SOBR

DENVER, COLORADO / ACCESS Newswire / November 12, 2025 / SOBR Safe, Inc. (Nasdaq:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation alcohol monitoring and detection technology, is reporting financial and operating results for the third quarter ended September 30, 2025. Third Quarter 2025 Operational and Financial Highlights Revenue increased 136.1 % year-over-year. Sold 277 SOBRsure TM GEN 2 devices, up 55.6% from the second quarter of 2025. SOBRsure TM GEN 2 related hardware and software revenues contributed 80.7% of total revenue during the quarter and 78.0% year to date. Annual recurring revenue from software subscription sales at quarter-end is $152.2 thousand increasing by $57.4 thousand during the quarter, or 60.5%. Launched additional targeted marketing campaigns for key national initiatives such as Recovery Month in September as well as two new segment specific campaigns to expand brand awareness outside addiction recovery use cases. Refined the Company's marketing strategy to emphasize high-performing regions and new direct-to-consumer audiences, resulting in shorter sales cycles, higher conversion rates, and a 266% quarter-over-quarter increase in website traffic. Achieved the highest monthly sales in Company history in October, supported by the addition of two new channel partners, and subsequently received the largest SOBRsure™ GEN 2 device order to date in November. "The third quarter marked another period of consistent operational progress and growing commercial traction," said SOBRsafe CEO David Gandini. "Since the launch of our SOBRsure TM GEN 2 device and reinvigorated brand platform late last year, we have seen steady month-over-month sales growth, with October representing our strongest sales month to date. Online sales remain a key contributor, supported by our newly enhanced e-commerce platform and more effective digital engagement strategy. We recently secured two new channel partners and continue to see expanding interest from organizations seeking discreet, reliable alcohol monitoring and detection solutions. Across both behavioral health and consumer markets, we are seeing increasing validation that our technology solutions and brand are resonating. "Our marketing investments are driving measurable results, with website traffic up 266% and conversion rates improving as we refine our campaigns and segmentation. We have...

DENVER, CO / ACCESS Newswire / August 7, 2025 / SOBR Safe, Inc. (Nasdaq:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation alcohol monitoring and detection technology, is reporting financial and operating results for the second quarter ended June 30, 2025. Second Quarter 2025 Operational and Financial Highlights Generated a 92.3% year-over-year and 20.3% quarter-over-quarter increase in total revenue. Gross margin increased 380 basis points year-over-year to 57.5% in the second quarter of 2025. Net loss improved to $2.0 million, compared to $2.1 million in the second quarter of 2024. SOBRsure TM GEN 2 related hardware and software revenues attributed 76.5% of total revenue during the quarter and 80.4% year to date. Shipped 178 SOBRsureTM GEN 2 devices in the second quarter, an increase of 35.9% compared to the first quarter of 2025. Annual recurring revenue from software subscription sales increased 109.6% year-over-year, representing 55.2% of total revenue for the quarter. Launched the next evolution of the Company's business-to-business e-commerce platform which features enhanced ordering and segmentation capabilities, improved tracking of key metrics, and a refined mobile application experience. Completed supplementary independent third-party validation of SOBRsure™ GEN 2, confirming strong core sensing performance, rapid low-level alcohol detection, and environmental reliability, positioning SOBRsafe for accelerated market expansion and new commercial opportunities. Expanded global intellectual patent portfolio in August with the issuance of a European Patent for the SOBRcheck TM device, positioning SOBRsafe to broaden its international reach. Bolstered go-to-market strategy with the addition of two sales and marketing personnel. Initiated sales efforts in the Family Law market to drive adoption in this core vertical. "In the second quarter of 2025, we continued to build the foundation to accelerate future market adoption, delivering a 92% year-over-year and a 20% sequential increase in revenue," said SOBRsafe CEO David Gandini. "While still in the early stages of commercialization, we are seeing promising demand for our SOBRsure™ GEN 2 devices, which we shipped 178 of this quarter, representing a 36% increase compared to Q1 2025. "A major milestone this quarter was the additional independent third-party validation of SOBRsure GEN 2, whic...

