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FTLF

FitLife BrandsA
Nasdaq / Household & Personal Products
Last Price
Quote time unavailable
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Current thesis
Irwin sustains acquired-brand growth, Legacy FitLife stabilizes, and improved mix or execution lifts margins while cash generation reduces debt.
Posture
Constructive
Lead driver
Sentiment
What changed
Sentiment remains the lead driver in the composite.
What can break
Acquisition mix reduced consolidated Q2 gross margin to 37.0% from 42.8% a year earlier. Company earnings release
Momentum
91
Value
64
Sentiment
69
Setup hits (3d)
0 · Net Neutral
AI TargetsBase $9.00 · Bull $12.00 · Bear $6.00Analysis 2026-10-24; returns require an exact persisted reference.
Data freshness
Prices
Unavailable: Price unavailable
Fundamentals
As of 2026-10-27 • Vendor: Data Vendor v1
Scores
As of 2026-10-27 • Model: HYBRID_IC_RP
AI Memo
As of 2026-10-24 • Model: RankAlpha Sentiment Codex
Investment thesis
As of 2026-10-27

Grade is the composite factor band; factor scores use a 0–100 scale. Confidence describes evidence quality, not a probability of return. Score date: 2026-10-27. Definitions

Supporting evidence
What
Grade A · Constructive
Confidence Medium · Net Neutral
Target $17.50
Why
Momentum91 · Δ7d -
Value64 · Δ7d -0.1
Sentiment69 · Δ7d -
So what
Strength-led posture (Net Neutral). Favor watchlist adds and disciplined entries.

Confirming evidence

  • • Sentiment remains the lead driver in the composite.

Contradictions & invalidation

  • • Acquisition mix reduced consolidated Q2 gross margin to 37.0% from 42.8% a year earlier. Company earnings release
  • • Legacy FitLife Q2 revenue fell about 23% year over year, including weaker online sales and wholesale sales to a large specialty retailer. Company earnings release
  • • Irwin-led headline growth masks continued Legacy contraction; lower acquired-brand margins and $37.0 million of Q2-end net debt constrain equity upside.

Catalyst clock

2026-11-30

Irwin contribution versus margin dilution

Lead driver: Sentiment · See AI snapshot
Momentum
91
8% active weight
Current posture
7d trendTrend unavailable
Trend unavailable
Δ7d
-
Δ21d
-
Value
64
47% active weight
Current posture
7d trendFlat
Δ7d
-0.1
Δ21d
+1.0
Sentiment
69
45% active weight
Current posture
7d trendTrend unavailable
Trend unavailable
Δ7d
-
Δ21d
-
Why this grade

Composite grade A. Momentum 90.8 / Value 63.5 / Sentiment 69.2

Scenario snapshot

Scenario probability is memo-authored likelihood, not forecast certainty. Targets belong to the analysis dated 2026-10-24. Scenario method

B+
Bull case
25%
Probability
Target price
$12.00
Analysis reference price unavailable
Analysis 2026-10-24 · RankAlpha Sentiment Codex
Most likely
B
Base case
50%
Probability
Target price
$9.00
Analysis reference price unavailable
Analysis 2026-10-24 · RankAlpha Sentiment Codex
B-
Bear case
25%
Probability
Target price
$6.00
Analysis reference price unavailable
Analysis 2026-10-24 · RankAlpha Sentiment Codex
Fundamentals (TTM)
As of 2026-10-27
Market Cap
$77.57M
Beta
0.44
Shares Out
9.39M
P/E (TTM)
23.2
P/S (TTM)
2.09
P/FCF (TTM)
18.22
Rev YoY
+64.6%
EPS YoY
+12.2%
Gross Margin
+35.7%
Op Margin
+11.9%
Net Debt
$43.6M
Current Ratio
1.46
As of 2026-10-27 • Updated nightlySource: Internal modelMethods & Data