RGR

Download the Complete Report Here Key Takeaways 2Q26 revenue beat and 290 bps of gross margin expansion strengthened the quality of PEW’s topline performance. PEW reported net revenue of $23.2 million in 2Q26, up 9.4% y/y from $21.2 million and ahead of the $22.3 million Street estimate by $0.9 million, or approximately 4.0%. Revenue increased $2.0 million while cost of goods sold increased only 5.8% to $20.1 million from $19.0 million. Gross profit consequently increased 39.4% y/y to $3.1 million from $2.2 million, while gross margin expanded approximately 290 bps to 13.5% from 10.6%. The divergence between 9.4% revenue growth and 39.4% gross profit growth was a key financial development in the quarter, reflecting AI-driven pricing optimization, improved sourcing, favorable product mix and the initial contribution of PEW Logistics. Firearms remained the primary revenue engine, although 2Q26 growth was entirely price and mix led. Firearms sales increased 8.5% y/y to $19.3 million, driven by a 12% increase in average selling price that more than offset a 4% decline in firearm sales volumes. The same pattern was evident through 1H26, with firearm revenue up 9.5% to $41.0 million as average selling prices increased 12% while volumes declined 3%. The mix shift toward higher-priced firearms therefore explains much of the revenue outperformance, with 2Q26 growth driven more by monetization and product mix than underlying unit demand. Non-firearms growth was also driven by substantially higher realized pricing and mix despite continued pressure on underlying volumes. Non-firearms revenue increased approximately 7.5% y/y to $3.6 million, reflecting a 30% increase in average selling price that offset an 18% decline in unit volumes, consistent with continued softness in ammunition and a richer mix of adjacent products. For 1H26, non-firearms revenue increased 9% to $7.8 million as average selling prices increased 25% while volumes declined 13%, reinforcing that category growth remained price and mix driven despite weaker underlying unit demand. Digital engagement remains healthy, with higher AOV and strong mobile penetration supporting monetization despite softer product volumes. PEW ended 2Q26 with approximately 1.4 million registered accounts and 17.1k monthly transactions across roughly 73,000 active SKUs, while average order value increased 7.4% y/y to $489. The platform generated approximately 10.3 million average monthly page views, maintained a 0.7% conversion rate, average session duration of 4.9 minutes and a 37% bounce rate. Mobile accounted for approximately 71% of sessions, 70% of transactions and 68% of revenue, versus roughly 67%, 70% and 64%, respectively, in 1Q26. Taken together, the data suggest PEW is monetizing a stable conversion funnel through higher basket values and sustained mobile engagement despite softer unit volumes. Customer acquisition remained unusually efficient despite double-digit traffic growth, supporting scalability of the digital model. Sales and marketing expense was only $0.3 million in 2Q26, or approximately 1.2% of revenue, compared with $0.2 million in 2Q25, even as revenue increased 9.4% and traffic increased 12.6%. The approximately 1% marketing intensity highlighted on the call reflects a lean acquisition profile supported by years of technology investment, supplier relationships and customer trust rather than dependence on aggressive paid acquisition. Customer lifetime value increased 4.1% y/y to $819.41, supporting continued customer monetization as traffic expands. The combination of 12.6% traffic growth, 4.1% LTV growth and ~1% marketing intensity remains an important advantage as PEW scales higher-margin platform services across the same digital customer and technology infrastructure. PEW Logistics expanded into the suppressor category with the addition of Backwoods Suppressors, marking its third manufacturer on the platform. KelTec established initial domestic firearms validation, Derya extended adoption to an international manufacturer, and Backwoods adds suppressors, further demonstrating that PEW’s compliance, fulfillment and technology stack can support a wider range of manufacturer requirements. The platform enables manufacturers to operate brand-owned, mobile-friendly DTC storefronts, retain customer relationships and first-party data, and access compliant fulfillment without building additional infrastructure internally. PEW’s existing FFL network places a licensed dealer within 15 miles of approximately 97% of the U.S. population, while average checkout-to-delivery time remains just under three business days. The expansion also provides exposure to a rapidly growing suppressor category, with more than 845,000 suppressor applications submitted in the first five months of 2026 following elimination of the $200 federal transfer tax in January. This combination gives manufacturers national distribution, regulatory workflows and customer-facing infrastructure while supporting PEW’s broader effort to scale its asset-light DTC fulfillment model across regulated product categories. The new fulfillment and headquarters facility remains on schedule for 4Q26 and should increase physical capacity ahead of continued scaling in both businesses. Acquired in 4Q25 for approximately $8.25 million, the facility expands PEW’s operational footprint by approximately 2.5x and is expected to increase capacity across both the core e-commerce business and PEW Logistics. The investment provides additional infrastructure to support future volume growth and should improve PEW’s ability to scale fulfillment without requiring a comparable increase in fixed infrastructure. Potential modernization of the lawful firearms purchasing process could reinforce PEW’s digital and compliance moat, although any benefit remains optionality. Recent federal proposals contemplate modernizing aspects of lawful firearms purchasing while maintaining background checks and other core safeguards, potentially reducing transaction friction without eliminating the compliance infrastructure required to complete firearm sales. PEW has spent more than 15 years building digital commerce, automated compliance and nationwide FFL connectivity, with its network placing a licensed dealer within 15 miles of approximately 97% of the U.S. population. A more digitally enabled purchasing framework could therefore support conversion and online-channel penetration in the core GrabAGun business while increasing the value proposition of PEW Logistics to manufacturers seeking compliant direct-to-consumer capabilities. The key strategic implication is that modernization could lower friction for consumers without lowering the compliance barrier for competitors. PEW’s regulatory sophistication has historically functioned as a barrier to entry in online firearms commerce rather than simply a cost of doing business, and that advantage could become more valuable if lawful purchasing processes become increasingly digital while existing safeguards remain intact. Companies with established compliance, fulfillment and FFL infrastructure could be better