KRKR

This article first appeared on GuruFocus. Total Revenue: RMB124.6 million in the first half of 2026, up 33.7% year-over-year from RMB93.2 million. Online Advertising Services Revenue: RMB103.5 million, up 38.9% year-over-year from RMB74.5 million. Enterprise Value-Added Services Revenue: RMB15.3 million, up 25.4% year-over-year from RMB12.2 million. Subscription Services Revenue: RMB5.8 million, down from RMB6.4 million in the same period last year. Cost of Revenues: RMB41.9 million, a slight decrease of 1.4% year-over-year. Gross Profit: RMB82.7 million, up 63.1% year-over-year from RMB50.7 million. Gross Profit Margin: 66.4%, up 12 percentage points from 54.4% in the same period last year. Operating Expenses: RMB59.6 million, up 6.6% year-over-year from RMB55.9 million. Sales and Marketing Expenses: RMB29.2 million, flat year-over-year. General and Administrative Expenses: RMB24.1 million, up 20.5% year-over-year from RMB20 million. Research and Development Expenses: RMB6.4 million, flat year-over-year. Net Income: RMB15.4 million, compared to a net loss of RMB4.8 million in the same period last year. Net Income Attributable to Ordinary Shareholders: RMB15 million, compared to a net loss of RMB5 million in the same period last year. Basic and Diluted Net Income per ADS: RMB7.05 and RMB7.056, respectively, compared to a net loss per ADS of RMB2.307 in the same period last year. Cash and Cash Equivalents, Restricted Cash, and Short-Term Investments: RMB124.2 million as of June 30, 2026, up 6.9% from RMB116.1 million as of December 31, 2025. Warning! GuruFocus has detected 4 Warning Signs with KRKR. Is KRKR fairly valued? Test your thesis with our free DCF calculator. Release Date: August 20, 2026 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Total revenue increased 33.7% year-over-year to RMB124.6 million, with gross profit up 63.1% and gross margin expanding to 66.4%. Net income turned positive at RMB15.4 million, compared to a net loss of RMB4.8 million in the same period last year. Online advertising revenue grew 38.9% year-over-year, driven by strong demand from the AI sector, with short video revenue doubling. New customer acquisition was robust, with about one-third of total customers being first-time clients, primarily from AI, robotics, and embodied intelligence sectors. AI product monetization gained traction, with the AI review hub securing paid partnerships with Kimi and Kuaishou AI, and the 36Kr Corporate Intelligence user base more than doubling year-over-year. Cash reserves increased to RMB124.2 million, providing ample liquidity for operations and strategic investments. Enterprise value-added services revenue growth was slower at 25.4% year-over-year, and subscription services revenue declined from RMB6.4 million to RMB5.8 million. Other expenses increased significantly to RMB7.7 million from RMB0.4 million of other income, primarily due to higher long-term investment losses. Non-GAAP adjusted net loss widened to RMB15.4 million from RMB4.7 million in the same period last year, indicating underlying profitability challenges. General and administrative expenses rose 20.5% year-over-year, driven by higher allowance for doubtful accounts and payroll-related costs. The company faces ongoing macroeconomic uncertainty, which could impact future advertising and service demand. The strategic shift in subscription services customer composition led to a revenue decline, suggesting potential instability in that segment. Q: Compared with other media outlets, what is essential for 36Kr to keep its leading status in AI content coverage? Why do advertisers choose 36Kr over specialized AI media outlets? A: (Zhen Wang, IR) Our differentiated advantages come down to three key areas. First, our broad-based platform reach spans AI, embodied intelligence, going global, consumer goods, automotive, gaming, healthcare, and other verticals, with 36.52 million followers across mainstream platforms like Weibo, Xiaohongshu, Toutiao, Zhihu, Bilibili, Douyin, and Kuaishou. This allows advertisers to reach not only the AI industry audience but also upstream and downstream business and cross-sector users simultaneously. Second, our content model combines information access with in-depth content output, offering insightful original perspectives on industry development. Third, our end-to-end industrial service advantages provide comprehensive service capabilities, such as facilitating over 100 rounds of closed-door matchmaking sessions at the AI Partner Summit, connecting technology providers with companies seeking practical solutions. Q: Looking ahead, what are the key growth engines for the company? How does management plan to balance increased investment in content and technology with maintaining healthy profitability and solid cash flow? A: (Zhen Wang, IR) We see four growth areas gaining traction. In the near term, AI customer growth is a key driver, with approximately 40% of new customers coming from the AI sector in the first half. In the medium term, we will deepen commercialization of sub-vertical content, scale monetization of AI products like the AI review hub and 36Kr Corporate Intelligence, and replicate our industrial service model across regions. Regarding balancing investment and profitability, our philosophy is clear: we invest where we see a clear path to return. We will never pursue growth at the expense of profitability, and every investment must have a clear business rationale. Q: What's the company's long-term strategic positioning in the AI era? How do you expect the mix between tech media outlet and industrial services platform to evolve in the future? A: (Zhen Wang, IR) Our strategic positioning is crystal clear: we have always been the picks-and-shovels provider in technology industries. Content advertising remains our business foundation and traffic gateway, while industrial services are our growth engine and driver of margin expansion. The relationship is a flywheel, not a substitution. We expect the share of industrial services to increase steadily, as our services evolve from one-off events towards ongoing operations. However, content advertising will remain foundational, with flagship channels contributing nearly half of online advertising revenues in the first half. Q: Can you elaborate on the company's financial performance in the first half of 2026, particularly regarding revenue growth and profitability? A: (Xiang Li, CFO) Total revenue increased by 33.7% year-over-year to RMB124.6 million. Online advertising services revenue grew 38.9% to RMB103.5 million, driven by surging demand from the AI sector. Enterprise value-added services revenue increased 25.4% to RMB15.3 million. Gross profit increased by 63.1% to RMB82.7 million, with gross margin expanding 12 percentage points to 66.4%, driven by higher-margin online advertising services within the AI sector and lower payroll-related costs. Net income was RMB15.4 million, compared to a net loss of RMB4.8 million in the same period last year. Q: How is the company's cash position and what are the plans for strategic investments? A: (Xiang Li, CFO) As of June 30, 2026, the company had cash and cash equivalents, restricted cash, and short-term investments of RMB124.2 million, an increase of 6.9% from RMB116.1 million as of December 31, 2025. The increase was mainly attributable to positive cash inflow from operating activities. This provides ample liquidity to support ongoing operations and strategic investment. Q: Can you provide more details on the performance of the AI review hub and its commercialization progress? A: (Dagang Feng, CEO) Our AI review hub at AI.36kr.com, positioned as the "Dianping of AI tools," continued to grow rapidly. We published a cumulative 4,019 AI review articles, nearly 10 times the 560 articles published at the end of 2025. We added 260 new reviewers and launched a campus ambassador initiative. Commercially, we secured a paid commercialization partnership with Kimi and Kuaishou AI, validating our closed-loop model from professional review content to commercial monetization. Q: How is the company leveraging AI technology internally and externally? A: (Dagang Feng, CEO) We pursue a dual-track strategy: improving internal efficiency while productizing AI capabilities for external stakeholders. Internally, we hosted the KR Star AI Application Challenge to deepen AI tool adoption across operations, bringing improvements in customer sales processes, video and image optimizations, and internal process management. Externally, we continue to optimize our 36Kr project recommendations product using foundation model technology, helping entrepreneurs secure coverage for 1,117 projects and increasing conversion rate by nearly 80% year-over-year. Q: What is the current status of the company's industrial service projects and how are they contributing to growth? A: (Dagang Feng, CEO) Our three-year strategic operations projects with Hangzhou-Qiantang New Area, including the Chinese Enterprise International Service Center operation project and the AI Phenomena Community operation service project, continued to progress steadily. We focused on key industrial parks, including the Qiantang Embodied Intelligence Industry Park, delivering operational activities built around brand exposure, resource connections, and enterprise service. Our industrial services are progressively shifting from one-off events towards ongoing operation and deeper customer partnerships, laying the foundation for replication across the Yangtze River Delta region. For the complete transcript of the earnings call, please refer to the full earnings call transcript.

