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WPP

WPPB
NYSE / Media & Entertainment
Last Price
At close
2026-06-02
View Chart
Current thesis
The bull case is a cautious turnaround: Q1 was described as in line, guidance was reiterated, and primary releases show tangible execution steps around Elevate28, WPP Production, Adobe integration, and at least one meaningful client expansion. With the packet's median analyst target around $21.44 versus a $18.53 anchor, the market still appears open to modest recovery if organic declines trough in 2H 2026.
Posture
Constructive
Lead driver
Value
What changed
Value remains the lead driver in the composite, 7D delta +0.1.
What can break
Management said near-term uncertainty tied to events in the Middle East is affecting clients, creating risk to the hoped-for second-half improvement [#PR-2026-04-28].
Momentum
55
Value
67
Sentiment
46
Setup hits (3d)
0 · Net Neutral
AI TargetsBase $18.00 · Bull $22.00 · Bear $15.00
Data freshness
Prices
As of 2026-06-02
Fundamentals
As of 2026-06-01 • Vendor: Data Vendor v1
Scores
As of 2026-06-02 • Model: HYBRID_IC_RP
AI Memo
As of 2026-05-07 • Model: RankAlpha Sentiment Codex
Investment thesis
As of 2026-06-02
Supporting evidence
What
Grade B · Constructive
Confidence Medium · Net Neutral
Target $21.44
Why
Momentum55 · Δ7d +1.8
Value67 · Δ7d +0.1
Sentiment46 · Δ7d +0.7
So what
Strength-led posture (Net Neutral). Favor watchlist adds and disciplined entries.
Lead driver: Value · See fundamentals
Momentum
55
34% active weight
Current posture
7d trendImproving
Δ7d
+1.8
Δ21d
+13.9
Value
67
32% active weight
Current posture
7d trendFlat
Δ7d
+0.1
Δ21d
+0.1
Sentiment
46
33% active weight
Current posture
7d trendFlat
Δ7d
+0.7
Δ21d
+0.7
Why this grade

Composite grade B. Momentum 54.9 / Value 66.8 / Sentiment 45.7

Fundamentals (TTM)
As of 2026-06-01
Market Cap
$4.06B
Beta
1.10
Shares Out
1.08B
P/E (TTM)
9.8
P/S (TTM)
0.26
P/FCF (TTM)
5.27
Rev YoY
-7.8%
EPS YoY
-78.6%
Gross Margin
+15.9%
Op Margin
+7.9%
Net Debt
$4.74B
Current Ratio
0.86
As of 2026-06-02 • Updated nightlySource: Internal modelMethodology