WIX
Wix.comDDocument history
Earnings documents stored for WIX.
Investor releaseQuarter not tagged2026-09-03Why Is Wix.com (WIX) Up 34.3% Since Last Earnings Report?
Zacks
Why Is Wix.com (WIX) Up 34.3% Since Last Earnings Report?
A month has gone by since the last earnings report for Wix.com (WIX). Shares have added about 34.3% in that time frame, outperforming the S&P 500. Will the recent positive trend continue leading up to its next earnings release, or is Wix.com due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at its most recent earnings report in order to get a better handle on the important catalysts. WIX's Q2 Earnings Beat Estimates Wix reported second-quarter 2026 non-GAAP earnings of $1.39 per share, down 39% year over year but above the Zacks Consensus Estimate of $1.13. Revenues rose 15% year over year to $563.1 million and beat the consensus mark of $554 million. Growth reflected strong Base44 performance and continued core Wix expansion. Total ARR climbed 15% to $1.96 billion, while bookings increased 12% to $569.1 million. Creative Subscriptions revenues increased 15% year over year to $398.4 million. Bookings from the segment advanced 11% to $405.8 million. Continued Base44 strength supported both measures, while Wix Harmony began making an early contribution as the product continued to ramp. Self Creators' revenues rose 14% to $349.3 million, improving from 12% growth in the prior quarter. Partners' revenues increased 17% to $213.8 million and represented 38% of total revenues. Wix ended the quarter with nearly 317 million registered users. Business Solutions revenues grew 14% year over year to $164.7 million, while segment bookings rose 13% to $163.3 million. Adoption of Google Workspace and the Paid Ads offering boosted the performance. Transaction revenues advanced 12% to $71.5 million and accounted for 43% of Business Solutions revenues. Gross payment volume increased 3% to $3.6 billion, while the take rate improved to 1.96%. The wind-down of a commerce subsidiary slowed payment volume growth, and management expects that headwind to persist for four more quarters. The non-GAAP gross margin was 67%, down from 70% a year ago. Creative Subscriptions margin fell to 80% from 85%, reflecting a greater Base44 contribution, while Business Solutions margin remained stable at 33%. Non-GAAP research and development expenses rose 6% to $104.7 million, or 19% of revenues, as Wix expanded the Base44 team. Selling and marketing expenses jumped 67% to $173.1 million, or 31% of revenues, on heavier Base44 advertis…Read full documentShow less
A month has gone by since the last earnings report for Wix.com (WIX). Shares have added about 34.3% in that time frame, outperforming the S&P 500. Will the recent positive trend continue leading up to its next earnings release, or is Wix.com due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at its most recent earnings report in order to get a better handle on the important catalysts. WIX's Q2 Earnings Beat Estimates Wix reported second-quarter 2026 non-GAAP earnings of $1.39 per share, down 39% year over year but above the Zacks Consensus Estimate of $1.13. Revenues rose 15% year over year to $563.1 million and beat the consensus mark of $554 million. Growth reflected strong Base44 performance and continued core Wix expansion. Total ARR climbed 15% to $1.96 billion, while bookings increased 12% to $569.1 million. Creative Subscriptions revenues increased 15% year over year to $398.4 million. Bookings from the segment advanced 11% to $405.8 million. Continued Base44 strength supported both measures, while Wix Harmony began making an early contribution as the product continued to ramp. Self Creators' revenues rose 14% to $349.3 million, improving from 12% growth in the prior quarter. Partners' revenues increased 17% to $213.8 million and represented 38% of total revenues. Wix ended the quarter with nearly 317 million registered users. Business Solutions revenues grew 14% year over year to $164.7 million, while segment bookings rose 13% to $163.3 million. Adoption of Google Workspace and the Paid Ads offering boosted the performance. Transaction revenues advanced 12% to $71.5 million and accounted for 43% of Business Solutions revenues. Gross payment volume increased 3% to $3.6 billion, while the take rate improved to 1.96%. The wind-down of a commerce subsidiary slowed payment volume growth, and management expects that headwind to persist for four more quarters. The non-GAAP gross margin was 67%, down from 70% a year ago. Creative Subscriptions margin fell to 80% from 85%, reflecting a greater Base44 contribution, while Business Solutions margin remained stable at 33%. Non-GAAP research and development expenses rose 6% to $104.7 million, or 19% of revenues, as Wix expanded the Base44 team. Selling and marketing expenses jumped 67% to $173.1 million, or 31% of revenues, on heavier Base44 advertising and higher inference costs for free users. Non-GAAP operating income was $64.8 million, translating into a 12% margin. Base44 launched Base 1, its proprietary large language model built for software creation. Management expects greater control over inference technology to shorten product iteration cycles, reduce reliance on external vendors and improve long-term cost efficiency. Base44's non-GAAP gross margin is expected to reach roughly 60% in the second half of 2026 compared with near zero at the start of the year. Total AI costs are projected at 30-40% of Base44 bookings. The resulting savings are expected to lift consolidated non-GAAP gross margin by about two percentage points in the second half versus the first half. Base44 also introduced expanded AI Workflows and enterprise governance features, including single sign-on improvements, permissions, connector management and customer-managed databases. Wix Headless added connections to Claude Code, Codex and Base44, extending Wix's business infrastructure to AI-generated front ends. Operating cash flow totaled $55.6 million, while capital expenditures were $2.9 million. Free cash flow came in at $52.6 million. Excluding restructuring costs, free cash flow was $61.2 million, or 11% of revenues. Wix ended June with $960.9 million in cash and equivalents and $1.63 billion in short- and long-term debt. WIX maintained its 2026 outlook for low- to mid-teens revenue growth, low-teens bookings growth and a high-teens free cash flow margin excluding acquisition and restructuring costs. Third-quarter revenues are expected to grow at a low-double-digit rate. Management also expects the consolidated non-GAAP operating margin to improve in the second half as lower AI and core Wix marketing costs offset additional Base44 investment. In the past month, investors have witnessed a upward trend in fresh estimates. The consensus estimate has shifted 124.72% due to these changes. Currently, Wix.com has a average Growth Score of C, however its Momentum Score is doing a bit better with a B. However, the stock was allocated a score of D on the value side, putting it in the bottom 40% for this investment strategy. Overall, the stock has an aggregate VGM Score of D. If you aren't focused on one strategy, this score is the one you should be interested in. Estimates have been broadly trending upward for the stock, and the magnitude of these revisions looks promising. Interestingly, Wix.com has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months. Wix.com is part of the Zacks Computers - IT Services industry. Over the past month, Cognizant (CTSH), a stock from the same industry, has gained 13.7%. The company reported its results for the quarter ended June 2026 more than a month ago. Cognizant reported revenues of $5.48 billion in the last reported quarter, representing a year-over-year change of +4.5%. EPS of $1.37 for the same period compares with $1.31 a year ago. Cognizant is expected to post earnings of $1.44 per share for the current quarter, representing a year-over-year change of +3.6%. Over the last 30 days, the Zacks Consensus Estimate remained unchanged. The overall direction and magnitude of estimate revisions translate into a Zacks Rank #3 (Hold) for Cognizant. Also, the stock has a VGM Score of A. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Wix.com Ltd. (WIX) : Free Stock Analysis Report Cognizant Technology Solutions Corporation (CTSH) : Free Stock Analysis Report This article originally published on Zacks Investment Research (zacks.com). Zacks Investment Research
Investor releaseQuarter not tagged2026-08-27Wix (WIX): Buy, Sell, or Hold Post Q2 Earnings?
StockStory
Wix (WIX): Buy, Sell, or Hold Post Q2 Earnings?
Wix has had an impressive run over the past six months as its shares have beaten the S&P 500 by 6.7%. The stock now trades at $83.40, marking a 18.4% gain. This was partly due to its solid quarterly results, and the run-up might have investors contemplating their next move. Is now the time to buy Wix, or should you be careful about including it in your portfolio? Dive into our full research report to see our analyst team’s opinion, it’s free. We’re glad investors have benefited from the price increase, but we’re sitting this one out for now. Here are three reasons you should be careful with WIX, plus one stock we’d rather own. Billings is a non-GAAP metric that is often called “cash revenue” because it shows how much money the company has collected from customers in a certain period. This is different from revenue, which must be recognized in pieces over the length of a contract. Wix’s billings came in at $569.1 million in Q2, and over the last four quarters, its year-on-year growth averaged 13.9%. This performance slightly lagged the sector and suggests that increasing competition is causing challenges in acquiring/retaining customers. Many software businesses adjust their profits for stock-based compensation (SBC), but we prioritize GAAP operating margin because SBC is a real expense used to attract and retain engineering and sales talent. This is one of the best measures of profitability because it shows how much money a company takes home after developing, marketing, and selling its products. Analyzing the trend in its profitability, Wix’s operating margin decreased by 17.5 percentage points over the last two years. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability. Wix’s performance was poor no matter how you look at it - it shows that costs were rising and it couldn’t pass them onto its customers. Its operating margin for the trailing 12 months was negative 9.8%. Free cash flow isn’t a prominently featured metric in company financials and earnings releases, but we think it’s telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king. Over the next year, analysts predict Wix’s cash conversion will fall. Their consensus estimates imply its free cash flow margin of 2…Read full documentShow less
Wix has had an impressive run over the past six months as its shares have beaten the S&P 500 by 6.7%. The stock now trades at $83.40, marking a 18.4% gain. This was partly due to its solid quarterly results, and the run-up might have investors contemplating their next move. Is now the time to buy Wix, or should you be careful about including it in your portfolio? Dive into our full research report to see our analyst team’s opinion, it’s free. We’re glad investors have benefited from the price increase, but we’re sitting this one out for now. Here are three reasons you should be careful with WIX, plus one stock we’d rather own. Billings is a non-GAAP metric that is often called “cash revenue” because it shows how much money the company has collected from customers in a certain period. This is different from revenue, which must be recognized in pieces over the length of a contract. Wix’s billings came in at $569.1 million in Q2, and over the last four quarters, its year-on-year growth averaged 13.9%. This performance slightly lagged the sector and suggests that increasing competition is causing challenges in acquiring/retaining customers. Many software businesses adjust their profits for stock-based compensation (SBC), but we prioritize GAAP operating margin because SBC is a real expense used to attract and retain engineering and sales talent. This is one of the best measures of profitability because it shows how much money a company takes home after developing, marketing, and selling its products. Analyzing the trend in its profitability, Wix’s operating margin decreased by 17.5 percentage points over the last two years. This raises questions about the company’s expense base because its revenue growth should have given it leverage on its fixed costs, resulting in better economies of scale and profitability. Wix’s performance was poor no matter how you look at it - it shows that costs were rising and it couldn’t pass them onto its customers. Its operating margin for the trailing 12 months was negative 9.8%. Free cash flow isn’t a prominently featured metric in company financials and earnings releases, but we think it’s telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king. Over the next year, analysts predict Wix’s cash conversion will fall. Their consensus estimates imply its free cash flow margin of 22.9% for the last 12 months will decrease to 19%. Wix isn’t a terrible business, but it isn’t one of our picks. With its shares beating the market recently, the stock trades at 1.6× forward price-to-sales (or $83.40 per share). This valuation multiple is fair, but we don’t have much faith in the company. We’re fairly confident there are better investments elsewhere. We’d recommend looking at a safe-and-steady industrials business benefiting from an upgrade cycle. ALSO WORTH WATCHING: Top 5 Momentum Stocks. The best time to own a great stock is when the market is finally noticing it. These aren’t just high-quality businesses. Something is happening with them right now. Elite fundamentals meet near-term momentum — both boxes checked at the same time. Find out which stocks our AI platform is flagging this week. See this week’s Strong Momentum stocks — FREE. Get Our Strong Momentum Stocks for Free HERE. Stocks that have made our list include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+1,154% between June 2020 and June 2025). Find your next big winner with StockStory today.
