REBN

Full Year 2025 Revenue Grew 37% to $8.1 Million, Driven by the Launch of Reborn Logistics and New License Revenue Streams Appointed Jung Jae Lim as Co-Chief Executive Officer and Regained Nasdaq Listing Compliance Subsequent to Year-End BREA, Calif., April 23, 2026 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, has reported its financial and operational results for the full year ended December 31, 2025. Key Financial and Operational Highlights Full year 2025 total revenue grew 37% to $8.1 million, compared to $5.9 million for full year 2024, driven by the launch of new service income and license income revenue streams. Full year 2025 store revenue grew 7% to $6.0 million, compared to $5.6 million for full year 2024. Store, wholesale and online gross margins for the year ended December 31, 2025, decreased to 61% compared to 63% for the same period in 2024. Introduced two new revenue streams in 2025: service income of $0.9 million from the newly formed Reborn Logistics subsidiary, and license income of $1.1 million related to licensing of the Reborn Coffee brand and system. Operated 10 company-owned retail locations (nine in California and one in Malaysia) and one California franchisee as of December 31, 2025. Cash and cash equivalents increased to $2.6 million at December 31, 2025, up from $0.2 million at December 31, 2024, reflecting proceeds from equity issuances and convertible debt financings during the year. Subsequent to year-end, completed a Securities Subscription Agreement with an accredited investor, generating $6.5 million in gross proceeds. Total stockholders' equity increased to $4.6 million at December 31, 2025, up from $2.6 million at December 31, 2024. 2025 and Subsequent Events Appointed Jung Jae Lim as Co-Chief Executive Officer alongside founder Jay Kim. Mr. Lim brings more than 20 years of leadership experience in logistics and supply chain management, including large-scale distribution networks and enterprise partnerships. Announced the successful grand opening of its flagship location in Shenzhen, China located within Tencent's new headquarters campus, reflecting the Company's broader strategy to build a scalable presence across multiple provinces in China. Regained compliance with the minimum stockholders' equity requirement under Nasdaq Listing Rule 5550(b). Completed a Securities Subscription Agreement with an accredited investor for the purchase of 1,192,661 shares of common stock at a purchase price of $5.45 per share, generating $6.5 million in gross proceeds. Completed a warrant exchange and termination transaction with prior investors, resulting in the cancelation of outstanding warrants and the elimination of approximately $1.3 million in derivative liabilities. Announced the formation of its new advisory board to drive innovation and growth within the company and appointed Hisham Elkoustaf as its chair. The advisory board will help to shape the strategic direction of Reborn Coffee and ensure that it remains committed to its values of sustainability and quality. Established Reborn Logistics, Inc., a 51%-owned subsidiary providing freight forwarding, transportation and logistics services. Reborn Logistics contributed $0.9 million of service income and approximately $0.3 million of income from operations in its partial first year. Signed a $1 million exclusive licensing agreement with Reborn Korea Co., Ltd. to develop and operate Reborn Coffee retail locations throughout South Korea. Signed a $1.3 million exclusive master licensing agreement with Reborn Health Goods (Shenzhen) Co., Ltd., a China-based corporation, granting it full rights to develop and sublicense Reborn Coffee locations throughout mainland China. Executed a strategic licensing agreement with The Arjomand Group and IG International, marking Reborn's expansion into the Republics of Georgia and Armenia. Entered into a master licensing agreement valued at $1.7 million with the Arjomand Group to lead the development of Reborn Coffee-branded retail locations and product lines throughout high-growth markets across the Middle East, Europe, and MENA regions. Established a Central China Supply Chain Headquarters in Dawu County. Reborn China will oversee the sourcing and distribution of all matcha-based products throughout Asia and the UAE, in partnership with an agricultural group that operates matcha farms and manufacturing facilities through a China-Japan joint venture. Announced that Bosco Bakery, a well-established bakery in Los Angeles, California, officially joined Reborn Coffee as a franchise. Partnered with Eachome Shopping, a major retail platform under Shenzhen Media Group, to expand its retail footprint across China, enabling Reborn Coffee to scale its retail presence by integrating with Eachome Shopping's extensive online and offline platforms. Entered into a securities purchase agreement and a common stock purchase agreement for up to a total of $60 million in financing commitments with Arena Investors, LP and Arena Business Solutions Global SPC II, Ltd. Approved as U.S. Franchisor, setting the stage for expansive growth across U.S. markets. Management Commentary “Fiscal 2025 was a transformational year for Reborn Coffee, defined by the diversification of our revenue base, the formation of a new operating subsidiary, and a meaningful strengthening of our balance sheet,” said Jay Kim, Co-Chief Executive Officer of Reborn Coffee. “We grew total revenue 37% year-over-year to $8.1 million, with contributions from our core retail business joined by two entirely new revenue streams: service income from the September 2025 launch of Reborn Logistics, and license income associated with the licensing of our brand and operating system. Together, these new streams contributed approximately $2.0 million of revenue in 2025 and mark an important step in the evolution of Reborn Coffee from a single-channel specialty coffee operator into a multi-channel platform company. “Our decision to establish Reborn Logistics reflects a broader strategic view that supply chain capabilities are a differentiator in both the specialty coffee and broader consumer sectors. Under the leadership of our newly appointed Co-Chief Executive Officer, Jung Jae Lim, who brings more than two decades of logistics and supply chain expertise, we expect Reborn Logistics to continue to scale in 2026 and play an increasingly important role in both our own distribution network and in serving third-party customers. Having two Co-CEOs — one focused on brand, retail and franchise growth, and one focused on logistics, transportation and operating infrastructure — positions us to pursue both opportunities with the focus and depth each deserves. “From a capital perspective, during 2025 and in the subsequent period we completed equity and convertible debt financings totaling more than $18 million in aggregate commitments, including the Arena convertible debenture program, the $50 million Equity Line of Credit with Arena, and the $6.5 million Securities Subscription Agreement with Charles Jeong. These