BEIJING, Aug. 20, 2026 (GLOBE NEWSWIRE) -- 36Kr Holdings Inc. (“36Kr” or the “Company” or “We”) (NASDAQ: KRKR), a prominent brand and a pioneering platform dedicated to serving New Economy participants in China, today announced its unaudited financial results for the six months ended June 30, 2026. Financial and Operational Highlights for the First Half of 2026 Number of followers1 as of June 30, 2026 stood at 36.5 million, essentially flat compared with 36.6 million as of June 30, 2025. Total revenues increased by 33.7% to RMB124.6 million (US$18.4 million) in the first half of 2026, from RMB93.2 million in the same period of 2025. Revenues from online advertising services increased by 38.9% to RMB103.5 million (US$15.3 million) in the first half of 2026, from RMB74.5 million in the same period of 2025. Revenues from enterprise value-added services increased by 25.4% to RMB15.3 million (US$2.3 million) in the first half of 2026, from RMB12.2 million in the same period of 2025. Revenues from subscription services were RMB5.8 million (US$0.8 million) in the first half of 2026, compared to RMB6.4 million in the same period of 2025. Gross margin was 66.4% in the six months ended June 30, 2026, representing an increase of 12 percentage points from 54.4% in the same period of 2025. Net income was RMB15.4 million (US$2.3 million) in the six months ended June 30, 2026, compared to a net loss of RMB4.8 million in the same period of 2025. ________________________1 “Number of followers” refers to the aggregate number of followers across the official accounts we own and/or operate on various social media and online platforms, including but not limited to Weixin, Weibo, Zhihu, Toutiao, Xinhua Net, Douyin, Rednote and Bilibili. Selected Operating Data Mr. Dagang Feng, Chairman and CEO of 36Kr, commented, “In the first half of 2026, despite macroeconomic uncertainties, we grew total revenues by 33.7% year over year and delivered our second consecutive half-year of profitability. Revenue growth was led by a 38.9% year-over-year increase in online advertising services revenues as demand from the AI sector accelerated. We continued to strengthen our content ecosystem, reinforcing 36Kr's position as a top thought leader in China's new economy and technology innovation sectors, while extending our omni-channel distribution matrix. As of June 30, 2026, the number of our followers reached 36.5 million. Looking ahead, we will continue to build our content strengths, deepen our presence in frontier industries and technology verticals, and capture the opportunities of the AI era to create value for all of our stakeholders.” Mr. Xiang Li, Chief Financial Officer of 36Kr, added, “We delivered a robust financial performance in the first half of 2026. Total revenues reached RMB124.6 million, up 33.7% year over year. Gross profit rose 63.1% year-over-year to RMB82.7 million and gross margin expanded by 12 percentage points to 66.4% from 54.4% in the same period of 2025, reflecting an improved revenue mix and disciplined cost control. Net income was RMB15.4 million, turning around from a net loss of RMB4.8 million in the prior year period. We ended the period with RMB124.2 million in cash and cash equivalents, restricted cash and short-term investments, up 6.9% from RMB116.1 million as of December 31, 2025, giving us ample liquidity to fund operations and sustain profitability while investing in high-quality, sustainable growth.” ________________________2 Equals revenues generated from online advertising services for a period divided by the number of online advertising services end customers in the same period.3 Equals revenues generated from enterprise value-added services for a period divided by the number of enterprise value-added services end customers in the same period.4 Equals revenues generated from institutional investor subscription services for a period divided by the number of institutional investors in the same period. Unaudited Financial Results for the First Half of 2026 Total revenues increased by 33.7% to RMB124.6 million (US$18.4 million) in the six months ended June 30, 2026, from RMB93.2 million in the same period of 2025. Online advertising services revenues increased by 38.9% to RMB103.5 million (US$15.3 million) in the six months ended June 30, 2026, from RMB74.5 million in the same period of 2025. The increase was primarily attributable to surging demand from the AI sector for our advertising solutions. Enterprise value-added services revenues increased by 25.4% to RMB15.3 million (US$2.3 million) in the six months ended June 30, 2026, from RMB12.2 million in the same period of 2025. The increase was primarily driven by our ongoing refinement of service offerings aimed at margin improvement. Subscription services revenues were RMB5.8 million (US$0.8 million) in the six months ended June 30, 2026, compared to RMB6.4 million in the same period of 2025. The decrease was primarily due to a strategic shift in this segment’s customer composition. Cost of revenues was RMB41.9 million (US$6.2 million) in the six months ended June 30, 2026, a slight decrease of 1.4% from RMB42.5 million in the same period of 2025. The decrease was primarily driven by the Company’s strict cost control measures. Gross profit increased by 63.1% to RMB82.7 million (US$12.2 million) in the six months ended June 30, 2026, from RMB50.7 million in the same period of 2025. Gross profit margin was 66.4% in the six months ended June 30, 2026, representing an increase of 12 percentage points from 54.4% in the same period of 2025. The increase in gross margin was primarily driven by higher margins from our online advertising services within the AI sector and a significant increase in related revenues, alongside flat payroll-related cost resulting from our strategic workforce management. Operating expenses increased by 6.6% to RMB59.6 million (US$8.8 million) in the six months ended June 30, 2026, from RMB55.9 million in the same period of 2025. Sales and marketing expenses were RMB29.2 million (US$4.3 million) in the six months ended June 30, 2026, remaining flat year over year, reflecting our disciplined approach to sales spending. General and administrative expenses were RMB24.1 million (US$3.5 million) in the six months ended June 30, 2026, an increase of 20.5% from RMB20.0 million in the same period of 2025. The increase was primarily related to the increase in allowance for doubtful accounts and the payroll-related expenses. Research and development expenses were RMB6.4 million (US$0.9 million) in the six months ended June 30, 2026, remaining flat year over year, primarily reflecting our continued focus on R&D efficiency and strategic project prioritization. Share-based compensation expenses recognized in cost of revenues, sales and marketing expenses, research and development expenses, as well as general and administrative expenses totaled RMB19.7 thousand (US$2.9 thousand) in the six months ended June 30, 2026, compared to RMB89.6 thousand in the same period of 2025. Other expenses were RMB7.7 million (US$1.1 million) in the six months ended June 30, 2026, compared to RMB0.4 million of other income in the same period of 2025. The change was mainly due to the increase in long-term investment loss. Income tax expenses were RMB27 thousand (US$4 thousand) in the six months ended June 30, 2026, compared to RMB4 thousand of income tax credit in the same period of 2025. Net income was RMB15.4 million (US$2.3 million) in the six months ended June 30, 2026, swinging from a net loss of RMB4.8 million in the same period of 2025. Non-GAAP adjusted net income5 was RMB15.4 million (US$2.3 million) in the first half of 2026, compared to Non-GAAP adjusted net loss5 of RMB4.7 million in the same period of 2025. Net income attributable to 36Kr Holdings Inc.'s ordinary shareholders was RMB15.0 million (US$2.2 million) in the first half of 2026, compared to net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders of RMB5.0 million in the same period of 2025. Basic and diluted net income per ADS were RMB7.058 (US$1.040) and RMB7.056 (US$1.040), respectively, in the first half of 2026, compared to basic and diluted net loss per ADS of RMB2.307 in the same period of 2025. ________________________5 Non-GAAP adjusted income/(loss) represents net income/(loss) excluding share-based compensation expenses. Certain Balance Sheet Items As of June 30, 2026, the Company had cash and cash equivalents, restricted cash and short-term investments of RMB124.2 million (US$18.3 million), an increase of 6.9% from RMB116.1 million as of December 31, 2025. The increase was mainly attributable to positive cash inflow from operating activities. Conference Call The Company's management will host an earnings conference call at 8:00 AM U.S. Eastern Time on August 20, 2026 (8:00 PM Beijing/Hong Kong Time on August 20, 2026). For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call. Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at http://ir.36kr.com. A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers: About 36Kr Holdings Inc. 36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by comprehensive database and strong data analytics capabilities. Through diverse service offerings and the significant brand influence, the Company is well-positioned to continuously capture the high growth potentials of China's New Economy. For more information, please visit: http://ir.36kr.com. Use of Non-GAAP Financial Measures In evaluating its business, the Company considers and uses two non-GAAP measures, adjusted net income/(loss) and adjusted EBITDA, as supplemental measures to review and assess its operating performance. The presentation of these two non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company presents these non-GAAP financial measures because they are used by the Company’s management to evaluate its operating performance and formulate business plans. The Company also believes that the use of these non-GAAP measures facilitates investors' assessment of its operating performance. These non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. These non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using these non-GAAP financial measures is that they do not reflect all items of income and expense that affect our operations. Further, these non-GAAP measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for these limitations by reconciling these non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company’s performance. The Company encourages investors to review its financial information in its entirety and not rely on a single financial measure. Adjusted net loss represents net loss excluding share-based compensation expenses. Adjusted EBITDA represents adjusted net income/(loss) before interest income, interest expenses, income tax expense/(credit), depreciation of property and equipment and amortization of intangible assets. For more information on these non-GAAP financial measures, please see the table captioned “Reconciliations of GAAP and non-GAAP results” set forth at the end of this press release. Exchange Rate Information This announcement contains translations of certain RMB amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars and from U.S. dollars to Renminbi are made at a rate of RMB6.7851 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Federal Reserve Board on of June 30, 2026. Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goal and strategies; the Company’s future business development, results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company’s expectations regarding the use of proceeds from this offering; the Company’s expectations regarding demand for, and market acceptance of, its services; the Company’s ability to maintain and enhance its brand; the Company’s ability to provide high-quality content in a timely manner to attract and retain users; the Company’s ability to retain and hire quality in-house writers and editors; the Company’s ability to maintain cooperation with third-party professional content providers; the Company’s ability to maintain relationship with third-party platforms; general economic and business condition in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law. For investor and media inquiries, please contact: In China: 36Kr Holdings Inc.Investor RelationsTel: +86 (10) 8965-0708E-mail: [email protected] Piacente Financial CommunicationsJenny CaiTel: +86 (10) 6508-0677E-mail: [email protected] In the United States: Piacente Financial CommunicationsBrandi PiacenteTel: +1-212-481-2050E-mail: [email protected]