Investor releaseQuarter not tagged2026-08-07Wix.com (WIX) Stock Still Looks Cheap On Fresh AI Earnings Momentum
Simply Wall St.
Wix.com (WIX) Stock Still Looks Cheap On Fresh AI Earnings Momentum
Find your next quality investment with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide. Wix.com stock has been under pressure for years, with the share price down about 71.0% over the past 5 years, yet the current valuation checks still flag it as looking cheap on several measures. The roughly 71.0% share price decline over 5 years means long-term holders have seen a significant loss in value that the recent rebound has only partially offset. Investor focus is now on whether Wix.com's AI driven products and recent partnership plans can support sustained revenue growth, while ongoing securities class actions over past AI claims remain a key risk to sentiment and valuation. On Simply Wall St's broader checks, Wix.com screens as undervalued in 5 of 6 areas, which suggests the stock may be priced more conservatively than richly. The issue now is whether recent business progress is enough to justify a re-rating after such a steep multi-year decline in Wix.com shares. Find out why Wix.com's -54.4% return over the last year is lagging behind its peers. P/S is often a useful lens for Wix.com because the company is still in a phase where revenue is a key yardstick and earnings are less steady. On this measure, Wix.com trades on a P/S ratio of about 1.2x, which sits below both the broader IT industry average of roughly 1.8x and a peer group average of about 6.0x. The tailored fair P/S multiple for Wix.com is estimated at about 3.4x. That is higher than where the stock currently trades, which suggests the market is assigning a relatively cautious value to each dollar of Wix.com revenue compared with what this model implies based on its size, margins and risk profile. Despite recent AI related news flow lifting interest in the stock, the market multiple still prices Wix.com at a discount to both this fair ratio and to peers. On the P/S multiple, Wix.com stock currently screens as undervalued relative to both its fair ratio and the wider industry. See what the numbers say about this price — find out in our valuation breakdown. Simply Wall St Narratives pick up where the Wix.com valuation puzzle above leaves off and set out the specific growth, margin and earnings paths that would need to play out for the stock to be worth materially more or less than today's price, based on expectations shared on the Community page. W…Read full documentShow less
Find your next quality investment with Simply Wall St's easy and powerful screener, trusted by over 7 million individual investors worldwide. Wix.com stock has been under pressure for years, with the share price down about 71.0% over the past 5 years, yet the current valuation checks still flag it as looking cheap on several measures. The roughly 71.0% share price decline over 5 years means long-term holders have seen a significant loss in value that the recent rebound has only partially offset. Investor focus is now on whether Wix.com's AI driven products and recent partnership plans can support sustained revenue growth, while ongoing securities class actions over past AI claims remain a key risk to sentiment and valuation. On Simply Wall St's broader checks, Wix.com screens as undervalued in 5 of 6 areas, which suggests the stock may be priced more conservatively than richly. The issue now is whether recent business progress is enough to justify a re-rating after such a steep multi-year decline in Wix.com shares. Find out why Wix.com's -54.4% return over the last year is lagging behind its peers. P/S is often a useful lens for Wix.com because the company is still in a phase where revenue is a key yardstick and earnings are less steady. On this measure, Wix.com trades on a P/S ratio of about 1.2x, which sits below both the broader IT industry average of roughly 1.8x and a peer group average of about 6.0x. The tailored fair P/S multiple for Wix.com is estimated at about 3.4x. That is higher than where the stock currently trades, which suggests the market is assigning a relatively cautious value to each dollar of Wix.com revenue compared with what this model implies based on its size, margins and risk profile. Despite recent AI related news flow lifting interest in the stock, the market multiple still prices Wix.com at a discount to both this fair ratio and to peers. On the P/S multiple, Wix.com stock currently screens as undervalued relative to both its fair ratio and the wider industry. See what the numbers say about this price — find out in our valuation breakdown. Simply Wall St Narratives pick up where the Wix.com valuation puzzle above leaves off and set out the specific growth, margin and earnings paths that would need to play out for the stock to be worth materially more or less than today's price, based on expectations shared on the Community page. Where a single ratio or model gives one number, these narratives describe the future that number relies on so you can monitor whether it still fits what Wix.com is actually doing. The Wix.com community is split between a confident AI and Base44 driven recovery story and a much more cautious view that focuses on costs and competition. Bull case: 48% undervalued Read the full Bull Case to see why Wix.com could be undervalued Bear case: 35% overvalued Read the full Bear Case to see why Wix.com could be overvalued Do you think there's more to the story for Wix.com? Head over to our Community to see what others are saying! Wix.com still screens as undervalued on market multiples, with the current P/S ratio sitting below both peers and a tailored fair ratio. That discount reflects uncertainty about how far AI products, partnerships and cost discipline can carry growth and margins, as well as ongoing legal overhangs. For you as an investor, the key question is whether this gap is a genuine opportunity or a value trap. The central issue in the debate is whether Wix.com can convert its product roadmap and AI ambitions into resilient revenue and margin progress that eventually earns a higher multiple. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include WIX. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email [email protected]
Investor releaseQuarter not tagged2026-08-04Wix.com Q2 Earnings Call Highlights
MarketBeat
Wix.com Q2 Earnings Call Highlights
Interested in Wix.com Ltd.? Here are five stocks we like better. Wix delivered solid Q2 growth, with bookings up 12% year over year and revenue up 15%, driven by its core business and strong demand for Base44, its AI-powered app-creation platform. Base1, Base44’s internally developed AI model, is expected to materially improve margins. Management projects Base44’s non-GAAP gross margin to reach about 60% in the second half of 2026, adding roughly two percentage points to Wix’s consolidated gross margin. Wix maintained its full-year outlook for low-teens bookings growth, low-to-mid-teens revenue growth and a high-teens free-cash-flow margin. The company plans to reinvest Base44’s efficiency gains into sales and marketing while expecting operating margins to improve in the second half. MarketBeat Week in Review – 05/26 - 05/30 Wix.com (NASDAQ:WIX) reported second-quarter 2026 bookings growth of 12% year over year and revenue growth of 15%, driven by continued growth in its core business and strong demand for Base44, its AI-powered application creation platform. Chief Executive Officer and Co-Founder Avishai Abrahami said the company is pursuing two parallel AI product paths. Wix Harmony is focused on combining AI with the company’s visual drag-and-drop website-building tools for self-creators, while Base44 targets users creating apps and software through natural-language prompts. → SpaceX’s First Earnings Report Could Decide Whether Shorts or Bulls Have Control 3 Reasons Wix Could Rally 50% Into the Summer “Running both in parallel means we capture demand wherever the market evolves,” Abrahami said. A key product development during the quarter was the June launch of Base1, Base44’s proprietary large language model. Abrahami said Wix chose to develop the model internally to gain greater control over product quality, speed up iteration and improve its longer-term cost structure. → Financials Hit Record Highs as the AI Trade Unravels—Can They Keep Leading? Why Block's Key Components Make It a Solid Investment Choice According to Abrahami, the model learns from user interactions and is trained to distinguish stronger application-generation results from weaker ones. He said Base1 is already producing better results for Base44-specific tasks than models from frontier providers, though he noted that it is not intended to outperform those models across every use case.…Read full documentShow less
Interested in Wix.com Ltd.? Here are five stocks we like better. Wix delivered solid Q2 growth, with bookings up 12% year over year and revenue up 15%, driven by its core business and strong demand for Base44, its AI-powered app-creation platform. Base1, Base44’s internally developed AI model, is expected to materially improve margins. Management projects Base44’s non-GAAP gross margin to reach about 60% in the second half of 2026, adding roughly two percentage points to Wix’s consolidated gross margin. Wix maintained its full-year outlook for low-teens bookings growth, low-to-mid-teens revenue growth and a high-teens free-cash-flow margin. The company plans to reinvest Base44’s efficiency gains into sales and marketing while expecting operating margins to improve in the second half. MarketBeat Week in Review – 05/26 - 05/30 Wix.com (NASDAQ:WIX) reported second-quarter 2026 bookings growth of 12% year over year and revenue growth of 15%, driven by continued growth in its core business and strong demand for Base44, its AI-powered application creation platform. Chief Executive Officer and Co-Founder Avishai Abrahami said the company is pursuing two parallel AI product paths. Wix Harmony is focused on combining AI with the company’s visual drag-and-drop website-building tools for self-creators, while Base44 targets users creating apps and software through natural-language prompts. → SpaceX’s First Earnings Report Could Decide Whether Shorts or Bulls Have Control 3 Reasons Wix Could Rally 50% Into the Summer “Running both in parallel means we capture demand wherever the market evolves,” Abrahami said. A key product development during the quarter was the June launch of Base1, Base44’s proprietary large language model. Abrahami said Wix chose to develop the model internally to gain greater control over product quality, speed up iteration and improve its longer-term cost structure. → Financials Hit Record Highs as the AI Trade Unravels—Can They Keep Leading? Why Block's Key Components Make It a Solid Investment Choice According to Abrahami, the model learns from user interactions and is trained to distinguish stronger application-generation results from weaker ones. He said Base1 is already producing better results for Base44-specific tasks than models from frontier providers, though he noted that it is not intended to outperform those models across every use case. The in-house model is also expected to substantially improve Base44’s economics. CFO Lior Shemesh said Wix expects Base44’s non-GAAP gross margin to reach approximately 60% in the second half of 2026, up from near zero at the beginning of the year. → Why Rare Earth Processing Could Be the Real 2027 Opportunity Shemesh said the Base44 improvement is expected to add roughly two percentage points to consolidated non-GAAP gross margin in the second half compared with the first half. Wix intends to reinvest those savings into sales and marketing for Base44 as it seeks to capture demand in the growing AI-powered app-creation market. “We already see it,” Shemesh said in response to a question about whether the margin improvement had begun to materialize. He said the improvement emerged gradually over recent weeks rather than immediately after launch. President and Co-Founder Nir Zohar said Self-Creators revenue growth accelerated sequentially to 14% year over year in the second quarter. He attributed the performance to improved conversion from free to paid users, stable retention and a robust top of funnel. Partners revenue rose 17% year over year, in line with the company’s expectations provided in early June. Zohar said Base44 made a larger contribution to the partner segment as professionals increasingly used AI and AI agents in their workflows and expanded into software creation. Gross payments volume grew 3% year over year. Zohar said the result was primarily affected by the wind-down of Inkfrog, a Wix subsidiary with moderate GPV contribution but low monetization, as part of a June organizational realignment. He said the decision improves Wix’s mix toward more highly monetized payment volume and a better take rate. Management said the partner business remains an investment priority despite changes to its outlook in June. Wix is testing new products with agency partners and expects those offerings to better align its platform with the evolution of agencies’ AI-related workflows. Abrahami said some partners have reduced activity on Wix while increasing activity on Base44, though he cautioned that it is too early to determine how broadly that migration will develop. Some partners are using both products for different use cases, management said. Abrahami added that partners may be able to charge more for software applications than for traditional website projects, but said the economics remain anecdotal and require more time to evaluate. Base44 demand remained elevated in the second quarter, with the newest user cohort outperforming the prior cohort, Zohar said. Renewal activity was also a contributor to overall growth, and the company is seeing more users choose annual plans as trust in the product increases. Wix did not provide Base44 annual recurring revenue or a detailed split between monthly and annual subscribers. Zohar said the company is nearing the first annual renewal cycle for Base44 customers but is not yet prepared to discuss renewal results. Monthly retention is not yet at the level of the established Wix business, he said, though behavior has been improving nearly every month. Abrahami said approximately 40% of Base44 users are building personal projects, while roughly 60% are building business-oriented applications. He said the platform has more large-business users than Wix’s traditional platform and described its customer base as varied across use cases. Management identified user satisfaction and word-of-mouth sharing as important demand drivers for Base44, alongside paid marketing. Abrahami said users who successfully build applications often share them with friends and colleagues. Wix plans to moderately extend its time-to-return-on-investment target for Base44 marketing. Zohar said the company does not expect to increase that target further in the near term, but could adjust it based on factors such as further gross-margin gains or greater adoption of annual plans. Total second-quarter non-GAAP gross margin was 67%, up slightly sequentially but down three percentage points from a year earlier. Shemesh attributed the year-over-year decline to elevated Base44 growth investments and AI compute costs, while noting that gross margins in the core Wix business were stable compared with the prior-year period. Non-GAAP operating income was 12% of revenue, reflecting higher sales and marketing spending. Wix increased marketing investment in Base44 to address demand and said costs related to free Base44 users’ AI inference and compute usage also rose sequentially. Wix ended the quarter with approximately $960 million of cash and cash equivalents and $1.63 billion of short- and long-term debt. The company maintained its full-year outlook, expecting bookings to grow at a low-teens percentage rate and trail revenue growth by several percentage points. Wix continues to expect full-year revenue growth in the low-to-mid-teens percentage range, third-quarter revenue growth at a low-double-digit rate, and a high-teens free-cash-flow margin excluding acquisition and restructuring costs. Shemesh said Wix expects non-GAAP operating margin to improve in the second half as lower AI costs and seasonally lower core Wix marketing costs help offset elevated Base44 sales and marketing spending. Research and development expenses are expected to remain stable versus the first half, as foreign-exchange pressure from a stronger Israeli shekel offsets savings from the company’s organizational realignment. Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company's software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts. Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. The article "Wix.com Q2 Earnings Call Highlights" was originally published by MarketBeat. View MarketBeat's top stocks for August 2026.
