SOBR

DENVER, COLORADO / ACCESS Newswire / November 12, 2025 / SOBR Safe, Inc. (Nasdaq:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation alcohol monitoring and detection technology, is reporting financial and operating results for the third quarter ended September 30, 2025. Third Quarter 2025 Operational and Financial Highlights Revenue increased 136.1 % year-over-year. Sold 277 SOBRsure TM GEN 2 devices, up 55.6% from the second quarter of 2025. SOBRsure TM GEN 2 related hardware and software revenues contributed 80.7% of total revenue during the quarter and 78.0% year to date. Annual recurring revenue from software subscription sales at quarter-end is $152.2 thousand increasing by $57.4 thousand during the quarter, or 60.5%. Launched additional targeted marketing campaigns for key national initiatives such as Recovery Month in September as well as two new segment specific campaigns to expand brand awareness outside addiction recovery use cases. Refined the Company's marketing strategy to emphasize high-performing regions and new direct-to-consumer audiences, resulting in shorter sales cycles, higher conversion rates, and a 266% quarter-over-quarter increase in website traffic. Achieved the highest monthly sales in Company history in October, supported by the addition of two new channel partners, and subsequently received the largest SOBRsure™ GEN 2 device order to date in November. "The third quarter marked another period of consistent operational progress and growing commercial traction," said SOBRsafe CEO David Gandini. "Since the launch of our SOBRsure TM GEN 2 device and reinvigorated brand platform late last year, we have seen steady month-over-month sales growth, with October representing our strongest sales month to date. Online sales remain a key contributor, supported by our newly enhanced e-commerce platform and more effective digital engagement strategy. We recently secured two new channel partners and continue to see expanding interest from organizations seeking discreet, reliable alcohol monitoring and detection solutions. Across both behavioral health and consumer markets, we are seeing increasing validation that our technology solutions and brand are resonating. "Our marketing investments are driving measurable results, with website traffic up 266% and conversion rates improving as we refine our campaigns and segmentation. We have a clear end-of-year marketing plan that includes targeted messaging, influencer partnerships, and expanded social media activity designed to strengthen awareness heading into the critical holiday and "dry" January periods. The feedback from both consumers and behavioral health customers reinforces that our brand is gaining recognition and trust, and that our focused strategy is translating into sustained sales momentum. "While still in the early stages of commercialization, we are executing with focus and alignment around our long-term strategic objectives. SOBRsafe is building meaningful brand awareness and industry credibility, validated by early interest from oversight organizations, healthcare networks, and behavioral health providers. Our priorities are concentrated around accelerating revenue growth across the behavioral health and consumer markets, cultivating global pilot programs that can evolve into licensing partnerships, and expanding our sales organization to support these initiatives. At the same time, we are strengthening our in-house technology expertise, enhancing our software capabilities through advanced analytics and machine learning, and reimagining our SOBRcheck TM and SOBRsure™ products for broader adoption in early 2027. With these initiatives underway, we believe SOBRsafe is well positioned to convert our growing brand recognition and technology leadership into sustainable, scalable growth." Third Quarter 2025 Financial Results Revenue in the third quarter of 2025 increased 136.1% to $108.9 thousand compared to $46.1 thousand for the same period in 2024 and increased 4.5% compared to the second quarter of 2025. The year-over-year and sequential growth was primarily attributable to increased sales for the Company's SOBRsure TM device and SOBRsure TM software subscriptions. Gross profit in the third quarter of 2025 increased to $37.9 thousand compared to $30.1 thousand for the same period in 2024. Gross margin was 34.8% in the third quarter of 2025, compared to 65.3% in the third quarter of 2024. The year-over-year decline in margin was largely due to strategic price reductions to the Company's SOBRsure TM device and software subscriptions to expand its customer base as well as higher costs associated with product replacements to enhance device quality. Operating expenses in the third quarter of 2025 were $2.3 million compared to $1.9 million for the prior year period. The increase was reflective of additional general and administrative costs associated with the Company's expanded head count, businesses