BEIJING, Aug. 17, 2026 (GLOBE NEWSWIRE) -- 36Kr Holdings Inc. (“36Kr” or the “Company”) (NASDAQ: KRKR), a prominent brand and a pioneering platform dedicated to serving New Economy participants in China, today announced that it will report its 2026 first half unaudited financial results, on Thursday, August 20, 2026, before the open of U.S. markets. The Company’s management will host an earnings conference call at 8:00 a.m. U.S. Eastern Time on August 20, 2026 (8:00 p.m. Beijing/Hong Kong Time on August 20, 2026). For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call. Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at http://ir.36kr.com. A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers: About 36Kr Holdings Inc. 36Kr Holdings Inc. is a prominent brand and pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China’s New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by comprehensive database and strong data analytics capabilities. Through diverse service offerings and the significant brand influence, the Company is well-positioned to continuously capture the high growth potentials of China’s New Economy. For more information, please visit: http://ir.36kr.com. For investor and media inquiries, please contact: In China: 36Kr Holdings Inc.Investor Relations Tel: +86 (10) 8965-0708E-mail: [email protected] Piacente Financial CommunicationsJenny CaiTel: +86 (10) 6508-0677E-mail: [email protected] In the United States: Piacente Financial CommunicationsBrandi PiacenteTel: +1-212-481-2050E-mail: [email protected]

Image source: The Motley Fool. Tuesday, March 17, 2026 at 8 a.m. ET Chairman and Chief Executive Officer — Dagang Feng Chief Financial Officer — Xiang Li Investor Relations Manager — Xin Wang Need a quote from a Motley Fool analyst? Email [email protected] Operator: Hello, ladies and gentlemen. Thank you for standing by for 36Kr Holdings Inc.'s Second Half and Fiscal Year 2025 Earnings Conference Call. [Operator Instructions] Today's conference call is being recorded. I will now turn the call over to your host, Xin Wang, IR Manager of the company. Please go ahead. Xin Wang: Thank you very much. Hello, everyone, and welcome to 36Kr Holdings Second Half and Fiscal Year 2025 Earnings Conference Call. The company's financial and operational results were released earlier today and have been made available online. You can also view the earnings press release by visiting the IR section of our website at ir.36kr.com. Participants on today's call will include our Chairman and CEO, Mr. Dagang Feng; and our Chief Financial Officer, Mr. Xiang Li. Mr. Feng will start the call by providing an overview of the company and the performance highlights of the second half and the fiscal year 2025 in Chinese, followed by an English interpretation. Mr. Li will then provide details on the company's financial results before opening the call for your questions. Before we continue, please note that today's discussion will contain forward-looking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, the company's results may be materially different from the views expressed today. Further information regarding this and other risks and uncertainties is included in the company's prospectus and other public filings as filed with the U.S. SEC. The company does not assume any obligation to update any forward-looking statements, except as required under applicable law. Please note that 36Kr's earnings press release and this conference call include discussions of unaudited GAAP financial measures as well as unaudited and non-GAAP financial measures. 36Kr's earnings press release contains a reconciliation of the unaudited non-GAAP measures to the unaudited GAAP measures. Please note that all amount numbers are in RMB. I will now turn the call over to our Chairman and CEO, Mr. Dagang Feng. [ Tao ], please go ahead. Dagang Feng: [Interpreted] Thank you. Hello, everyone. Thank you for joining our second half and fiscal year 2025 earnings conference. Over the past 2 years, 36Kr has consistently focused on improving operating efficiency and optimizing financial structure. We have continuously upgraded our organizational structure, optimized expenses and strengthened our core capabilities. In 2025, while maintaining solid revenue performance, we achieved a major operational breakthrough by turning profitable. At the same time, our cash reserves remain stable, paving the way for the company's long-term financial health and sustainable innovation-driven growth. For the full year of 2025, our gross profit margin reached 57.7%, an increase of 9 percentage points year-over-year. Operating expenses decreased by almost RMB 70 million from the same period last year. Our total operating expenses as a percentage of total revenues decreased to 53%. Notably, the company recorded a net profit of RMB 11 million for the year. These achievements were driven by our continued integration of content innovation, commercialization breakthroughs and technological applications into the company's business operations, which together optimized our organizational structure and improved workforce efficiency. We consistently fortified our content ecosystem in 2025, leveraging our [ PLS ] content creation promise to steadily extend our influence. In terms of our content dissemination network, we expanded our footprint across diverse channels, crafting a comprehensive circulation metrics, encompassing major new medium platforms like Weibo, Xiaohongshu, Douyin, Zhihu, Bilibili, Toutiao and Kuaishou, among others. Broad channel exposure has brought us wider overall dissemination and higher visibility for our premium content. Our consistent production of high-quality content also diversified our user demographics, elevating user engagement and stickiness. At the end of 2025, we had over 36.8 million followers, marking 19 consecutive quarters of user growth. We explored a growing area of content formats throughout 2025, including text, graphics, short- and long-form videos, audio and live streaming, enriching our content offering with a greater diversity of styles. For text and graphics, we continue to create high-quality content on multiple fronts while maintaining our existing content metrics. Building our flagship channels, including 36Kr and 36Kr Pro, we continuously broadened our reach in subverticals, actively expanding high-quality content-specific accounts like the emergence of intelligence, 36Kr Auto, Future Consumption, 36Kr Games, WAVES, 36Kr Finance, Oh! Youth and Tide, among others. This accounts enriched our metrics with both broad content coverage and deep expertise in specialized domains, providing users with invaluable insights into industry trends and evolving business dynamics. At the start of 2025, we rolled out 36Kr Industry Future and all new content channels, spotlighting, urban innovation and state-of-the-art technologies, building our influence in emerging industries. A notable feature on the innovative pharmaceutical sector in Jiaxing, Zhejiang province garnered over 70,000 page views on our official WeChat accounts and more than 100,000 total exposures. To date, our accounts cover artificial intelligence, global expansion, advanced manufacturing, hardcore technology, consumer lifestyle, investment and much more, comprising a thriving content ecosystem. For the full year of 2025 on the 36Kr official account alone, 698 of our articles achieved over 100,000 page views. Meanwhile, [ WeChat ] followers expanded by 54% year-over-year. In terms of short video, our exceptional content creation capabilities earned us widespread visibility and real user reviews from users. Our video followers expanded 9.5 million as of the end of 2025. With WeChat channels followers surging by 67% year-over-year. Following the debut of our brand-new 36Kr tech account on Douyin in the second half of 2025, we released blockbuster videos such as AI Confidence and the AI Creator, attracting over 130,000 followers to date. In addition, our video undercover multiple host -- multi-host live garnered over 10 million views on Xiaohongshu, Douyin, [indiscernible] channels and the Bilibili. In live streaming this year, we optimized our resources with a streamlined team and fully leveraged the WeChat channels to cultivate an area of content-specific accounts, including the big deal, global expansion, Golden Shovel and 36Kr CEO Tips. We also unveiled AI Insider, a program targeting AI entrepreneurs and independent developers. During this year's World Artificial Intelligence Conference in July, 36Kr served as a special supporting medium partner and offered a super live streaming channel that combines whole conference reporting, expert panels, cutting-edge technology insights, future trained forecast and tech product [ groups ], garnering 50.2 million total views and engaging 1.17 million viewers across the 36Kr live stream metrics. Moreover, at the Appliance and Electronics World Expo 2025, 36Kr launched its first robot-themed exhibition, Future+ in partnership with 5 robotics companies, showcasing the immense potential upside of embodied artificial intelligence in home appliances and home settings. With this exhibition, the 36Kr WeChat channels live stream garnered over 1.04 million views in total, racking up over 80 million views across diverse platforms. In terms of event IP, we hosted our signature investment-focused conference WAVES in 2025, centered on the new era of venture capital, founders of emerging companies and innovative young scientists gathered the top-tier investors to discuss leading-edge topics, including AI breakthrough stabilization and value assessments. This year's WAVES event amassed over 150 million views. In addition, our 2025 AI Partner Summit focused on the AI sector under the theme "here comes the Super App" highlighted the disruptive impact of AI super applications across diverse industries, garnering over 130 million views. In the second half of the year, we hosted the WISE 2025 Business Kings Conference at the company's largest annual flagship conference. WISE 2025 business teams garnered an impressive 500 million-plus views across diverse platforms with its live stream racking up more than 800,000 views. In 2025, our deep expertise in innovation in content and IP brought the continuous commercialization breakthroughs, including client structure optimization, stronger commercialization of subvertical medium channels for younger audiences, new momentum in live streaming and video revenue and meaningful progress in industrial services commercialization. In terms of client structure optimization, our enriched content ecosystem and diverse content distribution channels empowered us to consistently expand our portfolio of services and products, constantly enhancing our commercialization capabilities within our Internet client portfolio, revenue from AI-related services continued to grow with the number of clients across model, application and hardware layers steadily expanding. Regarding the commercialization of the sub-vertical medium channels for younger audiences, revenue from channels like Oh! Youth and Tide increased by over 50% year-over-year, with core clients continuously making repeat of purchases, reflecting sustained client recognition of our PC content. As for live streaming and video commercialization, the number of clients placing short videos and live streaming orders continued to grow with new clients exceeding 50% of the total. For the full year of 2025, our live streaming revenue surged by nearly 40% year-over-year, leveraging major technology exhibition in 2025, including AWE and WAIC, we stepped up our development of live streaming offerings tailored for event coverage. To address diverse market needs, we launched a low ARPU product line effectively [indiscernible] our existing premium commercialization content offerings. This expanded the appeal of our video and live streaming offerings to more clients, particularly early-stage start-ups, enabling them to reach more potential users. Furthermore, thanks to our sustained efforts in the global expansion segment in the live streaming content innovation, we achieved a breakthrough with Tantan their clients, forging