Investor releaseQuarter not tagged2026-08-04Wix Q2 results show steady core business and improving Base44 economics
Proactive
Wix Q2 results show steady core business and improving Base44 economics
Wix (NASDAQ:WIX) reported second quarter results that Jefferies viewed as largely in line with the company’s June guidance, while the analyst firm highlighted continued progress in the transition of its Base44 AI coding platform. Wix reported Q2 revenue growth of 15% year over year, while bookings increased 12%, according to Jefferies. Both figures were ahead of the firm’s expectations by 2% and 1%, respectively. The company also reiterated its full-year 2026 guidance following a workforce reduction of about 20% announced in May. Jefferies wrote that there were “few surprises” following Wix’s June 8 guidance update, with the core business continuing to hold up despite the restructuring and broader changes in the website-building industry. Annual recurring revenue increased 15% year over year to $1.96 billion, while partner revenue growth moderated slightly to 17% from 19% in the first quarter. The analyst firm highlighted Base44’s improving gross margin as a key development. Wix expects Base44’s gross margin to reach about 60% in the second half of the year, compared with roughly 0% at the start of 2026. Jefferies wrote that the recent launch of Base44’s proprietary AI model, Base1, is a key driver of the improvement, with the resulting margin gains expected to be reinvested in sales and marketing. Wix now has proprietary large language models supporting both Base44 and its Wix Harmony platform, which Jefferies wrote could provide advantages in cost, performance and suitability. One notable omission from the results was an updated Base44 annual recurring revenue figure. Wix last disclosed that Base44 had reached about $150 million in ARR as of May, up from approximately $100 million in early March. Jefferies noted that management indicated the platform had continued to grow faster than expected, including signs of adoption among partners, but did not provide a new ARR figure. Jefferies also pointed to changing user behavior as an area to monitor as AI agents and large language models increasingly influence how consumers create websites and find domain services. The firm wrote that Wix is likely seeing similar changes in how new website users enter its platform, although registered-user growth has not shown visible signs of deterioration. Wix added about 7 million registered users in the second quarter and roughly 6 million in the first quarter, bringing its…Read full documentShow less
Wix (NASDAQ:WIX) reported second quarter results that Jefferies viewed as largely in line with the company’s June guidance, while the analyst firm highlighted continued progress in the transition of its Base44 AI coding platform. Wix reported Q2 revenue growth of 15% year over year, while bookings increased 12%, according to Jefferies. Both figures were ahead of the firm’s expectations by 2% and 1%, respectively. The company also reiterated its full-year 2026 guidance following a workforce reduction of about 20% announced in May. Jefferies wrote that there were “few surprises” following Wix’s June 8 guidance update, with the core business continuing to hold up despite the restructuring and broader changes in the website-building industry. Annual recurring revenue increased 15% year over year to $1.96 billion, while partner revenue growth moderated slightly to 17% from 19% in the first quarter. The analyst firm highlighted Base44’s improving gross margin as a key development. Wix expects Base44’s gross margin to reach about 60% in the second half of the year, compared with roughly 0% at the start of 2026. Jefferies wrote that the recent launch of Base44’s proprietary AI model, Base1, is a key driver of the improvement, with the resulting margin gains expected to be reinvested in sales and marketing. Wix now has proprietary large language models supporting both Base44 and its Wix Harmony platform, which Jefferies wrote could provide advantages in cost, performance and suitability. One notable omission from the results was an updated Base44 annual recurring revenue figure. Wix last disclosed that Base44 had reached about $150 million in ARR as of May, up from approximately $100 million in early March. Jefferies noted that management indicated the platform had continued to grow faster than expected, including signs of adoption among partners, but did not provide a new ARR figure. Jefferies also pointed to changing user behavior as an area to monitor as AI agents and large language models increasingly influence how consumers create websites and find domain services. The firm wrote that Wix is likely seeing similar changes in how new website users enter its platform, although registered-user growth has not shown visible signs of deterioration. Wix added about 7 million registered users in the second quarter and roughly 6 million in the first quarter, bringing its total registered users to 317 million. The firm wrote that the combination of Base44’s “vibe coding” approach and Wix Harmony’s hybrid AI and human editing model positions the company to adapt to those changes. Jefferies revised its 2026 estimates to $2.254 billion in revenue and $235 million in non-GAAP operating income, compared with its previous estimates of $2.253 billion and $271 million, respectively. The firm’s revenue estimate implies 13.1% annual growth, while its operating margin estimate is 10.4%. Jefferies maintained an $80 price target, based on a 1.7-times enterprise-value-to-sales multiple applied to revenue expected in five to eight quarters. The firm wrote that Wix was trading at about 1.5 times forward enterprise value to sales, below its roughly 2-times trough valuation following the post-Covid normalization in mid-2022. Shares of Wix traded up 16% at about $66 on Tuesday afternoon.
Investor releaseQuarter not tagged2026-08-04Wix.com Beats Second-Quarter Views on Strong AI Demand; Shares Surge
MT Newswires
Wix.com Beats Second-Quarter Views on Strong AI Demand; Shares Surge
Wix.com (WIX) shares jumped Tuesday after the Israeli web development platform reported better-than-
Investor releaseQuarter not tagged2026-08-04Wix.com (WIX) Surpasses Q2 Earnings and Revenue Estimates
Zacks
Wix.com (WIX) Surpasses Q2 Earnings and Revenue Estimates
Wix.com (WIX) came out with quarterly earnings of $1.39 per share, beating the Zacks Consensus Estimate of $1.13 per share. This compares to earnings of $2.28 per share a year ago. These figures are adjusted for non-recurring items. This quarterly report represents an earnings surprise of +23.01%. A quarter ago, it was expected that this cloud-based web development company would post earnings of $1.21 per share when it actually produced earnings of $0.68, delivering a surprise of -43.8%. Over the last four quarters, the company has surpassed consensus EPS estimates three times. Wix.com, which belongs to the Zacks Computers - IT Services industry, posted revenues of $563.06 million for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 1.56%. This compares to year-ago revenues of $489.93 million. The company has topped consensus revenue estimates two times over the last four quarters. The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call. Wix.com shares have lost about 45.3% since the beginning of the year versus the S&P 500's gain of 11%. While Wix.com has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock? There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately. Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions. Ahead of this earnings release, the estimate revisions trend for Wix.com was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Str…Read full documentShow less
Wix.com (WIX) came out with quarterly earnings of $1.39 per share, beating the Zacks Consensus Estimate of $1.13 per share. This compares to earnings of $2.28 per share a year ago. These figures are adjusted for non-recurring items. This quarterly report represents an earnings surprise of +23.01%. A quarter ago, it was expected that this cloud-based web development company would post earnings of $1.21 per share when it actually produced earnings of $0.68, delivering a surprise of -43.8%. Over the last four quarters, the company has surpassed consensus EPS estimates three times. Wix.com, which belongs to the Zacks Computers - IT Services industry, posted revenues of $563.06 million for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 1.56%. This compares to year-ago revenues of $489.93 million. The company has topped consensus revenue estimates two times over the last four quarters. The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call. Wix.com shares have lost about 45.3% since the beginning of the year versus the S&P 500's gain of 11%. While Wix.com has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock? There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately. Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions. Ahead of this earnings release, the estimate revisions trend for Wix.com was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $1.31 on $567.76 million in revenues for the coming quarter and $4.55 on $2.25 billion in revenues for the current fiscal year. Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Computers - IT Services is currently in the bottom 39% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1. Taboola.com Ltd. (TBLA), another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on August 5. This company is expected to post quarterly earnings of $0.13 per share in its upcoming report, which represents a year-over-year change of +30%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days. Taboola.com Ltd.'s revenues are expected to be $500.4 million, up 7.5% from the year-ago quarter. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Wix.com Ltd. (WIX) : Free Stock Analysis Report Taboola.com Ltd. (TBLA) : Free Stock Analysis Report This article originally published on Zacks Investment Research (zacks.com). Zacks Investment Research
Investor releaseQuarter not tagged2026-08-04Wix.com Ltd (WIX) (Q2 2026) Earnings Call Highlights: AI-Driven Growth Accelerates as Base44 ...
GuruFocus.com
Wix.com Ltd (WIX) (Q2 2026) Earnings Call Highlights: AI-Driven Growth Accelerates as Base44 ...
