WPP
WPPCNYSE / Media & Entertainment
Last Price
At close
2026-07-21
Current thesis
The bull case is a cautious turnaround: Q1 was described as in line, guidance was reiterated, and primary releases show tangible execution steps around Elevate28, WPP Production, Adobe integration, and at least one meaningful client expansion. With the packet's median analyst target around $21.44 versus a $18.53 anchor, the market still appears open to modest recovery if organic declines trough in 2H 2026.
Posture
Mixed
Lead driver
Value
What changed
Value remains the lead driver in the composite, 7D delta -0.2.
What can break
Management said near-term uncertainty tied to events in the Middle East is affecting clients, creating risk to the hoped-for second-half improvement [#PR-2026-04-28].
Momentum
30
Value
69
Sentiment
47
Setup hits (3d)
0 · Net Neutral
AI TargetsBase $18.00 · Bull $22.00 · Bear $15.00
Data freshness
Prices
As of 2026-07-21
Fundamentals
As of 2026-07-21 • Vendor: Data Vendor v1
Scores
As of 2026-07-21 • Model: HYBRID_IC_RP
AI Memo
As of 2026-05-07 • Model: RankAlpha Sentiment Codex
Investment thesisAs of 2026-07-21
Investment thesis
As of 2026-07-21
Supporting evidence
What
Grade C · Mixed
Confidence Medium · Net Neutral
Target $21.47
Why
Momentum30 · Δ7d -0.4
Value69 · Δ7d -0.2
Sentiment47 · Δ7d -4.5
So what
Balanced signals (Net Neutral). Wait for confirmation before sizing up.
Lead driver: Value · See fundamentals
Momentum
30
26% active weight
Current posture
7d trendSoftening
Δ7d
-0.4
Δ21d
-0.2
Value
69
39% active weight
Current posture
7d trendFlat
Δ7d
-0.2
Δ21d
-0.1
Sentiment
47
34% active weight
Current posture
7d trendSoftening
Δ7d
-4.5
Δ21d
-21.0
Why this grade
Composite grade C. Momentum 30.4 / Value 69.3 / Sentiment 47.4
Fundamentals (TTM)As of 2026-07-21
Fundamentals (TTM)
As of 2026-07-21
Market Cap
$3.95B
Beta
1.10
Shares Out
1.08B
P/E (TTM)
9.8
P/S (TTM)
0.26
P/FCF (TTM)
5.27
Rev YoY
-7.8%
EPS YoY
-78.6%
Gross Margin
+15.9%
Op Margin
+7.9%
Net Debt
$5.57B
Current Ratio
0.89
As of 2026-07-21 • Updated nightlySource: Internal modelMethodology