important commercial partnerships and earning high recognition from the organizers with our live streaming content. At the fourth Global Digital Trade Expo held in Hangzhou, we partnered with Hangzhou Culture Radio Television Group on a full event uninterrupted live streaming metrics, across the 5-day event, total online attendance exceeded 2.7 million, more than 10x the number of on-site visitors. Looking ahead, we will continue to explore new live streaming formats and scenarios, building richer content scenarios in more diverse service models for users and clients. Regarding industrial service commercialization in 2025, 36Kr reached a 3-year strategic partnership agreement with Hangzhou Qiantang New Area Construction and Investment Group Company for the Chinese Enterprise International Service Center Operations project and AI Panorama Community operations project. This collaboration will leverage our expertise in organizational operations and online content distribution as well as our vast network of industry resources to support Qiantang New Area in building a unique services ecosystem and operational framework for corporate empowerment, amplifying its regional influence. Furthermore, building on the growing influence of 36Kr industry future, OpenTalk in 36Kr Industrial Belt projects, we focused on key sectors driving urban industrial transformation and future industry development, including low LTG economy, commercial aerospace, advanced manufacturing and new energy and materials. This initiative attracted more than 200 upstream and downstream industry projects in the government entities, fostering deep collaborations and commercial partnerships. Beyond the advancements across content and commercialization, we continue to expand the boundaries of meeting in 2025, consistently driving cutting-edge AGI applications to further optimize content production and commercialization efficiency. On the content side, we provided intensive coverage of China's AI ecosystem in 2025. At the beginning of 2025, 36Kr made headlines at home and abroad as only tech media outlets worldwide to have exclusively interviewed DeepSeek founder twice. In addition to our deep vertical tech demographic accounts like The Emergence of Intelligence and WAVES, we launched video channels such as AI Map and 36Kr Tech in 2025. The future human laboratory official accounts focused on AI interviews for consumers. The lightweight online tech products launched Series Project X and the live streaming series AI Insider, featuring in-depth conversations and real-world testing with leading ones at the forefront of AI. We also released an area of research reports on advanced productivity in the AGI area. Additionally, we hosted multiple live streaming sessions around major events such as WAIC, joining a strong engagement and recognition from within the industry and beyond. In addition to AI-focused content, we have actively integrated AIGC technology into our content ecosystem to enhance efficiency company-wide. Our AI meeting coverage product launched in the second half of 2024, leverages large-scale AI model, technologies and the AI algorithm to produce AI-powered interviews and generate content. The underlying system incorporates multiple developers of large AI models such as Doubao and Qianwen among others. We also integrated DeepSeek in March 2025. In 2025, AI meeting coverage covered 1,308 companies, highlighting their latest initiatives for fundraising ventures. AI meeting coverage has meaningfully improved our content team's efficiency, substantially easing previous manpower limitations and enhancing our coverage of start-ups. We also launched the 36Kr corporate Omni-Intelligence in October 2024, targeting investors in the secondary market by providing AI-powered savings sentiment analysis reports for public companies. The service currently covers over 7,800 public companies listed in Mainland China and Hong Kong. Users can search, filter and subscribe to reports on their preferred companies, receiving daily analysis in a personalized content format. The product's underlying sentiment data is a collaboration between 36Kr and Soften, a fully owned subsidiary of BeyondSoft. Having nurtured a community of several hundred core users. Currently, we have a cumulative user base of 36,600, including 6,187 subscribers. At the end of 2025, we launched our AI review hub, 36aiDianping.com, a community platform integrating AI tool discovery and authentic user reviews, primarily serving individual and enterprise users seeking guidance in selecting AI tools, backed by professional content output and high-quality review services, the platform's new product AI review section gained traction in both reputation and performance. 516 AI review articles have been posted in total with content appeal and user engagement steadily rising. Our advancement of AI products and tools further underscores 36Kr's foresight human and outstanding execution capabilities in AI, leveraging the inherent synergies between AIGC technology and the content production industry, we maximized AIGC technology utilization in our content production activities this year, including information identification, text processing and image generation. Moreover, we continue to broaden our business scope by actively promoting AI applications across diverse business scenarios. The launch of these AI products has enhanced the coverage and the precision of our customer outreach initiatives, connecting with a diverse spectrum of enterprises and organizations previously beyond reach due to bandwidth and manpower limitations and turning them into clients. In summary, as we turned profitable in 2025, the company reached a milestone achievement after 2 years of sustained operational optimization and innovative development, marking the start of our long-term commitment to financial health. Looking ahead, we will consistently place financial health as a foundational core of our development, constantly optimizing cost structure and improving operating efficiency to maintain stable cash flow and profitability. Moreover, building on our core content strength, we will continue to fortify our content ecosystem by driving commercialization breakthroughs on diverse fronts and broaden our business road map by actively expanding AI applications across industries. We will deeply integrate technological innovation with our valuable content assets and industrial services to empower high-quality growth for technology enterprises, ensuring that financial health and innovative development reinforce each other and drive growth over the long term. With that, I will now turn the call over to our CFO, Mr. Xiang Li, who will discuss our key financial results. Please go ahead, Xiang. Xiang Li: Thank you. Thank you, everyone, and thank you for joining today's presentation. We will now review the second half of 2025 and full year financial performance. Please note, all the amounts are in RMB unless otherwise stated. Our total revenue increased by 4.7% to RMB 134.8 million in the second half of 2025 from RMB 128.7 million in the same period of 2024. Total revenues for the full year of 2024 were RMB 227.9 million compared to RMB 231.1 million in the previous year. Online advertising services revenues increased by 5% to RMB 105.2 million in the second half of 2025 from RMB 100.2 million in the same period of 2024. The increase was primarily attributable to strong advertising demand from AI and high-tech companies, which 36Kr captured through its focus on the tech vertical. For the full year of 2025, our online advertising services revenue were RMB 179.7 million compared to RMB 180.6 million in the previous year, relatively flat year-over-year. Enterprise value-added services revenue increased by 7.7% to RMB 20.9 million in the second half of 2025 from RMB 19.4 million in the same period of 2024. For the full year of 2025, our enterprise value-added services revenue increased by 1.2% to RMB 33.2 million from RMB 32.8 million in the previous year. The increase was primarily attributable to more innovative marketing solutions we provide to our customers as well as proactive sales strategies we adopted to navigate the challenging environment. Subscription services revenue were RMB 8.7 million in the second half of 2025 compared to RMB 9 million in the same period of 2024. For the full year of 2025, decreased by 14.2% to RMB 15.1 million from RMB 17.6 million in the previous year. The decrease was mainly attributable to a strategy shift in training services and a continued focus on refining this segment's customer base. Cost of revenues decreased by 12.6% to RMB 54 million in the second half of 2025 from RMB 61.8 million in the same period of 2024. For the full year of 2025, our cost of revenue decreased by 18.8% to RMB 96.4 million in fiscal year 2025 from RMB 118.7 million in the previous year. The decrease was primarily attributable to company's strict cost control measures. Gross profit increased by 20.8% to RMB 80.8 million in the second half of 2025 from RMB 66.9 million in the same period of 2024. Gross profit margin increased by 8 percentage points to 60% from 52% over the same period of 2024. For the full year 2025, our gross profit increased by 17.1% to RMB 131.5 million in fiscal year 2025 from RMB 112.3 million in the previous year. Gross profit margin increased by 9.1 percentage points to 57.7% from 48.6% over fiscal year 2024. The increase in gross margin were mainly attributable to higher gross margin from brand advertising services offered across 36Kr digital platforms, as well as a strong rebound in revenue from these services this year. Operating expenses decreased by 10.3% to RMB 65.6 million in the second half of 2025 from RMB 73.1 million in the same period of 2024. For the full year of 2025, our operating expenses decreased by 36.1% to RMB 121.5 million from RMB 190.1 million in the previous year. The decrease was primarily due to disciplined operating expenses management. Sales and marketing expenses were RMB 37 million in the second half of 2025, a slight decrease of 0.5% from RMB 37.2 million in the same period of 2024. For the full year 2025, our sales and marketing expenses decreased by 19.6% to RMB 66.4 million from RMB 82.6 million in the previous year. The decrease was primarily attributable to the decrease in payroll-related expenses, travel and entertainment expenses and the marketing and the promotional expenses. General and admin expenses were RMB 22.4 million in the second half of 2025, a 26.1% decrease compared to RMB 30.3 million in the same period of 2024. For the full year 2025, our general and admin expenses decreased by 54.5% to RMB 42.4 million from RMB 93.1 million in the previous year. The decrease was largely attributable to the decrease in personnel-related expenses and the provision of allowance for credit losses. Research and development expenses were RMB 6.3 million in the second half of 2025, a decrease of 12.5% from $5.6 million in the same period of 2024. For the full year 2025, our R&D expenses decreased by 11.8% to RMB 12.7 million from RMB 14.4 million in the previous year. The decrease was primarily due to the reduction in R&D headcount following a team restructuring in prior year, partially offset by an increase in salaries and discretionary bonuses for the R&D team this year. Share-based compensation gain recognized in cost of revenues, sales and marketing expenses and research and development expenses as well as general and admin expenses totaled [ RMB 76,200 ] in the second half of 2025 compared to share-based compensation gain RMB 220,000 in the same period of 2024. For the full year 2025, the total amount of share-based compensation gain were [ RMB 13,400 ] compared to RMB 180,000 of share-based compensation expenses in the previous year. The change was mainly due to higher reversal of SBC expenses caused by strategy workforce optimization in 2024 compared to 2025. Other income was RMB 1.1 million in the second half of 2025 compared to other expenses of RMB 38.6 million in the same period of 2024. For the full year 2025, our other income were RMB 1.4 million compared to RMB 63 million of other expenses in previous year. The change reflected large long-term investment impairment losses recognized in 2024. Income tax expenses were RMB 25,000 in the second half of 2025 compared to RMB 1,000 of income tax