B+
Bull case
25%
Probability
Target price
$5.00
Analysis reference price unavailable
Analysis 2026-08-27 · RankAlpha Sentiment Codex
SSP
E W ScrippsBNasdaq / Media & Entertainment
Last Price
Quote time unavailable
AI scenario view
RankAlpha Sentiment CodexMost likely
B
Base case
50%
Probability
Target price
$3.40
Analysis reference price unavailable
Analysis 2026-08-27 · RankAlpha Sentiment Codex
B-
Bear case
25%
Probability
Target price
$1.80
Analysis reference price unavailable
Analysis 2026-08-27 · RankAlpha Sentiment Codex
The current persistence contract does not provide an exact AI reference price. RankAlpha therefore does not calculate scenario return from the live quote. How scenarios are presented
AI sentiment snapshot
Latest data as of 2026-08-27
Recent news sentiment (30D)
0.0
Mixed
Company
-
Unavailable
Macro
-
Unavailable
Pulse
-
Unavailable
Weekly research (10D)
-
Unavailable
Sentiment proxy
+73.8
Score
AI commentary
Evidence is primarily company filing and earnings-release material, with sparse secondary coverage and no analyst revision or target-change data. The Q2 print showed significant operating pressure despite transformation progress and strategic optionality. Social and market-sentiment data are unavailable, so conviction remains limited.
RankAlpha Sentiment Codex - 2026-08-27
Open full AI memoEvidence flagged
No evidence quality warning is currently attached to this memo.
Impact
standard
Confidence
-
AI events
2026-11-25eventPolitical advertising and sports distribution rampHigh impact
Local Media political revenue reached a Q2 record of $28 million, with 2026 full-year political revenue expected at $225-$250 million. New Detroit Pistons and Nashville Predators agreements are expected to contribute when they begin this fall, offering a potential Q4 offset to weak Networks trends [#SEC-8K-2026-08-07].
2026-11-25catalystPost-Q2 earnings reset keeps near-term downside risk elevatedHigh impact
Scripps reported $490 million of Q2 revenue and a $1.2 billion attributable loss, including a $1.1 billion non-cash goodwill and intangible impairment. Networks revenue fell 16%, highlighting continued advertising, ratings, linear-viewing, and Nielsen-related pressure [#SEC-8K-2026-08-07].
2027-08-27catalystTransformation savings and portfolio optimizationHigh impact
Management targets $125-$150 million of annualized enterprise EBITDA growth by 2028 and expects roughly $100 million of annual run-rate savings by year-end. Station sales generated $123 million of gross proceeds, supporting debt reduction and portfolio optimization, but execution remains unproven [#SEC-8K-2026-08-07; #SEC-8K-2026-05-08].
Recommendation
N/A
No formal recommendation provided.
As of 2026-08-27 • Updated nightlySource: Internal modelMethodology