This article first appeared on GuruFocus. Revenue Growth: Revenue grew 15% year-over-year in Q2 2026. Bookings Growth: Bookings grew 12% year-over-year in Q2 2026. Self-Creators Revenue Growth: Year-over-year self-creators revenue growth accelerated sequentially to 14% in Q2. Partners Revenue Growth: Partners revenue grew 17% year-over-year. Gross Payment Volume (GPV): GPV grew 3% year-over-year, driven primarily by the wind-down of subsidiary InkFrog. Total Non-GAAP Gross Margin: 67% in Q2, a slight increase sequentially and down 3 points year-over-year. Base44 Gross Margin: Expected to be approximately 60% in the second half of 2026, a significant improvement from near-zero at the start of the year. Total Non-GAAP Operating Income: 12% of revenue in Q2. Cash and Cash Equivalents: Approximately $960 million at the end of Q2 2026. Debt: $1.63 billion in short and long-term debt. Full-Year 2026 Outlook: Revenue expected to grow at a low to mid-teens percentage year-over-year; bookings expected to grow at a low 10s percentage. Q3 2026 Revenue Outlook: Expected to grow at a low double-digit percentage year-over-year. Free Cash Flow Margin Outlook: Expected to be in the high 10s for full-year 2026, excluding acquisition and restructuring costs. Warning! GuruFocus has detected 2 Warning Signs with WIX. Is WIX fairly valued? Test your thesis with our free DCF calculator. Release Date: August 04, 2026 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Wix.com Ltd (NASDAQ:WIX) launched Base 1, its proprietary LLM, which improves product quality, reduces costs, and creates a proprietary data asset that compounds over time. Base44 gross margin improved dramatically from near 0% at the start of 2026 to approximately 60% in the second half, driven by Base 1 and cost optimization. Self-creators revenue growth accelerated sequentially to 14% year-over-year, with strong Base44 performance and encouraging Wix Harmony results. Base44 demand remains elevated, with new cohorts outperforming previous ones and increasing adoption of annual plans, indicating growing user trust and durability. The company is strategically reinvesting gross margin savings into sales and marketing to capture market share in the AI-powered app creation space, reflecting confidence in long-term growth. Wix.com Ltd (NASDAQ:WIX) is leveraging its data sc…Read full documentShow less
This article first appeared on GuruFocus. Revenue Growth: Revenue grew 15% year-over-year in Q2 2026. Bookings Growth: Bookings grew 12% year-over-year in Q2 2026. Self-Creators Revenue Growth: Year-over-year self-creators revenue growth accelerated sequentially to 14% in Q2. Partners Revenue Growth: Partners revenue grew 17% year-over-year. Gross Payment Volume (GPV): GPV grew 3% year-over-year, driven primarily by the wind-down of subsidiary InkFrog. Total Non-GAAP Gross Margin: 67% in Q2, a slight increase sequentially and down 3 points year-over-year. Base44 Gross Margin: Expected to be approximately 60% in the second half of 2026, a significant improvement from near-zero at the start of the year. Total Non-GAAP Operating Income: 12% of revenue in Q2. Cash and Cash Equivalents: Approximately $960 million at the end of Q2 2026. Debt: $1.63 billion in short and long-term debt. Full-Year 2026 Outlook: Revenue expected to grow at a low to mid-teens percentage year-over-year; bookings expected to grow at a low 10s percentage. Q3 2026 Revenue Outlook: Expected to grow at a low double-digit percentage year-over-year. Free Cash Flow Margin Outlook: Expected to be in the high 10s for full-year 2026, excluding acquisition and restructuring costs. Warning! GuruFocus has detected 2 Warning Signs with WIX. Is WIX fairly valued? Test your thesis with our free DCF calculator. Release Date: August 04, 2026 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Wix.com Ltd (NASDAQ:WIX) launched Base 1, its proprietary LLM, which improves product quality, reduces costs, and creates a proprietary data asset that compounds over time. Base44 gross margin improved dramatically from near 0% at the start of 2026 to approximately 60% in the second half, driven by Base 1 and cost optimization. Self-creators revenue growth accelerated sequentially to 14% year-over-year, with strong Base44 performance and encouraging Wix Harmony results. Base44 demand remains elevated, with new cohorts outperforming previous ones and increasing adoption of annual plans, indicating growing user trust and durability. The company is strategically reinvesting gross margin savings into sales and marketing to capture market share in the AI-powered app creation space, reflecting confidence in long-term growth. Wix.com Ltd (NASDAQ:WIX) is leveraging its data science expertise to rapidly develop and deploy in-house AI models, reducing reliance on external vendors and improving cost structure. Total non-GAAP gross margin declined 3 points year-over-year due to elevated investments in Base44 and AI compute costs. Non-GAAP operating income margin was only 12% of revenue, pressured by elevated sales and marketing expenses and AI inference costs for free Base44 users. Bookings growth (12%) lagged revenue growth (15%), and the company expects this trend to continue, indicating potential future revenue deceleration. The wind-down of subsidiary InkFrog negatively impacted GPV growth, which grew only 3% year-over-year. The company is extending its TROI target, meaning it will take longer to recoup marketing investments, which could pressure near-term profitability. Partners business growth was in line with lowered expectations, and the company is still testing new solutions to align with the evolving ecosystem, indicating uncertainty in this segment. Q: Can you expand on the Base 1 proprietary LLM, how it's built, any quality trade-offs, and the potential for further AI cost improvements?A: Avishai Abrahami (CEO): Base 1 is a model we trained in-house. The core concept is continuous training based on what works best for our users. Since the model generates hundreds of thousands of lines of code per prompt, we use our proprietary data to identify the best results and feed that back into the model. We already see that Base 1's results are better than frontier providers for Base44-specific tasks, and it costs dramatically less. This is a long-term strategy to continuously improve a critical part of Base44. Q: How much of the expected Base44 gross margin improvement to ~60% in the back half has been realized, and what percentage of inference traffic is running through Base 1?A: Lior Shemesh (CFO): We are already seeing the range we provided for gross margin. It happened gradually over the last few weeks, but we have already started to see the increase within the guidance range. This gives us high confidence in the trajectory. Q: What are the biggest drivers of Base44 demand right now, and can you talk about user types or channels?A: Avishai Abrahami (CEO): The biggest driver is user satisfaction with the applications they build. When a user successfully builds an app, they share it, which is our biggest source of new users. We see about 40% of users building personal projects and 60% building business-oriented applications. Notably, we have more large enterprises on Base44 than we do on Wix, showing the product's versatility. Q: To what extent is partner activity migrating towards Base44, and how do you ensure this increases total lifetime value rather than shifting revenue between buckets?A: Avishai Abrahami (CEO): We see this as a beginning of a potentially big trend, but it's very early. We do see some partners reducing Wix activity while increasing Base44 activity, and we also see partners from competitors moving to Base44. It's too early to predict how it evolves. Lior Shemesh (CFO) added that Base44's profitability is now more or less the same as many other software companies, with more room for improvement. Q: Can you talk about the TROI framework? Is there a maximum point you're willing to extend it to, or could it flex higher based on market conditions?A: Nir Zohar (President): The TROI framework allows us to invest in marketing with high discipline. We don't expect to increase it necessarily anytime soon. However, improvements in gross margin or more annual subscriptions on Base44 could drive the TROI forward, allowing us to collect faster. It's always calculated through a clear formula based on how quickly we can get the investment back. Q: How should we think about the bookings trajectory in the second half? Is it a dip and reacceleration, and is the spread between revenue and bookings consistent in Q3 and Q4?A: Lior Shemesh (CFO): The bookings lag is mostly due to the partners business. The entire company is focused on generating more profitable growth through Base44 and new products like Harmony. I hope the bookings situation will change in 2027, but it's too early to say. For Q4, I don't see acceleration compared to Q3; revenue growth on a year-over-year basis will be more or less the same, with benefits coming mostly from Base44. Q: As partners use Base44 in place of Wix Studio, can you talk about the attach rate of Wix Business Solutions on a headless basis and early learnings from headless initiatives?A: Nir Zohar (President): It's too early to comment on whether partners are supplementing or replacing Studio usage. We see some using both for different use cases. For headless, we want people to benefit from the Wix business stack in an easy manner. We're seeing traffic from various agentic solutions, including OpenAI and our own stack, and it's an early cycle. We expect clarity in the coming quarters. Q: Is the Base44 ARR trajectory similar to previous updates, and are you still ahead of Lovable in the US? Can you also discuss the mix of monthly versus annual plans?A: Nir Zohar (President): ARR is trending in similar manners as before, and we're seeing more adoption of annual plans, though we won't break out exact numbers. Avishai Abrahami (CEO) added: We are not taking share from Lovable; we are inventing a new market together. We support each other by educating the market. In the US, our estimation is that we are ahead of them, but it's hard to measure precisely. Q: Can you talk about the improvements of Base 1? Should we think about a parallel path with open-source models, and how does that impact conversion and retention?A: Avishai Abrahami (CEO): Base 1 will improve in parallel with open-source models, but that's not the most significant part. For most applications, current models are already intelligent enough. Our focus is on making Base 1 better at solving specific problems for non-professional developers who don't prompt in a professional way. Improving Base 1 directly improves conversion and retention because users get better applications. Regarding the competitive moat, everyone uses the same algorithm, but we have proprietary data that compounds into a better product. Q: Can you talk about the difference in economics for partners shifting to Base44, in terms of revenue or margin contribution?A: Avishai Abrahami (CEO): There's no clear answer; it depends on what they're doing. Partners are happy because they can now build applications and charge $15,000 or $30,000 instead of $1,000 for a website. They might build fewer projects but more expensive ones, resulting in a bigger ARR contribution. However, this is yet to be proven, and we need a few more months to provide clear numbers. For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Investor releaseQuarter not tagged2026-08-04Why Wix.com Stock Popped After Earnings
Motley Fool
Why Wix.com Stock Popped After Earnings
Low-code and no-code website-builder Wix.com (NASDAQ: WIX) stock soared 11.5% through 12:20 p.m. ET Tuesday after beating analyst sales and earnings forecasts this morning. Heading into its Q2 report, analysts expected Wix to earn $1.16 per share on $556 million in revenue. Instead, Wix earned $1.59 per share on $563.1 million in revenue. Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue » Wix grew its Q2 revenue 15% year over year, but bookings in the quarter grew only 12% -- which actually suggests business may be slowing down. Yet Wix insists that by leaning into artificial intelligence with its proprietary large language model "Base 1" (built on the Base44 platform), the Harmony LLM, and similar tools, it will be able to grow faster and expand profit margins. "We expect our AI costs to decrease significantly going forward," says CEO Avishai Abrahami, aiming to expand non-GAAP gross profit margins from close to 0%... to 60% in the second half of this year. Speaking of margins and profits, however, it's worth pointing out: The $1.59 per share that Wix earned was not GAAP net profit -- earnings calculated under generally accepted accounting principles (GAAP). It was only non-GAAP, pro forma profit. GAAP results actually showed a net loss of $1.78 per share. That's a rather disappointing number. That said, Wix's free cash flow was strong despite the GAAP loss, with Wix reporting positive free cash flow of $52.6 million for the quarter. This brings trailing-12-month FCF to $411 million, and on a $2.3 billion market capitalization, that's actually quite a cheap valuation for -- less than 6x FCF. While I'd prefer to see GAAP earnings turn positive as well, 6x FCF for a stock growing sales at even 12% sounds like a bargain to me. Before you buy stock in Wix.com, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Wix.com wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $395…Read full documentShow less
