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WPP

WPPD
NYSE / Media & Entertainment
Last Price
Quote time unavailable
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Current thesis
The bull case is a cautious turnaround: Q1 was described as in line, guidance was reiterated, and primary releases show tangible execution steps around Elevate28, WPP Production, Adobe integration, and at least one meaningful client expansion. With the packet's median analyst target around $21.44 versus a $18.53 anchor, the market still appears open to modest recovery if organic declines trough in 2H 2026.
Posture
Defensive
Lead driver
Sentiment
What changed
Sentiment remains the lead driver in the composite, 7D delta +3.0.
What can break
Management said near-term uncertainty tied to events in the Middle East is affecting clients, creating risk to the hoped-for second-half improvement [#PR-2026-04-28].
Momentum
94
Value
68
Sentiment
31
Setup hits (3d)
0 · Net Neutral
AI TargetsBase $18.00 · Bull $22.00 · Bear $15.00Analysis 2026-05-07; returns require an exact persisted reference.
Data freshness
Prices
Unavailable: Price unavailable
Fundamentals
As of 2026-08-17 • Vendor: Data Vendor v1
Scores
As of 2026-09-09 • Model: HYBRID_IC_RP
AI Memo
As of 2026-05-07 • Model: RankAlpha Sentiment Codex
Investment thesis
As of 2026-09-09

Grade is the composite factor band; factor scores use a 0–100 scale. Confidence describes evidence quality, not a probability of return. Score date: 2026-09-09. Definitions

Supporting evidence
What
Grade D · Defensive
Confidence Medium · Net Neutral
Target $24.86
Why
Momentum94 · Δ7d -2.8
Value68 · Δ7d 0.0
Sentiment31 · Δ7d +3.0
So what
Weak posture (Net Neutral). Prioritize risk control and patience.

Confirming evidence

  • • Sentiment remains the lead driver in the composite, 7D delta +3.0.

Contradictions & invalidation

  • • Management said near-term uncertainty tied to events in the Middle East is affecting clients, creating risk to the hoped-for second-half improvement [#PR-2026-04-28].
  • • Q1 2026 revenue less pass-through costs fell 6.7% like-for-like, showing the turnaround is not yet visible in reported growth [#PR-2026-04-28].
  • • The bear case is that the latest hard operating data still show contraction, not growth.

Catalyst clock

2026-04-28

Q1 update kept FY outlook intact but confirmed ongoing organic pressure

Lead driver: Sentiment · See AI snapshot
Momentum
94
9% active weight
Current posture
7d trendSoftening
Δ7d
-2.8
Δ21d
-4.7
Value
68
28% active weight
Current posture
7d trendFlat
Δ7d
0.0
Δ21d
+12.2
Sentiment
31
62% active weight
Current posture
7d trendImproving
Δ7d
+3.0
Δ21d
+7.0
Why this grade

Composite grade D. Momentum 93.8 / Value 67.6 / Sentiment 30.6

Scenario snapshot

Scenario probability is memo-authored likelihood, not forecast certainty. Targets belong to the analysis dated 2026-05-07. Scenario method

B+
Bull case
25%
Probability
Target price
$22.00
Analysis reference price unavailable
Analysis 2026-05-07 · RankAlpha Sentiment Codex
Most likely
B
Base case
50%
Probability
Target price
$18.00
Analysis reference price unavailable
Analysis 2026-05-07 · RankAlpha Sentiment Codex
B-
Bear case
25%
Probability
Target price
$15.00
Analysis reference price unavailable
Analysis 2026-05-07 · RankAlpha Sentiment Codex
Fundamentals (TTM)
As of 2026-08-17
Market Cap
$5.63B
Beta
1.10
Shares Out
1.08B
P/E (TTM)
9.8
P/S (TTM)
0.26
P/FCF (TTM)
5.27
Rev YoY
-7.8%
EPS YoY
-78.6%
Gross Margin
+15.9%
Op Margin
+9.4%
Net Debt
$5.57B
Current Ratio
0.87
As of 2026-09-09 • Updated nightlySource: Internal modelMethods & Data