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RCKY

Rocky BrandsB
Nasdaq / Consumer Durables & Apparel
Last Price
At close
2026-07-18
View Chart
Current thesis
The bull case is that Rocky is carrying real top-line momentum into 2026, with XTRATUF and Muck strength, faster retail/DTC growth, lower debt than a year ago, and a plausible path back toward low-40% gross margin once tariff pressure eases and sourcing actions catch up.
Posture
Constructive
Lead driver
Value
What changed
Value remains the lead driver in the composite, 7D delta +0.1.
What can break
Inventory remains elevated in absolute terms at $172.6 million as of March 31, 2026, so any demand slowdown or channel disruption could pressure markdowns and cash conversion [#8-K-2026-04-28].
Momentum
61
Value
57
Sentiment
46
Setup hits (3d)
0 · Net Neutral
AI TargetsBase $42.00 · Bull $48.00 · Bear $30.00
Data freshness
Prices
As of 2026-07-18
Fundamentals
As of 2026-07-17 • Vendor: Data Vendor v1
Scores
As of 2026-07-18 • Model: HYBRID_IC_RP
AI Memo
As of 2026-05-04 • Model: RankAlpha Sentiment Codex
Investment thesis
As of 2026-07-18
Supporting evidence
What
Grade B · Constructive
Confidence Medium · Net Neutral
Target $53.00
Why
Momentum61 · Δ7d +15.8
Value57 · Δ7d +0.1
Sentiment46 · Δ7d -3.8
So what
Strength-led posture (Net Neutral). Favor watchlist adds and disciplined entries.
Lead driver: Value · See fundamentals
Momentum
61
26% active weight
Current posture
7d trendSoftening
Δ7d
+15.8
Δ21d
+27.1
Value
57
39% active weight
Current posture
7d trendFlat
Δ7d
+0.1
Δ21d
-0.1
Sentiment
46
34% active weight
Current posture
7d trendSoftening
Δ7d
-3.8
Δ21d
-12.4
Why this grade

Composite grade B. Momentum 61.3 / Value 56.9 / Sentiment 45.7

Fundamentals (TTM)
As of 2026-07-17
Market Cap
$308.74M
Beta
2.72
Shares Out
7.54M
P/E (TTM)
10.6
P/S (TTM)
0.46
P/FCF (TTM)
19.22
Rev YoY
+9.1%
EPS YoY
-74.9%
Gross Margin
+39.8%
Op Margin
+7.7%
Net Debt
$124.12M
Current Ratio
2.90
As of 2026-07-18 • Updated nightlySource: Internal modelMethodology