positioned than retailers or manufacturers attempting to build these capabilities from scratch, potentially supporting higher core conversion, faster online-channel migration and greater manufacturer demand for PEW Logistics. PEW reported a net loss in 2Q26 as higher operating expenses outweighed the improvement in gross profit. Net loss was $1.8 million versus net income of $0.8 million in the prior-year period, primarily reflecting higher G&A and other operating expenses associated with the company’s transition to a public company and investments supporting growth initiatives. Adjusted EBITDA was a loss of $1.7 million versus income of $0.9 million in 2Q25, as incremental spending on PEW Logistics and additional growth resources more than offset the benefit from higher gross profit. The forward revenue setup has strengthened, with Street estimates moving higher following 2Q26 while first-half performance continues to support the growth trajectory. Street estimates sourced from TIKR indicate that 3Q26 revenue is expected at approximately $23.3 million, while the 2026E revenue estimate has increased to $103.1 million from $101.9 million last quarter, a 1.2% raise, and 2027E revenue has increased to $109.3 million from $108.5 million, a 0.7% increase. PEW generated $49.1 million in the first six months of 2026, up 10.3% y/y, leaving approximately $54.0 million required in 2H26 to achieve the revised 2026 estimate. That compares with approximately $51.9 million generated in 2H25 and implies roughly 4% second-half growth. Seasonality remains relevant, with summer typically softer and Q4 and Q1 historically stronger periods, but the upward estimate revisions reinforce confidence in the current trajectory without requiring a material acceleration in second-half growth. Working capital remains broadly healthy despite the quarter-end cash decline, with supplier concentration improving and no evidence of inventory impairment. PEW ended 2Q26 with $97.5 million of cash, $9.3 million of inventory and $7.8 million of accounts payable, with cash down $8.9 million sequentially from $106.4 million in 1Q26, primarily reflecting payment timing as accounts payable fell from approximately $13.0 million. Major wholesale distributors represented approximately 38% of inventory and product costs in 2Q26 versus 39% in 2Q25, while concentration declined more meaningfully to 39% for 1H26 from 47% in 1H25. No inventory valuation provision was required during either 2026 or 2025, and the inventory returns reserve declined to $0.2 million from $0.3 million at year-end. This suggests the $9.3 million inventory balance remains broadly healthy while PEW’s supplier base has become somewhat more diversified on a first-half basis. With the quarter-end A/P movement characterized as timing related and expected to rebound, second-half cash conversion should provide a clearer indication of the underlying working-capital profile. Capital allocation remains disciplined, although all first-half repurchase activity occurred in 1Q26 rather than during the second quarter. PEW repurchased 769,518 shares for approximately $2.36 million, or $2.39 million including excise tax, during 1H26, with the entire amount purchased during 1Q26 and no common shares repurchased in 2Q26. The company had $8.7 million remaining under its original $20 million authorization at June 30, while shares outstanding declined to approximately 29.5 million from 30.0 million at year-end. With $97.5 million of cash and the stock trading below quarter-end cash per share of $3.31, the remaining authorization continues to provide meaningful flexibility, while management continues to balance repurchases against investment in PEW Logistics, the core e-commerce business and new facility, while maintaining expense discipline and flexibility for potential M&A. CFO transition preserves continuity while adding additional public-company finance experience. Co-Founder and CFO Justin Hilty is retiring after more than 15 years with PEW but will remain in an advisory role to support knowledge transfer, while Jonathan Terry will assume the CFO role after serving in a senior finance position at YETI. Terry previously served as CFO of Outschool, Outdoorsy/Roamly and RetailMeNot, and held senior finance leadership roles at Arrow Electronics, bringing experience across FP&A, capital allocation, M&A and public-company financial management. The transition comes as PEW manages approximately $97.5 million of cash and an $8.7 million remaining repurchase authorization, with the finance function moving into a more normalized public-company operating phase. Disclaimer: Exec Edge does not publish proprietary estimates, ratings, price targets, or investment recommendations. The valuation discussion below is illustrative only and is based on company filings, management commentary, and third-party data and estimates. It does not constitute a recommendation, price target, rating, or prediction of future pricing. Stock is attractively valued as PEW’s current market cap remains below its cash balance, implying little value for the core business. At the 8/14 close, PEW’s market cap was approximately $75.3 million, compared with $97.5 million of cash and equivalents, and roughly $7.7 million of long-term debt. This implies a negative enterprise value of approximately $14.5 million, suggesting that the market is assigning little value to PEW’s digital platform, PEW Logistics and other growth initiatives. Peer valuation also supports the discount argument. PEW trades at 0.71x NTM P/Sales, below the peer group average, despite a cash-rich balance sheet, more than $100 million of expected 2026 revenue, and a developing higher-margin platform revenue stream through PEW Logistics. We believe the discount can narrow as PEW continues to grow its core e-commerce business, benefits from higher AOV and favorable product mix, scales PEW Logistics beyond its three current manufacturers, and begins leveraging its larger fulfillment facility from 4Q26. The $97.5 million cash balance also provides flexibility for buybacks and disciplined M&A. Rerating potential is tied to execution across both the core e-commerce platform and PEW Logistics. Key drivers include sustaining revenue growth through higher-value firearm sales and non-firearms growth, maintaining recent gross-margin gains through pricing and mix optimization, and reducing adjusted EBITDA losses as public-company costs normalize from 3Q26. Further PEW Logistics adoption, including additional manufacturers from its existing pipeline and expansion into new categories such as suppressors, could increase the contribution from higher-margin service revenue. Additional upside could come from greater utilization of the 2.5x larger fulfillment facility, opportunistic share repurchases, disciplined M&A and continued industry modernization. Read Exec Edge’s Initiation on PEW Here Subscribe to our Weekly Newsletter to Receive All Research Contact: Executives-Edge.com [email protected] The post GrabAGun: Topline Beat and 290 bps of Margin Expansion – Quarterly Update Report appeared first on ExecEdge.