development costs, and increased marketing efforts. Net loss in the third quarter of 2025 was $(2.2) million, or $(1.44) per diluted share, compared to a net loss of $(1.8) million, or $(58.26) per diluted share, for the prior year period. Note, the earnings per diluted share in the prior year period has been adjusted for the 1-for-110 and 1-for-10 reverse splits of the Company's common stock on the Nasdaq Capital Markets effected October 2, 2024 and April 4, 2025, respectively. The increase in net loss was primarily attributable to higher operating costs, partially offset by reduced stock-based compensation and research and development expenses. Cash and cash equivalents were $4.7 million at September 30, 2025, compared to $8.4 million at December 31, 2024. About SOBRsafe™ Through next-generation alcohol detection technology, we enable trust and empower recovery ... with a human touch. SOBRsafe's advanced transdermal (touch-based) technology detects and reports in real-time the presence of alcohol as emitted through a user's skin - no breath, blood, or urine samples are required. With a powerful backend data platform, SOBRsafe provides passive, dignified screening and monitoring solutions for the behavioral health, family law and consumer markets, and for licensing and integration. To learn more, visit www.sobrsafe.com. Safe Harbor Statement Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 and the Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward-looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at www.sec.gov . Company Contact: [email protected] Investor Relations Contact: Scott Liolios or Taylor Stadeli Gateway Group 949-574-3860 [email protected] SOBR SAFE, INC. CONDENSED CONSOLIDATED BALANCE SHEETS SOBR SAFE, INC. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS SOBR SAFE, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS SOURCE: SOBR Safe, Inc. View the original press release on ACCESS Newswire

DENVER, CO / ACCESS Newswire / August 7, 2025 / SOBR Safe, Inc. (Nasdaq:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation alcohol monitoring and detection technology, is reporting financial and operating results for the second quarter ended June 30, 2025. Second Quarter 2025 Operational and Financial Highlights Generated a 92.3% year-over-year and 20.3% quarter-over-quarter increase in total revenue. Gross margin increased 380 basis points year-over-year to 57.5% in the second quarter of 2025. Net loss improved to $2.0 million, compared to $2.1 million in the second quarter of 2024. SOBRsure TM GEN 2 related hardware and software revenues attributed 76.5% of total revenue during the quarter and 80.4% year to date. Shipped 178 SOBRsureTM GEN 2 devices in the second quarter, an increase of 35.9% compared to the first quarter of 2025. Annual recurring revenue from software subscription sales increased 109.6% year-over-year, representing 55.2% of total revenue for the quarter. Launched the next evolution of the Company's business-to-business e-commerce platform which features enhanced ordering and segmentation capabilities, improved tracking of key metrics, and a refined mobile application experience. Completed supplementary independent third-party validation of SOBRsure™ GEN 2, confirming strong core sensing performance, rapid low-level alcohol detection, and environmental reliability, positioning SOBRsafe for accelerated market expansion and new commercial opportunities. Expanded global intellectual patent portfolio in August with the issuance of a European Patent for the SOBRcheck TM device, positioning SOBRsafe to broaden its international reach. Bolstered go-to-market strategy with the addition of two sales and marketing personnel. Initiated sales efforts in the Family Law market to drive adoption in this core vertical. "In the second quarter of 2025, we continued to build the foundation to accelerate future market adoption, delivering a 92% year-over-year and a 20% sequential increase in revenue," said SOBRsafe CEO David Gandini. "While still in the early stages of commercialization, we are seeing promising demand for our SOBRsure™ GEN 2 devices, which we shipped 178 of this quarter, representing a 36% increase compared to Q1 2025. "A major milestone this quarter was the additional independent third-party validation of SOBRsure GEN 2, which confirmed strong core sensing performance, rapid low-level detection, and environmental reliability of our technology. This validation reinforces the credibility of our solution with institutional buyers and provides a clear roadmap for future product enhancement, including advancements in adaptive calibration and cross-contamination mitigation. In parallel, we made important strides in go-to-market execution. We expanded our sales and marketing team, initiated targeted outreach in the Family Law market, and launched the next evolution of our business-to-business e-commerce platform. This upgraded