transactions materially improved our cash position, which grew to $2.6 million at year-end from $0.2 million a year earlier, and allowed us to enter 2026 with a structured repayment plan with our convertible debenture holders and a regained Nasdaq listing compliance position. While our 2025 results include several non-recurring charges — most notably a $1.6 million asset impairment loss tied to our Korea and Malaysia subsidiaries and approximately $1.8 million of combined debt discount amortization and loss on debt extinguishment — these items reflect actions taken to strategize our international footprint and re-structure our capital position for the next phase of growth. “Looking to 2026, our priorities are clear: commence franchise sales and target the opening of up to ten franchise locations, further scale Reborn Logistics, complete the structured repayment of the Arena debentures, and continue to build out the supporting infrastructure — including our planned barista training program — that will underpin the next stage of growth. We believe the foundation we built in 2025 puts us in a strong strategic position for the remainder of 2026,” concluded Kim. Anticipated Milestones Commence franchise sales activities in 2026 and target the opening of up to ten franchise locations across the United States. Scale Reborn Logistics operations to further expand freight forwarding, transportation and supply chain services to both affiliated and third-party customers. Complete the structured repayment of the outstanding convertible debentures pursuant to the Amended and Restated Forbearance Agreement with Arena Investors, targeting full repayment or conversion by September 30, 2026. Launch a dedicated barista training program designed to support quality and consistency across company-operated and future franchised locations. Expand domestic roasting capacity and paper goods supply infrastructure to support anticipated franchisee-driven demand, with an emphasis on eco-friendly products. Evaluate opportunities to refresh and selectively expand the company-operated retail footprint in core Southern California markets. Continue to pursue additional strategic financings, as needed, to fund ongoing operations and growth initiatives. Full Year 2025 Financial Results Total net revenues for the year ended December 31, 2025 were approximately $8.1 million, compared to $5.9 million for the year ended December 31, 2024, representing an increase of approximately $2.2 million, or 36.5%. The increase was primarily driven by the addition of two new revenue streams in 2025 — service income of approximately $0.9 million from the newly formed Reborn Logistics subsidiary, and license income of approximately $1.1 million — together with a 6.8% increase in company-operated store revenue. Wholesale and online revenue declined to $0.1 million from $0.4 million, reflecting a strategic shift in marketing focus toward retail and service-based revenue streams. Store, wholesale and online gross profit was approximately $3.7 million for the three-month period ended March 31, 2025, compared to gross profit of approximately $3.7 million for the comparable period in 2024. Store, wholesale and online gross margins for the year ended December 31, 2025, decreased to 61% compared to 63% for the same period in 2024. Total operating costs and expenses for the year ended December 31, 2025 were approximately $13.9 million, compared to $10.5 million for the year ended December 31, 2024, representing an increase of approximately $3.3 million, or 31.7%. Net loss attributable to Reborn Coffee shareholders for the year ended December 31, 2025 was approximately $9.1 million, or $(1.73) per basic and diluted share, compared to a net loss of approximately $4.8 million, or $(1.66) per basic and diluted share, for the year ended December 31, 2024. Net cash used in operating activities for the year ended December 31, 2025 was approximately $6.5 million, compared to $3.5 million for the year ended December 31, 2024. Cash and cash equivalents totaled approximately $2.6 million as of December 31, 2025, compared to $0.2 million as of December 31, 2024. Subsequent to year-end, completed a Securities Subscription Agreement with an accredited investor, generating $6.5 million in gross proceeds. About Reborn Coffee Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives. For more information, visit reborncoffee.com. Forward-Looking Statements All statements in this release that are not based on historical fact are "forward-looking statements." While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management's Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission ("SEC") including our Form 10-K for the year ended December 31, 2025, which can be found on the SEC's website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company's ability to continue as a going concern as indicated in an explanatory paragraph in the Company's independent registered public accounting firm's audit report as a result of recurring net losses, among other things, the Company's ability to successfully open the additional locations described herein as planned or at all, the Company's ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law. Contacts Investor Relations Contact: Chris Tyson Executive Vice President MZ North America [email protected] 949-491-8235 Company Contact: Reborn Coffee, Inc. [email protected]

Opening Establishes a Foundation for Multi-Province Growth Across China and Reinforces Reborn Coffee’s Broader International Expansion Strategy BREA, Calif., March 24, 2026 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN) (the “Company”), a leader in the specialty coffee market, announced today the successful grand opening of its flagship location in Shenzhen, China on March 18, 2026. Located within Tencent’s new headquarters campus, the opening marks a significant milestone in Reborn Coffee’s international growth strategy and further advances the Company’s previously announced expansion initiatives in China. The Shenzhen flagship reflects the Company’s broader strategy to build a scalable presence across multiple provinces in China. As one of China’s leading centers of technology, innovation, and modern urban development, Shenzhen offers a strategically aligned entry point for the brand, with a consumer base that is highly responsive to premium, design-driven, and innovation-led lifestyle concepts. The Company believes this opening represents an important starting point for Reborn Coffee’s future growth in China. Beyond the launch of a single flagship store, the Shenzhen location is intended to serve as a foundation for broader regional expansion, brand visibility, and operational development in one of the world’s most dynamic consumer markets. By delivering high-quality refreshment services in the heart of a major technology ecosystem, Reborn Coffee is positioning itself to participate meaningfully in technology-driven urban spaces while integrating local cultural relevance with a forward-looking market