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KE
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| Symbol | Summary |
|---|---|
| COMP | Closest listed operating analogue in the provided set because it has residential brokerage, agent monetization, and transaction-platform exposure, but it is U.S.-focused and lacks BEKE's China housing-cycle and offline brokerage mix. |
| Z | Useful residential-platform reference for housing search, lead generation, and consumer demand sensitivity, but it is not a clean peer because BEKE has deeper transaction-service, brokerage-store, and China property-market exposure. |
| ZG | Represents the same Zillow business as Z, so it should be treated as duplicate confirmation rather than a second independent direct comparator. |
| CSGP | Only a loose real-estate platform and data-services comparator; commercial-property information services limit direct read-through to BEKE's China residential transaction model. |
| JLL | Broad real-estate services cyclical reference only; commercial brokerage, advisory, and outsourcing exposure make it a weak operating comparator for BEKE. |
Internal and external references used in this analysis