Low-code and no-code website-builder Wix.com (NASDAQ: WIX) stock soared 11.5% through 12:20 p.m. ET Tuesday after beating analyst sales and earnings forecasts this morning. Heading into its Q2 report, analysts expected Wix to earn $1.16 per share on $556 million in revenue. Instead, Wix earned $1.59 per share on $563.1 million in revenue. Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue » Wix grew its Q2 revenue 15% year over year, but bookings in the quarter grew only 12% -- which actually suggests business may be slowing down. Yet Wix insists that by leaning into artificial intelligence with its proprietary large language model "Base 1" (built on the Base44 platform), the Harmony LLM, and similar tools, it will be able to grow faster and expand profit margins. "We expect our AI costs to decrease significantly going forward," says CEO Avishai Abrahami, aiming to expand non-GAAP gross profit margins from close to 0%... to 60% in the second half of this year. Speaking of margins and profits, however, it's worth pointing out: The $1.59 per share that Wix earned was not GAAP net profit -- earnings calculated under generally accepted accounting principles (GAAP). It was only non-GAAP, pro forma profit. GAAP results actually showed a net loss of $1.78 per share. That's a rather disappointing number. That said, Wix's free cash flow was strong despite the GAAP loss, with Wix reporting positive free cash flow of $52.6 million for the quarter. This brings trailing-12-month FCF to $411 million, and on a $2.3 billion market capitalization, that's actually quite a cheap valuation for -- less than 6x FCF. While I'd prefer to see GAAP earnings turn positive as well, 6x FCF for a stock growing sales at even 12% sounds like a bargain to me. Before you buy stock in Wix.com, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Wix.com wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $395,463!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,268,290!* Now, it’s worth noting Stock Advisor’s total average return is 927% — a market-crushing outperformance compared to 211% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors. See the 10 stocks » *Stock Advisor returns as of August 4, 2026. Rich Smith has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Wix.com. The Motley Fool has a disclosure policy. Why Wix.com Stock Popped After Earnings was originally published by The Motley Fool
Investor releaseQuarter not tagged2026-08-04SpaceX’s First Earnings Offer a Chance to Reverse Stock’s Plunge
Bloomberg
SpaceX’s First Earnings Offer a Chance to Reverse Stock’s Plunge
(Bloomberg) -- SpaceX’s first earnings report following its blockbuster initial public offering is one of the most anticipated events of the summer on Wall Street. Whether it’ll give investors a reason to buy the sinking stock is another matter. Most Read from Bloomberg Beer Dynasty Families Sell €731 Million Stake in AB InBev Apple’s New CEO Taps Retired Hardware Executive for Management Team Taco Bell Met With Michigan on Parasite Weeks Before Recall Mamdani Dismisses Business Leaders Advising NYC’s Mayor’s Fund S&P 500 Closes Near Record High on US-Iran Hopes: Markets Wrap Elon Musk’s satellite, space and artificial intelligence company went public at $135 in June, and the shares have been on a roller coaster ride ever since, shooting up to $225 in the first days of trading and then plunging below the offering price. They closed Monday at $114.53, down 15% from the IPO and 49% from their high on June 16, erasing more than $1 trillion in market value from that peak. Earnings will give investors a chance to reassess the stock. The problem is SpaceX isn’t profitable and has a very speculative business at this point, so the results may end up raising more questions than they answer. With the shares still trading at a sky-high valuation despite the selloff, it will be difficult to entice new buyers. “There is so much that’s in the future of the SpaceX story, so much that hasn’t been done yet, or ever, so there’s nothing to make you comfortable,” said Drew Cupps, portfolio manager and head of the 5Perspectives Growth Team investment group at Polen Capital, which owns a small position in the company. “There’s not a lot of here and now. There’s no, look at last year to justify what you should pay now.” To make matters even more challenging for the stock, a flood of fresh SpaceX shares also is about to hit the market, as the first of many lockups that ban early investors from selling expires two days after the earnings report. As many as 911.5 million SpaceX shares worth more than $100 billion will be released on Aug. 6. And that’s just the start as billions of additional shares will be eligible for trading before the end of the year. All of which will weigh on the stock price simply based on the market’s supply and demand function. “It’s a total mess,” said Ken Mahoney, chief executive officer of Mahoney Asset Management. Wall Street expects SpaceX to report a lo…Read full documentShow less
(Bloomberg) -- SpaceX’s first earnings report following its blockbuster initial public offering is one of the most anticipated events of the summer on Wall Street. Whether it’ll give investors a reason to buy the sinking stock is another matter. Most Read from Bloomberg Beer Dynasty Families Sell €731 Million Stake in AB InBev Apple’s New CEO Taps Retired Hardware Executive for Management Team Taco Bell Met With Michigan on Parasite Weeks Before Recall Mamdani Dismisses Business Leaders Advising NYC’s Mayor’s Fund S&P 500 Closes Near Record High on US-Iran Hopes: Markets Wrap Elon Musk’s satellite, space and artificial intelligence company went public at $135 in June, and the shares have been on a roller coaster ride ever since, shooting up to $225 in the first days of trading and then plunging below the offering price. They closed Monday at $114.53, down 15% from the IPO and 49% from their high on June 16, erasing more than $1 trillion in market value from that peak. Earnings will give investors a chance to reassess the stock. The problem is SpaceX isn’t profitable and has a very speculative business at this point, so the results may end up raising more questions than they answer. With the shares still trading at a sky-high valuation despite the selloff, it will be difficult to entice new buyers. “There is so much that’s in the future of the SpaceX story, so much that hasn’t been done yet, or ever, so there’s nothing to make you comfortable,” said Drew Cupps, portfolio manager and head of the 5Perspectives Growth Team investment group at Polen Capital, which owns a small position in the company. “There’s not a lot of here and now. There’s no, look at last year to justify what you should pay now.” To make matters even more challenging for the stock, a flood of fresh SpaceX shares also is about to hit the market, as the first of many lockups that ban early investors from selling expires two days after the earnings report. As many as 911.5 million SpaceX shares worth more than $100 billion will be released on Aug. 6. And that’s just the start as billions of additional shares will be eligible for trading before the end of the year. All of which will weigh on the stock price simply based on the market’s supply and demand function. “It’s a total mess,” said Ken Mahoney, chief executive officer of Mahoney Asset Management. Wall Street expects SpaceX to report a loss of 24 cents per share in the second quarter on $6.8 billion of revenue. The results have been somewhat of a moving target, however, because so little information about the business is available. Analysts have widened their estimates for the company’s loss by 18% in the past month. “I have very little confidence in those estimates,” said Jim Lebenthal, chief market strategist at Cerity Partners. “I don’t mean this obnoxiously, but I think they’re mostly licking their fingers and sticking it in the wind.” What investors and analysts will primarily be looking for is management’s comments on the company’s progress with AI, Starlink and its rocket launch business. “We don’t have concrete earnings power that would be analogous to other parts of the market, but we do have a visionary set of massively capable assets that are in some cases unrivaled over all others,” said Polen Capital’s Cupps. SpaceX’s results come on the heels of a strong run of earnings reports from big AI spenders, including Alphabet Inc., Microsoft Corp. and Amazon.com Inc. Investors are particularly rewarding companies that are showing clear payoffs from their capital expenditures. For example, shares of Amazon and Microsoft surged following the companies’ results. With a market capitalization of roughly $1.5 trillion, SpaceX rivals the size of many megacap tech firms and is bigger than Musk’s other company, Tesla Inc. But its financials aren’t close, at least not yet, meaning investors may apply additional scrutiny to its spending plans. Analysts expect the company to report capital expenditures of $18.5 billion in the quarter and $45.5 billion for 2026. The primary issue facing SpaceX shares is their extreme market valuation. The stock trades at about 448 times earnings estimated over the next 12 months, the highest multiple of any member of the Nasdaq 100 Index, and 26 times estimated sales, which is among the 10 highest ratios in the technology-heavy benchmark. That helps explain why the short interest in SpaceX, which measures bearish bets against the stock, jumped to 34% of the company’s float, or the number shares available to trade in the market, from about 18% a month ago, according to data from S3 Partners. There are already more short bets against SpaceX than there are against Tesla. Still, Wall Street remains overwhelmingly bullish on the stock. Of the 39 analysts tracked by Bloomberg who cover the company, 30 have buy ratings. And few have backtracked on their extravagant predictions from when SpaceX went public. Raymond James analyst Brian Gesuale is sticking with his call for the shares to reach $800 within the next 12 months on exponential revenue growth. Adam Jonas at Morgan Stanley recently reiterated his $300 price target and said that shares trading at $100 values the company’s AI business at zero, making this an attractive entry point for investors. And Bernstein’s Douglas Harned is urging investors to ignore the specifics of the earnings report and focus instead on the company’s confidence in the future. “We believe the quarterly results should not matter,” Bernstein analysts led by Harned wrote in a note to clients on Friday. “What will be important is the level of confidence projected by management regarding the company’s growth path. Investors should look beyond short term stock movements as we view the case for a multi-trillion dollar valuation is about ‘if’ not ‘when’, for orbital data center plans.” Tech Chart of the Day Amazon.com Inc. surpassed $3 trillion in market value for the first time, becoming only the fifth company to ever reach the milestone. Top Tech Stories Palantir Technologies Inc. raised revenue and income forecasts for the full year after posting second-quarter sales that far exceeded Wall Street’s estimates, describing commercial demand for its data analytics tools as “otherworldly.” Snap Inc. posted higher-than-projected quarterly sales and gave an upbeat forecast for the current period, signaling optimism ahead of the September commercial debut of its first pair of augmented reality glasses. Grab Holdings Ltd. raised its annual earnings and sales forecasts, a sign that robust demand from Southeast Asian commuters is helping to absorb impact of higher fuel prices stemming from the Middle East conflict. Apple Inc. briefly removed the Telegram messaging app from its App Store after finding content on the platform that violated a ban on child sexual abuse material. China is growing anxious that Anthropic PBC’s Mythos could be wielded against the world’s second-biggest economy, adding a volatile new issue to already heightened tensions before a planned summit between Xi Jinping and Donald Trump. Earnings Due Earnings Premarket: Earnings Postmarket: --With assistance from Subrat Patnaik and David Watkins. Most Read from Bloomberg Businessweek Americans Are Rethinking Their Love Affair With Plant Milks A Wall Street Troll Reinvented Himself as the Groypers’ Pick for Governor. The GOP Can’t Get Rid of Him Trump’s Arctic Mining Deal Signals a New Era of State Capitalism Tokenmaxxing Is Dead. Now Comes the Belt Tightening Why Wall Street Is Getting Angry ©2026 Bloomberg L.P.