strategy. “This grand opening in Shenzhen represents a meaningful step in our long-term vision to build Reborn Coffee into a global brand,” said Jay Kim, Co-Chief Executive Officer of Reborn Coffee Inc. “We believe Shenzhen is one of the most strategically important cities in China, and we are proud to establish this flagship presence as a platform for continued growth across China and, over time, broader global market development.” As Reborn Coffee continues to pursue international expansion, management believes the Shenzhen opening strengthens the Company’s brand position in Asia and supports its broader objective of building a globally recognized specialty coffee platform. The Company intends to continue advancing disciplined growth in China while supporting the long-term global development of the Reborn Coffee brand. Ceremony participants at the grand opening of Reborn Coffee’s Shenzhen flagship location on March 18, 2026, including Jay Kim, Co-Chief Executive Officer of Reborn Coffee Inc. (fourth from left). About Reborn Coffee Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives. Forward-Looking Statements All statements in this release that are not based on historical fact are "forward-looking statements." While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management's Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission ("SEC") including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC's website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company's ability to continue as a going concern as indicated in an explanatory paragraph in the Company's independent registered public accounting firm's audit report as a result of recurring net losses, among other things, the Company's ability to successfully open the additional locations described herein as planned or at all, the Company's ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law. Contacts Investor Relations Contact: Chris Tyson Executive Vice President MZ North America [email protected] 949-491-8235 A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f3932ee3-2184-4665-a237-212e46b7372e

Flagship Location Positioned within Tencent’s Newly Completed Headquarters, Grand Opening Planned Following Chinese New Year BREA, Calif., Jan. 29, 2026 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (NASDAQ: REBN), a leader in the specialty coffee market, today announced continued progress in its international expansion strategy with the completion of construction for its flagship location within Tencent’s newly developed headquarters campus in Shenzhen, China. With construction now complete, Reborn Coffee expects the grand opening of the location to take place following the conclusion of the Chinese New Year. Tencent, one of the world’s leading internet and technology services companies, has completed development of its new headquarters campus spanning more than 80 hectares east of Da Chan Bay Island in Qianhai, Bao’an District. The campus has been thoughtfully designed to foster collaboration, dialogue, and innovation, featuring a diverse program of exhibitions, discussions, and activities integrated throughout the campus. Reborn Coffee is proud to confirm that construction of its flagship location within this landmark development has been completed, positioning the brand at the center of one of China’s most influential technology ecosystems. As Reborn Coffee’s exclusive master licensee in China, Reborn Health Goods (Shenzhen) led the development of this flagship location within Tencent’s new headquarters campus. Reborn Coffee’s store is situated within the central and northern buildings of the campus and features a fully open atrium connected to a sunken garden, designed to function as an active public gathering space. The location forms part of the campus’s primary office environment, which is designed to accommodate more than 23,00 employees across approximately 500,000 square meters of office space. In parallel with this milestone, Reborn Coffee’s headquarters in Brea, California, is actively continuing to advance quality control initiatives to ensure that products and operations meet the company’s highest global standards. These efforts include refining processes to align with regional characteristics and consumer preferences, with menu development designed to reflect both Reborn Coffee’s core identity and the unique cultural and local attributes of each market it serves. As the Company continues to execute its global growth strategy, management believes this flagship presence will serve as a meaningful platform for brand visibility, operational learning, and long-term opportunity within one of the world’s most dynamic technology and innovation hubs. About Reborn Coffee Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives. Forward-Looking Statements All statements in this release that are not based on historical fact are "forward-looking statements." While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management's Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission ("SEC") including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC's website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company's ability to continue as a going concern as indicated in an explanatory paragraph in the Company's independent registered public accounting firm's audit report as a result of recurring net losses, among other things, the Company's ability to successfully open the additional locations described herein as planned or at all, the Company's ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law. Contacts Investor Relations Contact: Chris Tyson Executive Vice President MZ North America [email protected] 949-491-8235 Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1f1214f9-011b-49ed-aefc-c81f4447a733 https://www.globenewswire.com/NewsRoom/AttachmentNg/a4d2c1b3-f1b7-4fef-947f-50c1f30a37dc https://www.globenewswire.com/NewsRoom/AttachmentNg/212baaa3-d6c2-442c-b977-223419cb7aa1

Reborn is developing new domestic locations, including flagship concepts designed to showcase Reborn’s elevated brand design and technology platform Flagship location inside Tencent’s global headquarters complex in Shenzhen, one of the world’s leading technology hubs BREA, CA, Dec. 09, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (NASDAQ: REBN) today released a comprehensive shareholder update following the premium-priced equity financings disclosed in its Form 8-K filed November 25, 2025. The Company also provided expanded detail on the technology, operational, and international growth initiatives that are reshaping Reborn into a scalable, technology-driven global coffee and consumer brand as it enters 2026. A Strengthened Financial Foundation Following Premium-Priced Equity Financings In October and November, Reborn secured $6.5 million of equity commitments at $5.45 per share, representing a meaningful premium to the Company’s market price at the time of execution. This capital reflects strong confidence from accredited investors in Reborn’s operating model, global