HOG

MILWAUKEE, July 17, 2026--(BUSINESS WIRE)--LiveWire Group, Inc. (NYSE: LVWR) will release its second quarter financial results before market hours on Thursday, July 23, 2026. LiveWire Group, Inc. will not hold a separate earnings call. Harley-Davidson, Inc. management will discuss the results of its LiveWire reportable segment during an audio webcast from 8-9 a.m. CT where discussion will be limited to its LiveWire reportable segment’s financial results and outlook updates. Harley-Davidson’s LiveWire reportable segment results as determined in accordance with U.S. GAAP may differ from LiveWire Group, Inc. results on a standalone basis. Company Background LiveWire Group, Inc. is majority owned by Harley-Davidson, Inc. and has a dedicated focus on the electric motorcycle sector. www.livewire.com View source version on businesswire.com: https://www.businesswire.com/news/home/20260717171210/en/ Contacts Media Contact: Jenni Coats (414) 343-7902Financial Contact: Shawn Collins (414) 343-8002

Wall Street expects a year-over-year decline in earnings on higher revenues when Harley-Davidson (HOG) reports results for the quarter ended June 2026. While this widely-known consensus outlook is important in gauging the company's earnings picture, a powerful factor that could impact its near-term stock price is how the actual results compare to these estimates. The stock might move higher if these key numbers top expectations in the upcoming earnings report, which is expected to be released on July 23. On the other hand, if they miss, the stock may move lower. While management's discussion of business conditions on the earnings call will mostly determine the sustainability of the immediate price change and future earnings expectations, it's worth having a handicapping insight into the odds of a positive EPS surprise. This motorcycle maker is expected to post quarterly earnings of $0.58 per share in its upcoming report, which represents a year-over-year change of -34.1%. Revenues are expected to be $1.12 billion, up 6.5% from the year-ago quarter. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days. This is essentially a reflection of how the covering analysts have collectively reassessed their initial estimates over this period. Investors should keep in mind that the direction of estimate revisions by each of the covering analysts may not always get reflected in the aggregate change. Price, Consensus and EPS Surprise Estimate revisions ahead of a company's earnings release offer clues to the business conditions for the period whose results are coming out. Our proprietary surprise prediction model -- the Zacks Earnings ESP (Expected Surprise Prediction) -- has this insight at its core. The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a more recent version of the Zacks Consensus EPS estimate. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier. Thus, a positive or negative Earnings ESP reading theoretically indicates the likely deviation of the actual earnings from the consensus estimate. However, the model's predictive power is significant for positive...

Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, July 7, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its second quarter 2026 financial results before market hours on Thursday, July 23, 2026. The public is invited to attend an audio webcast from 8-9 a.m. CT. Harley-Davidson, Inc. senior management will discuss the Company's financial results, developments in the business, and updates to the Company's outlook. Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.com/events-and-presentations/default.aspx . A replay of the audio webcast will be available approximately two hours after the call concludes. Company BackgroundHarley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-Earnings) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-to-report-second-quarter-2026-results-on-july-23-2026-302820025.html