Independent Testing Confirms SOBRsure™ GEN 2 Capabilities, Positioning SOBRsafe for Accelerated Market Expansion DENVER, CO / ACCESS Newswire / July 29, 2025 / SOBR Safe, Inc. (Nasdaq:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation alcohol monitoring and detection technology, today announced a significant technology milestone following comprehensive independent testing by KEA Technologies. The rigorous third-party evaluation assessed SOBRsafe's SOBRsureTM GEN 2 device across key technical parameters under controlled conditions, establishing the device as an alternative to monitor alcohol consumption in the behavioral health and wellness, and alcohol consumption and non-punitive management space. KEA Technologies conducted extensive evaluations covering critical performance areas including calibration linearity, environmental impacts, sensitivity and drift, and trace alcohol differentiation. The testing validated the SOBRsureTM GEN 2's core sensing capabilities and consistent performance across its expected environmental operating range. The device exhibited excellent calibration linearity, demonstrating performance even with low-level ethanol underscoring the strength of SOBRsafe's early detection technology. The device exhibited rapid ethanol response times of 30 seconds or less from initial exposure in controlled testing, including low-level, early detection scenarios. This rapid response capability, combined with the ability to differentiate trace alcohol concentrations in controlled conditions, highlights the underlying potential of SOBRsafe's monitoring and detection technology platform. "The results of these tests demonstrate the strength of our baseline technology, specifically used in the SOBRsureTM GEN 2 device," said SOBRsafe CEO David Gandini. "With increasing third-party validation reinforcing the monitoring and detection capabilities of SOBRsafe's technology and a clear road map for product evolution, we are poised to gain greater market share as we expand domestically and internationally." Building on this validated foundation, SOBRsafe's future development efforts will focus on further enhancing low-level detection, minimizing cross-contamination from non-ingested alcohol sources, and advancing on-board sensor diagnostic capabilities and user adaptable calibration features. Additionally, this independent validation bol...

DENVER, CO / ACCESS Newswire / May 22, 2025 / SOBR Safe, Inc. (Nasdaq:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation alcohol monitoring and detection technology, is reporting financial and operating results for the first quarter ended March 31, 2025. First Quarter 2025 Operational and Financial Highlights Achieved an 80.5% increase in total revenue compared to the prior-year quarter, with an improved gross margin of 58.8%. Net loss improved significantly to $1.9 million, compared to $2.5 million in the first quarter of 2024. Annual recurring revenue from software subscription sales increased 109.6% year-over-year, representing 53.8% of total revenue. Received approximately $3.3 million in net proceeds from the exercise of outstanding warrants issued in connection with the October 2024 PIPE financing, bringing the Company's cash balance to $10.1 million at the end of the first quarter 2025. Deployed 148 SOBRsureTM devices in the first quarter, an increase of 41.0% compared to December 31, 2024. Appointed Kris Pederson to the Board of Directors, adding deep expertise in governance, digital innovation, and strategic execution to support long-term scalable growth. Enhanced SOBRsafe's patent-pending software technology, including updates to the mobile application with streamlined administration, improved notification protocols and Bluetooth connectivity, and a new user interface. Added Dr. Benjamin Sanchez as a Scientific Advisor to support non-dilutive federal funding and licensing opportunities, and clinical research partnerships through his expertise in bioimpedance technologies and digital health systems. "In the first quarter of 2025, we continued to make substantial progress towards sustainable long-term growth, with a marked 80.5% increase in year-over-year revenue and a significant improvement in gross margin to 58.8%,"said SOBRsafe Chairman and CEO David Gandini. "Driving our revenue growth was a 41.0% increase in SOBRsureTM devices deployed compared to fiscal 2024 year-end, reflecting improved brand awareness and a rising demand for our innovative solutions. While we remain in the early stages of commercialization, this strong year-over-year improvement is a testament to our disciplined strategy focused on technological innovation, targeted deployment, and brand establishment. "To further capitalize on this increasing momentum, we ro...