strategy, and long-term value creation. These financings significantly bolster Reborn’s stockholders’ equity and address the prior equity deficiency cited by Nasdaq, positioning the Company on firmer footing as it proceeds through the hearing process. The capital also provides additional working capital to accelerate Reborn’s technology roadmap, enhance operational efficiency, and support both domestic and international expansion. A Business Transforming Through Technology: Building a Unified, Scalable Platform Throughout 2026, Reborn will advance a major technology transformation that is redefining the Company far beyond its origins as a traditional coffee retailer. Reborn has built a fully integrated, omni-channel operating platform linking its POS systems, kiosks, mobile ordering, and store operations into a unified architecture. This system provides real-time visibility into sales, labor, cost drivers, and customer behavior, enabling data-driven decision-making across the organization. These tools are improving store-level consistency, strengthening margins, and providing the foundation for future layers of automation designed to reduce manual processes and improve service efficiency. Reborn believes this unified digital infrastructure positions the Company with a competitive advantage as it scales both domestically and internationally. Operational Momentum Across the U.S. Store Portfolio Reborn’s U.S. retail stores are demonstrating improving operational momentum supported by the technology integration. The Company has seen gains in labor efficiency, notable improvements in service speed and throughput, tighter cost controls, and stronger digital customer engagement. These improvements translate into more predictable store-level performance and support the Company’s expectation to achieve sustainable positive cash flow beginning in the first quarter of 2026. The Company is also developing new domestic locations, including flagship concepts designed to showcase Reborn’s elevated brand design and technology platform. These locations are expected to serve as both brand centers and operational hubs for onboarding and supporting international partners. Reborn is developing new domestic locations, including flagship concepts designed to showcase Reborn’s elevated brand design and technology platform Global Expansion Accelerating Through an Asset-Light Licensing Model Reborn’s most significant long-term growth opportunity lies in its asset-light global licensing strategy. The Company now has approximately ten countries under licensing agreements, with additional territories progressing through later-stage discussions. International partners are adopting Reborn’s standardized store design, brand identity, and technology platform—creating a scalable framework for rapid global deployment. In addition to retail licensing, the Company is expanding into distribution licensing, enabling partners to sell Reborn-branded consumer products, including canned beverages, in their respective regions. This approach broadens the brand’s global footprint while generating high-margin, low-capital revenue streams. A major milestone within this strategy is the development of a flagship location inside Tencent’s global headquarters complex in Shenzhen, one of the world’s leading technology hubs. This flagship will serve as a showcase for Reborn’s technology-forward retail model and support regional expansion efforts. Flagship location inside Tencent’s global headquarters complex in Shenzhen, one of the world’s leading technology hubs Positioned for a Strong 2026 With Expected Return to Sustainable Positive Cash Flow in the First Quarter With a strengthened capital structure, improving operational performance, an integrated technology foundation, and a rapidly expanding international licensing network, Reborn enters 2026 from its strongest strategic position to date. The Company expects these initiatives to drive sustainable positive cash flow beginning in the first quarter, marking an important financial and operational inflection. Jay Kim, Founder and CEO of Reborn Coffee, stated, “The investments completed at $5.45 per share—at a major premium to market—represent a clear vote of confidence in our vision and in the value we are building. These financings strengthen our balance sheet, address the prior equity deficiency, and allow us to accelerate our technology deployment and global expansion." "Our technology platform is now fully integrated and is fundamentally transforming how we operate. Our stores are becoming more efficient, more consistent, and more data-driven, while our international licensing pipeline continues to expand. With these foundations in place, we expect to achieve sustainable positive cash flow beginning in the first quarter." "Reborn is evolving into a global, technology-enabled coffee brand with significant long-term opportunity, and we appreciate the continued support of our shareholders as we execute the next phase of our strategy.” About Reborn Coffee Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives. Forward-Looking Statements All statements in this release that are not based on historical fact are "forward-looking statements." While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management's Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission ("SEC") including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC's website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company's ability to continue as a going concern as indicated in an explanatory paragraph in the Company's independent registered public accounting firm's audit report as a result of recurring net losses, among other things, the Company's ability to successfully open the additional locations described herein as planned or at all, the Company's ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law. Contact: Crescendo Communications, LLC Tel: (212) 671-1020 Email: [email protected] Attachments Reborn is developing new domestic locations, including flagship concepts designed to showcase Reborn’s elevated brand design and technology platform Flagship location inside Tencent’s global headquarters complex in Shenzhen, one of the world’s leading technology hubs