Harley-Davidson’s 19.5% return over the past six months has outpaced the S&P 500 by 11%, and its stock price has climbed to $24.78 per share. This was partly thanks to its solid quarterly results, and the run-up might have investors contemplating their next move. Is there a buying opportunity in Harley-Davidson, or does it present a risk to your portfolio? Get the full breakdown from our expert analysts, it’s free. Despite the momentum, we’re swiping left on Harley-Davidson for now. Here are three reasons we avoid HOG, plus one stock we’d rather own. Revenue growth can be broken down into changes in price and volume (for companies like Harley-Davidson, our preferred volume metric is motorcycles sold). While both are important, the latter is the most critical to analyze because prices have a ceiling. Harley-Davidson’s motorcycles sold came in at 37,300 in the latest quarter, and over the last two years, averaged 14.6% year-on-year declines. This performance was underwhelming and implies there may be increasing competition or market saturation. It also suggests Harley-Davidson might have to lower prices or invest in product improvements to grow, factors that can hinder near-term profitability. Free cash flow isn’t a prominently featured metric in company financials and earnings releases, but we think it’s telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king. Harley-Davidson has shown poor cash profitability relative to peers over the last two years, giving the company fewer opportunities to return capital to shareholders. Its free cash flow margin averaged 10.6%, below what we’d expect for a consumer discretionary business. A company’s ROIC, or return on invested capital, shows how much operating profit it makes compared to the money it has raised (debt and equity). Over the last few years, Harley-Davidson’s ROIC has unfortunately decreased significantly. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between. We cheer for all companies serving everyday consumers, but in the case of Harley-Davidson, we’ll be cheering from the sidelines. With its shares topping the market in recent months, the stock trades at 29.5× forward P/E (or $24.78 per share). At this valuation, there’s a lot of good news priced in - you can find more timely opportun...

A month has gone by since the last earnings report for Harley-Davidson (HOG). Shares have added about 1.7% in that time frame, underperforming the S&P 500. But investors have to be wondering, will the recent positive trend continue leading up to its next earnings release, or is Harley-Davidson due for a pullback? Well, first let's take a quick look at its most recent earnings report in order to get a better handle on the recent drivers for Harley-Davidson, Inc. before we dive into how investors and analysts have reacted as of late. Harley-Davidson reported first-quarter 2026 earnings of 22 cents per share, missing the Zacks Consensus Estimate of 34 cents by 36.1%. Earnings also dropped 79% from $1.07 a year ago.Profitability deteriorated sharply despite the revenue beat. Harley-Davidson posted consolidated operating income of $23 million versus $160 million in the year-ago quarter, pushing operating margin down to 2% from 12.1%. Net income attributable to the company fell to $25 million from $133 million, reflecting pressure across key segments.Revenues at Harley-Davidson Motor Company (HDMC) came in at $1,055 million, which declined 2% year over year but topped the Zacks Consensus Estimate of $958 million by 10.7%. The quarter featured a 22% year-over-year reduction in global dealer inventory of new motorcycles, underscoring the company’s push to better align wholesale with retail demand. Demand indicators were better than the income statement suggests. Global retail motorcycle sales rose 8% year over year to 33,507 units, led by North America, where retail sales increased 14% to 23,803 units. The company cited strength in the United States, particularly in the Touring category, along with a favorable response to the 2026 motorcycle lineup.Outside North America, results were softer. EMEA retail sales declined 3% year over year, while Asia Pacific fell 9%. Latin America was a bright spot, with retail up 21%, supported by gains in Brazil and Mexico. Management also pointed to encouraging early reception of its new RIDE marketing platform and said it is preparing to activate its “Back to the Bricks” growth strategy. Revenues from HDMC decreased 2% to $1,055 million as global motorcycle shipments slipped 3% to 37,295 units. Within HDMC, motorcycle revenues fell 3% to $836 million, parts and accessories dipped 1% to $142 million, and apparel was flat at $57 mill...