Image source: The Motley Fool. Wednesday, July 29, 2026 at 4:30 p.m. ET President and Chief Executive Officer - Todd Seyfert General Counsel - Sarah Colbert Need a quote from a Motley Fool analyst? Email [email protected] Operator: Hello everyone, thank you for joining us and welcome to the Sturm, Ruger & Company Q2 Earnings Call. I will now hand the conference over to Todd Seyfert, CEO. Please go ahead. Todd Seyfert: Good afternoon, and thank you for joining us for the Sturm, Ruger & Company's Second Quarter 2026 Earnings Conference Call. I'm Todd Seyfert, President and Chief Executive Officer. Before we get started, I would like to turn it over to Sarah Colbert, our General Counsel, for the caution on forward-looking statements. Sarah Colbert: I'd like to remind everyone that some of the statements we make today will be forward-looking in nature. These statements reflect our current expectations, but actual results could differ materially due to several uncertainties and risks. You can find more information about these factors in our most recent Form 10-K and other filings with the SEC. We do not undertake any obligation to update these forward-looking statements. Reconciliations of any non-GAAP measures discussed today are available in our earnings release and on our website. Todd Seyfert: Thank you, Sarah. As you saw in today's earnings release, the second quarter represented another meaningful step forward in executing our 2026 plan. We delivered another quarter of strong financial results while making meaningful progress in strengthening the foundation of the business. We improved our manufacturing performance and formally established the Ruger Business System, which will serve as the framework for how we manage and continuously improve the business going forward. While we're encouraged by our financial performance during the quarter, I'm equally encouraged by how we achieved those results. Let me first take you through the financials for the quarter. Net sales were $158 million, a 19% increase over Q2 2025. This was driven by continued strength across our core product portfolio, higher average selling prices, and increased manufacturing output. Adjusted EBITDA margin expanded to 10.5%, driven by favorable product mix, continued premiumization within our existing product families, and improved manufacturing efficiencies. Diluted earnings were $0.43 per share, compared to a diluted loss of $1.05 in the prior year period. On an adjusted basis, diluted earnings increased to $0.52 per share compared with $0.41 per share last year. Cash generated from operations totaled more than $17 million for the quarter. We also continued returning capital to shareholders through our quarterly dividend, consistent with our long-standing capital allocation philosophy. The Board of Directors declared a dividend of $0.21 per share for the second quarter. While those results are positive, equally important is the operational progress that made those results possible. One trend I'm particularly encouraged by is our consistency. This marks our 5th consecutive quarter of both sequential and year-over-year sales growth, while profitability has continued improving as we execute initiatives to simplify the business and reduce costs. During our first quarter call, we discussed production constraints that limited our ability to fully meet customer demand. Our operations teams responded with urgency while remaining focused on maintaining the quality and reliability our customers expect from Ruger products. Throughout the second quarter, we improved manufacturing execution, increased throughput, and began rebuilding finished goods inventory in a disciplined manner. That allowed us to improve product availability without compromising our inventory management objectives. Another important milestone during the quarter was the continued expansion of our accessory business. Accessories represent an important extension of our strategy to build complete product ecosystems that complement our core firearm platforms. Our most recent offerings focus on the vast modern sporting rifle market and leverage the success of our new Harrier rifle. From a market perspective, consumer demand throughout the quarter developed as we anticipated. Normal seasonality presented itself April through June, as summer months saw a slowing of retail foot traffic as consumers prepared to shift from spring range demand into fall hunt and holiday season. Adjusted NICS remained above prior year levels during the quarter, and our estimated distributor sell-through increased 19% year-over-year, significantly outperforming the approximately 5% increase in adjusted NICS over the same period. Taken together, these trends reinforce our confidence in the health of the business. Consumer demand for the Ruger brand remains strong. Our new products continue gaining traction, and inventory throughout the channel remains balanced. We saw distributors reduce inventory on a year-over-year basis while retail sell-through remained strong, providing additional evidence that demand continues to be driven by consumers rather than inventory replenishment alone. At the same time, we improved product mix while rebuilding inventory both internally and at distribution, compared to the first quarter. We believe this positions us well heading into the important fall hunting and holiday season, while allowing us to continue increasing production of the products consumers are demanding most. Perhaps the most important milestone of the quarter wasn't reflected in any single financial metric. During the second quarter, we formally established the Ruger Business System. While the name is new, the objective is straightforward. The Ruger Business System establishes a common operating framework for how we plan, execute, measure performance, and continuously improve across the enterprise. It aligns our teams around common objectives, reinforces accountability, and creates a shared language for operational excellence across all of our facilities and functions. Most importantly, it provides the structure necessary to execute both our annual operating plans and our long-term Ruger 2030 strategy. For shareholders, the Ruger Business System should be viewed as an investment in growth and consistency. We know that the firearms market fluctuates, but our objective is to build an organization that can execute regardless of the macro environment. It's designed to improve the way we make decisions, solve problems, and execute across every part of the business to deliver predictive results each quarter. As we look forward to the back half of the year, I would like to walk us through our progress on the 2026 plan and the overall health of the business. Throughout the first 6 months, net sales were $299 million, a 12% increase over 2025. Cash generated from operations was up 39% during the period and totaled $36 million. Sales of new products accounted for $81 million, or 29% of firearm sales for the period. As of June 27, 2026, our cash and short-term investments totaled $118 million. Our current ratio is 3.3:1, and we have no debt. Year-to-date, capital expenditures total $8 million. As we've mentioned before, we expect capital expenditures to total approximately $30 million for the year. In the first 6 months, we returned $3 million to our shareholders through the payment of quarterly dividends. Our priorities for the balance of 2026 remain unchanged. Improving profitability through focusing on direct material cost, insourcing of components, and driving product premiumization. Aligning factory capacity with demand by redeploying capital assets across locations that can better leverage our footprint, and cross-training employees to create flexibility across product lines. Right-sizing the business to our future product portfolio by intentionally mapping product life cycles and roadmaps to meet consumer demand. Carefully listening to voice of the customer feedback, innovating where possible, and exiting unprofitable platforms where demand is waning. Increasing output on proven high-demand product lines by reducing bottleneck cycle times, increasing productivity through improved shop floor leadership, and where needed, leveraging existing capital with increased shifts. Expanding into new markets through complete product ecosystems, increased accessory offerings, a broader international presence, and new market segments in domestic and international law enforcement and security. As I've stated before, these priorities are not short-term actions. They are foundational steps that position us for sustained growth and performance. There is still important work ahead. We believe the operational foundation we've built over the past year positions Ruger to execute more consistently, respond more effectively to market conditions, and create durable long-term value. I'd like to thank our employees for their commitment and execution throughout the quarter. Operator, can we please have the first question? Operator: The first question is from the line of Mark Smith with Lake Street. Mark Smith: Hey, Todd, I wanted to ask a little bit about new products. If there was anything that fell off from kind of the new products list and in kind of your comfort level, as well as if there was anything that's kind of added in here, the mix within new products that's maybe driving ASP a little bit higher. Todd Seyfert: Sure. Hey, Mark. Yes, one real important factor on the new products is, if you remember, we only track things that have been launched in the past 2 years. And so in the second quarter, the Gen II rifles rolled off. So think about that volume in terms of our total volume. The good news is, Mark, is that we have a tremendous pipeline of new products, and not only in Gen II, but across the