Observed 32% Q2 2025 Store-Level Sales Growth, Cold Brew Vertical, and Turkey Launch Reinforce Multi-Channel Expansion Strategy BREA, Calif., June 24, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced series of corporate developments that highlight the company’s rapid growth and strategic execution in global markets. “Reborn’s recent progress reflects our ability to execute across multiple growth verticals simultaneously—from international market entry to product innovation and franchise infrastructure,” said Jay Kim, CEO of Reborn Coffee. “We’re building not just a coffee brand, but a global lifestyle ecosystem.” Positive Store-Level Sales Trend Observed in Q2 2025: Reborn Coffee has observed encouraging trends in its store-level sales performance during the second quarter of 2025. Compared to the same period last year, company-operated stores have experienced an average sales increase of approximately 32% to date. This growth reflects strong customer demand, effective product mix, and improved operational efficiency. While full quarterly results will be disclosed in the Company’s upcoming financial reporting, Reborn remains optimistic about continued momentum across its retail and B2B channels. RTD Cold Brew Program Nears Completion: Reborn Coffee’s Ready-to-Drink (RTD) Cold Brew line, developed in partnership with global beverage solutions provider Finlays, is entering the final stages of production. As part of this program, Reborn is finalizing a direct sourcing agreement with Gualanday, a high-elevation coffee farm in Colombia, to supply a full container of premium Colombian green coffee beans. These beans will be roasted and brewed exclusively for the RTD product, supporting a fully traceable, farm-to-RTD can supply chain. Okayama Bakery Collaboration to Enhance In-Store Offering: Reborn has partnered with Okayama Bakery to integrate high-quality baked goods at select locations. This collaboration is expected to increase average ticket size and elevate the customer experience. This collaboration will initially roll out in select high-traffic U.S. locations, aiming to drive cross-category sales and elevate customer experience. Reborn Coffee Academy Under Development: Reborn Coffee is currently in the early stages of developing the Reborn Coffee Academy, a proprietary training and certification program designed to elevate the skills of baristas, franchise partners, and coffee enthusiasts across its global network. Reborn is actively exploring potential collaboration with leading coffee education bodies, including the Specialty Coffee Association (SCA) to ensure the Academy meets internationally recognized standards in specialty coffee education. The Academy is envisioned as a multi-tiered program that will include: Internal certification pathways for Reborn baristas and store managers Franchisee onboarding modules and continuing education tracks Select courses for the public interested in deepening their coffee knowledge This educational platform will serve as a foundation to scale Reborn’s operational excellence while reinforcing its brand identity as a craft-focused, quality-first coffee company. By investing in structured training from the ground up, Reborn aims to create a culture of consistency, professionalism, and passion that supports both store-level success and long-term global brand value. Scalable Store Infrastructure in Final Production: Reborn’s branded store interiors—tables, chairs, counters, cups, and napkins—are in final production stages and will begin rollout to global locations. The new standardized format will reduce buildout time and create a unified global aesthetic. Turkey Launch Underway to Capture Summer Momentum: Reborn Coffee is finalizing its initial store setup and product shipment to Turkey, marking its official entry into the country. Working in close collaboration with local partners, the company is moving swiftly to launch operations in time for peak summer demand. Roasting, packaging, and export logistics are being executed with a short lead time to support inventory for the first three months of business. This strategic move allows Reborn to leverage seasonal consumer demand in one of the region’s most vibrant café cultures. About Reborn Coffee Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives. Forward-Looking Statements All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law. Contacts Investor Relations Contact: Chris Tyson Executive Vice President MZ North America [email protected] 949-491-8235 Company Contact: Reborn Coffee, Inc. [email protected] A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d35f70c7-c1f7-4aa7-bdd5-264af1486e25

FY 2024 Annual Revenue Growth to $5.9 Million and Strong 31% Increase in Q4 Revenue to $1.8 Million Approved as U.S. Franchisor and Signed Commitments for 33 New Locations Through a Combination of Area Development and Franchise Agreements BREA, Calif., April 01, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, has reported its financial and operational results for the fourth quarter and year ended December 31, 2024. Key Financial and Operational Highlights Q4’24 revenue improved 31% to $1.8 million, compared to $1.4 million in Q4’23. Despite higher food costs, in the full year 2024 revenue improved 8% to $5.9 million as compared to $5.5 million the same period revenue in 2023. Company-operated store gross margins for the year ended December 31, 2024, decreased to 63% compared to 66% for the same period in 2023. Ended Q4'24 with 11 open locations, with 1 location in development, reinforcing our national growth strategy. Full Year 2024 wholesale and online sales grew 47% to $0.4 million from $0.2 million in 2023, as Reborn Coffee continues to scale its omnichannel footprint. Q4 2024 and Subsequent Events Approved as U.S. Franchisor, setting the stage for expansive growth across U.S. markets. Signed commitments for 33 new locations through a combination of area development and franchise agreements following a highly successful Franchise Seminar. Bosco Bakery in Los Angeles, California joined Reborn Coffee as a franchise, marking a strategic expansion into the artisan bakery segment. Partnered with Eachome Shopping, a retail platform under Shenzhen Media Group, offering a wide range of products and services to consumers across China, to expand retail footprint across China. Announced Reborn Coffee Dubai, the Middle Eastern hub of Reborn Coffee's international expansion, is spearheading a bold new initiative to establish flagship locations in Europe. Openings are set for Vienna, Austria; Florence, Italy; and Prague, Czech Republic. Collaborating with Finlays, a global leader in premium tea and coffee solutions, to launch new ready-to-drink (RTD) 4th Wave Cold Brew product line. Entered into a securities purchase agreement and a common stock purchase agreement for up to a total of $60 million in financing commitments with Arena Investors, LP ("Arena") and Arena Business Solutions Global SPC II, Ltd. ("ABS"). Management Commentary "The fourth quarter and early 2025 was highlighted by strong progress of our global expansion initiatives and the rollout of our U.S. franchise business,” said Jay Kim, Chief Executive Officer of Reborn. “Our U.S. company stores faced ongoing challenges with the combination of rising input costs, heightened consumer price sensitivity, and increased capital costs that affected gross margins. Despite these challenges, we improved revenue in 2024 by 8% through the opening of new locations, and a strong focus on marketing efforts to grow brand recognition. We also continue to optimize operating expenses while maintaining a strong Average Unit Volume (“AUV”) comparable to previous periods. “We were recently approved as a U.S. franchisor, setting the stage for an ambitious expansion plan, targeting the opening of more than 100 franchise