credit in the same period of 2024. For the full year 2025, our income tax expenses decreased by 57.2% to RMB 21,000 from RMB 64,000 in the previous year. Net income, net income was RMB 15.2 million in the second half of 2025 compared to net loss of RMB 44.9 million in the same period of 2024. For the full year 2025, the net income were RMB 11.4 million compared to net loss of RMB 140.8 million in the previous year. The turnaround was primarily driven by the effectiveness of the company's strategic initiatives focused on cost control and high-margin business, along with the reduction in impairment loss on long-term investment and lower provision of allowance for credit loss resulting from improved receivables collection. Net income attributable to 36Kr Holdings Inc.'s ordinary shareholders was RMB 16.1 million in the second half of 2025 compared to net loss attributable to 36Kr Holdings Inc.'s ordinary shares of RMB 42.3 million in the same period of 2024. For the full year 2025, net income attributable to 36Kr Holdings Inc.'s ordinary shareholders were RMB 11.2 million in fiscal year 2025 compared to net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders of RMB 136.6 million in the previous year. Basic and diluted net income per ADS were both RMB 7.616 in the second half of 2025 compared to basic and diluted net loss per ADS of RMB 19.999 in the same period of 2024. For the full year of 2025, basic and diluted net income per ADS were RMB 5.274 and RMB 5.266 respectively, compared to basic and diluted net loss per ADS of RMB 64.795 in the previous year. As of December 31, 2025, the company has cash, cash equivalents, restricted cash and short-term investment of RMB 116.1 million, an increase of 25.5% from RMB 92.5 million as of December 31, 2024. Well, this concludes all our prepared remarks today. We will now open the call to questions. Operator, please go ahead. Operator: [Operator Instructions] Your first question today comes from Lingyi Zhao with SWS Research. Lingyi Zhao: [Interpreted] Management team, this is Lingyi Zhao with SWS. And my question is, first, congratulations about the very good results. And my question is, first, how do we see the advertising sections, the trend of advertising sections? And the second question is, could you explain and analyze the margin, the growth of margin? Dagang Feng: [Interpreted] Well, Lingyi, outstanding thanks for your support for the past several years, and we are very happy with the good results we have. Well, for your question, we are cautiously optimistic about our advertising growth trajectory for 2026, and advertising revenue was largely influenced by macroeconomic headwinds and the clients' advertising budgets. Well, despite the macro challenges, our overall advertising revenue remained stable as we maintained solid partnerships with our Internet sector key accounts and leading brand customers, leveraging the audience reach and influence of our subvertical [ medium ] channels for younger audiences such as Oh! Youth and Tide as well as new live streaming and video formats like AI Insider. We continued to develop tailored promotion solutions and products that gained strong client approval. In 2025, we added over 50% new clients in our live streaming and video businesses. AI-related demand steadily increased. Live streaming revenue increased by 40%, outpacing market trends and our sub vertical media channels for younger audiences amplified by old use grew by more than 50%. In 2026, we will continue to advance video live streaming development, step up our investment in content creation, explore a wider area of programs and formats in live streaming and continue to build depth in key content verticals that matter most to our clients, such as AI and global expansion, further enriching our content ecosystem. Meanwhile, as we empower clients across diverse industries with premium content to meet their evolving communication needs, we are confident in strengthening the resilience of our advertising business. Well, for your second question, last year, our gross profit margin improved substantially, mainly because we focused on high-margin businesses, streamlined low-margin operations and implemented an area of cost control initiative for the past 1 year. Together, this endeavor to significantly increased our gross profit margin. Operator: Your next question comes from Rui Yin with Sealand Securities. Rui Yin: [Interpreted] Well, this Rui Yin with Sealand, and the question is what are the drivers behind the growth in value-added services? Dagang Feng: [Interpreted] Well, the growth was mainly driven by the first factor. The first one is many of our legacy IP events continued to perform well in 2025. Over the second half of the year, we successfully hosted multiple events, including WISE, W-I-S-E and AI Partner Conference for All Industries, the Industrial Future conference and more. Beyond this IP submits, we had by ourselves, we also cooperated with AWE, WAIC, those national submits. Well, besides I've already mentioned in 2025, we also restructured our content strategy, business road map and organizational structure for the industry services businesses. 36Kr -- in 2025, 36Kr agreed to a 3-year strategic partnership with Hangzhou Qiantan New Area Construction and Investment Group Company for the Chinese Enterprise International Services Center Operations project and the AI Community Operations projects. But this collaboration will leverage our expertise in organizational operations and online content distribution as well as our vast network of industry resources to support Qiantan New Area in building a unique service ecosystem in the operational framework for corporate empowerment, amplifying its regional influence. Well, the second reason, like, well, we've talked a lot, each time we want to start a new market, we will deploy the new content accounts. For example, our content strategy for industry services began to yield a positive outcome, 36Kr Industry Future. Our all-new content channel, spotlighting, urban innovation, state-of-the-art technologies and our reach across emerging industries has published nearly 90 articles over the past year. Notably a single feature on the innovative pharmaceutical sector in Jiaxing, Zhejiang province garnered over 70,000 page views on our official WeChat accounts and more than 100,000 total exposures. Moreover, building on the growing influence of 36Kr Industry Future OpenTalk in 36Kr industry-built project, we have connected with over 200 upstream and downstream companies in the local government and will continue to develop the industry service offerings to better meet client needs. Thank you for your question. Operator: Thank you. As there are no further questions, I'd now like to turn the call back over to the company for closing remarks. Xin Wang: Well, thank you once again for joining us today. If you have further questions, please feel free to contact 36Kr's Investor Relations through the contact information provided on our website. Operator: This concludes this conference call. You may now disconnect your lines. Thank you. Before you buy stock in 36Kr, consider this: The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and 36Kr wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years. 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As with all our articles, The Motley Fool does not assume any responsibility for your use of this content, and we strongly encourage you to do your own research, including listening to the call yourself and reading the company's SEC filings. Please see our Terms and Conditions for additional details, including our Obligatory Capitalized Disclaimers of Liability. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. 36Kr (KRKR) Q4 2025 Earnings Transcript was originally published by The Motley Fool

This article first appeared on GuruFocus. Total Revenue: CNY134.8 million in H2 2025, up 4.7% from CNY128.7 million in H2 2024. Full Year Revenue: CNY327.9 million in 2025, compared to CNY331.1 million in 2024. Online Advertising Revenue: CNY105.2 million in H2 2025, up 5% from CNY100.2 million in H2 2024. Enterprise Value-Added Services Revenue: CNY20.9 million in H2 2025, up 7.7% from CNY19.4 million in H2 2024. Subscription Services Revenue: CNY8.7 million in H2 2025, down from CNY9 million in H2 2024. Cost of Revenues: CNY54 million in H2 2025, down 12.6% from CNY61.8 million in H2 2024. Gross Profit: CNY88.8 million in H2 2025, up 20.8% from CNY66.9 million in H2 2024. Gross Profit Margin: 60% in H2 2025, up from 52% in H2 2024. Operating Expenses: CNY65.6 million in H2 2025, down 10.3% from CNY73.1 million in H2 2024. Net Income: CNY16.2 million in H2 2025, compared to a net loss of CNY44.9 million in H2 2024. Cash Equivalents, Restricted Cash, and Short-term Investments: CNY116.1 million as of December 31, 2025, up 25.5% from CNY92.5 million as of December 31, 2024. Warning! GuruFocus has detected 7 Warning Signs with KRKR. Is KRKR fairly valued? Test your thesis with our free DCF calculator. Release Date: March 17, 2026 For the complete transcript of the earnings call, please refer to the full earnings call transcript. 36KR Holdings Inc (NASDAQ:KRKR) achieved profitability in 2025, marking a significant operational breakthrough. The company's gross profit margin increased to 57.7%, up by 9 percentage points year-over-year. Operating expenses decreased by almost RMB70 million, reflecting improved cost management. The company expanded its content dissemination network across major platforms, enhancing visibility and user engagement. 36KR Holdings Inc (NASDAQ:KRKR) reported a net profit of CNY11 million for the year, a turnaround from previous losses. Subscription services revenue decreased by 14.2% to RMB50.1 million, indicating challenges in this segment. The company faced macroeconomic headwinds and declines in advertising budgets, impacting overall advertising revenue. Research and development expenses decreased due to a reduction in headcount, which may affect future innovation. The decrease in share-based compensation gain suggests potential challenges in employee retention or motivation. Despite improvements, the company still faces risks and uncertainties that could impact future performance. Q: How do you see the trends affecting the advertising section, and could you explain the growth of your margins? A: We are cautiously optimistic about our advertising growth trajectory for 2026. Despite macroeconomic challenges, our advertising revenue remained stable due to strong partnerships with key accounts and leading brands. We added over 50% new clients in our live streaming and video businesses, with AI-related demand increasing. Our gross profit margin improved substantially due to a focus on high-margin businesses and cost control initiatives. Q: What are the drivers behind the growth in value-added services? A: The growth was driven by successful legacy IP events and strategic partnerships, such as the one with Hangzhou Qiantang New District. Our content strategy for industry services also yielded positive outcomes, with our new content channel, 36Kr Industry Future, spotlighting urban innovation and state-of-the-art technologies. Q: Can you elaborate on the company's strategic initiatives that led to profitability in 2025? A: Our profitability was achieved through operational optimization, cost control, and focusing on high-margin businesses. We streamlined operations, reduced operating expenses, and improved receivables collection, which contributed to the turnaround. Q: How did the company perform in terms of live streaming and video commercialization? A: Live streaming revenue surged by nearly 40% year-over-year. We expanded our offerings tailored for event coverage and launched a low ARPU product line to appeal to more clients, particularly early-stage startups. This helped us forge important commercial partnerships and earn high recognition. Q: What role did AI applications play in 36Kr's operations in 2025? A: AI applications were integral to our operations, enhancing content production and commercialization efficiency. We launched AI-powered products like AI meeting coverage and 36Kr Corporate Omni-Intelligence, which improved content team efficiency and expanded our customer outreach. For the complete transcript of the earnings call, please refer to the full earnings call transcript.