Harley-Davidson’s first quarter saw sales decline and profit margins compress, yet the market responded positively due to the company’s revenue beating Wall Street expectations. Management pointed to the early benefits of a new inventory strategy and renewed dealer partnerships, citing retail momentum in North America and healthier dealer inventory levels. CEO Artie Starrs noted, “Our actions to drive demand and improve execution are beginning to show results, particularly with the 14% retail sales increase in North America.” The company also highlighted reduced global inventory and the rollout of targeted customer incentives as key contributors to recent performance. Is now the time to buy HOG? Find out in our full research report (it’s free). Revenue: $1.17 billion vs analyst estimates of $996.6 million (11.8% year-on-year decline, 17.7% beat) Adjusted EPS: $0.30 vs analyst estimates of $0.22 (38.1% beat) Adjusted EBITDA: $68.7 million vs analyst estimates of $61.25 million (5.9% margin, 12.2% beat) Operating Margin: 2%, down from 12.1% in the same quarter last year Motorcycles Sold: down 1,300 year on year Market Capitalization: $2.69 billion While we enjoy listening to the management's commentary, our favorite part of earnings calls are the analyst questions. Those are unscripted and can often highlight topics that management teams would rather avoid or topics where the answer is complicated. Here is what has caught our attention. Robin Farley (UBS) asked for clarification on the timing and size of expected tariff relief and the definition of “medium term.” CEO Artie Starrs defined medium term as three to five years, and CFO Jonathan Root explained that tariff costs are expected to decline each quarter due to recent regulatory changes, but that exact timing of tariff refunds remains uncertain. James Hardiman (Citigroup) questioned how Harley-Davidson’s strategy addresses demographic headwinds and the potential for category decline among younger riders. Starrs responded that the return of the Sportster and the launch of Sprint are specifically aimed at younger and new riders, emphasizing the historical role of such models in growing the brand. Joseph Altobello (Raymond James) inquired about the profitability of the Sportster model and expansion into new segments. Starrs said cost improvements and an enterprise profitability model—factoring in parts, servi...

Interested in Harley-Davidson, Inc.? Here are five stocks we like better. Harley-Davidson’s first-quarter sales improved, but profits fell sharply. Global retail motorcycle sales rose 8% year over year, led by a 14% increase in North America, but consolidated revenue fell 12% and EPS dropped to $0.22 from $1.07 as tariffs, restructuring costs and changes at HDFS weighed on results. The company unveiled a new “Back to the Bricks” strategy. Management plans to refocus on core brand strengths, grow dealer profitability, and expand parts and accessories, including the return of the Sportster in 2027 and a new Sprint model in the second half of 2026. Harley-Davidson reaffirmed its guidance despite tariff pressure. The company expects 2026 tariff costs of $75 million to $90 million, but said they should ease later in the year and maintained its outlook while targeting long-term growth in retail units, margins, and EBITDA. Harley Pivots Hard: Can New Bikes Fix an Old Brand? Harley-Davidson (NYSE:HOG) reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, restructuring expenses and the effects of a new capital-light model at Harley-Davidson Financial Services. The Milwaukee-based motorcycle maker also introduced a new strategic plan, called Back to the Bricks, which Chief Executive Officer Artie Starrs said is designed to restore volume growth, strengthen dealer profitability and refocus the company on its core brand strengths. → Rocket Lab Posts Record Q1 Revenue, Raises Q2 Guidance MarketBeat Week in Review – 04/20 - 04/24 “In what remains a challenging consumer environment, these results reflect the impact of the actions we've taken to drive demand and improve execution,” Starrs said on the company’s first-quarter investor call. Harley-Davidson said global retail sales of new motorcycles rose 8% year over year in the first quarter to about 34,000 units. North America led the gains, with retail sales up 14% to roughly 24,000 motorcycles. U.S. retail sales increased 16%, while Canada declined 8%. → Beyond NVIDIA: Picks-and-Shovels AI Plays with Strong Momentum Harley-Davidson Rallies 38%, But Analysts See Downside Ahead Jonathan Root, chief financial and commercial officer, said the North American performance was driven by strength in Touring and Trike models, the company’s 2026 motorcycle launch and t...