Investor releaseQuarter not tagged2026-08-04Wix.com (WIX) Reports Q2 Earnings: What Key Metrics Have to Say
Zacks
Wix.com (WIX) Reports Q2 Earnings: What Key Metrics Have to Say
Wix.com (WIX) reported $563.06 million in revenue for the quarter ended June 2026, representing a year-over-year increase of 14.9%. EPS of $1.39 for the same period compares to $2.28 a year ago. The reported revenue compares to the Zacks Consensus Estimate of $554.41 million, representing a surprise of +1.56%. The company delivered an EPS surprise of +23.01%, with the consensus EPS estimate being $1.13. While investors closely watch year-over-year changes in headline numbers -- revenue and earnings -- and how they compare to Wall Street expectations to determine their next course of action, some key metrics always provide a better insight into a company's underlying performance. Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance. Here is how Wix.com performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts: Total Bookings: $569.13 million versus the eight-analyst average estimate of $565.44 million. Total Bookings - Creative Subscriptions: $405.82 million versus the five-analyst average estimate of $406.7 million. Total Bookings - Business Solutions: $163.31 million versus the five-analyst average estimate of $166.8 million. Number of registered users at period end: 317 million compared to the 339.85 million average estimate based on four analysts. Revenues- Business Solutions: $164.71 million compared to the $164.73 million average estimate based on eight analysts. The reported number represents a change of +14% year over year. Revenues- Creative Subscriptions: $398.35 million versus $390.03 million estimated by eight analysts on average. Compared to the year-ago quarter, this number represents a +15.3% change. Non-GAAP Gross Profit- Business Solutions: $54.68 million compared to the $53.37 million average estimate based on four analysts. Non-GAAP Gross Profit- Creative Subscriptions: $320.18 million compared to the $308.99 million average estimate based on four analysts. View all Key Company Metrics for Wix.com here>>> Shares of Wix.com have returned +13.2% over the past month versus the Zacks S&P 500 composite's +1.7% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the…Read full documentShow less
Wix.com (WIX) reported $563.06 million in revenue for the quarter ended June 2026, representing a year-over-year increase of 14.9%. EPS of $1.39 for the same period compares to $2.28 a year ago. The reported revenue compares to the Zacks Consensus Estimate of $554.41 million, representing a surprise of +1.56%. The company delivered an EPS surprise of +23.01%, with the consensus EPS estimate being $1.13. While investors closely watch year-over-year changes in headline numbers -- revenue and earnings -- and how they compare to Wall Street expectations to determine their next course of action, some key metrics always provide a better insight into a company's underlying performance. Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance. Here is how Wix.com performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts: Total Bookings: $569.13 million versus the eight-analyst average estimate of $565.44 million. Total Bookings - Creative Subscriptions: $405.82 million versus the five-analyst average estimate of $406.7 million. Total Bookings - Business Solutions: $163.31 million versus the five-analyst average estimate of $166.8 million. Number of registered users at period end: 317 million compared to the 339.85 million average estimate based on four analysts. Revenues- Business Solutions: $164.71 million compared to the $164.73 million average estimate based on eight analysts. The reported number represents a change of +14% year over year. Revenues- Creative Subscriptions: $398.35 million versus $390.03 million estimated by eight analysts on average. Compared to the year-ago quarter, this number represents a +15.3% change. Non-GAAP Gross Profit- Business Solutions: $54.68 million compared to the $53.37 million average estimate based on four analysts. Non-GAAP Gross Profit- Creative Subscriptions: $320.18 million compared to the $308.99 million average estimate based on four analysts. View all Key Company Metrics for Wix.com here>>> Shares of Wix.com have returned +13.2% over the past month versus the Zacks S&P 500 composite's +1.7% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term. Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report Wix.com Ltd. (WIX) : Free Stock Analysis Report This article originally published on Zacks Investment Research (zacks.com). Zacks Investment Research
TranscriptFY2026 Q22026-08-04FY2026 Q2 earnings call transcript
Earnings source - 96 paragraphs
FY2026 Q2 earnings call transcript
Good morning, and thank you for standing by. Welcome to the Wix's second quarter conference call. At this time, all participants are in a listen-only mode. After the speakers' presentation, there will be a question and answer session. To ask a question, please press star one one on your telephone. You will then hear an automated message advising that your hand is raised. To withdraw your question, please press star one one again. Please be advised that today's conference call is being recorded. I would now like to hand the conference over to your first speaker today, Emily Liu, investor relations. Please go ahead.
Thanks. Good morning, everyone. Welcome to Wix's second quarter 2026 earnings call. Joining me today to discuss our results are Avishai Abrahami, CEO and co-founder, Nir Zohar, President and co-founder, and Lior Shemesh, our CFO. During this call, we may make forward-looking statements. These statements are based on current expectations and assumptions. Please consider the risk factors included in our press release and most recent Form 20-F that could cause our actual results to differ materially from these forward-looking statements. We do not undertake any obligation to update these forward-looking statements except as required by law. In addition, we will comment on non-GAAP financial results and key operating metrics. You can find all reconciliations between our GAAP and non-GAAP results in the earnings materials and in our interactive analyst center on the investor relations section of our website, investors.wix.com. With that, I'll turn the call over to Avishai.
Thanks, Emily. As I mentioned in our shareholder letter, our strategy is centered on deepening our ownership of the technology stack behind our AI products while expanding Wix's role across the AI ecosystem and throughout the entire user journey, from ideation online to fully operational businesses and deployed software. We're pursuing these through two distinct purpose-built paths rather than betting on a single outcome for how AI reshapes online creation. Wix Harmony continues to serve self-creators through visual drag-and-drop creation paired with AI. Base44 serves a different and fast-growing motion, natural language, vibe-coded app, and software creation. Running both in parallel means we capture demand wherever the market evolves. We achieved a significant product milestone this quarter in support of this strategic priority with the introduction of Base1, the first platform in its category to launch a proprietary LLM.
Building this model in-house was a deliberate choice that gives us tighter control over quality, faster iteration cycles, and a better long-term cost structure. It also means every interaction on the platform continues to compound into a proprietary data asset, one that keeps improving Base1 rather than benefiting an external vendor's model. On the economics, Base1 is also driving tangible margin improvement for Base44. As we shift more inference to our own model and continue cost optimization work, we see AI-related costs fall across free and paid users, improving the Base44 gross margin from roughly 0% when we started the year, to approximately 60% in the second half of the year. This trajectory reflects the business moving past early-stage hypergrowth economics toward a more sustainable margin-healthy model with further room to improve.
Base1 also demonstrates what is possible when bringing together Wix's 20 years of expertise building and making complex technology accessible to everyone with Base44's nimble and ambitious AI-powered workflow. The same data science organization that led the development of the Wix Harmony LLM, our first purpose-built AI model introduced earlier this year, was able to support the Base44 team directly with existing research, infrastructure, and experimentation capabilities achieved over years of AI development. This team, which I work closely with, played an invaluable role in the creation of Base1 and was a major reason we were able to bring our model into production so quickly. With continued demand strength and now more control over the technology stack powering the platform, we are doubling down on a strategy that has already proven successful.
The vision behind Wix Harmony is focused on building AI and human collaboration into the core editing experience, helping users generate, refine, and iterate on content while staying fully in control of the final result. This reflects the broader principle behind everything we build. As the market, the technology, and user expectations keep shifting, our focus is to continuously evolve our platform to the needs of our users. We've continued to make significant advancements in Wix Harmony as part of this ongoing commitment. Our focus now is execution, leaning into our position of strength to create products that generate real value for users and durable growth for Wix. With that, I'll turn it over to Nir.
Thanks, Avishai. I want to start with a quick overview of the growth trends we're seeing across the business, then explain how those insights inform our investment strategy. We continue to execute on our plan in the second quarter with steady top-line performance. Bookings grew 12% year-over-year, and revenue grew 15% year-over-year, driven by strong Base44 performance and continued growth in our core Wix business in line with our expectations with encouraging performance from Wix Harmony. Year-over-year Self-Creators revenue growth accelerated sequentially to 14% this quarter, underpinned by healthy business fundamentals, including improving conversion from free to paid users, stable retention behavior, and a robust top of funnel. Partners revenue grew 17% year-over-year, in line with the expectations we provided in early June.
We saw a step-up in Base44 contribution to the partner segment in the second quarter as professionals increasingly leveraged AI and AI agents in their workflows and expanded their pipelines to include software creation. GPV in Q2 grew 3% year-over-year, driven primarily by the wind down of our subsidiary, Inkfrog, as part of our organizational realignment in June to refocus efforts on high return products. Inkfrog had moderate contribution to GPV, but low monetization. Its wind down improves our mix towards better monetized GPV dollars, resulting in better take rate. After our June outlook adjustments related to our partners business, I want to make it clear that our partners business remains a key area of investment and focus. We are already actively testing new solutions with our agency partners and believe that these solutions will align our platform with how the partners and agencies ecosystem is evolving.
Turning to Base44, which continued on its strong growth trajectory in Q2. Top of funnel demand remained elevated with the newest cohort outperforming the previous one, while renewal activity led overall Base44 growth. Encouragingly, we continue to see more new and existing users choose annual plans as they increasingly trust Base44 for their software needs. Given the continued strong demand, meaningful product improvements, and the significantly improved margin profile of the Base44 business driven by Base1, which Lior will speak to in more detail shortly, we plan to invest further into Base44. As a result, we are raising our TROI target moderately, underscoring our confidence that the opportunity in front of us remains competitive but massive.
Our priority is to aggressively capture Base44 market share as the AI-powered app creation space continues to be dynamic and growing with strong belief that the strategic investments we're making today will drive sustained growth and market leadership over the long term. With that, I'll hand it over to Lior, who will discuss how we expect these priorities to flow through the financials. Lior?
Thanks, Nir. In the second quarter, we delivered continued solid top-line growth and continued to position the business for long-term success and free cash flow generation by innovating our platform and managing the business with discipline. You just heard from Nir about our strategic priorities and top-line trends, so I'll focus my remarks on the cost side of the business, where we drove strong execution on initiatives that I believe will create meaningful leverage over time. I am proud to say that we have delivered on a key initiative planned for this year. A company-wide priority for 2026 was to lower inference cost with our own LLMs. We started with our Wix Harmony model earlier this year. In June, we launched our Base1 model, which we believe structurally improves the margin profile of the business, and we are seeing immediate results.
We now expect non-GAAP gross margin for Base44 to be approximately 60% in the second half of this year. This is a very significant improvement from the near zero gross margin entering 2026. These cost savings are expected to translate into approximately two points of total non-GAAP gross margin improvement in the second half of the year versus the first half of the consolidated business. Turning quickly to the second quarter, let's start with gross margin. Our second quarter total non-GAAP gross margin was 67%, a slight increase sequentially and down three points year-over-year. Our lower year-over-year total non-GAAP gross margin was driven by continued elevated investments in Base44 to support its rapid growth and elevated AI compute costs as we scale and maximize gross profit dollars. Our second quarter margin reflects stable growth margins in our core Wix business compared to the prior year period.