platform features enhanced customer segmentation, streamlined online ordering, integrated sales tracking, and improved billing capabilities, all designed to make purchasing and managing SOBRsureTM solutions more intuitive, efficient, and scalable for our enterprise customers. "We also laid critical groundwork for international expansion with the issuance of a European Patent for SOBRcheck™ and early-stage testing preparations in India and Italy. These efforts signal the growing relevance of our technology on a global scale. As we enter the second half of 2025, we believe SOBRsafe is well positioned to convert product validation and brand visibility into broader adoption and long-term value creation in a critical and underserved market." Second Quarter 2025 Financial Results Revenue in the second quarter of 2025 increased 92.3% to $104.2 thousand compared to $54.2 thousand for the same period in 2024 and increased 20.3% compared to the first quarter of 2025. The sequential and year-over-year increases were driven by sales growth for the Company's SOBRsureTM device and SOBRsureTM software subscriptions. Gross profit in the second quarter of 2025 increased significantly to $59.9 thousand compared to $13.0 thousand for the same period in 2024. Gross margin was 57.5% in the second quarter of 2025, compared to an adjusted gross margin of 58.4% in the second quarter of 2024. The prior year period included a one-time write-off of $23.4 thousand related to inventory adjustments. The year-over-year margin improvement was largely due to increased SOBRsureTM device and software subscription sales. Operating expenses in the second quarter of 2025 were $2.1 million compared to $1.9 million for the same period in 2024. The increase was primarily attributable to planned increases in head count and professional services spend. Net loss in the second quarter of 2025 improved to $(2.0) million, or $(1.32) per diluted share, compared to a net loss of $(2.1) million before deemed dividends and warrant transaction costs of $0.3 million, or $(97.53) per diluted share, for the same period in 2024. The improvement reflects increased gross profit, partially offset by higher operating expenses. Note, the earnings per diluted share in prior year period has been adjusted for the 1-for-110 and 1-for-10 reverse split of the Company's common stock on the Nasdaq Capital Markets effected October 2, 2024 and April 4, 2025, respectively. Cash and cash equivalents were $8.5 million at June 30, 2025, compared to $8.4 million at December 31, 2024. About SOBRsafe™ Through next-generation alcohol detection technology, we enable trust and empower recovery ... with a human touch. SOBRsafe's advanced transdermal (touch-based) technology detects and reports in real-time the presence of alcohol as emitted through a user's skin - no breath, blood, or urine samples are required. With a powerful backend data platform, SOBRsafe provides passive, dignified screening and monitoring solutions for the behavioral health, family law and consumer markets, and for licensing and integration. To learn more, visit www.sobrsafe.com. Safe Harbor Statement Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 and the Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing Sections. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward-looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at www.sec.gov. Company Contact: [email protected] Investor Relations Contact: Scott Liolios or Taylor Stadeli Gateway Group 949-574-3860 [email protected] SOBR SAFE, INC. CONDENSED CONSOLIDATED BALANCE SHEETS SOBR SAFE, INC. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS SOBR SAFE, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS SOURCE: SOBR Safe, Inc. View the original press release on ACCESS Newswire

Independent Testing Confirms SOBRsure™ GEN 2 Capabilities, Positioning SOBRsafe for Accelerated Market Expansion DENVER, CO / ACCESS Newswire / July 29, 2025 / SOBR Safe, Inc. (Nasdaq:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation alcohol monitoring and detection technology, today announced a significant technology milestone following comprehensive independent testing by KEA Technologies. The rigorous third-party evaluation assessed SOBRsafe's SOBRsureTM GEN 2 device across key technical parameters under controlled conditions, establishing the device as an alternative to monitor alcohol consumption in the behavioral health and wellness, and alcohol consumption and non-punitive management space. KEA Technologies conducted extensive evaluations covering critical performance areas including calibration linearity, environmental impacts, sensitivity and drift, and trace alcohol differentiation. The testing validated the SOBRsureTM GEN 2's core sensing capabilities and consistent performance across its expected environmental operating range. The device exhibited excellent calibration linearity, demonstrating performance even with