BEIJING, March 17, 2026 (GLOBE NEWSWIRE) -- 36Kr Holdings Inc. (“36Kr” or the “Company” or “We”) (NASDAQ: KRKR), a prominent brand and a pioneering platform dedicated to serving New Economy participants in China, today announced its unaudited financial results for the six months and fiscal year ended December 31, 2025. Financial and Operational Highlights for the Second Half of 2025 Number of followers1 as of December 31, 2025, reached 36.8 million, an increase of 2.5% from 35.9 million as of December 31, 2024. Net income was RMB16.2 million (US$2.3 million) in the second half of 2025, compared to net loss of RMB44.9 million in the same period of 2024. Total revenues increased by 4.7% to RMB134.8 million (US$19.3 million) in the second half of 2025 from RMB128.7 million in the same period of 2024. Revenues from online advertising services increased by 5.0% to RMB105.2 million (US$15.0 million) in the second half of 2025, from RMB100.2 million in the same period of 2024. Revenues from enterprise value-added services increased by 7.7% to RMB20.9 million (US$3.0 million) in the second half of 2025, from RMB19.4 million in the same period of 2024. Revenues from subscription services decreased by 3.3% to RMB8.7 million (US$1.2 million) in the second half of 2025 from RMB9.0 million in the same period of 2024. Cost of revenues decreased by 12.6% to RMB54.0 million (US$7.7 million) in the second half of 2025, from RMB61.8 million in the same period of 2024. Gross profit increased by 20.8% to RMB80.8 million (US$11.6 million) in the second half of 2025, from RMB66.9 million in the same period of 2024. Gross profit margin increased by 8.0 percentage points to 60.0% from 52.0% over the same period of 2024. Operating expenses decreased by 10.3% to RMB65.6 million (US$9.4 million) in the second half of 2025, from RMB73.1 million in the same period of 2024. Financial and Operational Highlights for the Fiscal Year 2025 Net income was RMB11.4 million (US$1.6 million) in fiscal year 2025, compared to net loss of RMB140.8 million in fiscal year 2024. Total revenues were RMB227.9 million (US$32.6 million) in fiscal year 2025, compared to RMB231.1 million in fiscal year 2024. Revenues from online advertising services decreased by 0.5% to RMB179.7 million (US$25.7 million) in fiscal year 2025, from RMB180.6 million in fiscal year 2024. Revenues from enterprise value-added services increased by 1.2% to RMB33.2 million (US$4.7 million) in fiscal year 2025, from RMB32.8 million in fiscal year 2024. Revenues from subscription services decreased by 14.2% to RMB15.1 million (US$2.2 million) in fiscal year 2025, from RMB17.6 million in fiscal year 2024. Cost of revenues decreased by 18.8% to RMB96.4 million (US$13.8 million) in fiscal year 2025, from RMB118.7 million in fiscal year 2024. Gross profit increased by 17.1% to RMB131.5 million (US$18.8 million) in fiscal year 2025, from RMB112.3 million in fiscal year 2024. Gross profit margin increased by 9.1 percentage points to 57.7% from 48.6% over fiscal year 2024. Operating expenses decreased by 36.1% to RMB121.5 million (US$17.4 million) in fiscal year 2025, from RMB190.1 million in fiscal year 2024. Selected Operating Data Mr. Dagang Feng, Co-chairman and CEO of 36Kr, commented, “We concluded fiscal year 2025 on a high note despite the challenging external environment. In 2025, we achieved a major operational breakthrough by returning to profitability, while maintaining solid revenue performance. These achievements were driven by our continued integration of content innovation, commercialization breakthroughs, and technological applications into our business operations. In addition, we further enhanced user engagement by consistently enriching our content ecosystem and refining our omni-channel distribution matrix. As of the end of 2025, we had over 36.8 million followers, marking our 19th consecutive quarter of user growth. Looking ahead to 2026, building on our core content strengths, we will continue to fortify our content ecosystem to further explore commercialization breakthroughs, and actively expand AI applications across industries, driving the Company’s high-quality, sustainable development.” Mr. Xiang Li, Chief Financial Officer of 36Kr, added, “Our financial results for the second half and fiscal year 2025 were highlighted by achieving profitability for both the second half and full year. Notably, we improved our revenue mix, significantly increasing our gross margin by 8.0 percentage points to 60.0%, and by 9.1 percentage points to 57.7% for the second half and full year, respectively. Furthermore, we cut our operating expenses by 10% and 36% for the second half and full year, a testament to our improved operational efficiency. Looking ahead, we will continue to optimize cost structure and improve operating efficiency to maintain stable cash flow and profitability. By maintaining a healthy balance sheet and exploring AI-empowered innovative development, we are confident of seizing the market’s tremendous commercialization opportunities and creating long-term value for our stakeholders.” __________________________ 1 “Number of followers” refers to the aggregate number of followers across the official accounts we own and/or operate on various social media and online platforms, including but not limited to Weixin, Weibo, Zhihu, Toutiao, Xinhua Net, Douyin and Bilibili. 2 Equals revenues generated from online advertising services for a period divided by the number of online advertising services end customers in the same period. 3 Equals revenues generated from enterprise value-added services for a period divided by the number of enterprise value-added services end customers in the same period. 4 Equals revenues generated from individual subscription services for a period divided by the number of individual subscribers in the same period. 5 Equals revenues generated from institutional investor subscription services for a period divided by the number of institutional investors in the same period. Unaudited Financial Results of the Second Half of 2025 Total revenues increased by 4.7% to RMB134.8 million (US$19.3 million) in the second half of 2025 from RMB128.7 million in the same period of 2024. Online advertising services revenues increased by 5.0% to RMB105.2 million (US$15.0 million) in the second half of 2025, from RMB100.2 million in the same period of 2024. The increase was primarily attributable to strong advertising demand from AI and high-tech companies, which 36Kr captured through its focus on the tech vertical. Enterprise value-added services revenues increased by 7.7% to RMB20.9 million (US$3.0 million) in the second half of 2025, from RMB19.4 million in the same period of 2024. The increase was primarily attributable to more innovative marketing solutions we provided to our customers as well as proactive sales strategies we adopted to navigate the challenging environment during the period. Subscription services revenues decreased by 3.3% to RMB8.7 million (US$1.2 million) in the second half of 2025, from RMB9.0 million in the same period of 2024. The slight decrease was primarily driven by a strategic shift in training services and ongoing refinement of this segment’s customer structure. Cost of revenues decreased by 12.6% to RMB54.0 million (US$7.7 million) in the second half of 2025, from RMB61.8 million in the same period of 2024. The decrease was primarily driven by improved operational efficiency and a strategic focus on high-margin businesses. Gross profit increased by 20.8% to RMB80.8 million (US$11.6 million) in the second half of 2025, from RMB66.9 million in the same period of 2024. Gross profit margin increased by 8.0 percentage points to 60.0% from 52.0% over the same period of 2024. The increase in gross margin was mainly attributable to the higher gross margin of the brand advertising services offered across 36Kr’s digital platforms, as well as the significant increase in revenues from these services. Operating expenses decreased by 10.3% to RMB65.6 million (US$9.4 million) in the second half of 2025, from RMB73.1 million in the same period of 2024. The decrease was primarily due to disciplined operating expenses management. Sales and marketing expenses were RMB37.0 million (US$5.3 million) in the second half of 2025, a slight decrease of 0.5% from RMB37.2 million in the same period of 2024, as we strategically focused sales and marketing spend on higher‑efficiency areas alongside business development. General and administrative expenses were RMB22.4 million (US$3.2 million) in the second half of 2025, a 26.1% decrease compared to RMB30.3 million in the same period of 2024. The decrease was primarily attributable to a decline in personnel-related expenses. Research and development expenses were RMB6.3 million (US$0.9 million) in the second half of 2025, an increase of 12.5% from RMB5.6 million in the same period of 2024. The increase was primarily attributable to an increase in staff costs, including salaries and discretionary bonuses for the R&D team. Share-based compensation gains recognized in cost of revenues, sales and marketing expenses, and research and development expenses, as well as general and administrative expenses, totaled RMB76.2 thousand (US$11.0 thousand) in the second half of 2025, compared to share-based compensation gains of RMB0.22 million in the same period of 2024. The change was primarily due to a higher reversal of SBC expenses related to strategic workforce realignment in 2024 compared to 2025. Other income were RMB1.1 million (US$0.2 million) in the second half of 2025, compared to other expenses of RMB38.6 million in the same period of 2024. The increase was mainly due to the impairment losses on long-term investments recognized in the second half of 2024. Income tax expenses were RMB25 thousand (US$4 thousand) in the second half of 2025, compared to RMB1 thousand of income tax credits in the same period of 2024. Net income was RMB16.2 million (US$2.3 million) in the second half of 2025, compared to net loss of RMB44.9 million in the same period of 2024. Non-GAAP adjusted net income6 was RMB16.2 million (US$2.3 million) in the second half of 2025, compared to non-GAAP adjusted net loss of RMB45.1 million in the same period of 2024. The turnaround was primarily driven by the effectiveness of the company’s strategic initiatives focused on cost control and high-margin businesses, along with the reduction in impairment losses on long-term investments and lower provision of allowance for credit losses resulting from improved receivables collection. Net income attributable to 36Kr Holdings Inc.'s ordinary shareholders was RMB16.1 million (US$2.3 million) in the second half of 2025, compared to net loss attributable to 36Kr Holdings Inc.’s ordinary shareholders of RMB42.3 million in the same period of 2024. Basic and diluted net income per ADS7 were both RMB7.616 (US$1.089) in the second half of 2025, compared to basic and diluted net loss per ADS of RMB19.999 in the same period of 2024. Certain Balance Sheet Items As of December 31, 2025, the Company had cash, cash equivalents, restricted cash and short-term investments of RMB116.1 million (US$16.6 million), an increase of 25.5% from RMB 92.5 million as of December 31, 2024. Unaudited Financial Results of Fiscal Year 2025 Total revenues were RMB227.9 million (US$32.6 million) in fiscal year 2025, compared to RMB231.1 million in fiscal year 2024. Online advertising services revenues decreased by 0.5% to RMB179.7 million (US$25.7 million) in fiscal year 2025, from RMB180.6 million in fiscal year 2024, relatively flat year over year. Enterprise value-added services revenues increased by 1.2% to RMB33.2 million (US$4.7 million) in fiscal year 2025, from RMB32.8 million in fiscal year 2024. The increase was primarily due to innovative marketing solutions and proactive sales strategies adopted during the year. Subscription services revenues decreased by 14.2% RMB15.1 million (US$2.2 million) in fiscal year 