HAS

Rating buyAI Memo

Hasbro

As of 2026-01-27/Confidence medium

Open ticker Back to Memos

Data freshness

AI Memo

As of 2026-01-27 • Model: RankAlpha Sentiment AI

Decision Panel

Action, confidence, horizon, and decision blockers at a glance.

Action

buy

Confidence

medium

Horizon

—

Key catalyst

Holiday product-line performance update • 2026-04-27

Expected move: +12%

Biggest risk

Bear: weak retail demand or licensing setbacks compress margins and multiples toward the analyst low.

Invalidation

Break below $80 or thesis failure.

What would change my mind?

Bull: stronger holiday sell-through, visible Hasbro Entertainment monetization, and disciplined buybacks drive EPS upside and re-rating toward analysts' high.

Research note

Recommendation

buy

Confidence

medium

As of

2026-01-27

Base target

$94

p=60%

Bull target

$105

p=20%

Bear target

$80

p=20%

Key bullets

Fast scan of bull, bear, and watch items

BullKey bullets

Q4 / FY2025 results and guidance
Media/IP monetization and execution
Bull: stronger holiday sell-through, visible Hasbro Entertainment monetization, and disciplined buybacks drive EPS upside and re-rating toward analysts' high.

BearKey bullets

Disappointing guidance or missed seasonal sales
Inventory or supply-chain disruptions during peak seasons
Macro-driven discretionary spending slowdown

WatchKey bullets

Holiday product-line performance update

Summary

High-level snapshot

Recommendation

buy

Model confidence

medium

Timeframe

Asset

Equity

Trigger

Base case: $94 (p=60%)

Bull/Bear spread: +25% / -5%

Vs latest close: Bull +25% · Base +12% · Bear -5%

Scenario probabilities

Bull Target: $105 (p=20%)Base Target: $94 (p=60%)Bear Target: $80 (p=20%)

Commentary

Sentiment is cautiously constructive: analyst targets cluster in the low-to-mid $90s with select highs near $105, signaling limited consensus upside anchored to near-term execution. Investor focus remains on guidance and IP monetization over the next 12 months [#SERP-1][#SERP-2].

As of 2026-01-27 • Updated bi-weekly / post-earningsSource: Internal modelMethodology

Analyst Summary

Thesis highlights from the latest analysis

Bull Case

Bull: stronger holiday sell-through, visible Hasbro Entertainment monetization, and disciplined buybacks drive EPS upside and re-rating toward analysts' high.

Bear Case

Bear: weak retail demand or licensing setbacks compress margins and multiples toward the analyst low.

Drivers

Scannable catalysts and supporting factors

Q4 / FY2025 results and guidance
Media/IP monetization and execution

Human Analyst Targets

External snippets for comparison only; verify at source.

Unverified externalLast fetched 2026-01-27Source quality: external scrape

External snippets are unverified; treat as directional signals only. Always confirm with the original provider.

Inline RA est

Provider

serper

Median (USD)

$93.24

Range (USD)

$80.00 - $105.00

Count

Query: Hasbro Inc Common (HAS) analyst consensus price target high low average

Hasbro (HAS) Stock Forecast, Price Targets and Analysts Predictions
Search result #1
The average price target is $96.75 with a high forecast of $100.00 and a low forecast of $94.00. The average price target represents a 9.10% change from the ...
Extracted: $96.75, $100.00, $94.00Open source
HAS | Hasbro Inc. Analyst Estimates - MarketWatch
Search result #2
Stock Price Targets. High, $100.00. Median, $94.50. Low, $85.00. Average, $94.00. Current Price, $88.75. Yearly Numbers. Estimates. HAS will report 2025 ...
Extracted: $100.00, $94.50, $85.00, $94.00, $88.75Open source
Hasbro (HAS) Stock Forecast and Price Target 2026 - MarketBeat
Search result #3
The highest price target for HAS is $100.00, while the lowest price target for HAS is $80.00. The average price target represents a forecasted upside of 4.02% ...
Extracted: $100.00, $80.00Open source
HAS Intrinsic Valuation and Fundamental Analysis - Hasbro Inc
Search result #4
According to Wall Street analysts, the average 1-year price target for HAS is 94.87 USD with a low forecast of 80.8 USD and a high forecast of 105 USD. HAS ...
Extracted: $94.87, $80.80, $105.00Open source
HAS / Hasbro, Inc. (NasdaqGS) - Forecast, Price Target, Estimates ...
Search result #5
The average one-year price target for Hasbro, Inc. is $92.93. The forecasts range from a low of $80.80 to a high of $105.00. Read More.
Extracted: $92.93, $80.80, $105.00Open source
Hasbro, Inc.: Target Price Consensus and Analysts Recommendations
Search result #6
HASBRO, INC. 88.68 $ -0.08%. Add to a list · Stock HAS HASBRO, INC. PDF ... Evolution of the Average Target: Hasbro, Inc. Evolution of the Target Price ...
Open source

Scenarios

Bull Target (Scenario probability)

$105 / p=20% prob

Base Target (Scenario probability)

$94 / p=60% prob

Bear Target (Scenario probability)

$80 / p=20% prob

Price $84 as of 2026-06-02

Nearest Scenario: Bear (∆ 5%)

Targets vs latest close: Bull +25% · Base +12% · Bear -5%

Sentiment & Exposure

Sentiment unavailable: insufficient coverage

Events

Other notable items detected

EVENT2026-04-27
Holiday product-line performance update
Company or trade disclosures on holiday sales and retail sell-through that directly affect near-term revenue and inventory outlook; conservative timing assumed [#SERP-3].
Prob 50.00% • Move 5.00% • Priced-in 30.00%

Short-term Catalysts

Next few weeks

Q4 / FY2025 results and guidance
2026-04-27
Quarterly results and management guidance that typically move consensus and signal holiday demand/margin trends; date assumed if not announced [#SERP-2].
Prob 70% • Move 6% • Priced-in 40%

Long-term Catalysts

Months to a year

Media/IP monetization and execution
2027-01-27
Progress on Hasbro Entertainment, licensing, and franchise monetization that can re-rate multiple years of cash flow; multi-quarter horizon assumed for visibility [#SERP-4].
Prob 40% • Move 20% • Priced-in 10%

Risks

Disappointing guidance or missed seasonal sales
Inventory or supply-chain disruptions during peak seasons
Macro-driven discretionary spending slowdown
Slower-than-expected media/IP monetization

Peers

Symbol	Summary
MAT	Mattel: closest pure-play toy competitor with similar seasonal exposure and licensing dynamics.
FNKO	Funko: small-cap licensing/collectible peer highlighting volatility in pop-culture merchandise demand.
DIS	Disney: major IP owner—useful for franchise monetization benchmarks despite broader media scale.

Sources

Internal and external references used in this analysis

Model source: RankAlpha Sentiment AI
Human targets: serper
Targets query: Hasbro Inc Common (HAS) analyst consensus price target high low average
Analysis date: 2026-01-27

AI Stock Memo: HAS - Hasbro - RankAlpha