locations nationwide within the next three years. We are now approved to operate in the state of California and non-franchise registration states, with additional franchise approvals in other registration states actively in progress. This phased approach ensures a strategic and comprehensive nationwide rollout. Following a highly successful Franchise Seminar held in February, we secured commitments for 33 new franchise locations in California, Florida, Georgia, Arizona and more. With our area development model, we are accelerating our footprint nationwide while ensuring strong local partnerships that will drive operational success. Most recently, Bosco Bakery in Los Angeles, California officially joined Reborn Coffee as a franchise. This flagship franchise will serve as a model for future hybrid café-bakery locations. “Internationally, we partnered with Eachome Shopping in China to scale our retail presence by integrating with their extensive online and offline platforms. By leveraging Eachome Shopping's robust media resources, we aim to enhance brand visibility and engage a broader consumer base. The collaboration also paves the way for future online ventures, with aspirations to expand beyond China into the broader Southeast Asian market. Concurrently, Reborn Coffee Dubai is working to establish flagship locations in Europe including Vienna, Austria; Florence, Italy; and Prague, Czech Republic. The Prague flagship store is set to open in June 2025, strategically aligning with the peak tourist season, with announcements for Florence and Prague coming soon. “We have also made progress for the launch of our Ready-To-Drink (RTD) 4th Wave Cold Brew product line, partnering for launch with Finlays, a global leader in premium tea and coffee solutions. Finlays was selected for its state-of-the-art cold brew extraction process, which ensures superior flavor and extended shelf life for RTD coffee beverages. The collaboration has resulted in three distinct offerings including Miami Passion, Signature Blend, and Single-Origin Colombian Cold Brew. The RTD cold brew coffee market continues to experience double-digit growth as consumers seek healthier, more convenient options for their fast-paced lifestyles. Reborn Cold Brew will stand out by delivering a smoother, less acidic coffee experience with natural ingredients, zero sugar, and bold caffeine flavors tailored to a new generation of coffee drinkers. “Looking ahead, we believe our growing international presence, introduction of innovative new products, rapidly expanding online ecommerce sales, and targeted marketing initiatives will deliver on our comprehensive growth strategy in the long term. We are working diligently to expand and diversify our global operations with strategic partnerships and initiatives across Asia, Eastern Europe, and the Middle East in some of the world's fastest-growing coffee markets. Our longer-term goals extend beyond these regions, and we have established a target of over 300 locations worldwide within the next two years designed to establish Reborn Coffee as a household name around the world. As we continue to penetrate new markets, we are poised to redefine the future of specialty coffee on a global scale. “At our US retail locations and ecommerce, we will continue to focus on driving sales and improving gross profit, enhanced by new beverages, complementary product launches, and new company-owned retail locations. We believe the newly secured franchise agreements underscore the strong demand for Reborn Coffee's specialty coffee, tea, and bakery concept, and the franchise model will position us as a leading force in the U.S. coffee industry. We look forward to additional updates on our anticipated milestones in the weeks and months to come,” concluded Kim. Anticipated Milestones Accelerate Reborn Coffee’s footprint across China with multiple flagship stores opening in key tier-1 cities including Guangzhou, Shanghai, and Shenzhen, supported by regional master license agreements to drive multi-unit expansion. Establish a landmark flagship café inside the New Century Global Center in Chengdu, one of the largest shopping complexes in the world, integrating café, tea, and bakery concepts in a premium lifestyle destination. Expand into Northern China through our Shenyang flagship location, with a focus on family-oriented retail experiences and integration into large-scale amusement and entertainment complexes via strategic partners. Introduce AI-powered operational systems in new China stores, with future rollout planned across U.S. franchise locations to enhance efficiency, consistency, and customer engagement. Strengthen our presence in Southern China, with a focus on the Greater Bay Area as a key growth hub, aligning with Reborn’s lifestyle branding and café experiences. Initiate global distribution of Reborn’s patented Coffeeware, starting with the Reborn Tumbler, targeting specialty coffee markets in the U.S., China, Korea, and Southeast Asia, with plans to license or co-develop additional designs. Open flagship location in Dubai, UAE, as a launchpad into the Middle East region, with plans for 20+ additional locations, supported by a centralized distribution center, roasting facility, and regional warehouse to support scalability. Strengthen omnichannel revenue streams through expanded wholesale, ecommerce, and RTD cold brew product sales across major digital and retail platforms. Fourth Quarter and Full Year 2024 Financial Results Revenues were $1.8 million for the three months ended December 31, 2024, compared to $1.4 million for the comparable period in 2023, representing an increase of 31%. The increase in sales for the period was primarily due to increased customer traffic as a result of enhanced brand awareness and expanded marketing efforts. For the year ended December 31, 2024, revenues were $5.9 million, compared to $5.5 million in the prior year period, an increase of 8%. The increase in sales for the periods were primarily driven by the opening of new locations, and to the continued focus on marketing efforts to grow brand recognition. Company-operated store gross profit was $0.8 million for the three-month period ended December 31, 2024, compared to $0.7 million for the comparable period in 2023. Q4'24 company-operated store gross margins decreased to 45% compared to 61% for the same period in 2023. Company-operated store gross profit was $3.5 million for the year ended December 31, 2024, compared to $3.5 million for the comparable period in 2023. Full year 2024 company-operated store gross margins decreased to 63% compared to 66% for the same period in 2023. Wholesale and online revenue for the fourth quarter of 2024 was ($9,878), compared to $177,365 in the fourth quarter of 2023. The decrease in revenue was due to B2B orders and a strategic shift in marketing focus toward in-store promotions, positioning the company for stronger omnichannel growth in 2025. Total operating costs and expenses for the three-month period ended December 31, 2024, were $3.5 million compared