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HNST

HonestD
Nasdaq / Household & Personal Products
Last Price
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Operating peers and competitors

Source-backed product markets and frozen research comparisons. Valuation comparators remain in the existing peer table.

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Research comparisons do not establish forecast usefulness or trading returns.

Compare shared product markets

Membership only; no portfolio weights or estimated losses.

+
Peers tracked
8
U.S. public peers
Grade Position
Below peers
vs peer average
HNST vs peer average
26/100
HNST vs. peer average (D vs. B)
Grade spread
A 2 · B 3 · C 1 · D 1 · F 1
Graded peers loaded
Coverage
8 graded
100% of tracked

Peer overview

NATR is the first available peer comparator.

Small-cap household and personal products peer from the packet's same-sector market-cap cohort; useful mainly for benchmarking margin resilience and channel execution, though not a close business-model match.

✓Peer source comes from the stored AI memo or peer model
✓Grades and factor rows use RankAlpha API data when available
✓Missing peer scores remain blank instead of being estimated
✓Side-by-side comparison keeps the data contract visible
Top peerNATRNature's Sunshine Products
HNST
Honest
NATR
Nature's Sunshine Products
Grade
D
A
Momentum
46
10
Value
48
68
Sentiment
37
64
Setup Bias
Net —
-
Market Cap
-
-
Posture
Defensive
Constructive

Grade position vs NATR

HNST / NATR
Grade Position
Below peers
HNST vs. peer average (D vs. B)
26/100
Momentum
46
HNST
Value
48
NATR
Sentiment
37
NATR

Rotation landscape

Peers ranked by the order returned from the peer source, with grades from the API.

Rank
Ticker
Company
Grade
Grade score
vs HNST
1
NATR
NATR
A
100/100
+3
2
NUS
NUS
B
80/100
+2
3
USNA
USNA
B
80/100
+2
4
YSG
Yatsen Holding Ltd Class A ADR
F
20/100
-1
5
NAGE
Niagen Bioscience Inc Common
D
40/100
Even
NATR is the first peer returned for this comparison set.