2025, from RMB17.6 million in fiscal year 2024. The decrease was mainly attributable to a strategic shift in training services and a continued focus on refining this segment’s customer base. Cost of revenues decreased by 18.8% to RMB96.4 million (US$13.8 million) in fiscal year 2025, from RMB118.7 million in fiscal year 2024. The decrease was primarily attributable to the Company’s strict cost control measures. Gross profit increased by 17.1% to RMB131.5 million (US$18.8 million) in fiscal year 2025, from RMB112.3 million in fiscal year 2024. Gross profit margin increased by 9.1 percentage points to 57.7% from 48.6% over fiscal year 2024. The increase in gross margin was mainly attributable to higher gross margin from the brand advertising services offered across 36Kr’s digital platforms, as well as a strong rebound in revenue from these services this year. Operating expenses decreased by 36.1% to RMB121.5 million (US$17.4 million) in fiscal year 2025, from RMB190.1 million in fiscal year 2024. The decrease was primarily due to disciplined operating expenses management. Sales and marketing expenses decreased by 19.6% to RMB66.4 million (US$9.5 million) in fiscal year 2025, from RMB82.6 million in fiscal year 2024. The decrease was primarily attributable to the decrease in payroll-related expenses, travel and entertainment expenses, and marketing and promotional expenses. General and administrative expenses decreased by 54.5% to RMB42.4 million (US$6.1 million) in fiscal year 2025, from RMB93.1 million in fiscal year 2024. The decrease was largely attributable to the decrease in personnel-related expenses and provision of allowance for credit losses. Research and development expenses decreased by 11.8% to RMB12.7 million (US$1.8 million) in fiscal year 2025, from RMB14.4 million in fiscal year 2024. The decrease was primarily due to a reduction in R&D headcount following a team restructuring in the prior year, partially offset by an increase in salaries and discretionary bonuses for the R&D team this year. Share-based compensation expenses recognized in cost of revenues, sales and marketing expenses, and research and development expenses, as well as general and administrative expenses, totaled RMB13.4 thousand (US$1.9 thousand) in fiscal year 2025, compared to share-based compensation gains of RMB0.18 million in fiscal year 2024. The change was mainly due to a higher reversal of SBC expenses caused by strategic workforce optimization in 2024 compared to 2025. Other income were RMB1.4 million (US$0.2 million) in fiscal year 2025, compared to RMB63.0 million of other expenses in fiscal year 2024. The change reflected large long-term investment impairment losses recognized in 2024. Income tax expenses decreased by 67.2% to RMB21 thousand (US$3 thousand) in fiscal year 2025, from RMB64 thousand of income tax expenses in fiscal year 2024. Net income was RMB11.4 million (US$1.6 million) in fiscal year 2025, compared to net loss of RMB140.8 million in fiscal year 2024. Non-GAAP adjusted net income6 was RMB11.4 million (US$1.6 million) in fiscal year 2025, compared to non-GAAP adjusted net loss of RMB141.0 million in fiscal year 2024. The turnaround was primarily driven by the effectiveness of the Company’s strategic initiatives focused on cost control and high-margin businesses, along with the reduction in impairment losses on long-term investments and lower provision of allowance for credit losses resulting from improved receivables collection. Net income attributable to 36Kr Holdings Inc.'s ordinary shareholders was RMB11.2 million (US$1.6 million) in fiscal year 2025, compared to net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders of RMB136.6 million in fiscal year 2024. Basic and diluted net income per ADS7 were RMB5.274 (US$ 0.754) and RMB5.266 (US$0.753), respectively, in fiscal year 2025, compared to basic and diluted net loss per ADS of RMB64.795, in fiscal year 2024. _________________ 6 Non-GAAP adjusted income/(loss) represents net income/(loss) excluding share-based compensation expenses/(gain). 7 On October 3, 2024, we effected a change in the ratio of our ADSs to Class A ordinary shares from one ADS representing twenty-five Class A ordinary shares to a new ratio of one ADS representing five hundred Class A ordinary shares. Basic and diluted net loss per ADS have been retrospectively adjusted to reflect this ADS ratio change for all periods presented. Conference Call The Company's management will host an earnings conference call at 8:00 AM U.S. Eastern Time on March 17, 2026 (8:00 PM Beijing/Hong Kong Time on March 17, 2026). For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call. Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at http://ir.36kr.com. A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers: About 36Kr Holdings Inc. 36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by comprehensive database and strong data analytics capabilities. Through diverse service offerings and the significant brand influence, the Company is well-positioned to continuously capture the high growth potentials of China's New Economy. For more information, please visit: http://ir.36kr.com. Use of Non-GAAP Financial Measures In evaluating its business, the Company considers and uses two non-GAAP measures, adjusted net income/(loss) and adjusted EBITDA, as supplemental measures to review and assess its operating performance. The presentation of these two non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company presents these non-GAAP financial measures because they are used by the Company’s management to evaluate its operating performance and formulate business plans. The Company also believes that the use of these non-GAAP measures facilitates investors' assessment of its operating performance. These non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. These non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using these non-GAAP financial measures is that they do not reflect all items of income and expense that affect our operations. Further, these non-GAAP measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for these limitations by reconciling these non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company’s performance. The Company encourages investors to review its financial information in its entirety and not rely on a single financial measure. Adjusted net loss represents net loss excluding share-based compensation expenses. Adjusted EBITDA represents adjusted net income/(loss) before interest income, interest expenses, income tax expenses/(credit), depreciation of property and equipment and amortization of intangible assets. For more information on these non-GAAP financial measures, please see the table captioned “Reconciliations of GAAP and non-GAAP results” set forth at the end of this press release. Exchange Rate Information This announcement contains translations of certain RMB amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars and from U.S. dollars to Renminbi are made at a rate of RMB6.9931 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Federal Reserve Board on December 31, 2025. Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goal and strategies; the Company’s future business development, results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company’s expectations regarding the use of proceeds from this offering; the Company’s expectations regarding demand for, and market acceptance of, its services; the Company’s ability to maintain and enhance its brand; the Company’s ability to provide high-quality content in a timely manner to attract and retain users; the Company’s ability to retain and hire quality in-house writers and editors; the Company’s ability to maintain cooperation with third-party professional content providers; the Company’s ability to maintain relationship with third-party platforms; general economic and business condition in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law. For investor and media inquiries, please contact: In China: 36Kr Holdings Inc. Investor Relations Tel: +86 (10) 8965-0708 E-mail: [email protected] Piacente Financial Communications Jenny Cai Tel: +86 (10) 6508-0677 E-mail: [email protected] In the United States: Piacente Financial Communications Brandi Piacente Tel: +1-212-481-2050 E-mail: [email protected]

BEIJING, March 11, 2026 (GLOBE NEWSWIRE) -- 36Kr Holdings Inc. (“36Kr” or the “Company”) (NASDAQ: KRKR), a prominent brand and a pioneering platform dedicated to serving New Economy participants in China, today announced that it will report its second half and fiscal year 2025 unaudited financial results, on Tuesday, March 17, 2026, before the open of U.S. markets. The Company’s management will host an earnings conference call at 8:00 a.m. U.S. Eastern Time on March 17, 2026 (8:00 p.m. Beijing/Hong Kong Time on March 17, 2026). For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call. Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at http://ir.36kr.com. A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers: About 36Kr Holdings Inc. 36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China’s New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by comprehensive database and strong data analytics capabilities. Through diverse service offerings and the significant brand influence, the Company is well-positioned to continuously capture the high growth potentials of China’s New Economy. For more information, please visit: http://ir.36kr.com. For investor and media inquiries, please contact: In China: 36Kr Holdings Inc. Investor Relations Tel: +86 (10) 8965-0708 E-mail: [email protected] Piacente Financial Communications Jenny Cai Tel: +86 (10) 6508-0677 E-mail: [email protected] In the United States: Piacente Financial Communications Brandi Piacente Tel: +1-212-481-2050 E-mail: [email protected]

BEIJING, Sept. 26, 2025 (GLOBE NEWSWIRE) -- 36Kr Holdings Inc. (“36Kr” or the “Company” or “We”) (NASDAQ: KRKR), a prominent brand and a pioneering platform dedicated to serving New Economy participants in China, today announced its unaudited financial results for the six months ended June 30, 2025. Financial and Operational Highlights for the First Half of 2025 Number of followers1 as of June 30, 2025 reached 36.6 million, an increase of 9.9% from 33.3 million as of June 30, 2024. Total revenues were RMB93.2 million (US$13.0 million) in the first half of 2025, compared to RMB102.4 million in the same period of 2024. Revenues from online advertising services were RMB74.5 million (US$10.4 million) in the first half of 2025, compared to RMB80.4 million in the same period of 2024. Revenues from enterprise value-added services were RMB12.2 million (US$1.7 million) in the first half of 2025, compared to RMB13.4 million in the same period of 2024. Revenues from subscription services were RMB6.4 million (US$0.9 million) in the first half of 2025, compared to RMB8.6 million in the same period of 2024. Gross margin was 54.4% in the six months ended June 30, 2025, representing an increase of 10 percentage points from 44.4% in the same period of 2024. Operating expenses were RMB55.9 million (US$7.8 million) in the six months ended June 30, 2025, representing a decrease of 52.3% from RMB117.0 million in the same period of 2024. Net loss was RMB4.8 million (US$0.7 million) in the six months ended June 30, 2025, representing a decrease of 95% from RMB95.9 million in the same period of 2024. Selected Operating Data Mr. Dagang Feng, Co-chairman and CEO of 36Kr, commented, "In the first half of 2025, we significantly improved profitability through strong strategic execution across content innovation, commercialization, and technological applications. Furthermore, we delivered a 17th consecutive quarter of follower growth, boosting the number of our followers by 10% year-over-year to more than 36 million as of June 30, 2025 as we fortified our content ecosystem and content dissemination network. Looking ahead, we will remain dedicated to deepening our content moat, expanding our product and service offerings, and further harnessing AI technology to empower the Company’s high-quality, sustainable development." Mr. Xiang Li, Chief Financial Officer of 36Kr, added, “We significantly enhanced operational efficiency and profitability in the first half of 2025. By upgrading our organizational structure and streamlining spending, we increased our gross margin by 10 percentage points to 54.4% and reduced our operating expenses by 52%, both year over year. Notably, we narrowed our net loss by an impressive 95% year over year, demonstrating our commitment to profitability improvement. Moving forward, we will continue to amplify our core competitive advantages while exploring broader AI-powered commercialization opportunities to create value for our stakeholders.” _____________________ 1 “Number of followers” refers to the aggregate number of followers across the official accounts we own and/or operate on various social media and online platforms, including but not limited to Weixin, Weibo, Zhihu, Toutiao, Xinhua Net, Douyin, Rednote and Bilibili. 