portfolio. And so really it's the timing of the roll-off of those as we launch new products. The other thing I would tell you is, because of the demand in Q2, we did postpone some product launches. Just given demand of current products, we wanted to make sure we were fulfilling those products first before launching more. Mark Smith: And that maybe fits into my next question, which is, as we look at the back orders, units on back order up a fair amount here. Walk us through kind of your comfort level with that number, your ability to hit and maybe reduce that number as we go forward? Todd Seyfert: Yes, so a lot of work that we talked about just recently is really what we're doing to increase our volumes. And so a lot of work happening in the facilities, a lot of work around the product roadmaps, really understanding where that demand is, which lines, and what we can do to increase that production. So a lot of effort. If you remember Q1, we had the issues around some of the facilities having some snowstorms. A lot of focus on increasing output in the short term in Q2 to catch up. We also had a number of 250th anniversary products that were launched in the quarter as well. And so chasing kind of that volume in the short term. And looking back to the back half of the year, Mark, really focusing on where do we have the most demand? What product lines are those on? And making sure that as we evaluate those lines, we're adding the appropriate people and also looking at additional shifts where it makes sense. Mark Smith: Okay, and if I could squeeze one more in. You talked a little bit about some capital allocation, use of cash here. I'm curious if any other insights that you can give us as we think about needs coming up in CapEx? Is there any investments that you guys need to make or maybe even plans of what you can do with excess cash? Todd Seyfert: Sure. So, the next few years, Mark, as we stated, it really is trying to target that $30 million of CapEx, really that goes around additional capacity, innovation in terms of whether that's efficiency gains in the facilities through newer machines, thinking about going and migrating to mini cells, which we're starting to pilot in some of our facilities right now, which gives us a little bit more flexibility in terms of the types of machines we're buying, a little bit more fifth axis, if you will. So it gives us a little bit more flexibility in how we make product. And so that's some of the thought process around the $30 million target over the next few years. So really continuing to invest in the current business and the future product profiles. In terms of the cash position that we're in, I'm happy to report, we're hovering around that $118 million. As you know, being a long-term follower and investor, we were very thoughtful around our capital deployment. And so we're going to invest in the business first. That's the clear priority. Then we'll look at opportunities of what else to do with that cash, whether that's, you know, if we feel our stock set at a lower point than we think it's worth, you know, we do have the ability to buy back stock. We have looked at M&A, as you know, and we continue to evaluate where that could make sense. And then also just given the cyclicality of this business, we do like to have, you know, cash on hand to, you know, weather the storm, if you will, if anywhere to come. So we're feeling really good with where we are and we'll continue to treat our capital from our investors very, very thoughtfully. Mark Smith: Perfect. Thank you. Todd Seyfert: Absolutely. Thanks, Mark. Operator: Your next question is from the line of Rommel Dionisio with Aegis Capital. Rommel Dionisio: Thank you very much. Todd, you just alluded to possibly delaying some of the new product launches just to help get you through the strong demand in the current period. Without asking you for too much, could you like, how much are we delaying them to next year or just, you know, a few months? How should we kind of think about these next few months and quarters for the pace of new product introductions? Thank you. Todd Seyfert: Thanks. Really, I would say it's in the short term, really looking at, for instance, on Gen II, given the current demand of those calibers heading into hunting season, you know, we didn't feel it appropriate to add new products to that. Where we have lines that share production, we would make sure that we're not introducing new products or new parts to those lines. So really, I would call it a shorter-term focus, Rommel, in terms of that prioritization of what we introduce. That's kind of how we're thinking about it. Rommel Dionisio: Okay, and just maybe dovetailing with that, should we think about then capital expenditures moving possibly more into the full -- I know you reiterated the $30 million number for the full year, but should we think about that maybe moving more kind of fourth quarter loaded as opposed to third quarter loaded just given the change in the cadence of new product introductions? Or does that not really matter from a timing standpoint? Todd Seyfert: Yes, it's a little bit based on the calendar. Typically what happens is a lot of the projects are green-lighted the fourth quarter of the prior year, we get traction in the first quarter. And then in terms of the actual investment and the spending of dollars that happens typically towards the end. And so a lot of it happens after the middle of the year. And so you'll see that kind of happening over Q3 and Q4. Rommel Dionisio: Okay, perfect. Thank you very much. Todd Seyfert: Absolutely. Thank you. Operator: There are no further questions at this time. I will now turn the call back to Todd Seyfert, CEO for closing remarks. Please go ahead. Todd Seyfert: Thank you again for joining us today and for your continued investment in Ruger. The progress we've made during the first half of the year gives us confidence that we're building a stronger, more agile Ruger while remaining focused on delivering value for our customers, employees, and shareholders. We look forward to talking again next quarter. Thanks. Operator: This concludes today's call. Thank you for attending. You may now disconnect. 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Our analysts just identified a stock with the potential to be the next Nvidia. Tell us how you invest and we'll show you why it's our #1 pick. Tap here. Net sales growth of 19% was driven by core product strength and higher average selling prices, supported by increased manufacturing output. The formal establishment of the Ruger Business System provides a common operating framework to drive predictive results and continuous improvement across all facilities. Profitability expansion to a 10.5% adjusted EBITDA margin resulted from favorable product mix and premiumization within existing product families. Management successfully addressed Q1 production constraints by increasing throughput and rebuilding finished goods inventory in a disciplined manner. Distributor sell-through increased 19%, significantly outperforming the 5% adjusted NICS growth, indicating that demand is consumer-driven rather than inventory replenishment. The accessory business is being strategically expanded to create complete product ecosystems, specifically targeting the modern sporting rifle market. Strategic right-sizing involves intentionally mapping product life cycles to exit unprofitable platforms where consumer demand is waning. The company is prioritizing the insourcing of components and direct material cost reductions to further improve profitability through the balance of 2026. Capital expenditure is projected to reach approximately $30 million for the year, with spending expected to be more heavily weighted toward the third and fourth quarters. Management is focusing on increasing output for high-demand lines by reducing bottleneck cycle times and potentially adding shifts where necessary. Strategic expansion plans include a broader international presence and targeting new market segments in domestic and international law enforcement. The product roadmap includes a transition to 'mini cells' and fifth-axis machining to provide greater manufacturing flexibility for future product profiles. Management intentionally postponed certain new product launches to prioritize fulfilling high current demand for existing products ahead of the hunting season. The Gen II rifle series rolled off the 'new product' tracking list (which covers 2 years post-launch), impacting the reported new product sales mix despite continued volume. The company maintains a debt-free balance sheet with $118 million in cash, providing a buffer against the inherent cyclicality of the firearms market. Inventory levels at distribution were reduced year-over-year, which management views as a healthy sign of balanced channel inventory heading into the peak fall season. One stock. Nvidia-level potential. 30M+ investors trust Moby to find it first. Get the pick. Tap here. Management explained that the Gen II rifles recently rolled off the new product metric due to the 2-year tracking limit, not due to a decline in actual demand. Some launches were delayed to ensure production lines could meet existing demand for current high-volume calibers. The company is focused on increasing production through improved shop floor leadership and evaluating additional shifts for high-demand lines. Current back orders were partially impacted by short-term production hurdles in Q1 and the launch of 250th anniversary products. Internal investment in capacity and innovation remains the top priority, followed by potential stock buybacks if the stock is undervalued. Management continues to evaluate M&A opportunities but emphasizes maintaining a strong cash position to weather market cyclicality.

