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HOG

Harley-DavidsonB
NYSE / Automobiles & Components
Last Price
At close
2026-07-17
View Chart
Current thesis
The constructive post-earnings read is that retail demand and dealer inventory improved meaningfully, tariff exposure narrowed versus the prior estimate, guidance was reaffirmed, and the new strategy gives investors a clearer path to cost reduction and eventual margin recovery.
Posture
Constructive
Lead driver
Value
What changed
Next scheduled catalyst: earnings 2026-07-23 · BMO.
What can break
Cash generation was weak in Q1, with net cash use of $228 million from operating activities, reducing room for error if demand or margins soften further [#8-K-2026-05-05].
Momentum
79
Value
59
Sentiment
31
Setup hits (3d)
0 · Net Neutral
AI TargetsBase $23.00 · Bull $27.50 · Bear $18.00
Earnings
2026-07-23 · BMO
Data freshness
Prices
As of 2026-07-17
Fundamentals
As of 2026-07-17 • Vendor: Data Vendor v1
Scores
As of 2026-07-17 • Model: HYBRID_IC_RP
AI Memo
As of 2026-05-08 • Model: RankAlpha Sentiment Codex
Investment thesis
As of 2026-07-17
Supporting evidence
What
Grade B · Constructive
Confidence Medium · Net Neutral
Target $26.10
Why
Momentum79 · Δ7d +21.7
Value59 · Δ7d -0.1
Sentiment31 · Δ7d -10.9
So what
Strength-led posture (Net Neutral). Favor watchlist adds and disciplined entries.
Lead driver: Value · See fundamentals
Momentum
79
26% active weight
Current posture
7d trendFlat
Δ7d
+21.7
Δ21d
+5.5
Value
59
39% active weight
Current posture
7d trendFlat
Δ7d
-0.1
Δ21d
-0.1
Sentiment
31
34% active weight
Current posture
7d trendSoftening
Δ7d
-10.9
Δ21d
-5.1
Why this grade

Composite grade B. Momentum 78.9 / Value 58.6 / Sentiment 30.9

Fundamentals (TTM)
As of 2026-07-17
Market Cap
$2.8B
Beta
1.40
Shares Out
105.27M
P/E (TTM)
5.0
P/S (TTM)
0.52
P/FCF (TTM)
7.98
Rev YoY
-11.8%
EPS YoY
-79.0%
Gross Margin
+27.3%
Op Margin
+11.9%
Net Debt
-$38.05M
Current Ratio
1.91
As of 2026-07-17 • Updated nightlySource: Internal modelMethodology