Management is pivoting from a high-price, low-volume strategy to a 'rider-centric' portfolio, acknowledging that previous exits from iconic segments like the Sportster reduced brand accessibility. Performance attribution for Q1 was driven by a 14% retail increase in North America, fueled by targeted incentives to clear prior model year inventory and a successful 2026 model launch. The 'Back to the Bricks' strategy shifts focus toward an enterprise profitability model, where success is measured by the total lifecycle value of a motorcycle across parts, service, and financing rather than just the initial sale. Operational execution is focused on leveraging existing platforms and powertrains to expand the lineup without significant incremental capital investment, favoring 'blank canvas' bikes that drive high-margin customization. Management explicitly linked the health of the dealer network to enterprise success, implementing a fixed 'holdback' program to provide dealers with the financial predictability needed for long-term investment. Market dynamics show a 22% year-over-year reduction in global inventory, which management describes as a necessary reset to align wholesale shipments with actual retail demand. The company targets $350 million+ in EBITDA by 2027, underpinned by $150 million in annual run-rate cost savings and the reintroduction of the Sportster and Sprint models. Guidance for 2026 assumes a one-to-one relationship between retail and wholesale units, with shipments expected to be higher in Q2 and Q4 to achieve a more even seasonal cadence. Management expects a structural step-change in profitability by 2029, targeting HDFS operating income of $125 million to $150 million under a new capital-light, de-risked business model. The strategy anticipates mid-single-digit retail unit growth over the medium term (3-5 years) as the portfolio becomes more accessible to younger and entry-level riders. Future margin expansion is dependent on a 20% to 30% targeted growth in Parts & Accessories (P&A) sales, supported by reinstating 30% of previously eliminated SKUs. Tariff costs remain a significant headwind, with an expected full-year impact of $75 million to $90 million, though management noted recent U.S. exemptions for certain parts may provide future relief. A $15 million restructuring charge was recorded in Q1 related to headcount reductions and the elimi...

Harley-Davidson, Inc. HOG reported first-quarter 2026 earnings of 22 cents per share, missing the Zacks Consensus Estimate of 34 cents by 36.1%. Earnings also dropped 79% from $1.07 a year ago. Profitability deteriorated sharply despite the revenue beat. Harley-Davidson posted consolidated operating income of $23 million versus $160 million in the year-ago quarter, pushing operating margin down to 2% from 12.1%. Net income attributable to the company fell to $25 million from $133 million, reflecting pressure across key segments. Revenues at Harley-Davidson Motor Company (HDMC) came in at $1,055 million, which declined 2% year over year but topped the Zacks Consensus Estimate of $958 million by 10.7%. The quarter featured a 22% year-over-year reduction in global dealer inventory of new motorcycles, underscoring the company’s push to better align wholesale with retail demand. HOG currently has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here. Harley-Davidson, Inc. price-consensus-eps-surprise-chart | Harley-Davidson, Inc. Quote Demand indicators were better than the income statement suggests. Global retail motorcycle sales rose 8% year over year to 33,507 units, led by North America, where retail sales increased 14% to 23,803 units. The company cited strength in the United States, particularly in the Touring category, along with a favorable response to the 2026 motorcycle lineup. Outside North America, results were softer. EMEA retail sales declined 3% year over year, while Asia Pacific fell 9%. Latin America was a bright spot, with retail up 21%, supported by gains in Brazil and Mexico. Management also pointed to encouraging early reception of its new RIDE marketing platform and said it is preparing to activate its “Back to the Bricks” growth strategy. Revenues from HDMC decreased 2% to $1,055 million as global motorcycle shipments slipped 3% to 37,295 units. Within HDMC, motorcycle revenues fell 3% to $836 million, parts and accessories dipped 1% to $142 million, and apparel was flat at $57 million, reflecting a mixed top-line backdrop. The bigger issue was margin compression. HDMC's gross margin declined to 25.3% from 29.1% and its operating margin dropped to 1.8% from 10.8% a year earlier. The company attributed the deterioration to the cost of new or increased tariffs, the net effect of global pricing...