Total non-GAAP operating income came in at 12% of revenue, primarily driven by continued higher levels of sales and marketing expenses in the quarter. Non-GAAP S&M expenses remained elevated in the second quarter as expected, as we continued to accelerate marketing investments into Base44 in order to capture strong top of funnel demand trends throughout the quarter, while also seeing AI inference and compute costs associated with free Base44 users continued to increase sequentially. As Nir discussed, with the margin profile of Base44 fundamentally improved, we are going to lean into S&M expenses to capture increased demand. As a result, we plan to reinvest the entirety of the gross margin savings I just discussed back into sales and marketing activities. As a result, we anticipate third and fourth quarter sales and marketing activities to remain elevated as we now aim towards a moderately longer TROI.
Turning to our balance sheet. We ended Q2 2026 with approximately $960 million in cash and cash equivalents and $1.63 billion in short and long-term debt. Let's turn now to the outlook for the third quarter and second half of 2026. We are maintaining our current guidance and continue to expect bookings to grow at a low-teens percentage, lagging revenue growth by a few points, and revenue to grow at a low-to-mid-teens percentage on a year-over-year basis for the full year. We expect third quarter revenue to grow at a low-double-digit percentage on a year-over-year basis. For the full year 2026, we are maintaining our expectation for free cash flow margin, excluding acquisition and restructuring costs, to be in the high-teens.
Our full-year outlook assumes that the approximately two points of non-GAAP gross margin improvement in the second half in the consolidated business will be reinvested into Base44 sales and marketing through the rest of the year. This reflects our expectation that demand for Base44 will remain elevated, enabling us to capture additional market share as the business continues to outperform. We expect to offset this increased sales and marketing investment in Base44 with lower AI costs and decreased marketing costs for core Wix in the second half of the year, in line with seasonality and lapping the Super Bowl investments earlier this year. We expect R&D expenses to remain stable in the second half of the year compared to the first half, as the FX headwind from a strengthening Israeli shekel offsets savings from our organizational realignment.
As a result, we continue to expect non-GAAP operating margin for the consolidated company to step up in the second half of the year, putting us on track to achieve our free cash flow outlook. Our conviction in our near-term strategy and ambitious AI-focused product roadmap remains unchanged. The team is incredibly focused on executing our shared vision, and I am confident that key initiatives like Harmony and Base44 are the right areas of investment. We are utilizing this year to lean into our future growth and leverage AI across every function to drive higher output. The decisions we are making today will pay off in the long term as we continue to build, refine, and deliver products that capture additional market share and drive compounding financial performance for our shareholders. Operator, we are now ready for questions.
Thank you very much. At this time, we will conduct a question and answer session. As a reminder, to ask a question, you will need to press star one one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. Please wait while we compile the Q&A roster. Our first question comes from the line of Ygal Arounian of Wedbush. Yuval, your line is open.
Hey, good morning, guys. I want to first dig in on Base1 and the proprietary LLM. If you could expand on the product in general, how it's built, but maybe if there's any quality trade-offs and potential for further AI cost improvements and compute cost improvements over time. Just love to get a little bit more detail on that, and then have a follow-up.
Of course. Base1 is a model that we train in-house. A big part of the concept is that we always keep training it based on what we see that works better for our users. This is a lot where the secret sauce is. How do you know what is good? How do you know what is bad? Because essentially, every time you write a prompt, in Base44, the models usually generate thousands of hundreds of thousands of source code lines, and we have to somehow know how to pick the good results versus the bad results. Once you do that, we're able to push that back into the model and keep training it to continuously be better.
Today, because of this approach, we're in a place that we can already see that the result of Base1 are better than any of the models that we have from frontier providers. Okay. It's not better for everything. I want to be very clear about it. It's better for Base44, right. We do see a significant improvement. Of course, the cherry on the top is the fact that it also costs dramatically less. We think that this is part of a very long-term strategy where we'll be able to continue and improve Base1 as a result of that, continuously improve one of the critical parts of Base44, making Base44 a better product.
Okay, great. Thanks. Can you maybe just give an update also on what you're seeing in the partner ecosystem as more builds are going towards vibe coding and AI builds, and how's the competitive environment changing around that as well, maybe with Base44 in particular, but just more broadly in how that cohort is building and starting sites and online experiences. Thank you.
Hey, Yuval. It's Nir. I think I'm not going to go back to what we already shared, but I do want to talk more broadly on kind of the dynamics we're seeing. There's definitely more and more appetite also for the part on the partners ecosystem for AI solutions and AI products. We're seeing this across the board. We're seeing this obviously with the ones who are using Harmony on the Wix side. We're seeing it with more and more of them using Base44.
Some of which to create websites, some of which to create and build applications for their clients. We also definitely see it in those kind of conversations we're doing with all of our advanced beta testers on new products that we intend to release to the hands of the partners. I think from that standpoint, we're probably going to keep on seeing that. Our goal is to be able to deliver value, across the full portfolio of our products and offerings.
Great. Thank you, guys.
Thank you very much. Our next call comes from the line of Elizabeth Porter. Elizabeth, your line is open.
Great. Thank you so much for the question. I wanted to follow up again on the Base44 gross margin improvement, which is really impressive. How much of the expected improvement to the approximately 60% non-GAAP gross margin in the back half of the year has already begun to be reserved versus remaining kind of in the forecast period? What percentage of inference traffic is currently running through Base1? Are there any constraints we should consider before broader deployment? Thank you.
Elizabeth, it's Lior. What I can tell you, the range that we provided for the gross margin, we already see it. I think, this is why we feel a lot of confidence about what we've managed to do. It was not happening like in day one. It happened gradually, over the last few weeks. We've already started to see the increase in gross margin within the range that I already provided within my guidance.
Great. Then just as a follow-up. I believe Base44's earliest annual cohorts are approaching or starting to pass their first renewal period. Just curious what you could say about the renewal behavior relative to some of the monthly cohorts or core Wix.com, and what are some of the cohort indicators that give you confidence that the Base44 ARR is durable? Thank you.
Hey, Elizabeth. Yeah, you're correct. We are nearing kind of the first round of the annual renewals, for Base44. Naturally, we're not there yet, so we're not ready to comment or speak about it. In terms of what we're seeing in terms of the monthly behavior on Base44, we commented on this in the past. Naturally, it is not at the same rate as Wix.com, which makes a lot of sense. Wix.com is a brand and a product that has been in existence for many years. We have a much higher annual rate there. People know the brand very well. That being said, we are seeing an improvement almost every month in terms of the behavior there. We take all of that into consideration when we are assuming our growth trajectory, both for the ARR as well as how we spend our TROI.
I would say we feel comfortable.
Great. Thank you.
Thank you very much. Our next question comes from the line of Alexei Gogolev of JPMorgan. Alexei, your line is open.
Thank you. Hello, everyone. Can you hear me?
Yes.
Yes.
Great. Thank you. I wanted to follow up on Elizabeth's question about the traffic running through Base1. Any update there? Generally, what are the biggest drivers of Base44 demand right now? Maybe you can talk about user types or channels and what indicators tell you that demand remains elevated.
We already are running significant traffic on models that are not the classic frontier models. By saying that, we continuously now test what is the right balance and how to effectively use each model that we have. It's very complicated because we were all trying to estimate what is the best model to solve that specific application that the user is trying to build, right? That varies a lot. I think that the interesting part is that our ability to predict better which models to use is also improving. The biggest drivers for Base44 demand is actually the satisfaction of users from the application that they build.
What we see is that when somebody is successfully building an application and he's happy with what he built, he'll share it with his friends, he'll share it with coworkers, and that is the biggest driver of new users. In addition, of course, to marketing. Of that, we are such big believers in the product quality, that the better the product quality is, the better demand will become. We've seen that in the early days of Wix.com, of course. We are very familiar with this pattern of behavior. In terms of user types, I would say about 40% of our users are trying to build personal projects and things that are related to their life or their personal goals in life, and 60% are business.
Business-oriented applications, people taking that to what they do at work. In addition, when you look at the business segment, you see a big variety. However, maybe one thing worth emphasizing is that we have more enterprises than we have at Wix.com. We ended up having more large businesses on Base44 than we have at Wix.com. Beyond that, it's a big mix, and I think the fact that it's a big mix is a huge part of the strength of the product, just showing that it's versatile enough that it can be used by many kind of people in many different scenarios. That is a big way for us to appreciate the potential strength of Base44.
Thank you very much, Avishai. Just a quick follow-up. To what extent is partner activity migrating towards Base44, and how do you ensure that this increases total lifetime value rather than shifting revenue between those buckets?
Well, what we see now is a beginning, and it might be a big trend, but we don't know yet, right? It's very early. It's kind of hard to estimate how the world will evolve with different AI technologies, because it never happened before. What we can say is that we do see some partners that reduced their activity on Wix.com. A lot of them have increased their activity on Base44. I want to be clear. It's not that people are just moving between Base44 to Wix.com and Wix.com move to Base44, right? We see that also people that use some of our competitors and agencies there are moving to Base44. I'm sure some of our partners have left and are using different products in the web coding offering. We do see this migration.
I think it will be very irresponsible for me now to try and predict how it evolve in the next year. We'll update when we have more information.
Thank you very much, Avishai.
Thank you very much. Our next question comes from the line of Stefano Crist of Needham & Company. Stefano, your line is open.
Hi. Just wanted to follow up on that last question. As you see some partners shifting to Base44, can you talk about the difference in economics for someone that switches, maybe just on revenue or margin contribution? Thank you.
I think the answer is, there's no clear answer. It depends what they're doing. A lot of those partners actually ended up doing more heavy applications for their customers. In fact, in my conversation with partners, one of the things they were very happy about is that from building a website and charging $1,000, now they can build application and charge $15,000 or $30,000, okay? I think, again, even for them, a lot of it is new and it's being reshaped. In terms of the general value and the economy inside for Wix.com, there is that. I would say at this stage, I would pretty anecdotal, because you might build less projects but more expensive project, then you utilize more of Base44, then the result of that is that our take from that is a bit bigger.
However, this is yet to be proven, and we need to wait a few more, at least months, to be able to come back with a clear number.
Yeah. With regard to the margins, I think that right now, when we started to use Base1, I think that right now Base44 is more or less the same profitability as many other software companies. I believe that there is more room for improvement. Definitely, the gross margin and profitability is much better than what it was like even just a few months ago.
Got it. Thank you. Just to follow up, on the Base1 cost savings, is that expected to only help Base44 margins or can that help the rest of the company? Thank you.
Well Go ahead.
Base1 used for Base44, we did the same thing, if you guys remember with Harmony. With Harmony, we also use our own ML model that we managed to reduce costs significantly. You can say that we're using the same strategy across the board, and this is why we saw increase in profitability in the second half of the year compared to the first half.
Great. Thank you.
Thank you very much. Our next call comes from Josh Beck of Raymond James. Josh, your line is open.
Yes. Thank you for taking the question. I wanted to ask about the TROI framework. I believe historically it's been less than 12 months. With the opportunity you see ahead, you're kind of willing to lean in. Any kind of metrics you can share on how much you're willing to extend it? Is it at somewhat of a maximum point as we exit the year, or is that something that could maybe flex up higher based on market conditions?
Hey, Josh, it's Nir. First of all, this is a framework that allows us to run investment into marketing what we deem is the right cadence and the right risk profile, so to speak, on the investment. Sorry?
With high discipline.
