AI Stock Memo: BC - Brunswick - RankAlpha

BC

Rating buyAI Memo

Brunswick

As of 2026-01-30/Confidence medium

Open ticker Back to Memos

Data freshness

AI Memo

As of 2026-01-30 • Model: RankAlpha Sentiment AI

Decision Panel

Action, confidence, horizon, and decision blockers at a glance.

Action

buy

Confidence

medium

Horizon

—

Key catalyst

U.S. recreational boating season demand pickup • 2026-06-30

Expected move: -0%

Biggest risk

Macro weakness or dealer destocking reduces orders and compresses margins; product execution or supply-chain problems could force downward revisions.

Invalidation

Break below $68 or thesis failure.

What would change my mind?

Retail demand recovery, outboard share gains, and margin expansion from new platforms and cost actions lift free cash flow and re-rate the stock toward higher leisure multiples.

Research note

Recommendation

buy

Confidence

medium

As of

2026-01-30

Base target

$83

p=60%

Bull target

$110

p=20%

Bear target

$68

p=20%

Key bullets

Fast scan of bull, bear, and watch items

BullKey bullets

Q1 / Fiscal Q4 2026 earnings release and guidance update
Product/engine technology ramp and margin recovery
Retail demand recovery, outboard share gains, and margin expansion from new platforms and cost actions lift free cash flow and re-rate the stock toward higher leisure multiples.

BearKey bullets

Dealer inventory destocking
Execution risk on new outboard platforms and supply-chain disruptions
Weaker U.S.

WatchKey bullets

U.S.

Summary

High-level snapshot

Recommendation

buy

Model confidence

medium

Timeframe

Asset

Equity

Trigger

Base case: $83 (p=60%)

Bull/Bear spread: +32% / -19%

Vs latest close: Bull +32% · Base -0% · Bear -19%

Scenario probabilities

Bull Target: $110 (p=20%)Base Target: $83 (p=60%)Bear Target: $68 (p=20%)

Commentary

Street consensus is mixed-to-neutral: median $83.41 with a wide high/low spread, signaling disagreement on timing of recovery and execution. Near-term tone is driven by seasonal demand and quarterly headlines; coverage skews Hold/Neutral but allows for sizeable upside if catalysts execute.

As of 2026-01-30 • Updated bi-weekly / post-earningsSource: Internal modelMethodology

Analyst Summary

Thesis highlights from the latest analysis

Bull Case

Retail demand recovery, outboard share gains, and margin expansion from new platforms and cost actions lift free cash flow and re-rate the stock toward higher leisure multiples.

Bear Case

Macro weakness or dealer destocking reduces orders and compresses margins; product execution or supply-chain problems could force downward revisions.

Drivers

Scannable catalysts and supporting factors

Q1 / Fiscal Q4 2026 earnings release and guidance update
Product/engine technology ramp and margin recovery

Human Analyst Targets

External snippets for comparison only; verify at source.

Unverified externalLast fetched 2026-01-30Source quality: external scrape

External snippets are unverified; treat as directional signals only. Always confirm with the original provider.

Inline RA est

Provider

serper

Median (USD)

$83.41

Range (USD)

$68.00 - $115.00

Count

Query: Brunswick Corp Common (BC) analyst consensus price target high low average

Brunswick Corporation (BC) Stock Price, News, Quote & History
Search result #1
Brunswick Corp/DE has an Investment Rating of HOLD; a target price of $92.000000; an Industry Subrating of Low; a Management Subrating of Low; a Safety ...
Extracted: $92.00Open source
Brunswick (BC) Stock Forecast and Price Target 2026 - MarketBeat
Search result #2
According to the 15 analysts' twelve-month price targets for Brunswick, the average price target is $78.92. The highest price target for BC is $115.00, ...
Extracted: $78.92, $115.00Open source
BC | Brunswick Corp. Analyst Estimates & Ratings – WSJ
Search result #3
Stock Price Target BC. High, $115.00. Median, $81.00. Low, $68.00. Average, $82.82. Current Price, $84.17. Related Links: Options · Overview · Research & ...
Extracted: $115.00, $81.00, $68.00, $82.82, $84.17Open source
Brunswick Corporation: Target Price Consensus and Analysts ...
Search result #4
Mean consensus. OUTPERFORM ; Number of Analysts. 20 ; Last Close Price. 87.38USD ; Average target price. 81.35USD ; Spread / Average Target. -6.90%.
Extracted: $87.38, $81.35Open source
Brunswick (BC) Stock Forecast, Price Targets and Analysts Predictions
Search result #5
The highest analyst price target is $115.00 ,the lowest forecast is $74.00. The average price target represents 4.91% Increase from the current price of $85.67 ...
Extracted: $115.00, $74.00, $85.67Open source
Brunswick Corporation Stock Price - Perplexity
Search result #6
The stock's current analyst consensus remains at "Hold" with an average price target of $78.92, below the recent trading levels, suggesting valuation concerns ...
Extracted: $78.92Open source

Scenarios

Bull Target (Scenario probability)

$110 / p=20% prob

Base Target (Scenario probability)

$83 / p=60% prob

Bear Target (Scenario probability)

$68 / p=20% prob

Price $84 as of 2026-05-28

Nearest Scenario: Base (∆ 0%)

Targets vs latest close: Bull +32% · Base -0% · Bear -19%

Sentiment & Exposure

Sentiment unavailable: insufficient coverage

Events

Other notable items detected

EVENT2026-06-30
U.S. recreational boating season demand pickup
Seasonal retail and dealer demand typically strengthens ahead of summer; stronger-than-expected retail indicators could drive upside during the spring selling season (window assumption: season start) [#SERP-2].
Prob 55.00% • Move 12.00% • Priced-in 30.00%

Short-term Catalysts

Next few weeks

Q1 / Fiscal Q4 2026 earnings release and guidance update
2026-04-30
Quarterly results and updated guidance could move the stock materially on beats/misses to demand or margins; assumed next report within quarterly cadence (estimate) [#SERP-2].
Prob 65% • Move 8% • Priced-in 40%

Long-term Catalysts

Months to a year

Product/engine technology ramp and margin recovery
2027-01-30
Multi-quarter margin improvement from new outboard platforms, cost actions, and fitness segment normalization could re-rate the stock; modeled as a 12-month+ execution outcome (12-month window end assumed) [#SERP-3].
Prob 30% • Move 25% • Priced-in 10%

Risks

Dealer inventory destocking
Execution risk on new outboard platforms and supply-chain disruptions
Weaker U.S. consumer discretionary spending

Peers

Symbol	Summary
PII	Polaris Inc.: powersports OEM with similar dealer/inventory dynamics and cyclical exposure to consumer leisure spending.
MTRN	Marine-channel/operator analog: useful qualitative comparator for dealer/retail inventory behavior and order cadence.

Sources

Internal and external references used in this analysis

Model source: RankAlpha Sentiment AI
Human targets: serper
Targets query: Brunswick Corp Common (BC) analyst consensus price target high low average
Analysis date: 2026-01-30