kind of stability here. So we basically have said we're willing to look at everything. We're looking at turnarounds of other brands and what they have entailed. You got to put even the liquid itself on the table. So that's what we're asking ourselves. It's a 10-year-old category. It may be time. There's kind of hasn't been a lot of news.
Our question is there a next generation of hard seltzer?
That is interesting. That is helpful. Maybe just a quick follow on that, in thinking about the guidance and CapEx, you did lower it again. Just would love to hear from you how we should think about that decision and maybe what it suggests about either the growth outlook or the health of your business. Thanks.
Yeah, Bonnie, I will take that. It is just timing. We have a number of projects in flight, and there are details related to suppliers and availability of equipment, and we just pushed out some spend from 2026 to 2027. We spend to optimize our breweries, to spend on innovation. We feel like we have been at this $50 million-$70 million range for a few years. We do not expect that to change dramatically, but there will be different points within that range each year as the projects come. We have a particularly large wastewater project in our Pennsylvania brewery, and I think some of that has been pushed out and is the major factor for the call down this year.
All right. Thanks for that. I will pass it on. Thank you.
The next question comes from the line of Rob Ottenstein with Evercore ISI. Please proceed.
Great. Thank you very much. Jim, scoping out to total beverage alcohol, are you surprised that there hasn't been more consolidation among suppliers over the last few years? If so, what do you think the reason is? Looking forward, do you think that's going to change, i.e., more consolidation? Thank you.
I think the lack of consolidation has come from the growth opportunities being taken by new entrants, smaller entrants, or entrants from outside the beer category. So you've got people who are big players in Beyond Beer who are not in the traditional beer category. That would be like a Sazerac or a Gallo or a Stateside, or even a Boston Beer Company. So those would be hard to consolidate. ABI is not going to buy Gallo. Molson Coors is not going to merge with Sazerac, for example. I think you will see, going forward, some of these new players being bought. Many of them, as you saw with SpikedAde, that followed a pattern you see in the non-alcoholic beverage business where the entrepreneurs build the brands and grow them, but they grow them to sell them.
There are great synergies when it goes to a Pepsi or a Coke. So I suspect it's going to happen what you saw with SpikedAde, where the brand was sold for a very attractive return on the initial capital, and it consolidated. You saw that with Juice Box. That was built, and you knew it was eventually going to be sold. It wasn't going to be a legacy brand that they were going to pass down to their grandchildren or anything. They were going to sell it at what they felt like was the peak. So I think you're going to see brands built to do that. Long Drink, same thing. So bunches of examples of consolidation. In this case, it looks like the high-growth emerging companies being sold to the people who have the long-term synergies. I think that's what consolidation will be.
I think the beer industry is pretty consolidated.
Great. Thank you.
The next question comes from the line of Nadine Sarwat with Bernstein. Please proceed.
Thank you for taking my question. I have two, please. First, Jim, you always provide a really thoughtful diagnosis on what's driving the trends in the market. At the start of the call, you called out gas prices and inflation being a key factor. Could you share specifics on how you're seeing this manifest in your different markets, whether that's channel, pack dynamics, or other consumer behaviors? My second question is with regards to pricing. You guys have maintained your guidance for 1%-2% for the full year. As you look out over the next 12 months, various costs are increasing from inflationary pressures. What are your early expectations for pricing, whether for you or even just more broadly for the market in the next 12 months? Thank you.
Yeah. Let me go after the first question. Some of the things that we have seen that reflect the pressures on the beer consumer would be, for example, in Twisted Tea, in the convenience channel, the singles are becoming a bigger part of our volume because the consumer might not have the money for a 12-pack. Our second example would be dollar stores, where we got, I think, 4,000 points of distribution for a $9.99 four-pack of 16-ounce cans. So another sort of price pack architecture. That's how it's manifesting itself. We are seeing with Twisted Tea, again, a reasonable amount of spread in the shelf price, range from $22.99-$19.99. And $19.99 seems to be a price point. We've had good responses from going from the over $20 price point to the $19.99 price point, though not universally.
That would be how I'm seeing those manifest itself, and just in terms of raw consumer behavior. What we're seeing is real wages are going down. Inflation is higher than wages, and as a result, that disproportionately strikes discretionary income. One of the things that people cut out, they just buy less alcohol in general. And this pressure is strongest on the bottom 80% of the income strata, and that's where a lot of our drinkers are. That just pushes overall consumption down. In terms of pricing, we're seeing something interesting that we haven't seen for a while, which is a significant drop in the real cost of beer. If inflation is up 3.5% and beer prices are up 1.5%, that's basically, in real dollars, coming down 2%.