This article first appeared on GuruFocus. Net Sales: $158 million, a 19% increase over Q2 2025. Adjusted EBITDA Margin: Expanded to 10.5%. Diluted Earnings (GAAP): $0.43 per share, compared to a diluted loss of $1.05 in the prior year period. Adjusted Diluted Earnings: $0.52 per share, compared with $0.41 per share last year. Cash from Operations: Totaled more than $17 million for the quarter. Dividend: Declared a dividend of $0.21 per share for the second quarter. Estimated Distributor Sell-Through: Increased 19% year over year. First-Half Net Sales: $299 million, a 12% increase over 2025. First-Half Cash from Operations: Up 39% year over year, totaling $36 million. New Product Sales (First Half): Accounted for $81 million or 29% of firearm sales. Cash and Short-Term Investments (as of June 27, 2026): Totaled $118 million. Current Ratio: 3.3:1. Debt: None. Year-to-Date Capital Expenditures: Totaled $8 million. Year-to-Date Shareholder Returns: Returned $3 million through quarterly dividends. Warning! GuruFocus has detected 3 Warning Signs with RGR. Is RGR fairly valued? Test your thesis with our free DCF calculator. Release Date: July 29, 2026 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Net sales increased 19% year-over-year to $158 million, driven by strong product portfolio and higher average selling prices. Adjusted EBITDA margin expanded to 10.5%, supported by favorable product mix and improved manufacturing efficiencies. Fifth consecutive quarter of both sequential and year-over-year sales growth, demonstrating consistent operational execution. Cash generated from operations totaled over $17 million for the quarter, with total cash and short-term investments at $118 million and no debt. New products accounted for $81 million or 29% of firearm sales in the first half, with a strong pipeline for future launches. Production constraints limited the ability to fully meet customer demand, leading to increased back orders. Some product launches were postponed due to prioritizing current demand, potentially delaying revenue from new offerings. Distributors reduced inventory on a year-over-year basis, indicating cautious channel management despite strong retail sell-through. Capital expenditures are expected to total $30 million for the year, with spending concentrated in the second half, pressuring cash flow. The Gen 2 rifles rolled off the new products list, reducing the contribution from recent launches to overall sales volume. Here are the key highlights from the Sturm Ruger & Co Inc (NYSE:RGR) Q2 2026 earnings call, presented as Q&A pairs. Q: Can you walk us through the increase in back orders and your comfort level with reducing that number going forward?A: Todd Seyfert (President & CEO): A lot of work is happening in the facilities to increase volumes, focusing on product roadmaps and understanding where demand is. In Q1, we had issues like snowstorms, and in Q2 we were chasing volume from the 250th anniversary products. For the back half of the year, we are focusing on the product lines with the most demand and adding appropriate people and shifts where it makes sense. Q: What is your comfort level with new products, and what is driving the higher average selling prices (ASP)?A: Todd Seyfert (President & CEO): An important factor is that Gen 2 rifles rolled off the "new products" list in Q2, which impacts volume comparisons. However, we have a tremendous pipeline of new products. Due to strong demand in Q2, we postponed some product launches to ensure we fulfill current product demand first. Q: Can you provide insights on capital allocation and use of excess cash?A: Todd Seyfert (President & CEO): We are targeting $30 million in CapEx for the next few years, focused on additional capacity and innovation like mini cells and new machines. Our priority is to invest in the business first. Beyond that, we will consider buying back stock if we feel it is undervalued, evaluate M&A opportunities, and maintain cash on hand to weather the cyclicality of the business. Q: How much are you delaying new product launches, and should we think about the cadence of new product introductions?A: Todd Seyfert (President & CEO): The delays are short-term. For example, with Gen 2, given the current demand for those calibers heading into hunting season, we didn't feel it was appropriate to add new products to lines that share production. It is a short-term prioritization. Q: Should we think about capital expenditures being more fourth-quarter loaded given the change in new product introductions?A: Todd Seyfert (President & CEO): Typically, projects are green-lighted in Q4 of the prior year, with traction in Q1. The actual spending of dollars happens toward the end of the year, so you will see that happening over Q3 and Q4. For the complete transcript of the earnings call, please refer to the full earnings call transcript.