Yes, with very high discipline. To your question, is there a ceiling or a max? The answer is, right now, we think we deem this is to be in a very good framework, and we don't expect to increase it necessarily anytime soon. Obviously, many things can change over time that can benefit it, okay? Either whether it's going to be more improvement on the gross margin, that can be something that's interesting for us. Adaptation of more into annual subscriptions on the Base44 subscription, which will just drive more of the TROI forward, meaning that we collect faster. There are so many different parts and moving parts throughout this, how we calculate this, that we definitely can make adaptations through it, but it's always through a very clear formula. It's about us understanding how quickly we can get the investment back.
Okay. Then maybe a follow-up for Lior, just on how to think about bookings. If you look to last year, it's kind of been within a point of revenue growth and obviously dipped about three points below. Is that a good baseline to use as we model going forward until we maybe start to lap some of these changes? Any pointers on bookings or any color on how we should think about modeling partners as well? Thank you.
Well, at this point of time, definitely you see in our 2026 situation where you see that revenue growth is higher than bookings from obvious reasons, but it doesn't mean that it will continue into 2027. It really depends on how fast we are going to generate more growth, for example, from Base or from other new product that we are going to launch. Meaning that if we see that we can get a new product, like a new funnel, more customers, generate more growth, Base44 continue under the same rate and even accelerate, for example. It might be a situation where we see acceleration in bookings. It's really, really hard for me to tell you that the same cadence actually will continue into 2027. It might change. I actually hope that it will change.
Okay. Very helpful. Thank you.
Thank you very much. Our next question comes from the line of Ken Wong of Oppenheimer. Ken, your line is open.
Fantastic. Thanks for taking my question. Just wanted to dig in on Josh's booking question just now. Any assistance in terms of thinking about that low teens bookings trajectory in the second half? Is it kind of a dip and then re-acceleration, fairly consistent both quarters? That spread between revenue and bookings of a few points, is that pretty consistent in both 3 Q, 4 Q?
Hey, Ken, this is Lior. Let's try to understand what is the reason first, and then I can answer you. The reason is, we spoke about it before, about partners. We do see a situation where when we are going to deliver more AI tools to our partners to try obviously to accelerate the growth in partners. We are going to see more partners coming to Base. It's hard for me to tell you about 2027, if it will continue the same way. As I mentioned before, I hope that that won't be the case. What's happening the second half of the year is mostly because of partners, and obviously, we are dealing with it. Right now, the entire company is concentrated only on one thing, to generate more profitable growth, and we are doing it through Base, but also through our new product at Wix.
We spoke about it before, more tools to our partners, definitely with Harmony. I certainly hope that it will change in 2027, but it's too early for me to say.
Okay, understood. Then just on the revenue guide, the implied Q4 number does seem to suggest a bit of acceleration there, and the comp is still pretty tough, and the bookings have been a little soft in the first half. Just the confidence in that Q4 revenue number, what's underpinning that, Lior?
I think that the Q4 revenue, first of all, I don't see it much different than the Q3, meaning that I don't see acceleration in Q4 compared to Q3. Definitely we see a lot of benefit coming mostly from Base44 into the numbers. Q3 and Q4 revenue growth on a year-over-year basis, more or less the same, but I don't see acceleration Q4 compared to Q3.
Okay, perfect. Thank you.
Thank you very much. Our next call comes from the line of Robert Coolbrith of Evercore. Robert, your line is open.
Hi, two questions, please. As partners use Base44 in place of Wix Studio, just wondering if you could talk about attach rate of Wix Business Solutions on a headless basis. Maybe also just some early learnings from some of the headless initiatives you have with the LLM partners as well. Just wanted to double-click on the GM profile in H2. I think you said one to two points of benefit, H2 over H1 from Base44, or the Base1 model specifically. You also talked about some AI savings in the rest of the business. Just wondering if you were to put that all together, maybe you could give us a consolidated view of the GM improvement in H2. Thank you.
Yeah. I will start with the gross margin, and about the two points that you just mentioned. Avishai will continue with the first one, or Nir. With regard to the gross margin improvement in the second half, I said that it's going to improve by two points, and this is mostly coming from the savings that we see compared to the guidance we provided previously about Base44, meaning that the improvement in gross margin, and the usage of the model of Base1, and the fact that, as Avishai mentioned, that it's even performed better. We see that the usage of Base1 is even much higher and better than what we expected, and faster.
Therefore, we updated the gross margin as a result of that, meaning that we see a dramatic change in gross margin of Base44, and it's translated to a two points improvement in the consolidated revenue, in the consolidated gross margin.
Hey, Robert, for the first part of your question. As Avishai mentioned before, you asked about partners using Base44 instead of Studio. The dynamics here, as Avishai said about partners and Base44 are very early. I think it's too early to comment about whether it's supplementing or it's actually additional. By the way, we are seeing some that are using both for different use cases. I think that as time progresses, we'll probably have segmentation more and more of some partners and agencies that are sticking to one product or other that are using different products for different kind of projects that they're doing. I think it's early in this cycle. It's definitely an evolution of this segment, and it should be very interesting.
Our goal is to try to be there and deliver the right value, whether they're trying to go one way or the other. By the way, to some extent, the second part of your question was about headless, it also applies to headless. Obviously, in a world where there are more and more agentic solutions out there, we want people to be able to benefit from the value of the business stack that's on Wix.com in a very easy manner. This is what this headless is all about. It's something we're starting to see pick up, but again, it's an early cycle. Obviously, it is aimed towards people who are more professional in their use and what they're trying to build. We're seeing traffic coming to this from various places over the Internet, where the professionals are dealing and working with agentic solutions.
It can be things that are coming from Anthropic, OpenAI, our own stack. Our goal is to definitely be there, and add that to the portfolio of solutions that we offer the professional crowds. I do think that in the coming few quarters, it's going to become more and more clear exactly what is the preferred path for each and every one of them.
Great. Thank you.
Thank you very much. Our next question comes from the line of Naved Khan of B. Riley Securities. Naved, your line is open.
Great. Thank you very much. I understand you guys are not updating the ARR for Base44, but just curious if the trajectory is similar to what we saw between your last few updates. Are you still taking share from Lovable in the U.S.? Are you still ahead there? I think that's something you had pointed to before. That's my first question. In terms of just the Base44 mix of monthlies versus annuals, can you just maybe talk about how that mix looks like? Seems like you're getting more annuals versus monthlies, but any color there would be helpful. Thank you.
Hey, Naved. For the ARR, as we said before, this is not a KPI we intend to report. It's trending in similar manners as before. In terms of what you ask about the mix of monthly and annual, yes, I would say there's more adoption of annual, but we're not in a place where we want to break it out to the exact numbers right now. For the Lovable market share in the U.S., you want to comment on that, Avishai?
Yeah, I think that it's important to say we're not taking shares from Lovable. We are inventing a new market together with Lovable. We are competing on the percentage of that going forward. I think it's mostly us supporting each other more than competing with each other by educating the market and educating people to the fact that they can now build applications themselves and invent products and actually manifest that in reality, which still is shocking for most people.
I would say we more support each other than competing with each other.
Yeah. Thank you, guys. Yeah, I misspoke. I think you had said that you were ahead of Lovable in terms of taking the share.
About what?
taking share
It's very hard if you're trying to find the precise market split between us to Lovable. It's extremely hard. They are a private company. They report numbers based on metrics that are not clear, okay? It's very hard for us to distinguish marketing on their numbers from real numbers. I can say that our estimation is that in the more important market, United States, we are ahead of them. To say by how much is, again, tricky. We can only look at secondary metrics that we can measure on the internet, I would say we're in a very good place.
Great. Thank you, guys.
Thank you very much. Our next question comes from the line of Andrew Boone of Citizens. Andrew, your line is open.
Thanks so much for taking the questions. I wanted to go back to Base1. Can you just talk about the improvements of the model? If we think about the trajectory of Base1, should we really think about a parallel path with open source more broadly? As we think about Kimi K3, if we think about other open source models that have come to market, is that the right trajectory of what we see for improvements for Base1, or how do we think about that? Just connect that more broadly to what we're seeing in terms of conversion or retention. How do we think about the improvements of models with Base44 improving the overall business? Secondly, just more of a bigger picture question.
A lot of people think about frontier models and their progress, and especially just the competitive threat from Claude Code or other frontier-type models. How do we think about just the competitive moat, broadly speaking, for Base1 and open source more broadly, versus what is the frontier as we think specifically about coding assistance? Thanks so much.
All right. Those are three different questions. The first one is Base1, will it improve in parallel with open source models? I want to be saying, first of all, the answer is yes, of course. However, I don't think that that is the most significant part of the improvement. All right? For most of the applications that you want to build today, Kimi K3, GLM-5.2, 5.4, I think, and Claude or Opus 5 or the latest Codex, they are all good enough for most applications, right? Because most of us don't do those complicated things that require that extra few percent in model intelligence. Right? For most of the application, the improvement that we need to make on Base1 are to build those applications better, okay? It's a different thing.
It's not about how we make it more intelligent in Hungarian poetry, which is one of the things that on any other of those things, on molecular biology. All those things that those frontier models are trying to push the envelope. A lot of what we need to do is how we make applications that people prompt. A lot of the time, those people are not professional developers, so they don't prompt them in a professional way, right? They're lacking a lot of the definitions. They don't put all the information that you need. How do you make Base1 better at solving those specific problems? Yes, we will benefit from continuation of development in the open source environment. Absolutely.
The vast majority of the value will come from what we do and not from improvement in the open source models. How does Base1 improved impact conversion and retention? I believe that was your second question. Well, obviously, if you come to Wix.com, to Base44, and you prompt something and you get a bad application, you're going to convert a lot less than if you went to Base44, type the same prompt, and get a better application. All right? Even if you don't get a perfect application, but in a place that you can now feel confident that if you start working and continuously to prompt, you'll get to what you want, that's already a dramatic improvement in your chances to convert. We see that, we measure that. We have now a year of consistent measurements on that. We know that that's the case.
By improving Base1, I'm confident we will continuously improve Base44 conversion, which is why I'm so excited about it. The other side of it, of course, is exactly the same for retention. What is the competitive moat for Base1 and open source broadly versus frontier models? That's a very long question, and I think that it's beyond the scope of this conversation. I'll just say my two cents. Currently, everybody is using exactly the same algorithm, okay? Yes, we do some engineering modification on top of it, but that's pretty much it. The moat is not huge, okay, for frontier models. However, they've proven in the past that they have the ability to innovate, even within the same algorithm, which is attention-based transformers, right? That's the algorithm. Create new things. If they continue to do that, they'll have some kind of a moat.
There is another side to that, is that there is a level where it doesn't matter or legal action or government action will start preventing the evolution and release of new models. We see it with Meta, right? On security, cybersecurity issues. The fact that for a lot of the times, the current model are already intelligent enough. If you're a commercial model, a frontier commercial model, but for the task that your customers need, that extra intelligence that you've added are not significant, okay? It's very hard to justify prices. In other words, it's a very interesting conversation, I think, beyond the conversation of our discussion, but I think it's extremely important for the Western world to have really strong frontier models in the Western world.
I really hope that those guys at OpenAI and Anthropic and Google will continue to innovate and drive fantastic products.
Thank you.
Thank you very much. This concludes our question and answer session. Thank you for your participation in today's conference. You may now disconnect.