And long term, it's probably been 75 basis points of real price decline in beer, which can be absorbed through productivity. I think long term, brewers are not going to be able to take 2% of their cost structure out every year. And you're not going to see 200 basis points in real price decline on beer. When that will happen, I don't know. We're roughly 4% of the market, so we don't have any pricing power. It's a very competitive market, and if we have to eat cost increases and can't pass them on because it's such a competitive market, there's nothing we can do about it. We eat them. But I do believe that can't go on for the next five years. Eventually, prices are going to have to reflect all of the cost inflation that we're seeing.
Very helpful. Thank you.
The next question comes from the line of Michael Lavery with Piper Sandler. Please proceed.
Thank you. Good evening. Just wanted to come back to some of the innovation. You talked about the vodka ades a good bit earlier. LYTT at the Convenience Store Show was very prominent, and it got a lot of attention just in showing off how it can be displayed and banners and everything. I guess just curious maybe, I would imagine some of that is just that it has been in the market a little further already, so maybe it is a good moment to amplify its message a little more. But how should we think about maybe that or Rally Dog and how big they could be? You touched on how important Truly is just because of its size. How would these fit into your thinking for how much it can offset other declines?
Or how those pieces come together and how big of a push you will put behind either one or both of those?
Sure. Basically, we are going to push what moves. We cannot predict is something going to catch fire. I have been doing this 42 years, and I have been wrong as much as I am right in terms of looking out a year. But you can look out three weeks, and if something is moving, you know it. For 2026, negligible. So you probably do not even need to put it in your model. For 2027, I do not see them getting to the place where Truly is now for several years, even if they are wildly successful. LYTT is kind of a unicorn. That is probably why it got so much excitement. It is extremely innovative product in multiple ways. It is not just a different liquid or anything like that.
You just have to look at it and you are going, "What? That is pretty interesting." It puts a smile on your face. Wow. Booze in a light bulb.
Where did you think of that? It sort of has some moats around it for that reason. You cannot make it in a normal production facility. We had to create the capacity. There was not contract capacity out there to do this. Nobody makes conveyor belts to move little light bulbs along. They are set for things with various kinds of cylinders. Having a round bottom is weird. Of course, having a screw top is not common among the normal set of contract producers. It has to be merchandised differently. You cannot put it on the shelves. We take advantage of the fact that it is in the sweet spot for retailers. It is an incremental purchase. People do not go to the liquor store to buy three light bulbs of LYTT.
They see it, and they put three of them in their basket, but they did not go there to buy LYTT. So it is an incremental purchase, and it is extremely high margin. The margins per case are extraordinary, both for the retailer and for the wholesaler. The margin per case equivalent might be five times what a normal beer is. Similar margin for the retailer. So again, they do not need to sell tons of it. One ball may be as much margin as they make on a six-pack of a low-end beer, just one of those bulbs, and there are 24 of them in a case, and 40-something in a case equivalent. So it is a very out-of-the-box product that has to be made differently and distributed differently. The distributor has got to put up suction cups.
We have a variety of racks and dump bins, and countertop displays that will support this instinctual buying. We ask for three points of interruption in an account that carries it rather than just one spot on the shelf. I do not know. There is a lot that is new and interesting for it. We are going to find out. But it has a lot of potential, and like I said, the margins are multiples of everything else in our product mix. The Vodka Ade category is a little more traditional. It is kind of priced at vodka RTDs, like Sun Cruiser. It fits on the shelf. You can merchandise it the same way. But it has gotten out of the gates faster than anything I have seen.
Okay. That is really helpful. One slightly related follow-up, just talking about the color on how some of the setup for Q4, you think shipments will be up. How much of that might be pipeline fill related, just given Rally Dog and LYTT both going national next year?
Yeah, thanks. Very little is the simple answer. The impact of the higher inventory in Q3 2025 at wholesaler, given the improvements in our supply chain, we reduced the levels. So we had less shipments in Q4 last year. I think we were down -7%. So we are up against an easy comp, and we have had a consistent level of inventory at wholesalers. So there is some impact of load in, probably more for Rally Dog than LYTT, but it is mostly just the timing of shipments given our supply chain improvements.
Okay, thanks. I will pass it on.
Thank you. This concludes the question and answer session, and I would like to turn the call back to Jim Koch for closing remarks.
Thank you all for very thoughtful questions today, and I look forward to speaking to all of you in February when we are going to have wrapped up 2026, and we will have guidance for 2027. Cheers.
Cheers. Thanks, everyone.
This concludes today's conference. You may disconnect your lines at this time and enjoy the rest of your day.