low-level ethanol underscoring the strength of SOBRsafe's early detection technology. The device exhibited rapid ethanol response times of 30 seconds or less from initial exposure in controlled testing, including low-level, early detection scenarios. This rapid response capability, combined with the ability to differentiate trace alcohol concentrations in controlled conditions, highlights the underlying potential of SOBRsafe's monitoring and detection technology platform. "The results of these tests demonstrate the strength of our baseline technology, specifically used in the SOBRsureTM GEN 2 device," said SOBRsafe CEO David Gandini. "With increasing third-party validation reinforcing the monitoring and detection capabilities of SOBRsafe's technology and a clear road map for product evolution, we are poised to gain greater market share as we expand domestically and internationally." Building on this validated foundation, SOBRsafe's future development efforts will focus on further enhancing low-level detection, minimizing cross-contamination from non-ingested alcohol sources, and advancing on-board sensor diagnostic capabilities and user adaptable calibration features. Additionally, this independent validation bolsters confidence in SOBRsafe's core technology, which can help us secure future commercial partnerships and accelerate broader market adoption. For more information on SOBRsafe, please visit the Company's investor relations website at ir.sobrsafe.com. About SOBRsafe™ Through next-generation alcohol detection technology, we enable trust and empower recovery ... with a human touch. SOBRsafe's advanced transdermal (touch-based) technology detects and reports in real-time the presence of alcohol as emitted through a user's skin - no breath, blood, or urine samples are required. With a powerful backend data platform, SOBRsafe provides passive, dignified screening and monitoring solutions for the behavioral health, family law and consumer markets, and for licensing and integration. To learn more, visit www.sobrsafe.com. About KEA Technologies, Inc. Founded in 2015, KEA is a leader in engineering services, product development, and independent testing services for the transportation and other related industries. In addition to providing a wide array of independent testing out of its lab in Littleton, MA, KEA is a valued product development partner to its clients, helping to identify the root of any testing issues and enable clients to get to market faster, safely. KEA staff have excelled in innovative transportation R&D for the past 25 years and hold extensive subject-matter expertise regarding advanced engineering research, development, testing, and evaluation that has been applied to other industries such as defense and the oil and gas sector. KEA's team of world-renowned consultants hold expertise in various engineering disciplines and the standards, regulations, specifications, and recommended practices that are pertinent to their fields of expertise. For more information, visit www.keatechinc.com. Safe Harbor Statement Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 and the Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward-looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at www.sec.gov. Company Contact: [email protected] Investor Relations Contact: Scott Liolios or Taylor Stadeli Gateway Group 949-574-3860 [email protected] SOURCE: SOBR Safe, Inc. View the original press release on ACCESS Newswire

DENVER, CO / ACCESS Newswire / May 22, 2025 / SOBR Safe, Inc. (Nasdaq:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation alcohol monitoring and detection technology, is reporting financial and operating results for the first quarter ended March 31, 2025. First Quarter 2025 Operational and Financial Highlights Achieved an 80.5% increase in total revenue compared to the prior-year quarter, with an improved gross margin of 58.8%. Net loss improved significantly to $1.9 million, compared to $2.5 million in the first quarter of 2024. Annual recurring revenue from software subscription sales increased 109.6% year-over-year, representing 53.8% of total revenue. Received approximately $3.3 million in net proceeds from the exercise of outstanding warrants issued in connection with the October 2024 PIPE financing, bringing the Company's cash balance to $10.1 million at the end of the first quarter 2025. Deployed 148 SOBRsureTM devices in the first quarter, an increase of 41.0% compared to December 31, 2024. Appointed Kris Pederson to the Board of Directors, adding deep expertise in governance, digital innovation, and strategic execution to support long-term scalable growth. Enhanced SOBRsafe's patent-pending software technology, including updates to the mobile application with streamlined administration, improved notification protocols and Bluetooth connectivity, and a new user interface. Added Dr. Benjamin Sanchez as a Scientific Advisor to support non-dilutive