Image source: The Motley Fool. Tuesday, May 5, 2026 at 9 a.m. ET Chief Executive Officer — Arthur Starrs Chief Financial Officer — Jonathan Root Arthur Starrs: Thank you, Shawn, and good morning, everyone, and thank you for joining us today for our Q1 2026 financial results as well as an introduction to our new strategic plan, which we are calling Back to the Bricks. I will begin with an overview of our Q1 performance. Jonathan will then provide additional financial commentary before we turn to our strategy. Before I get into it, I would like to take a moment to acknowledge our deeply committed and passionate Harley-Davidson, Inc. employees who work tirelessly to bring Harley-Davidson, Inc. alive across the world. Thank you, Team HD. Starting with retail sales, we are pleased with our performance this quarter. North America delivered a 14% increase versus the prior year, contributing to global retail sales growth of 8% in what remains a challenging consumer environment. These results reflect the impact of the actions we have taken to drive demand and improve execution. As noted on the Q4 earnings call, dealer health and inventory levels remain a key focus for the company. During the quarter, we reduced global inventory by 22% year over year, as we continued to prioritize dealer inventory sell-through and aligning wholesale shipments with retail demand. We will share more detail on this in our strategy discussion. Strengthening dealer relationships has also remained a priority. We recognize the critical role our dealer network plays in the Harley-Davidson, Inc. ecosystem, and we are encouraged by the renewed sense of partnership and momentum across the network. This will be an important driver as we move forward into our next chapter. During the quarter, we also formally reopened our Juneau Avenue headquarters in Milwaukee, Wisconsin, affectionately referred to by our Harley-Davidson, Inc. community as the Bricks, with our employees at headquarters returning to the office for the first time since 2020. Finally, we have been encouraged by the early reception to our new marketing platform, Ride. I will speak more about the brand platform and the value we believe it will bring as part of our strategy presentation. With that, I will turn it over to Jonathan. Jonathan Root: Thank you, Arthur, and good morning to all. I plan to start on page four of the presentatio...

Earnings season revs up the next few days as investors will hear from big companies including Advanced Micro Devices, CoreWeave, Pfizer and McDonald's. Data on the U.S. jobs market will also be watched closely, culminating in April nonfarm payroll numbers Friday.

Harley-Davidson reported first-quarter net income came in at $25 million, equal to 22 cents per diluted share, an 81% decline from the $133 million, or $1.07 per share, earned in the year-earlier period. Wall Street had been looking for 27 cents per share, per Reuters. Total revenue dropped 12% to $1.17 billion, down from $1.33 billion a year ago. Most of this decline came from a 54% decrease in revenue at Harley-Davidson Financial Services. The company said this was due to fewer retail and wholesale finance receivables after selling loan assets in the second half of 2025. At the motorcycle division, revenue fell 2% to $1.06 billion. Gross margin contracted 3.9 percentage points to 25.3%, hurt by tariff costs, higher sales incentives, and unfavorable product mix. The company said it incurred $45 million in tariff-related costs during the quarter and $15 million in restructuring charges. Even though earnings fell short, retail motorcycle sales increased. In North America, 23,803 motorcycles were sold at retail, up 14%. Worldwide, retail sales reached 33,507 units, an 8% rise. Dealer inventory of new motorcycles dropped 22% from last year, which the company said was due to efforts to match wholesale shipments with real retail demand. Operating income across the company fell 85% to $23 million. The motorcycle division's operating income dropped 84% to $19 million, while operating income at the financial services unit declined 65% to $22 million. The electric motorcycle unit LiveWire posted an operating loss of $18 million, an improvement from a $20 million loss a year earlier. Harley-Davidson stock rose about 2.5% in early trading on Tuesday. Alongside the earnings release, Starrs introduced a turnaround plan called "Back to the Bricks" that centers on more affordable motorcycles and a healthier dealer network. The company plans to introduce the Sprint, an entry-level motorcycle with a 440cc engine priced at about $6,000, later this year. Harley also revived the Sportster, a mid-tier model priced at about $10,000, according to Reuters. By 2027, the plan calls for the motorcycle business to generate more than $350 million in core profit, while also delivering upward of $150 million in cost savings. Full-year 2026 guidance was left unchanged, with management continuing to forecast between 130,000 and 135,000 global retail and wholesale motorcycle units. The full-...