to $3.0 million for the comparable period in 2023. Total operating costs and expenses for the year ended December 31, 2024, were $10.5 million compared to $10.1 million for the comparable period in 2023, representing an increase of 5%. Net loss for the fourth quarter of 2024 was $1.8 million, compared to a net loss of $1.7 million for the fourth quarter of 2023. Net loss for the year ending December 31, 2024, was $4.8 million, compared to a net loss of $4.7 million for the year ending December 31, 2023. Net cash used in operating activities for the year ended December 31, 2024, was $3.5 million, compared to $3.2 million for the year ended December 31, 2023. Cash and cash equivalents totaled $0.2 million as of December 31, 2024, compared to $0.2 million as of December 31, 2023. On February 6, 2025, the Company entered into a securities purchase agreement and a common stock purchase agreement for up to a total of $60 million in financing commitments with Arena Investors, LP ("Arena") and Arena Business Solutions Global SPC II, Ltd. ("ABS"). About Reborn Coffee Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com. Forward-Looking Statements All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law. Contacts Investor Relations Contact: Chris Tyson Executive Vice President MZ North America [email protected] 949-491-8235 Company Contact: Reborn Coffee, Inc. [email protected]

FY 2024 Annual Revenue Growth to $5.9 Million and Strong 31% Increase in Q4 Revenue to $1.8 Million Approved as U.S. Franchisor and Signed Commitments for 33 New Locations Through a Combination of Area Development and Franchise Agreements BREA, Calif., March 31, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, has reported its financial and operational results for the fourth quarter and year ended December 31, 2024. Key Financial and Operational Highlights Q4’24 revenue improved 31% to $1.8 million, compared to $1.4 million in Q4’23. Despite higher food costs, in the full year 2024 revenue improved 8% to $5.9 million as compared to $5.5 million the same period revenue in 2023. Company-operated store gross margins for the year ended December 31, 2024, decreased to 63% compared to 66% for the same period in 2023. Ended Q4'24 with 11 open locations, with 1 location in development, reinforcing our national growth strategy. Full Year 2024 wholesale and online sales grew 47% to $0.4 million from $0.2 million in 2023, as Reborn Coffee continues to scale its omnichannel footprint. Q4 2024 and Subsequent Events Approved as U.S. Franchisor, setting the stage for expansive growth across U.S. markets. Signed commitments for 33 new locations through a combination of area development and franchise agreements following a highly successful Franchise Seminar. Bosco Bakery in Los Angeles, California joined Reborn Coffee as a franchise, marking a strategic expansion into the artisan bakery segment. Partnered with Eachome Shopping, a retail platform under Shenzhen Media Group, offering a wide range of products and services to consumers across China, to expand retail footprint across China. Announced Reborn Coffee Dubai, the Middle Eastern hub of Reborn Coffee's international expansion, is spearheading a bold new initiative to establish flagship locations in Europe. Openings are set for Vienna, Austria; Florence, Italy; and Prague, Czech Republic. Collaborating with Finlays, a global leader in premium tea and coffee solutions, to launch new ready-to-drink (RTD) 4th Wave Cold Brew product line. Acquired a 58% stake in Bbang Ssaem Bakery, one of Korea's most iconic bakery brands with an estimated $7 million trailing twelve months revenue through November, 2024, serving as a launchpad for Reborn Coffee’s entry into the South Korean franchise market and deliver premium coffee and bakery experiences to new locations. Landmark distribution agreement through Bbang Ssaem Bakery F&B will bring Reborn's preservative-free, signature baked goods to approximately 8,000 stores of a major coffee chain across South Korea. Entered into a securities purchase agreement and a common stock purchase agreement for up to a total of $60 million in financing commitments with Arena Investors, LP ("Arena") and Arena Business Solutions Global SPC II, Ltd. ("ABS"). Management Commentary "The fourth quarter and early 2025 was highlighted by strong progress of our global expansion initiatives and the rollout of our U.S. franchise business,” said Jay Kim, Chief Executive Officer of Reborn. “Our U.S. company stores faced ongoing challenges with the combination of rising input costs, heightened consumer price sensitivity, and increased capital costs that affected gross margins. Despite these challenges, we improved revenue in 2024 by 8% through the opening of new locations, and a strong focus on marketing efforts to grow brand recognition. We also continue to optimize operating expenses while maintaining a strong Average Unit Volume (“AUV”) comparable to previous periods. “We were recently approved as a U.S. franchisor, setting the stage for an ambitious expansion plan, targeting the opening of more than 100 franchise locations nationwide within the next three years. We are now approved to operate in the state of California and non-franchise registration states, with additional franchise approvals in other registration states actively in progress. This phased approach ensures a strategic and comprehensive nationwide rollout. Following a highly successful Franchise Seminar held in February, we secured commitments for 33 new franchise locations in California, Florida, Georgia, Arizona and more. With our area development model, we are accelerating our footprint nationwide while ensuring strong local partnerships that will drive operational success. Most recently, Bosco Bakery in Los Angeles, California officially joined Reborn Coffee as a franchise. This flagship franchise will serve as a model for future hybrid café-bakery locations. “Internationally, we partnered with Eachome Shopping in China to scale our retail presence by integrating with their extensive online and offline platforms. By leveraging Eachome Shopping's robust media resources, we aim to enhance brand visibility and engage a broader consumer base. The collaboration also paves the way for future online ventures, with aspirations to expand beyond China into the broader Southeast Asian market. Concurrently, Reborn Coffee Dubai is working to establish flagship locations in Europe including Vienna, Austria; Florence, Italy; and Prague, Czech Republic. The Prague flagship store is set to open in June 2025, strategically aligning with the peak tourist season, with announcements for Florence and Prague coming soon. “We have also made progress for the launch of our Ready-To-Drink (RTD) 4th Wave Cold Brew product line, partnering for launch with Finlays, a global leader in premium tea and coffee solutions. Finlays was selected for its state-of-the-art cold brew extraction process, which ensures superior flavor and extended shelf life for RTD coffee beverages. The collaboration