RCKY
Rocky BrandsCNasdaq / Consumer Durables & Apparel
Last Price
At close
2026-06-02
Current thesis
The bull case is that Rocky is carrying real top-line momentum into 2026, with XTRATUF and Muck strength, faster retail/DTC growth, lower debt than a year ago, and a plausible path back toward low-40% gross margin once tariff pressure eases and sourcing actions catch up.
Posture
Mixed
Lead driver
Value
What changed
Value remains the lead driver in the composite, 7D delta -0.8.
What can break
Inventory remains elevated in absolute terms at $172.6 million as of March 31, 2026, so any demand slowdown or channel disruption could pressure markdowns and cash conversion [#8-K-2026-04-28].
Momentum
37
Value
59
Sentiment
55
Setup hits (3d)
0 · Net Neutral
AI TargetsBase $42.00 · Bull $48.00 · Bear $30.00
Data freshness
Prices
As of 2026-06-02
Fundamentals
As of 2026-06-02 • Vendor: Data Vendor v1
Scores
As of 2026-06-02 • Model: HYBRID_IC_RP
AI Memo
As of 2026-05-04 • Model: RankAlpha Sentiment Codex
Investment thesisAs of 2026-06-02
Investment thesis
As of 2026-06-02
Supporting evidence
What
Grade C · Mixed
Confidence Medium · Net Neutral
Target $53.00
Why
Momentum37 · Δ7d -2.8
Value59 · Δ7d -0.8
Sentiment55 · Δ7d -6.9
So what
Balanced signals (Net Neutral). Wait for confirmation before sizing up.
Lead driver: Value · See fundamentals
Momentum
37
34% active weight
Current posture
7d trendSoftening
Δ7d
-2.8
Δ21d
-3.3
Value
59
32% active weight
Current posture
7d trendFlat
Δ7d
-0.8
Δ21d
-1.7
Sentiment
55
33% active weight
Current posture
7d trendSoftening
Δ7d
-6.9
Δ21d
-5.7
Why this grade
Composite grade C. Momentum 37.3 / Value 58.7 / Sentiment 55.0
Fundamentals (TTM)As of 2026-06-02
Fundamentals (TTM)
As of 2026-06-02
Market Cap
$290.12M
Beta
2.72
Shares Out
7.49M
P/E (TTM)
10.6
P/S (TTM)
0.46
P/FCF (TTM)
19.22
Rev YoY
+7.0%
EPS YoY
+35.9%
Gross Margin
+41.0%
Op Margin
+7.7%
Net Debt
$125.02M
Current Ratio
2.74
As of 2026-06-02 • Updated nightlySource: Internal modelMethodology