Vista Outdoor Eyes Takeover Offers: Time to Buy VSTO Stock? Sturm, Ruger & Company, Inc. (NYSE:RGR) reported higher second-quarter sales and adjusted profitability as the firearms manufacturer increased production, improved product mix and continued to rebuild inventory ahead of the fall hunting and holiday season. Net sales rose 19% from the prior-year quarter to $158 million. Diluted earnings were $0.43 per share, compared with a diluted loss of $1.05 per share a year earlier. On an adjusted basis, diluted earnings increased to $0.52 per share from $0.41 per share in the prior-year period. → Why SK hynix Could Be the Best AI Chip Stock to Buy Now Smith & Wesson, A Timeless Value Play At Decade Lows President and Chief Executive Officer Todd Seyfert said adjusted EBITDA margin expanded to 10.5%, supported by favorable product mix, premiumization within existing product families and improved manufacturing efficiency. The company generated more than $17 million in operating cash flow during the quarter and declared a quarterly dividend of $0.21 per share. Seyfert said the company recorded its fifth consecutive quarter of both sequential and year-over-year sales growth. He attributed the second-quarter sales increase to strength in the core product portfolio, higher average selling prices and increased manufacturing output. → 3 Value ETFs to Consider as Growth Stocks Lag Behind Did Sturm, Ruger & Company Just Fire A Warning Shot? During the first-quarter call, the company had cited production constraints that limited its ability to meet customer demand. Seyfert said operations teams increased throughput during the second quarter and began replenishing finished-goods inventory while maintaining quality and inventory-management objectives. “Throughout the second quarter, we improved manufacturing execution, increased throughput, and began rebuilding finished goods inventory in a disciplined manner,” Seyfert said. → 5 AI Stocks Are Pulling Back—Which Growth Catalysts Still Look Strongest? Consumer demand followed expected seasonal patterns from April through June, he said, with retail traffic slowing during the summer as consumers shift from spring range activity toward the fall hunting and holiday periods. Still, Ruger estimated that distributor sell-through increased 19% year over year, compared with an approximately 5% increase in adjusted National Instant Criminal Background Check System, or NICS, activity. Seyfert said distributor inventories declined year over year while retail sell-through remained strong, which he said indicated that demand was being driven by consumers rather than channel inventory replenishment alone. The company also rebuilt inventory internally and at distributors compared with the first quarter. For the first six months of 2026, sales of products launched during the past two years totaled $81 million, representing 29% of firearm sales. However, Seyfert said certain products aged out of the company’s new-product measurement during the quarter, including the Gen II rifles. “The good news is that we have a tremendous pipeline of new products, not only in Gen II, but across the portfolio,” Seyfert said in response to an analyst question. The company postponed some product launches in the second quarter because it prioritized fulfilling demand for existing products. Seyfert characterized those delays as short term, particularly for products sharing manufacturing lines with high-demand Gen II rifle calibers entering hunting season. Ruger also continued expanding its accessory business, which Seyfert described as part of an effort to build product ecosystems around its firearm platforms. Recent accessory offerings target the modern sporting rifle market and are tied to the company’s Harrier rifle. For the first half of 2026, net sales increased 12% year over year to $299 million, while operating cash flow rose 39% to $36 million. As of June 27, the company held $118 million in cash and short-term investments, had a current ratio of 3.3-to-1 and no debt. Capital expenditures totaled $8 million through the first half, and Ruger continued to expect approximately $30 million of capital expenditures for the full year. Seyfert said spending is generally weighted toward the second half because projects are approved late in the prior year and investment outlays typically accelerate after midyear. The company said its remaining priorities for 2026 include: Improving profitability through lower direct-material costs, component insourcing and product premiumization. Aligning factory capacity with demand by redeploying assets and cross-training employees. Managing product life cycles, developing products based on customer feedback and exiting unprofitable platforms with weakening demand. Increasing production on high-demand lines through bottleneck reduction, improved shop-floor leadership and additional shifts where appropriate. Expanding through accessories, international markets and domestic and international law-enforcement and security segments. During the quarter, Ruger formally established the Ruger Business System, a companywide operating framework intended to standardize planning, execution, performance measurement and continuous improvement. Seyfert said the framework supports both annual operating plans and the company’s longer-term Ruger 2030 strategy. “We know that the firearms market fluctuates, but our objective is to build an organization that can execute regardless of the macro environment,” Seyfert said. On capital allocation, Seyfert said Ruger’s first priority remains investment in the business, including capacity, efficiency improvements and more flexible manufacturing equipment. The company is piloting mini-cells at some facilities and considering equipment that provides greater flexibility in product manufacturing. He said the company could consider stock repurchases if it believes its shares are undervalued, and it continues to evaluate merger-and-acquisition opportunities. However, he added that maintaining cash is important given the cyclical nature of the firearms business. Sturm, Ruger & Company, Inc, founded in 1949 by William B. Ruger and Alexander McCormick Sturm, is a leading American designer and manufacturer of firearms. Headquartered in Newport, New Hampshire, the company has established a reputation for precision engineering and durable products. Its manufacturing footprint includes facilities in Newport and Mayodan, North Carolina, where it maintains a vertically integrated production model spanning metallurgy, machining, and assembly. The company's product portfolio encompasses a broad range of small arms, including centerfire and rimfire rifles, shotguns, semi-automatic pistols, revolvers, and accessories. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. The article "Sturm, Ruger & Company, Inc. Q2 Earnings Call Highlights" was originally published by MarketBeat. View MarketBeat's top stocks for July 2026.

Delivered Second Quarter Net Sales of $158.1 Million Earnings per Share was $0.43, Adjusted Earnings per Share was $0.52 Generated $17.3 Million of Cash from Operations Declares Quarterly Dividend of $0.21 Per Share MAYODAN, N.C., July 29, 2026--(BUSINESS WIRE)--Sturm, Ruger & Company, Inc. (NYSE: RGR) ("Ruger" or the "Company") announced today its financial results for the second quarter 2026. Second Quarter 2026 Financial Highlights The Company achieved net sales of $158.1 million, a 19% increase over the $132.5 million achieved in the corresponding period in 2025. Diluted earnings were $0.43 per share compared to $1.05 diluted loss per share in the corresponding period in 2025. On an adjusted basis, diluted earnings for the second quarter of 2026 were $0.52 per share compared to $0.41 per share in the corresponding period in 2025. Average selling price increased 10% to $384 during the quarter, while improved product mix and operational execution contributed to a 4% increase in adjusted gross margin compared to Q2 2025. Net Income Margin for the Quarter was 4.4%. Adjusted EBITDA Margin for the Quarter was 10.5% During the second quarter, the Company incurred incremental expenses associated with negotiating and finalizing the Strategic Cooperation Agreement ("Agreement") with Beretta Holding S.A. ("Beretta Holding"), which was announced on May 4, 2026. The Company incurred legal, professional and advisory fees and other expenses totaling approximately $1.2 million related to the Agreement negotiations during the quarter. Additionally, there were one-time expenses related to the transition of the Chief Financial Officer that were incurred in the quarter. These items do not, in the opinion of management, reflect the underlying performance of the core business. The Company announced today that its Board of Directors