AI Stock Memo: KRKR - 36Kr - RankAlpha

KRKR

Rating neutralAI Memo

36Kr

As of 2026-03-15/Confidence medium/Horizon 3m

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Data freshness

AI Memo

As of 2026-03-15 • Model: RankAlpha Sentiment AI

Decision Panel

Action, confidence, horizon, and decision blockers at a glance.

Action

neutral

Confidence

medium

Horizon

Key catalyst

FY2025 results and earnings call (Second Half and Fiscal Year 2025) • 2026-03-17

Expected move: -11%

Biggest risk

Missed revenue or worsening monetization trends in FY2025, together with weaker-than-expected guidance, would compress multiples and push shares toward the bear target; thin liquidity increases downside risk.

Invalidation

Break below $2 or thesis failure.

What would change my mind?

A beat on FY2025 revenue and margin, plus clear management guidance for accelerating paid product monetization and cost control, triggers re-rating toward growth multiples and supports upside to the bull target.

Research note

Recommendation

neutral

Confidence

medium

As of

2026-03-15

Base target

p=50%

Bull target

p=20%

Bear target

p=30%

Key bullets

Fast scan of bull, bear, and watch items

BullKey bullets

Monetization / margin commentary from management and WISE 2025 follow-through
A beat on FY2025 revenue and margin, plus clear management guidance for accelerating paid product monetization and cost control, triggers re-rating toward growth multiples and supports upside to the bull target.
ANCHOR: {"price": 3.23, "timestamp_utc": "2026-03-13T00:00:00Z", "source": "rankalpha_api_adj_close"} ANALYST_TARGETS_REVIEWED: true Our base target (3.10) sits just below the injected anchor and is close to the analyst median (3.055), reflecting limited visible upside absent confirmed monetization progress; the bull scenario assumes durable margin improvement and a re-rating above analyst highs, while the bear case assumes continued execution/macro pressure that drives multiple compression.

BearKey bullets

Execution risk on product monetization and ad-sales growth
Low liquidity / wide bid-ask spreads amplifying moves
Macroeconomic or China-advertising demand slowdown

WatchKey bullets

FY2025 results and earnings call (Second Half and Fiscal Year 2025)

Summary

High-level snapshot

Recommendation

neutral

Model confidence

medium

Timeframe

Asset

Equity

Trigger

Base case: $3 (p=50%)

Bull/Bear spread: +44% / -57%

Vs latest close: Bull +44% · Base -11% · Bear -57%

Scenario probabilities

Bull Target: $5 (p=20%)Base Target: $3 (p=50%)Bear Target: $2 (p=30%)

Commentary

Market positioning appears neutral ahead of the March 17 FY2025 report; investor attention will focus on monetization and margin commentary [#IR-undated]. Recent PR/investor-event notices highlight corporate outreach (WISE 2025) but provide limited quantified forward guidance, keeping sentiment cautious [#PR-undated]. Third-party aggregates show wide variance in analyst targets, reflecting low consensus conviction [#SERP-3].

As of 2026-03-15 • Updated bi-weekly / post-earningsSource: Internal modelMethodology

Analyst Summary

Thesis highlights from the latest analysis

Bull Case

Bear Case

Drivers

Scannable catalysts and supporting factors

Monetization / margin commentary from management and WISE 2025 follow-through

Human Analyst Targets

External snippets for comparison only; verify at source.

Unverified externalLast fetched 2026-03-15Source quality: external scrape

External snippets are unverified; treat as directional signals only. Always confirm with the original provider.

Inline RA est

Provider

serper

Median (USD)

$3.06

Range (USD)

$1.24 - $4.25

Count

Query: 36Kr Holdings Inc Class A ADR (KRKR) analyst consensus price target high low average

36Kr Holdings (KRKR) Stock Forecast & Price Target - Investing.com
Search result #1
Find the latest 36Kr Holdings Inc (KRKR) stock forecast, 12-month price target, predictions and analyst recommendations.
Open source
36Kr Holdings Inc. ADR Research & Ratings | KRKR - Barron's
Search result #3
ConsensusBuyBuy. Stock Price Target. High, $176.73. Low, $176.73. Average, $176.73. Current Price, $3.2400. KRKR will report FY 2023 earnings on 03/17/2026 ...
Extracted: $176.73, $3.24Open source
36Kr Holdings Inc. ADR Analyst Estimates - KRKR - MarketWatch
Search result #4
36Kr Holdings Inc. ADR ; Median, $176.73 ; Low, $176.73 ; Average, $176.73 ; Current Price, $4.2450 ; Current, $14.00.
Extracted: $176.73, $4.25, $14.00Open source
KRKR Stock Quote Price and Forecast - CNN
Search result #5
36Kr Holdings Inc ADR Class A KRKR is trading near the bottom of its 52-week range and below its 200-day simple moving average. The price of KRKR shares has ...
Open source
36kr Holdings Stock Price Forecast. Should You Buy KRKR?
Search result #6
The 52-week high for 36Kr Holdings Inc. Stock is $21.36 and the 52-week low is $2.87.
Extracted: $21.36, $2.87Open source
KRKR Stock Forecast & Price Target | 36kr Holdings Inc (KRKR)
Search result #7
The average stock forecast for 36Kr Holdings Inc (KRKR) in the next 12 months is 1.24 USD. This price target corresponds to an upside of -64.62%. The range of ...
Extracted: $1.24Open source

Scenarios

Bull Target (Scenario probability)

$5 / p=20% prob

Base Target (Scenario probability)

$3 / p=50% prob

Bear Target (Scenario probability)

$2 / p=30% prob

Price $3 as of 2026-06-08

Nearest Scenario: Base (∆ 11%)

Targets vs latest close: Bull +44% · Base -11% · Bear -57%

Sentiment & Exposure

Sentiment unavailable: insufficient coverage

Events

Other notable items detected

EVENT2026-03-17
FY2025 results and earnings call (Second Half and Fiscal Year 2025)
Company will release Second Half and FY2025 financial results and hold an earnings conference call on 2026-03-17; near-term surprises to revenue, margin, or monetization commentary could drive material share re-rating [#IR-undated][#PR-undated].
Prob 95.00% • Move 15.00% • Priced-in 40.00%

Short-term Catalysts

Next few weeks

No short-term catalysts

Long-term Catalysts

Months to a year

Monetization / margin commentary from management and WISE 2025 follow-through
2027-03-15
Management commentary from investor events (WISE 2025) and subsequent execution could reveal improved ad/paid-product monetization or cost controls that support multi-quarter margin expansion and a re-rating if confirmed [#PR-undated].
Prob 40% • Move 60% • Priced-in 15%

Risks

Execution risk on product monetization and ad-sales growth
Low liquidity / wide bid-ask spreads amplifying moves
Macroeconomic or China-advertising demand slowdown

Peers

Symbol	Summary
CHR	Small-cap China-focused media/tech peer with similar monetization risk and ad/paid-content exposure.
GIBO	China digital media/marketing operator; useful comparator for user-monetization and ad-sales cycles.
TULP	Digital media and content distributor with comparable market-cap and execution/monetization cadence.

Sources

Internal and external references used in this analysis

Model source: RankAlpha Sentiment AI
Human targets: serper
Targets query: 36Kr Holdings Inc Class A ADR (KRKR) analyst consensus price target high low average
Analysis date: 2026-03-15