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PLNT

Planet FitnessC
NYSE / Consumer Services
Last Price
Quote time unavailable
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Current thesis
The bull case is that the Q1 print still showed healthy revenue, EBITDA and equipment strength, total membership reached about 21.5 million, liquidity was solid at $652.0 million, and the company kept its club-opening pipeline intact; if the pricing review and sharper marketing restore joins, the reset could mark a trough rather than a broken model.
Posture
Mixed
Lead driver
Value
What changed
Value remains the lead driver in the composite, 7D delta +0.0.
What can break
Competition in the fitness industry and the ability to attract and retain members remain core risks, along with franchisee site development and access to capital [#10-K-2026-02-25].
Momentum
57
Value
58
Sentiment
45
Setup hits (3d)
0 · Net Neutral
AI TargetsBase $46.00 · Bull $54.00 · Bear $38.00Analysis 2026-05-08; returns require an exact persisted reference.
Data freshness
Prices
Unavailable: Price unavailable
Fundamentals
As of 2026-10-27 • Vendor: Data Vendor v1
Scores
As of 2026-10-27 • Model: HYBRID_IC_RP
AI Memo
As of 2026-05-08 • Model: RankAlpha Sentiment Codex
Investment thesis
As of 2026-10-27

Grade is the composite factor band; factor scores use a 0–100 scale. Confidence describes evidence quality, not a probability of return. Score date: 2026-10-27. Definitions

Supporting evidence
What
Grade C · Mixed
Confidence Medium · Net Neutral
Target $65.58
Why
Momentum57 · Δ7d +34.6
Value58 · Δ7d +0.0
Sentiment45 · Δ7d -0.3
So what
Balanced signals (Net Neutral). Wait for confirmation before sizing up.

Confirming evidence

  • • Value remains the lead driver in the composite, 7D delta +0.0.

Contradictions & invalidation

  • • Competition in the fitness industry and the ability to attract and retain members remain core risks, along with franchisee site development and access to capital [#10-K-2026-02-25].
  • • Membership growth slowed during the seasonally important peak sign-up period, and management explicitly reset 2026 expectations lower [#8-K-2026-05-07].
  • • The bear case is that the most important KPI turned out worse than expected: net member growth in the peak sign-up period.

Catalyst clock

2026-05-07

Q1 beat was overshadowed by a sharp 2026 guidance reset and Black Card price-hike pause

Lead driver: Value · See fundamentals
Momentum
57
8% active weight
Current posture
7d trendImproving
Δ7d
+34.6
Δ21d
+48.8
Value
58
47% active weight
Current posture
7d trendFlat
Δ7d
+0.0
Δ21d
-3.6
Sentiment
45
45% active weight
Current posture
7d trendFlat
Δ7d
-0.3
Δ21d
-33.5
Why this grade

Composite grade C. Momentum 57.5 / Value 58.3 / Sentiment 45.5

Scenario snapshot

Scenario probability is memo-authored likelihood, not forecast certainty. Targets belong to the analysis dated 2026-05-08. Scenario method

B+
Bull case
0%
Probability
Target price
$54.00
Analysis reference price unavailable
Analysis 2026-05-08 · RankAlpha Sentiment Codex
Most likely
B
Base case
1%
Probability
Target price
$46.00
Analysis reference price unavailable
Analysis 2026-05-08 · RankAlpha Sentiment Codex
B-
Bear case
0%
Probability
Target price
$38.00
Analysis reference price unavailable
Analysis 2026-05-08 · RankAlpha Sentiment Codex
Fundamentals (TTM)
As of 2026-10-27
Market Cap
$3.95B
Beta
1.27
Shares Out
75.22M
P/E (TTM)
43.1
P/S (TTM)
6.81
P/FCF (TTM)
43.28
Rev YoY
+7.1%
EPS YoY
+26.0%
Gross Margin
+39.3%
Op Margin
+30.9%
Net Debt
$2.43B
Current Ratio
1.56
As of 2026-10-27 • Updated nightlySource: Internal modelMethods & Data