declared a dividend of $0.21 per share for the second quarter for shareholders of record as of August 14, 2026, payable on August 28, 2026. This dividend equates to approximately 40% of adjusted net income of $0.52 per share for the second quarter of 2026. The second quarter reflected continued execution of the Company's 2026 Plan, highlighted by improved operating performance, strong core product demand and the introduction of the Ruger Business System, establishing the Company's long-term operating framework. "Our second quarter results demonstrate our ability to deliver against our strategy," said Todd Seyfert, President and Chief Executive Officer. "We delivered sequential and year-over-year sales growth, improved bottom-line results and improved manufacturing execution following first quarter production constraints." Second Quarter 2026 Operational Highlights The estimated sell-through of the Company’s products from the independent distributors to retailers in Q2 2026 increased by 19% from Q2 2025, exceeding a 5% increase in adjusted NICS during the same period. Compared to the second quarter of 2025, the Company’s finished goods inventories decreased 100,100 units while distributors’ inventories decreased 45,800 units, reflecting strong retail pull through of our new products. "Adjusted NICS remained above prior-year levels during the quarter, and Ruger continued to outperform the broader market," Seyfert added. "Improved manufacturing execution also allowed us to begin rebuilding finished goods inventory, enhancing product availability for our customers while maintaining disciplined inventory management." An important milestone during the quarter was the formal establishment of the Ruger Business System – the operating framework for how the company will plan, execute and continuously improve performance across the enterprise. "The establishment of the Ruger Business System is much more than a new operating process," Seyfert continued. "It creates a common way of working company-wide, aligning our people around shared objectives, reinforcing accountability and providing the tools and capabilities for successful execution of our Ruger 2030 strategy, and beyond." Year-to-Date 2026 Highlights Through the first six months of 2026, the Company continued executing its 2026 Plan while strengthening its operational foundation through improved manufacturing performance and disciplined capital allocation. Other highlights include: The Company achieved net sales of $299.4 million for the period, a 12% increase over the $268.2 million achieved in the corresponding period in 2025. Diluted earnings were $0.44 per share for the period compared to $0.57 diluted loss per share in the corresponding period in 2025. On an adjusted basis, excluding severance costs related to a first quarter reduction-in-force and legal, professional and advisory fees and other expenses related to the stockholder matters, diluted earnings for the first six months of 2026 were $0.79 per share compared to adjusted earnings of $0.87 per share for the first half of 2025. The 2025 adjusted earnings exclude the inventory and related other asset write-off, product rationalization, and organizational realignment incurred in the second quarter of 2025. Sales of new products, including the RXM pistol, Marlin 1894 lever-action rifles, American Centerfire Rifle Generation II, Glenfield rifles, Harrier rifles and the Ruger Red Label III Shotgun, represented $80.9 million, or 29%, of firearm sales for the period. New product sales include only major new products that were introduced in the past two years. Cash generated from operations during the first half of 2026 totaled $36.1 million, compared to $25.9 million in 2025. As of June 27, 2026, Ruger’s cash and short-term investments totaled $117.5 million. The Company’s current ratio is 3.3 to 1 and there is no debt. For the period, capital expenditures totaled $8.1 million. The Company expects capital expenditures to total approximately $30 million for the year for continued investments in new product introductions, expanded capacity for product lines in greatest demand, upgraded manufacturing capabilities and strengthened facility infrastructure. In the first six months, the Company returned $3.0 million to its shareholders through the payment of quarterly dividends. The Company did not repurchase any shares of its common stock during the period. "As we reach the midpoint of 2026, we are encouraged by the progress we've made across the business. While there is still important work ahead, we believe the operational foundation we continue building positions Ruger to execute with greater consistency, respond more effectively to changing market conditions and create durable long-term value for our shareholders," Seyfert concluded. Today, the Company filed its Quarterly Report on Form 10-Q for the second quarter of 2026. The financial statements included in this Quarterly Report on Form 10-Q are attached to this press release. The Quarterly Report on Form 10-Q for the second quarter of 2026 is available on the SEC website at SEC.gov and the Ruger website at Ruger.com/corporate. Investors are urged to read the complete Quarterly Report on Form 10-Q to ensure that they have adequate information to make informed investment judgments. Earnings Call Information The Company will host a webcast at 4:30pm ET today to discuss the second quarter 2026 financial results. Participants may access the live webcast via this link or by visiting Ruger.com/corporate. Those who wish to ask questions during the webcast will need to pre-register prior to the meeting. About Sturm, Ruger & Co., Inc. Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Ruger offers consumers almost 800 variations of 40 product lines, across the Ruger, Marlin and Glenfield brands. For over 75 years, Ruger has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens®," echoes our commitment to these principles as we work hard to deliver quality and innovative firearms. Cautionary Note Regarding Forward Looking Statements Certain statements in this communication may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that are not historical facts and can be identified by terms such as "may," "will," "could," "anticipate," "estimate," "expect," "predict," "project," "future," "potential," "intend," "plan," "assume," "believe," "forecast," "look," "build," "focus," "create," "work," "continue" or the negative of such terms or other variations thereof and words and terms of similar substance. Such statements also include, among others, statements with respect to the future performance of the Company. The forward-looking statements in this communication are based upon the current beliefs, assumptions and expectations of Ruger and are subject to significant risks and uncertainties, including without limitation, market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against Ruger, the impact of future firearms control, environmental legislation and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Actual results could differ materially from those expressed in or implied by the forward-looking statements contained herein because of a variety of other factors, including without limitation those detailed in the Ruger’s annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and other filings made by Ruger with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements. Ruger expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any such statements presented herein to reflect any change in beliefs, assumptions or expectations or any change in events, conditions or circumstances on which any such statements are based. This press release includes certain non-GAAP financial measures, including Adjusted EBITDA, Adjusted EBITDA margin, and adjusted earnings per share. These measures are not prepared in accordance with U.S. generally accepted accounting principles (GAAP) and should not be considered in isolation or as a substitute for the most directly comparable GAAP measures. Reconciliations of each non-GAAP measure to the most directly comparable GAAP measure are included in the tables accompanying this release. Non-GAAP Financial Performance Measures In an effort to provide investors with additional information regarding its financial results, the Company refers to various United States generally accepted accounting principles ("GAAP") financial measures and three supplemental non-GAAP financial performance measures, Adjusted EBITDA, Adjusted EBITDA margin, and adjusted diluted earnings per share ("Adjusted EPS"), which management believes provides useful information to investors. These non-GAAP financial performance measures may not be comparable to similarly titled financial performance measures being disclosed by other