RankAlpha logo
Back to Rankings

HOG

Harley-DavidsonB
NYSE / Automobiles & Components
Last Price
At close
2026-06-02
View Chart
Current thesis
The constructive post-earnings read is that retail demand and dealer inventory improved meaningfully, tariff exposure narrowed versus the prior estimate, guidance was reaffirmed, and the new strategy gives investors a clearer path to cost reduction and eventual margin recovery.
Posture
Constructive
Lead driver
Momentum
What changed
Momentum remains the lead driver in the composite, 7D delta -5.3.
What can break
Cash generation was weak in Q1, with net cash use of $228 million from operating activities, reducing room for error if demand or margins soften further [#8-K-2026-05-05].
Momentum
74
Value
64
Sentiment
41
Setup hits (3d)
0 · Net Neutral
AI TargetsBase $23.00 · Bull $27.50 · Bear $18.00
Data freshness
Prices
As of 2026-06-02
Fundamentals
As of 2026-06-01 • Vendor: Data Vendor v1
Scores
As of 2026-06-02 • Model: HYBRID_IC_RP
AI Memo
As of 2026-05-08 • Model: RankAlpha Sentiment Codex
Investment thesis
As of 2026-06-02
Supporting evidence
What
Grade B · Constructive
Confidence Medium · Net Neutral
Target $22.22
Why
Momentum74 · Δ7d -5.3
Value64 · Δ7d +0.1
Sentiment41 · Δ7d +0.7
So what
Strength-led posture (Net Neutral). Favor watchlist adds and disciplined entries.
Lead driver: Momentum · See technicals
Momentum
74
34% active weight
Current posture
7d trendImproving
Δ7d
-5.3
Δ21d
-7.7
Value
64
32% active weight
Current posture
7d trendFlat
Δ7d
+0.1
Δ21d
+1.2
Sentiment
41
33% active weight
Current posture
7d trendFlat
Δ7d
+0.7
Δ21d
+11.6
Why this grade

Composite grade B. Momentum 74.0 / Value 64.4 / Sentiment 40.5

Fundamentals (TTM)
As of 2026-06-01
Market Cap
$2.56B
Beta
1.40
Shares Out
118.14M
P/E (TTM)
5.0
P/S (TTM)
0.52
P/FCF (TTM)
7.98
Rev YoY
+16.5%
EPS YoY
+241.2%
Gross Margin
+33.3%
Op Margin
+11.9%
Net Debt
$5.37B
Current Ratio
2.51
As of 2026-06-02 • Updated nightlySource: Internal modelMethodology