federal funding and licensing opportunities, and clinical research partnerships through his expertise in bioimpedance technologies and digital health systems. "In the first quarter of 2025, we continued to make substantial progress towards sustainable long-term growth, with a marked 80.5% increase in year-over-year revenue and a significant improvement in gross margin to 58.8%,"said SOBRsafe Chairman and CEO David Gandini. "Driving our revenue growth was a 41.0% increase in SOBRsureTM devices deployed compared to fiscal 2024 year-end, reflecting improved brand awareness and a rising demand for our innovative solutions. While we remain in the early stages of commercialization, this strong year-over-year improvement is a testament to our disciplined strategy focused on technological innovation, targeted deployment, and brand establishment. "To further capitalize on this increasing momentum, we rolled out updates to our mobile application, including improved administrative tools, upgraded notification protocols, and a redesigned user interface. These improvements, shaped by direct client feedback, are designed to elevate usability and drive stronger engagement. We also completed independent third-party validation of our hardware platform and embedded sensors, a key milestone that enhances our credibility with institutional buyers and will accelerate future adoption. "The first quarter represents important progress in refining our product, bolstering our go-to-market foundation, broadening awareness of the SOBRsafe brand, and strengthening our leadership, all of which positions us nicely to expand SOBRsafe's global footprint. Our focus on operational execution is laying a solid foundation to accelerate adoption of our innovative solutions and create scalable growth in a critical and underserved category in the years to come." First Quarter 2025 Financial Results Revenue in the first quarter of 2025 increased 80.5% to $86.6 thousand compared to $48.0 thousand for the same period in 2024 and increased 34.4% compared to the fourth quarter of 2024. The sequential and year-over-year increase was primarily due to the deployment of additional unique devices, including the release of our second generation SOBRsureTM device, and a targeted marketing strategy. Gross profit in the first quarter of 2025 increased considerably to $51.0 thousand compared to $23.2 thousand for the same period in 2024. Gross margin was 58.8% in the first quarter of 2025, up significantly from 48.4% in the first quarter of 2024. The year-over-year margin expansion was driven by an increase in software subscriptions and higher sales for the Company's SOBRsureTM device. Operating expenses in the first quarter of 2025 were $2.0 million compared to $1.7 million for the same period in 2024. The increase was largely due to additional general and administrative expenses from growing the Company's employee headcount and partially offset by a decreased reliance on and in third-party professional service and consulting fees. Net loss in the first quarter of 2025 improved substantially to $(1.9) million, or $(0.66) per diluted share, compared to a net loss of $(2.5) million, or $(70.06) per diluted share, for the same period in 2024. The improvement reflects the higher level of gross profit generated during the quarter. Note, the earnings per diluted share in prior year period has been adjusted for the 1-for-110 and 1-for-10 reverse split of the Company's common stock on the Nasdaq Capital Markets effected October 2, 2024 and April 4, 2025, respectively. Cash and cash equivalents were $10.1 million at March 31, 2025, compared to $8.4 million at December 31, 2024. The Company received proceeds of approximately $3.3 million, from the exercise of outstanding warrants during the first quarter of 2025 which were issued in conjunction with 2024 PIPE financing completed in October 2024. About SOBRsafe™ Through next-generation alcohol detection technology, we enable trust and empower recovery ... with a human touch. SOBRsafe's advanced transdermal (touch-based) technology detects and reports in real-time the presence of alcohol as emitted through a user's skin - no breath, blood, or urine samples are required. With a powerful backend data platform, SOBRsafe provides passive, dignified screening and monitoring solutions for the behavioral health, family law and consumer markets, and for licensing and integration. To learn more, visit www.sobrsafe.com. Safe Harbor Statement Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. The Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing Sections. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward-looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at www.sec.gov. Company Contact: [email protected] Investor Relations Contact: Scott Liolios or Taylor Stadeli Gateway Group 949-574-3860 [email protected] SOURCE: SOBR Safe, Inc. View the original press release on ACCESS Newswire