FTLF
FitLife BrandsANasdaq / Household & Personal Products
Last Price
At close
2026-07-18
Current thesis
The primary-source earnings release supports a real top-line story: consolidated revenue grew 59%, Irwin Amazon sales kept scaling, monthly revenue improved sequentially through Q1, and Kroger distribution adds a tangible follow-up checkpoint [#SEC-8K-2026-05-14]. If supply-chain issues ease and new distribution sticks, the market could look through the temporary margin dilution.
Posture
Constructive
Lead driver
Momentum
What changed
Momentum remains the lead driver in the composite.
What can break
Gross-margin compression and higher amortization and interest expense mean revenue growth is not yet translating into stronger EPS [#SEC-8K-2026-05-14].
Momentum
91
Value
60
Sentiment
41
Setup hits (3d)
0 · Net Neutral
AI TargetsBase $10.50 · Bull $14.00 · Bear $7.50
Data freshness
Prices
As of 2026-07-18
Fundamentals
As of 2026-07-17 • Vendor: Data Vendor v1
Scores
As of 2026-07-18 • Model: HYBRID_IC_RP
AI Memo
As of 2026-06-11 • Model: RankAlpha Sentiment Codex
Investment thesisAs of 2026-07-18
Investment thesis
As of 2026-07-18
Supporting evidence
What
Grade A · Constructive
Confidence Medium · Net Neutral
Target $17.50
Why
Momentum91 · Δ7d -
Value60 · Δ7d +0.3
Sentiment41 · Δ7d -
So what
Strength-led posture (Net Neutral). Favor watchlist adds and disciplined entries.
Lead driver: Momentum · See technicals
Momentum
91
26% active weight
Current posture
7d trendTrend unavailable
Trend unavailable
Δ7d
-
Δ21d
-
Value
60
39% active weight
Current posture
7d trendFlat
Δ7d
+0.3
Δ21d
+0.9
Sentiment
41
34% active weight
Current posture
7d trendTrend unavailable
Trend unavailable
Δ7d
-
Δ21d
-
Why this grade
Composite grade A. Momentum 90.8 / Value 60.2 / Sentiment 40.8
Fundamentals (TTM)As of 2026-07-17
Fundamentals (TTM)
As of 2026-07-17
Market Cap
$103.87M
Beta
0.44
Shares Out
9.39M
P/E (TTM)
23.2
P/S (TTM)
2.09
P/FCF (TTM)
18.22
Rev YoY
+58.9%
EPS YoY
-15.3%
Gross Margin
+36.8%
Op Margin
+15.1%
Net Debt
$43.6M
Current Ratio
1.52
As of 2026-07-18 • Updated nightlySource: Internal modelMethodology