has resulted in three distinct offerings including Miami Passion, Signature Blend, and Single-Origin Colombian Cold Brew. The RTD cold brew coffee market continues to experience double-digit growth as consumers seek healthier, more convenient options for their fast-paced lifestyles. Reborn Cold Brew will stand out by delivering a smoother, less acidic coffee experience with natural ingredients, zero sugar, and bold caffeine flavors tailored to a new generation of coffee drinkers. “Looking ahead, we believe our growing international presence, introduction of innovative new products, rapidly expanding online ecommerce sales, and targeted marketing initiatives will deliver on our comprehensive growth strategy in the long term. We are working diligently to expand and diversify our global operations with strategic partnerships and initiatives across Asia, Eastern Europe, and the Middle East in some of the world's fastest-growing coffee markets. Our longer-term goals extend beyond these regions, and we have established a target of over 300 locations worldwide within the next two years designed to establish Reborn Coffee as a household name around the world. As we continue to penetrate new markets, we are poised to redefine the future of specialty coffee on a global scale. “At our US retail locations and ecommerce, we will continue to focus on driving sales and improving gross profit, enhanced by new beverages, complementary product launches, and new company-owned retail locations. We believe the newly secured franchise agreements underscore the strong demand for Reborn Coffee's specialty coffee, tea, and bakery concept, and the franchise model will position us as a leading force in the U.S. coffee industry. We look forward to additional updates on our anticipated milestones in the weeks and months to come,” concluded Kim. Anticipated Milestones Accelerate Reborn Coffee’s footprint across China with multiple flagship stores opening in key tier-1 cities including Guangzhou, Shanghai, and Shenzhen, supported by regional master license agreements to drive multi-unit expansion. Establish a landmark flagship café inside the New Century Global Center in Chengdu, one of the largest shopping complexes in the world, integrating café, tea, and bakery concepts in a premium lifestyle destination. Expand into Northern China through our Shenyang flagship location, with a focus on family-oriented retail experiences and integration into large-scale amusement and entertainment complexes via strategic partners. Introduce AI-powered operational systems in new China stores, with future rollout planned across U.S. franchise locations to enhance efficiency, consistency, and customer engagement. Strengthen our presence in Southern China, with a focus on the Greater Bay Area as a key growth hub, aligning with Reborn’s lifestyle branding and café experiences. Initiate global distribution of Reborn’s patented Coffeeware, starting with the Reborn Tumbler, targeting specialty coffee markets in the U.S., China, Korea, and Southeast Asia, with plans to license or co-develop additional designs. Open flagship location in Dubai, UAE, as a launchpad into the Middle East region, with plans for 20+ additional locations, supported by a centralized distribution center, roasting facility, and regional warehouse to support scalability. Strengthen omnichannel revenue streams through expanded wholesale, ecommerce, and RTD cold brew product sales across major digital and retail platforms. Fourth Quarter and Full Year 2024 Financial Results Revenues were $1.8 million for the three months ended December 31, 2024, compared to $1.4 million for the comparable period in 2023, representing an increase of 31%. The increase in sales for the period was primarily due to increased customer traffic as a result of enhanced brand awareness and expanded marketing efforts. For the year ended December 31, 2024, revenues were $5.9 million, compared to $5.5 million in the prior year period, an increase of 8%. The increase in sales for the periods were primarily driven by the opening of new locations, and to the continued focus on marketing efforts to grow brand recognition. Company-operated store gross profit was $0.8 million for the three-month period ended December 31, 2024, compared to $0.7 million for the comparable period in 2023. Q4'24 company-operated store gross margins decreased to 45% compared to 61% for the same period in 2023. Company-operated store gross profit was $3.5 million for the year ended December 31, 2024, compared to $3.5 million for the comparable period in 2023. Full year 2024 company-operated store gross margins decreased to 63% compared to 66% for the same period in 2023. Wholesale and online revenue for the fourth quarter of 2024 was ($9,878), compared to $177,365 in the fourth quarter of 2023. The decrease in revenue was due to B2B orders and a strategic shift in marketing focus toward in-store promotions, positioning the company for stronger omnichannel growth in 2025. Total operating costs and expenses for the three-month period ended December 31, 2024, were $3.5 million compared to $3.0 million for the comparable period in 2023. Total operating costs and expenses for the year ended December 31, 2024, were $10.5 million compared to $10.1 million for the comparable period in 2023, representing an increase of 5%. Net loss for the fourth quarter of 2024 was $1.8 million, compared to a net loss of $1.7 million for the fourth quarter of 2023. Net loss for the year ending December 31, 2024, was $4.8 million, compared to a net loss of $4.7 million for the year ending December 31, 2023. Net cash used in operating activities for the year ended December 31, 2024, was $3.5 million, compared to $3.2 million for the year ended December 31, 2023. Cash and cash equivalents totaled $0.2 million as of December 31, 2024, compared to $0.2 million as of December 31, 2023. On February 6, 2025, the Company entered into a securities purchase agreement and a common stock purchase agreement for up to a total of $60 million in financing commitments with Arena Investors, LP ("Arena") and Arena Business Solutions Global SPC II, Ltd. ("ABS"). About Reborn Coffee Reborn Coffee, Inc. (NASDAQ: REBN) is focused on serving high quality, specialty-roasted coffee at retail locations, kiosks, and cafes. Reborn is an innovative company that strives for constant improvement in the coffee experience through exploration of new technology and premier service, guided by traditional brewing techniques. Reborn believes they differentiate themselves from other coffee roasters through innovative techniques, including sourcing, washing, roasting, and brewing their coffee beans with a balance of precision and craft. For more information, please visit www.reborncoffee.com. Forward-Looking Statements All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law. Contacts Investor Relations Contact: Chris Tyson Executive Vice President MZ North America [email protected] 949-491-8235 Company Contact: Reborn Coffee, Inc. [email protected]