2 Equals revenues generated from online advertising services for a period divided by the number of online advertising services end customers in the same period. 3 Equals revenues generated from enterprise value-added services for a period divided by the number of enterprise value-added services end customers in the same period. 4 Equals revenues generated from individual subscription services for a period divided by the number of individual subscribers in the same period. 5 Equals revenues generated from institutional investor subscription services for a period divided by the number of institutional investors in the same period. Unaudited Financial Results for the First Half of 2025 Total revenues were RMB93.2 million (US$13.0 million) in the six months ended June 30, 2025, compared to RMB102.4 million in the same period of 2024. Online advertising services revenues were RMB74.5 million (US$10.4 million) in the six months ended June 30, 2025, compared to RMB80.4 million in the same period of 2024. The decrease was primarily due to some advertisers adjusting their advertising and promotion strategies in response to macro pressures and, to a lesser extent, our ongoing optimization of our customer structure to control credit risk, which led to decreased revenue scale. Enterprise value-added services revenues were RMB12.2 million (US$1.7 million) in the six months ended June 30, 2025, compared to RMB13.4 million in the same period of 2024. The decrease was primarily due to our proactive and ongoing refinement of service offerings to strategically focus on margin improvement. Subscription services revenues were RMB6.4 million (US$0.9 million) in the six months ended June 30, 2025, compared to RMB8.6 million in the same period of 2024. The decrease was primarily due to the changes in our training service’s business model. Cost of revenues decreased by 25.4% to RMB42.5 million (US$5.9 million) from RMB56.9 million in the same period of 2024, as a result of the company’s strict cost control measures. Gross profit increased by 11.5% to RMB50.7 million (US$7.1 million) from RMB45.5 million in the same period of 2024. Gross profit margin was 54.4% in the six months ended June 30, 2025, representing an increase of 10 percentage points from 44.4% in the same period of 2024. The increase in gross margin was primarily driven by savings in payroll-related costs following the strategic workforce optimization. Operating expenses decreased by 52.3% to RMB55.9 million (US$7.8 million) from RMB117.0 million in the same period of 2024. The decrease was primarily attributable to strategic cost-management actions, including targeted workforce reductions and streamlined non-core spending. Sales and marketing expenses were RMB29.4 million (US$4.1 million) in the six months ended June 30, 2025, a decrease of 35.1% from RMB45.4 million in the same period of 2024. The decrease was primarily attributable to the decrease in payroll-related expenses, rental expense, marketing and promotional expenses and travel and entertainment expenses. General and administrative expenses were RMB20.0 million (US$2.8 million) in the six months ended June 30, 2025, a decrease of 68.2% from RMB62.8 million in the same period of 2024. The decrease was primarily attributable to the decrease in the allowance for doubtful accounts and payroll-related expenses. Research and development expenses were RMB6.4 million (US$0.9 million) in the six months ended June 30, 2025, a decrease of 27.1% from RMB8.8 million in the same period of 2024. The decrease was primarily due to the decrease in the average compensation level for our research and development personnel as we restructured our R&D team. Share-based compensation expenses recognized in cost of revenues, sales and marketing expenses, research and development expenses, as well as general and administrative expenses totaled RMB0.09 million (US$12.5 thousand) in the six months ended June 30, 2025, compared to RMB0.05 million in the same period of 2024. Other income was RMB0.4 million (US$49 thousand) in the six months ended June 30, 2025, compared to RMB24.3 million of other expenses in the same period of 2024. The change was mainly due to the decrease in long-term investment loss. Income tax credit was RMB4 thousand (US$0.56 thousand) in the six months ended June 30, 2025, compared to RMB0.07 million of income tax expense in the same period of 2024. Net loss was RMB4.8 million (US$0.67 million) in the six months ended June 30, 2025, compared to net loss of RMB95.9 million in the same period of 2024. Non-GAAP adjusted net loss6 was RMB4.7 million (US$0.66 million) in the first half of 2025, compared to non-GAAP adjusted net loss of RMB95.9 million in the same period of 2024. Net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders was RMB5.0 million (US$0.70 million) in the first half of 2025, compared to net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders of RMB94.4 million in the same period of 2024. Basic and diluted net loss per ADS were both RMB2.307 (US$0.322) in the first half of 2025, compared to basic and diluted net loss per ADS of RMB44.859 in the same period of 2024. Certain Balance Sheet Items As of June 30, 2025, the Company had cash, cash equivalents and short-term investments of RMB75.1 million (US$10.5 million). _____________________ 6 Non-GAAP adjusted income/(loss) represents net income/(loss) excluding share-based compensation expenses. Conference Call The Company's management will host an earnings conference call at 8:00 AM U.S. Eastern Time on September 26, 2025 (8:00 PM Beijing/Hong Kong Time on September 26, 2025). For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call. Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at http://ir.36kr.com. A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers: About 36Kr Holdings Inc. 36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by comprehensive database and strong data analytics capabilities. Through diverse service offerings and the significant brand influence, the Company is well-positioned to continuously capture the high growth potentials of China's New Economy. For more information, please visit: http://ir.36kr.com. Use of Non-GAAP Financial Measures In evaluating its business, the Company considers and uses two non-GAAP measures, adjusted net income/(loss) and adjusted EBITDA, as supplemental measures to review and assess its operating performance. The presentation of these two non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company presents these non-GAAP financial measures because they are used by the Company’s management to evaluate its operating performance and formulate business plans. The Company also believes that the use of these non-GAAP measures facilitates investors' assessment of its operating performance. These non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. These non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using these non-GAAP financial measures is that they do not reflect all items of income and expense that affect our operations. Further, these non-GAAP measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for these limitations by reconciling these non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company’s performance. The Company encourages investors to review its financial information in its entirety and not rely on a single financial measure. Adjusted net loss represents net loss excluding share-based compensation expenses. Adjusted EBITDA represents adjusted net income/(loss) before interest income, interest expenses, income tax expense/(credit), depreciation of property and equipment and amortization of intangible assets. For more information on these non-GAAP financial measures, please see the table captioned “Reconciliations of GAAP and non-GAAP results” set forth at the end of this press release. Exchange Rate Information This announcement contains translations of certain RMB amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars and from U.S. dollars to Renminbi are made at a rate of RMB7.1636 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Federal Reserve Board on of June 30, 2025. Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goal and strategies; the Company’s future business development, results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company’s expectations regarding the use of proceeds from this offering; the Company’s expectations regarding demand for, and market acceptance of, its services; the Company’s ability to maintain and enhance its brand; the Company’s ability to provide high-quality content in a timely manner to attract and retain users; the Company’s ability to retain and hire quality in-house writers and editors; the Company’s ability to maintain cooperation with third-party professional content providers; the Company’s ability to maintain relationship with third-party platforms; general economic and business condition in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law. For investor and media inquiries, please contact: In China: 36Kr Holdings Inc. Investor Relations Tel: +86 (10) 8965-0708 E-mail: [email protected] Piacente Financial Communications Jenny Cai Tel: +86 (10) 6508-0677 E-mail: [email protected] In the United States: Piacente Financial Communications Brandi Piacente Tel: +1-212-481-2050 E-mail: [email protected]

BEIJING, Sept. 23, 2025 (GLOBE NEWSWIRE) -- 36Kr Holdings Inc. (“36Kr” or the “Company”) (NASDAQ: KRKR), a prominent brand and a pioneering platform dedicated to serving New Economy participants in China, today announced that it will report its 2025 first half unaudited financial results, on Friday, September 26, 2025, before the open of U.S. markets. The Company’s management will host an earnings conference call at 8:00 a.m. U.S. Eastern Time on September 26, 2025 (8:00 p.m. Beijing/Hong Kong Time on September 26, 2025). For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call. Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at http://ir.36kr.com. A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers: About 36Kr Holdings Inc. 36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China’s New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by comprehensive database and strong data analytics capabilities. Through diverse service offerings and the significant brand influence, the Company is well-positioned to continuously capture the high growth potentials of China’s New Economy. For more information, please visit: http://ir.36kr.com. For investor and media inquiries, please contact: In China: 36Kr Holdings Inc. Investor Relations Tel: +86 (10) 8965-0708 E-mail: [email protected] Piacente Financial Communications Jenny Cai Tel: +86 (10) 6508-0677 E-mail: [email protected] In the United States: Piacente Financial Communications Brandi Piacente Tel: +1-212-481-2050 E-mail: [email protected]