companies. In addition, the Company believes that these non-GAAP financial performance measures have limitations as analytical tools, and, accordingly, should be considered in addition to, and not in lieu of, GAAP financial measures. The presentation of Adjusted EBITDA and Adjusted EPS should not be construed to imply that the Company’s future results will not be affected by unusual or non-recurring items. The Company believes that Adjusted EBITDA and Adjusted EBITDA margin are useful to understanding its operating results and the ongoing performance of its underlying business, as Adjusted EBITDA assists investors in comparing the Company’s performance across reporting periods on a consistent basis by excluding items that the Company does not believe are indicative of its operating performance. The Company believes that this reporting provides better transparency and comparability to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate the Company’s financial performance. The Company defines Adjusted EBITDA as earnings before interest, taxes, and depreciation and amortization (EBITDA), as further adjusted to eliminate the impact of certain items that the Company does not consider indicative of its ongoing operating performance, as itemized below. Specifically, the Company calculates Adjusted EBITDA by (i) adding the amount of interest expense, income tax expense, and depreciation and amortization expenses that have been deducted from net income back into net income, (ii) subtracting the amount of interest income that was included in net income from net income, (iii) subtracting income tax benefits, (iv) adding the amount of extraordinary cash and non-cash, non-operating expenses, and (v) subtracting non-recurring income or non-recurring gains that do not contribute directly to management’s evaluation of its operating results. The Company calculates Adjusted EBITDA margin by dividing Adjusted EBITDA by total net sales. Adjusted EBITDA was $16.6 million for the three months ended June 27, 2026, an increase of 205.0% from $5.4 million in the comparable prior year period. Adjusted EBITDA was $27.5 million for the six months ended June 27, 2026, an increase of 39.1% from $19.7 million in the comparable prior year period. Non-GAAP Reconciliation – Adjusted EPS Adjusted Diluted Earnings per Share Adjusted diluted earnings per share ("Adjusted EPS") is defined as (i) net income, adjusted to exclude items that may include, but are not limited to, significant charges or credits, and unusual and infrequent non-operating items that impact current results but are not related to our ongoing operations, such as M&A, integration and related costs, divided by (ii) the weighted average diluted common stock shares outstanding. The Company believes that Adjusted EPS is useful to understanding its operating results and the ongoing performance of its underlying business by identifying unusual and infrequent non-operating items that are not related to our ongoing operations and presenting our earnings independent of those items. View source version on businesswire.com: https://www.businesswire.com/news/home/20260729922943/en/ Contacts Sturm, Ruger & Co., Inc.700 S Ayersville RdMayodan, NC 27027www.ruger.com 203-259-7843

MAYODAN, N.C., July 28, 2026--(BUSINESS WIRE)--Sturm, Ruger & Company, Inc. (NYSE: RGR) will announce its financial results for the second quarter 2026 and file its Quarterly Report on Form 10-Q on Wednesday, July 29, 2026, after the close of the stock market. That evening, Sturm, Ruger will host a webcast at 4:30 p.m. ET to discuss the second quarter 2026 operating results. Interested parties can listen to the webcast via this link. Those who wish to ask questions during the webcast will need to pre-register prior to the meeting. The Form 10-Q will be available on the SEC website at SEC.gov and the Ruger website at Ruger.com/InvestorRelations as soon as practicable after the filing. Concurrent with the filing of the Form 10-Q, an earnings release containing the second quarter financial statements will be issued. We urge investors to read our complete Form 10-Q in order to have adequate information to make informed investment decisions. About Sturm, Ruger & Co., Inc.Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Ruger offers consumers almost 800 variations of more than 40 product lines, across the Ruger, Marlin and Glenfield brands. For over 75 years, Sturm, Ruger & Co., Inc. has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens®," echoes our commitment to these principles as we work hard to deliver quality and innovative firearms. The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events. View source version on businesswire.com: https://www.businesswire.com/news/home/20260728961722/en/ Contacts Sturm, Ruger & Co., Inc.700 S Ayersville RdMayodan, NC 27027www.ruger.com 203-259-7843

American firearm manufacturing company Ruger (NYSE:RGR) will be announcing earnings results this Wednesday after market close. Here’s what investors should know. Ruger beat analysts’ revenue expectations last quarter, reporting revenues of $141.4 million, up 4.1% year on year. It was a slower quarter for the company, with a significant miss of analysts’ EPS estimates and a miss of analysts’ EBITDA estimates. Is Ruger a buy or sell going into earnings? Read our full analysis here, it’s free for active Edge members. This quarter, the market is expecting Ruger’s revenue to decline 3% year on year, a reversal from the 1.3% increase it recorded in the same quarter last year. Analysts covering the company have generally reconfirmed their estimates over the last 30 days, suggesting they anticipate the business will stay the course heading into earnings. Ruger has missed Wall Street’s revenue estimates multiple times over the last two years. Looking at Ruger’s peers in the consumer discretionary segment, some have already reported their Q2 results, giving us a hint as to what we can expect. Harley-Davidson’s revenues decreased 5.9% year on year, beating analysts’ expectations by 5.4%, and AMC Entertainment reported revenues up 14.2%, topping estimates by 8.7%. Harley-Davidson traded down 7.7% following the results while AMC Entertainment was up 13.4%. Read our full analysis of Harley-Davidson’s results here and AMC Entertainment’s results here. In the last year or so, investors have shifted their focus from one macro dynamic to the next (AI disintermediation and AI investment to geopolitical conflict, interest rates, and the health of the wider economy). While some of the consumer discretionary stocks have shown solid performance in this choppy environment, the group has generally underperformed, with share prices down 2% on average over the last month. Ruger is up 1.8% during the same time and is heading into earnings with an average analyst price target of $47 (compared to the current share price of $38.58). WHILE YOU’RE HERE: The Next Palantir? One satellite company captures images of every point on Earth. Every single day. The Pentagon wants it. Hedge funds are using it to beat earnings. You’ve probably never heard of it. This is what the early days of Palantir looked like before it became a giant. Same playbook. Different technology. If you missed Palantir, you need to see this. Claim The Stock Ticker for Free HERE.

MAYODAN, N.C., July 15, 2026--(BUSINESS WIRE)--Sturm, Ruger & Company, Inc. (NYSE: RGR) will announce its financial results for the second quarter 2026 and file its Quarterly Report on Form 10-Q on Wednesday, July 29, 2026, after the close of the stock market. That evening, Sturm, Ruger will host a webcast at 4:30 p.m. ET to discuss the second quarter 2026 operating results. Interested parties can listen to the webcast via this link. Those who wish to ask questions during the webcast will need to pre-register prior to the meeting. For more information, visit Ruger.com/InvestorRelations. About Sturm, Ruger & Co., Inc.Sturm, Ruger & Co., Inc. is one of the nation's leading manufacturers of rugged, reliable firearms for the commercial sporting market. With products made in America, Ruger offers consumers almost 800 variations of more than 40 product lines, across the Ruger, Marlin and Glenfield brands. For over 75 years, Sturm, Ruger & Co., Inc. has been a model of corporate and community responsibility. Our motto, "Arms Makers for Responsible Citizens," echoes our commitment to these principles as we work hard to deliver quality and innovative firearms. The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events. Sturm, Ruger & Co., Inc. "Arms Makers for Responsible Citizens®" View source version on businesswire.com: https://www.businesswire.com/news/home/20260715556574/en/ Contacts Sturm, Ruger & Co., Inc.700 S Ayersville RdMayodan, NC 27027www.ruger.com 203-259-7843